Graphic Standard
TABLE OF CONTENTS Mission Statement
5
Graphic Guidelines
7
Business System
15
Marketing
21
MISSION STATEMENT We believe that anyone can achieve a healthier lifestyle through snacking. Our product promotes portion control and sustainability with our user-friendly packaging. Our thin, flat pretzels are carefully baked to perfection. They do not contain any trans or saturated fats. Our hummus is prepared with fresh chickpeas and sesame seeds to create a rich, creamy texture. The combination of the two will create a party in your mouth that will not only satisfy your hunger but your happiness as well.
5
GRAPHIC GUIDELINES
LOGO The logo is designed to be playful with each letter arranged in a way where they look like they are dancing with a pretzel hanging from the “Z� to create a visual of the pretzel dipping into the hummus. Salt grains are also used throughout the logo to depict the pretzel. We believe that snacking should be enjoyable and carefree, and this can be seen by the logo.
8
DIMENSIONS x
x
x x
The dimensions of the logo’s white space will be in relation to “x”, which is the distance of the left shadow to the right shadow of the letter “H”. This will create visually pleasing aspect to the logo, as well as avoiding it being cluttered.
x
9
ACCEPTABLE LOGO USAGE The only acceptable logo usages are in color and greyscale.
Logo in color
10
Logo in greyscale
UNACCEPTABLE LOGO USAGE The logo should not be distorted in any way.
Do not rotate in any way.
Do not skew in any way.
Do not flip vertically or horizontally.
Do not change the colors.
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TYPOGRAPHY The logo and business system consists of two typefaces, Din 1451 and Comfortaa. Din 1451 is used for the logo while Comfortaa is used in the packaging print, business system, website, and merchandise print.
DIN 1451, EngSchrift ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Comfortaa, Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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HUMZ
Pretzel C: 6 R: 237 M: 27 G: 187 Y: 67 B: 106 K: 0 #EDBB6A
HUMZ shadow
C: 23 R: 191 M: 49 G: 137 Y: 76 B: 82 K: 4 #BF8652
Pretzel shadow C: 29 R: 170 M: 54 G: 116 Y: 89 B: 56 K: 11 #AA7438
C: 23 R: 151 M: 63 G: 89 Y: 93 B: 38 K: 28 #975926
COLOR PALETTE The logo’s color palette consists of five neutral colors. The top two are used for the words and pretzel while the two beneath it are used for their shadows. The lightest neutral color is used for the business system.
Background C: 1 R: 253 M: 8 G: 230 Y: 34 B: 179 K: 0 #FDE6B3
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BUSINESS SYSTEM
BUSINESS CARD The business card will be 2 in. by 3.5 in. on a horizontal format. On the front, the card will have the logo, and the back will have a pretzel along with the name, phone number, e-mail, address and website.
JUDY ZHEN (626)255-0098 info@humzsnacks.com 3950 First St Los Angeles, CA 90012 humzsnacks.com
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3950 First St Los Angeles, CA 90012 (626)255-0098 humzsnacks.com
Professor Gale Okumura Okumura Design 1 Shields Ave Davis, CA 95616
LETTERHEAD January 1, 2016
Lorem ipsum dolor sit amet, ex suas veniam maluisset usu. Nam ea summo labitur, graeco vulputate ne mei. Per errem dolorum elaboraret ei, eum et iudico doctus. Et his unum utinam. Mea in graeci conclusionemque. Ad perpetua splendide mea. Nie vix tamquam referrenturs, eum rebum brute maiestatis cu. Ei simul choro consectetuer mel, purto alterum has at, veritus ullamcorper ad quo. Eu cum nonumy invidunt. Nostrum qualisque referrentur ad eos, quo in noster accusamus. Te ignota dicunt audiam mei. Utroque tractatos necessitatibus est at, in vix labore nostrum consetetur, eam an facete hendrerit efficiendi. Mucius phaedrum in eos, ex nam amet brute, maiorum invidunt sententiae has eu. Ne solet recusabo mea, vis et omnium fabulas splendide. Eum ut suscipit voluptatum, te audiam similique intellegat qui, cum ut labore quidam feugait. Eu ius vitae verear, feugait deserunt ut pro, nulla nonumy percipitur ius cu. His facete virtute ea.
The letterhead will be printed on 8.5 in. by 11 in. cardstock paper. There will be 1 in. margins on both sides of the letter. There will also be a stripe of beige color going across the top and bottom. The logo and contact information will be printed on the upper left hand corner. The rest of the information will be listed below and finished with a signature.
Pri causae adipisci disputando in, est no audire omittam albucius. Mea an ludus aperiri, an idque adipisci hendrerit sit, ius et diam habemus concludaturque. Pro labore tibique cu. Magna vitae et nec, atqui aperiri petentium id quo, quis odio delicata vis ne. Vel an fugit tincidunt, sanctus nonumes complectitur eos ei. Cum nostrum delicata posidonium eu. Tale persius omnesque cu has, eu modo quidam vel.
Sincerely,
Judy Zhen Judy Zhen HUMZ Snacks CEO
17
ENVELOPE We use a #10 envelope with the dimensions 4.125 in. by 9.5 in. will be used. The returning address will include the logo, return address and website. The back will have the design of the pretzel on the opening flap.
3950 First St Los Angeles, CA 90012 humzsnacks.com
Judy Zhen 1 Shields Ave Davis, CA 95616
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FINAL BUSINESS SYSTEM 3950 First St Los Angeles, CA 90012 (626)255-0098 humzsnacks.com
Professor Gale Okumura Okumura Design 1 Shields Ave Davis, CA 95616
JUDY ZHEN (626)255-0098 info@humzsnacks.com 3950 First St Los Angeles, CA 90012 humzsnacks.com
January 1, 2016
Lorem ipsum dolor sit amet, ex suas veniam maluisset usu. Nam ea summo labitur, graeco vulputate ne mei. Per errem dolorum elaboraret ei, eum et iudico doctus. Et his unum utinam. Mea in graeci conclusionemque. Ad perpetua splendide mea. Ne vix tamquam referrentur, eum rebum brute maiestatis cu. Ei simul choro consectetuer mel, purto alterum has at, veritus ullamcorper ad quo. Eu cum nonumy invidunt. Nostrum qualisque referrentur ad eos, quo in noster accusamus. Te ignota dicunt audiam mei. Utroque tractatos necessitatibus est at, in vix labore nostrum consetetur, eam an facete hendrerit efficiendi. Mucius phaedrum in eos, ex nam amet brute, maiorum invidunt sententiae has eu. Ne solet recusabo mea, vis et omnium fabulas splendide. Eum ut suscipit voluptatum, te audiam similique intellegat qui, cum ut labore quidam feugait. Eu ius vitae verear, feugait deserunt ut pro, nulla nonumy percipitur ius cu. His facete virtute ea. Pri causae adipisci disputando in, est no audire omittam albucius. Mea an ludus aperiri, an idque adipisci hendrerit sit, ius et diam habemus concludaturque. Pro labore tibique cu. Magna vitae et nec, atqui aperiri petentium id quo, quis odio delicata vis ne. Vel an fugit tincidunt, sanctus nonumes complectitur eos ei. Cum nostrum delicata posidonium eu. Tale persius omnesque cu has, eu modo quidam vel.
3950 First St Los Angeles, CA 90012 humzsnacks.com
Sincerely,
Judy Zhen Judy Zhen HUMZ Snacks CEO
Judy Zhen 1 Shields Ave Davis, CA 95616
19
MARKETING
ADVERTISEMENT We will be promoting our product through several public signages, such as billboards and sidewalk directory signs.
22
MERCHANDISE Our online store has several products including reusable bags, mugs and tshirts. Our merchandise is made of a variety of recycled materials to promote a more ecofriendly lifestyle.
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TRANSPORTATION Our products are shipped in a refrigerated truck to keep our products fresh. Our logo and website are located on both sides of the trucks.
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WEBSITE AND PHONE APP The website and mobile app provides additional information about our product and company. Our customers can learn more about us, locate us, as well as shop with us.
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CONTACT US 3950 First St Los Angeles, CA 90012 info@humzsnacks.com (626)255-0098 humzsnacks.com