PROPOSAL 5300 N AVENIA DE LA COLINA

Page 1


21 Average Days on the Market

$1,053,000 Average Sales Price Body

$49 million 2022

Sales Volume 2022-2024 2024

$31 million

2023

$37 million

Staging/Property Preparation

Staging

We recommend staging for every high-end home that we sell.

Improved interior photography, increasing views of the listing by 40%

82-88% improvement with Buyer visualization

73% less time on the market

Average of 1-10% sales price increase up to 20%

Typical return on investment is 8-10X (196-586%)

Your home is fully furnished and decorated beautifully. Staging is different than decorating. Staging involves organizing a space to effectively sell it to a broad audience. We recommend a consultation with our stagers. They will go room by room, recommending items to remove and/or furniture placement. They will send you a detailed list with very specific recommendations. A consultation is charged at an hourly rate, much less expensive than traditional staging.

Property Preparation

In anticipation of an offer, we recommend taking care of some repair items before a Buyer is involved. Here is a list of free or low-cost service providers that can help:

Roof Inspection (Free)

Termite Inspection (Free)

Pool Inspection ($95.00)

HVAC Inspection or Service ($150 for one unit $100 for each additional)

Scope Plumbing Drain Lines $160

Septic Tank: The Seller is required to pump and certify the septic tank/s during escrow. They are valid for six months. Some Sellers want to certify when they list to avoid any problems, others like to wait so they aren’t paying for it twice if it takes longer htan 6 months

Price Recommendation

$2,495,000-$2,695,000

***Re-evaluate at time of listing

Length of Term Compensation

Six Months

Listing Agent: 3%

If sold within 7 days, 2.5%

Buyer’s Agent: TBD by Seller We recommend offering 3% No Buyer’s Agent: 4.5%

Sales Over $2 Million

TANQUE VERDE VALLEY (85749) VS. FOOTHILLS (85718, 85750)

This chart is to show the volume of sales over $2 million in the Tanque Verde Valley vs. the Foothills. Over 25 years there has been a total of 13 sales in the 85749 zip code while over the same period of time there were 252 sales between the 85718 & 85750 zip codes.

4500Larkspur Road, Tucson, AZ 85749

Energy Star Qualified Equipment; ForcedAir;NaturalGas; Zoned

Main Cooling: Central Air; ENERGY STAR Qualified Equipment; Zoned; Other: Evap Garage

5335 N Mesquite Canyon Place, Tucson, AZ

Ownership: Individual

Distressed Info: None

Sold Price: 2,600,000

Sold Date: 06/05/2023

List Price: 2,840,000

Listing Date: 04/08/2023

Original List Price: 2,840,000

Days On Market: 9

How Sold: Cash

Seller Concessions: 0

Location Northeast | Fetzer Ranch (1-60)

Method of Title: Fee (Simple)

Lot Acres: 3 31

View: City; Mountains; Panoramic; Sunrise; Sunset Style: Modern; Southwestern

Construction: Masonry Stucco

Year Built: 2007

Living Areas: Great Room; Other: Flex Room

Room; Library; Office; Rec :3/0

Extra Room: Den; Exercise Room; Library; Office; Studio; Other: Flex

Full+Half= 4 + 1=5 5,048

648

Forced Air; Gas Pac; Zoned Ceiling Fans; Humidity Control; Zoned

Covered; Patio; Other: Extended Length

Masonry;Stucco Finish

Conventional:Yes; Heated; Solar Pool Heater Conventional

We used the three most similar and recent comps in the 85749 area code:

PRICE ANALYSIS

June 2023: 5335 N. Mesquite Canyon Place

April 2024: 5181 Corral Canyon Place

August 2024: 4500 Larkspur Road

We need to have your house measured to determine the total square footage, including the guest house Currently, the tax record lists the square footage as 4,581.

For the sold houses above:

Average days on the market 103

Average price per square foot $421/sf

Over the past 25 years, home sales over $2,000,000 have been sparse, with an uptick in 2023 and 2024, with three homes selling each year

The homes have similar characteristics in size, lot size, bedrooms, bathrooms, pool, views, and more. The final sales prices range from $2,300,000 to $2,600,000. The list price could by $2,695,000 on the high end, but it may take much longer to sell. If you wanted to play it safer, we recommend listing the property at $2,495,000. Since the price differential is approximately 10% of the asking price, you should anticipate a lower offer. We can discuss this further when we talk.

CUSTOM MARKETING PLAN

CONTENT 01

Professional Still Photography

Professional Still Drone

Photography

3-D Tour for Zillow Showcase

Ultra-High Definition Video

Professional Floor Plan

Dedicated Property Website

Curated Marketing Verbiage

Digital Ads on Horse

Properties.net

Curated Convenience List

Area Golf Courses

Area Tennis/Pickleball

Area Hiking and Biking

Public l Private l Charter school

information

Property Amenities & Features

List

Labeled Maps

Aerial Map with Lot Lines

DIGITAL

Property Syndicated

Across Multiple Websites

Zillow Showcase

Social Media Campaign

Apple TV Feature

Email Marketing Campaign

Targeted Internet Ads

You Tube

PRINT

Other Select Opportunities 03

Four Page Color Brochure

Custom Booklet

Feature in Properties of Arizona

04 NETWORK

Select Agents Pre-Market

Preview

Targeted Email Campaign

Social Media Industry Pages

Client Base Email Campaign

An Elevated Listing Experience

Elevate Your Listing withExclusivity

Beoneoffewsellersinyourmarketwitha ZillowShowcasetreatmentonZillow.

Benefitfrompremiumlistingfeatures, enhancedvisibilitytointerestedshoppers, andtheabilitytodifferentiateyourlistingin themarket

ZILLOWSHOWCASEISDESIGNED TONOTEXCEED 10%

OFLISTINGSINYOURMARKET

Features

3Dhome Interactive floor plans

AI-poweredimmersivevisuals and innovative design Amplified exposure in personalized search

Special map stickers and dedicated email alerts to Zillowʼs customer database

Ability to be featured on AppleVisionPro™ through ZillowImmerse™app

Captivatingnewdisplay on Zillow for your home

Contactbutton for prospective consumers to get in touch with your agent

Elevate Your Listing withExclusivity

Beoneoffewsellersinyourmarketwitha ZillowShowcasetreatmentonZillow.

Benefitfrompremiumlistingfeatures, enhancedvisibilitytointerestedshoppers, andtheabilitytodifferentiateyourlistingin themarket

ZILLOWSHOWCASEISDESIGNED TONOTEXCEED 10%

OFLISTINGSINYOURMARKET

Five-Star Reviews

“I contacted Kate Herk, a Judy Smedes agent, based on the recommendations of a few friends...Kate surpassed their praises. She was terribly pleasant and easy to work with, quick to respond to texts, calls, or emails, patient and kind as she explained all things real estate, well-educated and experienced in every aspect of home-buying, well-respected and connected to any Tucson-area contractor, inspector, or housing service one could need. Buying a home is a huge decision, and we felt heard, supported, and safely guided throughout the entire process. We are so grateful for the expertise and support of Kate and Judy - there is no one who could come more highly recommended. “

“Kate did an amazing job providing available listings for us. She was very responsive and always available to answer questions. Our purchase went smoothly from the offer to closing, with Kate on top of everything, helping us with the entire process. We would recommend her to anyone looking for a new home.”

“Excellent! If you want to sell your house in Tucson, contact Kate Herk and Judy Smedes! Kate was a pleasure to work with. Their team uses all the latest/best. techniques to give you the greatest advantage on the market! Their hard work made it stress-free. Highly recommend this team.”

“After conducting interviews for an R.E. agent to assist me with the estate sale of my mother's home, I selected Judy Smedes & Kate Herk. Their overall presentation to me was very good. It included all the important factors such as marketing, communication, experience, and handling similar properties in the area.”

“Judy and her team, especially Kate, are exceptional. They went above and beyond to help me find the perfect home and navigate my closing from out of state. They are professional and extremely helpful. I highly recommend Kate and her team. “

“The Mother/Daughter team of Judy and Kate offers unique capabilities in the Tucson real estate market. They blend decades of combined experience with modern methods of gaining property exposure. Precision and professional photography and video are essential to establishing the online presence a home needs when buying and selling a home. Judy and Kate used top-notch resources when listing our home, and it never looked better. Using their connections, our home had preview showings and was advertised as 'coming soon'. Ultimately a buyer was found in a matter of days without even taking the property to MLS. Both of them worked hard for us during the process and kept our best interests as top priority.”

“Kate and Judy did a fantastic job selling my property and making the process easy and understandable. I would recommend Kate and Judy to any one looking for hardworking and honest real estate professionals to help them buy or sell a home. I have bought several properties and sold several properties with the help of both Kate and Judy. Kate and Judy also helped my parents relocate from California in to a very nice house. Kate and Judy also helped my sister relocate from New Jersey in to a very nice house in the foothills. Everyone I have recommended the them has been extremely happy with the results and expert handling.”

“After conducting interviews for an R.E. agent to assist me with the estate sale of my mother's home, I selected Judy Smedes & Kate Herk. Their overall presentation to me was very good. It included all the important factors such as marketing, communication, experience, and handling similar properties in the area.”

“Judy and her team, especially Kate, are exceptional. They went above and beyond to help me find the perfect home and navigate my closing from out of state. They are professional and extremely helpful. I highly recommend Kate and her team. “

“The Mother/Daughter team of Judy and Kate offers unique capabilities in the Tucson real estate market. They blend decades of combined experience with modern methods of gaining property exposure. Precision and professional photography and video are essential to establishing the online presence a home needs when buying and selling a home. Judy and Kate used top-notch resources when listing our home, and it never looked better. Using their connections, our home had preview showings and was advertised as 'coming soon'. Ultimately a buyer was found in a matter of days without even taking the property to MLS. Both of them worked hard for us during the process and kept our best interests as top priority.”

“We used Kate and Judy to purchase and sell our house in Tucson. This was a second home, and we only had a minimum amount of time when we were in Tucson. They made it very easy. Did most of the work and coordinated with 3rd parties when we were not in town. Our house was sold in 4 days and at full price. I would recommend them. They know the area and have great knowledge of what it takes to buy and sell homes in Tucson. “

“This is the second time we’ve worked with this dynamic duo of Judy Smedes and Kate Herk. We are grateful for their work ethic and integrity. I have recommended them to friends, and they are amazed at their ability to close the deal fast. I’m very happy!!!! “

“We began searching for a house in the Tucson foothills, which can be problematic given the seasonality of listings; the variability of architecture; the condition of homes subject to desert climate. On the advice of a good friend, we spoke to Kate by phone from our home in the Pacific Northwest. In the course of a 20 minute conversation we got the 'look no further' vibe, that we were working with a true professional. Repeat: Professional. Having bought/sold several vacation homes, we've enjoyed great 'service' from other real estate agents (timely, courteous, etc.). But Kate is next-level good: Ungodly market knowledge. Incredible technical resource. Expert negotiator. Level-headed, generous with her time and all over the details. Incredibly: Every single thing she recommended stemmed from an initial call, with exacting care and attention to the specific needs and preferences of me, my wife and our family. Didn't waste a minute of our time with houses that weren't suitable. In short, an absolutely bespoke real estate experience. I recommend Kate Herk without reservation. I you want to find the house for you in the Catalina Foothills, or is several of the other great areas around Tucson, do yourself the favor of calling Kate.”

“I cannot recommend Kate highly enough. Kate was so knowledgeable and informed in all aspects of our city, the market and all of the things we didn't even know to think about that go into thinking about buying a property and its resale value. Kate was always available when we needed her, and spent weekends with us showing us property with a shared enthusiasm for the process. In addition to her real estate expertise, Kate went above and beyond to be a resource for us in other areas. When we needed some appliances hauled away, Kate helped arrange it. When we needed help with some ceiling fans, Kate arranged it. When we wanted some extra information on the irrigation system, Kate arranged it. She is so well connected to her peers and industry experts that she helped put our mind at ease and we always knew that we could ask Kate and she would either have an answer/resource, or find one! Not to mention she is just a really great person all around!”

“Kate and Judy did a fantastic job selling my property and making the process easy and understandable. I would recommend Kate and Judy to any one looking for hardworking and honest real estate professionals to help them buy or sell a home. I have bought several properties and sold several properties with the help of both Kate and Judy. Kate and Judy also helped my parents relocate from California in to a very nice house. Kate and Judy also helped my sister relocate from New Jersey in to a very nice house in the foothills. Everyone I have recommended the them has been extremely happy with the results and expert handling.”

“Kate was an amazing agent! I recently had the pleasure of working with her to sell my home, and I couldn’t be more impressed with the experience. From the beginning, Kate was professional, knowledgeable, and genuinely committed to achieving the best outcome for me. She took the time to understand my needs and provided valuable insights into the market, which helped set a competitive price for my home. Her marketing strategy was top-notch, showcasing my property beautifully and reaching a wide audience of potential buyers. Throughout the process, Kate was always available to answer my questions and provide guidance. I highly recommend Kate to anyone looking to buy or sell a home. Her team made the process seamless and stress-free, and I am incredibly grateful for their expertise and dedication.”

“Kate was outstanding in every way. She encouraged our decision to sell and provided guidance in pricing, staging and the closing. We benefitted from her knowledge, support from her firm as well. At the same time we were looking at a new purchase but had some questions on the lot lines and she recommended a surveyor who helped us avoid an impending disaster due to unfiled land swap with a neighbor. Our intended backyard would have been impeded substantially. I will vouch for Kate and team in their professionalism, caring calls, customer focus. This was our second experience with Kate Herk and Judy Smedes and team from Russ Lyon Sotheby’s.”

“Kate is one of the most delightful individuals I know and it is always a pleasure working with her. She has now sold two properties on my behalf. She is innovative, organized, always on top of every detail, responsive, offering valuable tips and connections (movers, home maintenance, etc ) throughout the process. I highly recommend Kate and truly can't say enough about her skills and personality. Thank you, Kate!”

“I’ve known Kate for many years and have benefited from her expertise on two purchases and two sales of real estate. Not only is she one of the most knowledgeable agents in Arizona; she goes far above and beyond guiding me through the features of each home viewed, comps, signing documentation details, inspections (providing sources for high quality home service providers when needed), and more. No detail is missed. It is awesome to witness she’s highly respected by everyone she works with for her integrity, commitment throughout the process, and most importantly, her kind personality. I feel fortunate to call her my friend!”

“Kate and Judy were responsive to my first call, and every contact afterward. Kate is very professional, respectful, and knowledgeable, and knows the market well. She advised me through the sales of two very different properties, and I feel confident that she helped me to get the best outcome possible on both. Her work is stellar, and I would definitely call on her again if I have a need in her area.”

“The Mother/Daughter team of Judy and Kate offer unique capabilities in the Tucson real estate market. They blend decades of combined experience with modern methods of gaining exposure for properties. Precision and professional photography and video are essential to establishing the online presence a home needs when buying and selling a home. Judy and Kate used top notch resources when listing our home and it never looked better. Using their connections, our home had preview showings and was advertised as 'coming soon'. Ultimately a buyer was found in a matter of days without even taking the property to MLS. Both of them worked hard for us during the process and kept our best interests as top priority.”

“We are very grateful for the professional expertise we were blessed with by having Kate and Judy handle our listing. Expertise in every way in marketing our home made such a difference. Would highly recommend this team to meet and exceed your expectations. They certainly did for us! Thanks again Kate and Judy” Mary Kay Wilson

“Kate is an amazing realtor! She went above and beyond to help us with the purchase of our new home. Her expertise and knowledge is outstanding. I highly recommend her to anyone looking to sell or buy a home. She will treat you as if you are her only client.”

“We had a fantastic home-buying experience with Judy and Kate. Their 30+ years of real estate experience was instrumental in us finding our new beautiful home. From the day we started looking at homes, they knew exactly what we were looking for and made what could be a stressful experience, very comfortable. They were both always available to answer questions, bounce ideas off and offer advice when needed. I am confident in saying their long standing successes, are a direct result of understanding their clients needs combined with their local experience. We could not be more happy with how they worked with us throughout the entire transaction, and would highly recommend to anyone looking to buy or sell their home.”

“We used Kate and Judy to both purchase and sell our house in Tucson. This was a second home and only had a minimum amount of time when we were in Tucson. They made it very easy. Did most of the work and made aggraments with 3rd parties when we were not in town. Our house was sold in 4 days and at full price. I would definitely recommend them. They know the area and have great knowledge of what it takes to buy and sell homes in Tucson.”

“For better or for worse, I am a very logical buyer who has only purchased tract homes. I used Judy and Kate recently to purchase a home in a historic Tucson neighborhood. I quickly learned the value of having a real estate agent with local knowledge of the area. Judy and Kate patiently helped me understand that comparisons “comps”, while a good estimation of a property’s value, may mean nothing to a seller with emotional ties to their property. Furthermore, Judy and Kate were proven right time and time again as I submitted offers below the seller’s asking price based on my view of logical comparisons only to lose out on property after property. They worked with me for over 8 months. They helped me understand how much the obvious location, location, location and less obvious EMOTION play a role in a seller’s asking price. It was their knowledge of my buying area and positive relationships they have built over years working the Tucson market that landed me my forever home.”

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PROPOSAL 5300 N AVENIA DE LA COLINA by Kate Herk - Issuu