INSIDE THE RING
SOUTHERN
A GRAND Time
LIVESTOCK STAFF
Kelly Secord
Amanda O’Brien
Katelyn O’Brien
LIVESTOCK ADVISORY GROUP
Ralph Mosqueda – FFA
Charlynn Mcnaul – FFA
Chris Castaing – 4-H
Matthew Hanks – 4-H
Brett Long – independent
Gary Lesh
INSIDE the Ring
PROMOTING Our Youth
NEW VERSATILE LOGO BRANDED AWARDS SHOW/AWARDS BACKDROP
Upon returning from the COVID-19 hiatus, a strategic initiative was undertaken to establish a distinct and cohesive brand identity for the Southern California Fair’s livestock department. Historically, the department lacked a consistent brand, often aligning with the annual theme or, at times, operating without a defined identity.
STICKERS
SOCIAL MEDIA PROMO ASSETS
BUYER REGISTRATION BANNER
THANK YOU BANNERS FOR THE SHOW & AUCTION
This initiative sought to create a unified and recognizable brand that would be seamlessly integrated across all touchpoints, including champion banners, sponsor displays, the livestock auction, and backdrops, ensuring a professional and polished presentation across the board.
SUPPORTING Our Youth
After the success of developing our new show logo & branding three years ago we again collaborated last year with Virtual Stock Show and Next Level Agri-Marketing to brand and promote our junior livestock auction “BID4KIDS”.
NEW WEBSITE TO PROMOTE THE JUNIOR AUCTION WITH LINKS FOR AUCTION REGISTRATION, THE LIVE VIRTUAL AUCTION, ADD-ON APP, & RESALE DONATION AUCTION.
ADD ON APP & SOCIAL PROMO ASSETS
JUNIOR AUCTION PROMO VIDEO
The branding was applied consistently across various channels, including online sales platforms, brochures distributed to buyers, and posters displayed in local stores. This cohesive branding strategy not only captured the attention of our audience but also effectively communicated the significance of supporting our youth and the Southern California Junior Livestock Show and Auction.
HARNESSING Technology
Over the past three years, we have developed a strategic plan aimed at expanding our community outreach and creating new opportunities for both our youth and supporters, in collaboration with Virtual Stock Show and Next Level Agri Marketing.
The livestock show industry has traditionally lagged in adopting and integrating technology. There are only a few solutions tailored specifically for livestock shows, covering areas such as entries, financial technology, add-ons, auctions, and direct communication tools. Since 2020, we have proactively embraced technological advancements to strengthen our show and enhance financial support through various innovative opportunities.
TIMELINE
2020
100% VIRTUAL STOCK SHOW & AUCTION
2021
VIRTUAL HYBRID AUCTION - ONLINE/IN PERSON
GIFT FROM THE HEART SYSTEM
( Raising over $65,000 to date! )
2022
ONLINE AUCTION REGISTRATION
ADDED ONLINE ADD-ON FEATURE IN VSS SOFTWARE
2023
BID4KIDS SITE LAUNCH
BID4KIDS SOCAL JR AUCTION PROMO VIDEO
BID4KIDS SOCAL ADD ON APP LAUNCH
BID4KIDS SOCAL ONLINE BUYER REGISTRATION
VSS RESALE DONATION AUCTION
( Raising over $7,250 the first year )
GRAND DRIVE MERCH STORE LAUNCH
These opportunities have allowed our exhibitors to market their projects in new ways by reaching diverse audiences and increase online support and add-ons from all over the United States. It also has allowed both local and out of town/state buyers to support our youth buy not only buying but also increasing the bids during the live auction via the virtual platform helping to drive increased support for our youth not to mention being able to support the auction from anywhere in the world.
ROCKIN’ TO THE Rhythm of the Ring
In 2023 we launched a brand new online merch store allowing our show families & supporters for the first time to purchase shirts, hats and gear to build pride in our show.
Youth
Cavy
Cavy
Livestock Fashion
Large Animal Showmanship
Junior Market Lambs
Junior Breeding Sheep
Junior Market Hogs
Junior Breeding Swine
Junior Market Goats
Junior Dairy Goats
Junior Market Beef
Junior Dairy Cattle
Junior Breeding Beef
Junior Boer Goats
Dog Show
Contest
Showman
INVESTING in the Future
SUPREME CHAMPION
Market Beef
Aspen Walker
Elsinore Valley 4-H
Buyer: Asset Liquidation, Inc.
Perris, CA
SUPREME CHAMPION
Market Hog
Ashanti Brooks
Perris FFA
Buyer: Barstow Country Butchering Apple Valley, CA
SUPREME CHAMPION
Rabbit Meat Pen
Reyna Loveland
Hemet FFA
Buyer: Sky Canyon Enterprises Wincester, CA
SUPREME CHAMPION
Market goat
Kadence Button
Pass Pioneers 4-H
Buyer: Waters Comercial Real Estate Indio, CA
SUPREME CHAMPION
Poultry Meat Pen
June Mossa
Perris Panthers 4-H
Buyer: Mossa Construction Murrieta, CA
SUPREME CHAMPION
Market Lamb
Micheal McNaul
Norte Vista FFA
Buyer: Waters Comercial Real Estate Indio, CA
SUPREME CHAMPION
Market Turkey
Addisyn Freers
Independent
Buyer: Western Sky Construction Hemet, CA
INVESTING in the Future
BEST OF SHOW
Ag Mechanics
Tanner Kane
Norte Vista FFA
Buyer: Western Sky Constrution Hemet, CA
RESERVE SUPREME
CHAMPION
Market Lamb
Kadence Button
Pass Pioneers 4-H
Buyer: Waters Comercial Real Estate Indio, CA
RESERVE SUPREME
CHAMPION
Market Beef
Rylee Rutigliano
Epic 4-H
Buyer: Ronda Glenney Perris, CA
RESERVE SUPREME
CHAMPION
Rabbit Meat Pen
Landon Mosqueda
Independent
Buyer: Flow-Pro Plumbing, Inc Beaumont, CA
RESERVE SUPREME
CHAMPION
Market Hog
Tanner Kane
Norte Vista FFA
Buyer: Barstow Country Butchering Appy Valley, CA
RESERVE SUPREME
CHAMPION
Market Goat
Kadence Button
Pass Pioneers 4-H
Buyer: Sheryl Benoit
Bermuda Dunes, CA
RESERVE SUPREME
CHAMPION
Poultry Meat Pen
Addisyn Freers
Independent
Buyer: Mossa Construction Murrieta, CA
RESERVE SUPREME
CHAMPION
Market Turkey
Aspen Walker
Elsinore Valley 4-H
Buyer: Scott Bros Dairy San Jacinto, CA
DONORS Sponsorship Support
Registered Buyers
Adam Denbo
Agustin Galvan
Albert & Joanne Sumays
Alex Baker
Alicia Stone
Americano Sr., Richard M.
Andrew Schmitz
Andy Domenigoni Farms
Andy McElhinney
Anna Anderson
Annemarie Ramsey
Anthony & Devin DeMartino
Asset Liquidation Inc
Aurora Crane
AZ Auto Spa
Barbara Whitemyer
Barstow Country Butchering
Becky Buffington
Brad & Sally Scott
Brenton Cairns
Brett and Carol Long
Brian Ahlers
Brianna Perez
Bridge Street Farms
Brio-Medical
Buchanan’s Service-Laurie
BW Farms
C.L. Smith Hay & Grain
Carrine Bell
Casey and Tracy Putnam
Celia Rosales
Cesar Sanchez
Charlene Booth
Cheree Escandel
Cheyenne Caballero
Chris and Jennifer Castaing
Cindy & Mike Stinson
CL Smith Farms
Country Kennel
Craig Cureton
Crystal McElderry
Daniella Mosbrucker
Dan’s Feed & Seed
Darren and Holly Dong
David & Linda Zeiders
David White
David Zeiders - Zeiders & Sons
Desiree Walker
Diana Rodriguez
Diane Torres
Domenigoni Bros. Ranch
Dominic Rutiglano
Don & Krista Zeiders
Double B Farms
Eddy Sandoval
Eduardo Rivera
Elite Electric Inc.
Elizabeth Rios
Eller Bros Trucking
Erlinda Contreras
Excelinet Computer Services Inc.
Family A Fair
Flow-Pro Plumbing, Inc
Four Shores Ranch
Gabriel Marroquin
Gabriela Vazquez
Gabrielle Walker
Garrett Vinyard
Gary Tubbs
Gavin Wakefield
Greg Miller
Hanks Hamps
Hayley & Joshua Freers
Hemet Electric
Heritage FFA
Inland Valley Water Works
Integrity Auto
J&H Automotive Repair
Jacob Rock Inc.
Jacqueline Cooper
James Hamilton
Jana Smith
Jason Escandel
Jean Domenigoni Family Trust
Jerad Burke
Jesse Mossa
Jocelyn Steinberg
Jon Stone - 4S General
Josefina Gonzalez
Joshua & Shaina Rushing
JTS Excavation
Judy Wade
Julienne Donlon
Justin Parsell
Kane Family Show Pigs
Kelly Giddings & Ed Gomez
Kelly Porec
Ken Simmons
Kevin Willis
Kimberly Toomey
DONORS Sponsorship Support
Registered Buyers (continued)
Kyle Brandt
Laura Burch
Les Schwab - Fontana #580
Les Schwab Tire-Inland Empire
Leslie Mendoza
Leslie Watson
Livier Trevino
Marcial Farms
Marcie Stimmel
Martina Dyer
Marvo Holsteins
Mary Booth DVM
Matt & Patti Reiter
Matthew Waroff
MERLE & INA MAY ZEIDERS
Michael Cummins
Michele Easel
Mickey McRay
Mike Gow
Monteleone Meadows
Morgan Castaing
Mossa Construction
Oostdam Dairy
Palumbo Family Vineyards and
Pam Gates
Paul Cayot
Paula & Phil McElhinney
PCL Construction
Peggy Brauner
Penny OBrien
Pete & Henny Bouris
Raice wicklas
Raymond Yates
Riverside County Farm Bureau
Rob Zeiders Equipment
Ronda Glenney
Round Up Feed
Rusty Roberts
Ryan J. Turner
Sabrina Jordan
Salsgiver Construction
Sandi Solorio
Scott Bros Dairy
Scott Sewell - aloha Kennels &
Scott Shores
Scott’s Custom Meats
Seabreeze Patio Furniture
Sheri Thompson
Sheryl Benoit
Sides Auto Repair
Sieanna Archibek
Sky Canyon Enterprises
Sonia Rios
Southern California Landscape
Staking University California
Stephen Wesselink Farms
Susan C. Castaing
Tami and Chris Engel
Tammy Morgan
Tawny Orue
Tessa Dotinga
TNT Promotional Products
Total Connect Electric
Tracy Marshall
Tricia Almiron
Tri-County Tracter
Wade and Toni Lenton
Waters Comercial Real Estate
Wayde Stover
Wayne Howerton
Wendy Brauner
Western Sky Construction
Zech Schoof
