Business Journal 20160603

Page 1

BUSINESS JOURNAL BIZBUZZ.DJOURNAL.COM

INSIDE: THE STEADY GROWTH OF GOLF, page 10

JUNE

FEATURE: Semi-professional indoor sports returning to the BancorpSouth Arena has its pros and cons. Derek Russell looks back at its indoor sports history.

page 4

COLUMN: Josh West, director of industrial development for Three Rivers Planning, gives his take on the region's economy.

page 16

INVENTOR: MSU student invents product to hold hunting gear in water and dry land. Find out his next step.

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CONNECT WITH US

STORY & PHOTOS BY ZACK ORSBORN

THE BIG SPLASH Tupelo Aquatic Center continues generating economic impact

D

uring the first month the Tupelo Aquatic Center opened its doors, Amy Kennedy, executive director, remained in awe. She tried to take as many breaths as possible because everything was happening so fast. It took about a year for the Aquatic Center staff to get a grasp on everything. “We were so busy. It was nonstop. I only had two other fulltime employees,” Kennedy said. “I remember carrying membership applications home and entering them in the

computer at my house trying to keep up with the data entry.” Since the soft opening in December 2013, nearly 220,000 members have splashed in the two state-of-the art swimming pools located in the $12 million facility. More than 340 members have Splash Passes, a $25 monthly fee to access the facility at any given open hour. On top of that, Shockwave Aquatics rents office space with a $60,000 a year commitment to the city. Before the construction groundbreaking in 2012, sev-

eral driving forces came together to brainstorm on exactly how they would open and manage such a huge facility. Seniors who participated in water aerobics at Rob Leake City Pool, Shockwave members, Tupelo Parks and Recreation, Barbara Aguirre and Don Lewis wanted to see the idea come to fruition. Isaac Sporting Group, a consulting firm, completed a feasibility study that looked at what type of programs the facility could offer and where the facility could be located. They looked at other cities’ swim-

ming facilities to review the risk. “This was on such a bigger magnitude than installing a splash pad,” said Alex Farned, director of Parks and Recreation. “It’s about a $11 to $12 million building that’s generating revenue from all of these people coming, schools coming in. It’s amazing.”

The 50/50 Budget

But how does the city afford this massive facility? TURN TO SPLASH, 12

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THE NORTHEAST MISSISSIPPI


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