Totally MOD

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MOD T O T A L L Y

*method of design

GARY LUNDGREN > JOSTENS > JEA ADVISERS INSTITUTE > JULY, 2012

DESIGN STRATEGIES

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Design strategies

1.

Establish a grid architecture to organize space and content.

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Spread architecture

Design strategies

2.

Design a strong CVI [center of visual impact] that showcases the most important content. The CVI module features the spread’s largest photo and the main headline.

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Design strategies

3.

Headlines on smaller modules should be mini versions of the main headline design.

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Design strategies

4.

Use tight spacing <1 to 3 points> for packaging related photos within modules.

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Design strategies

5.

Employ expanded spacing, creating vertical and horizontal rails, to avoid crowding the spread.

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COVERAGE STRATEGIES

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Coverage strategies

1.

A spread has an over unifier. This could be a story topic such as weekends or a time element such as a week or month. Be creative with unifiers.

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Coverage strategies

2.

Each module needs to present a unique and fresh angle to the story, avoiding redundancy.

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Coverage strategies

3.

Gather the content and then discuss the best storytelling approach.

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MOD Starter

BIO BOX

lori|jones birthday: fav food: fav band: fav color: fav class: fav show:

JUNIOR 9|20|88 pizza korn black physics simpsons

T

QUIZ

BOOKS

1. When was the school founded? a. 1923 b. 1945 c. 1879 d. 1982

If you could relive any moment from last year,what would it be?

Beating the seniors in tug-owar during the spring carnival Bob Clipson

FACTOID

$1.29

cost of song on iTunes More than 10 billion songs were downloaded this year.

“I spent nearly $357 on music this year,” Elliott Bell | Freshman

CALLOUT FILL IN THE BLANK ALICIA HAWLEY “I did a ‘Breakfast at Tiffany’s costume. I don’t know anyone who smokes so it took forever to find that long cigarette thingy,”

JUNIOR

one for the

Q&A

The most memorable thing about prom was

2. The class of 2013 is the largest ever?

True False

______________.

3. How many faculty members are alumni? a. 10 b. 4 c. 17 d. 2

One word to describe my

4. The first mascot was: a. Indian b. Trojan c. Lynx d. Pirate

date would be ______________.

TIMELINE MON TUES WED THURS FRI

No homework due and starting off with a fresh slate Biology lab notes and homework in math and social studies Choir concert after drama rehearsal; homework will just have to wait Catch-up on yesterday’s assigments and complete lab after school Vocabulary quiz and social studies presentation over World War II

STEP BY STEP How to make a

on your ACT

“I took one of those prep classes CMU.” Felicia Symcox | 12

CHART

“The right music for my instrument” jenna mclung | 12

How do you spend your check?

MAP

“Great friends to play for” john moore | 11

RATING

My parents lived five time zones and 6,231 miles from me.

“I took the test 4 times.”

Jon Lopez | 12 “I got lucky. I still think they gave me the wrong scores.”

Amanada Pearce | 12

CHECKLIST The perfect concert requires…

JUAN BALDERA|10

First week of school Homecoming week After loss to Jones In the rain Coach in bad mood After injuries Any practice _______________

Storytelling approaches

1. A, 2. FALSE, 3. B, 4. A

Coverage strategies

4.

Dynamic storytelling focuses on people.

*method of design

Story Starter Content Formats:

Module Topic

$.0 'ďďď

ĕ *($) )/ſ+#*/*"- +#İ.ı ĕ. *) -4ſ+#*/*"- +#. ĕ/4+ .ſ*!ſ+#*/*. action/reaction photo-journalistic story reference: group shots, portraits illustration/icon: staged to show something specific scrapbook: show people in a posed situation, looking at the camera ĕ+#*/*ſ/- /( )/. subjects: single subject, small group, large group shapes: vertical, horizontal, square, odd-shaped special techniques: cut-out background, silhouette, mortise single shot story collections: montage/collage/series ĕ/4+*"- +#$ ĭ -/ſ'*"* ĕ -/ſ$''0./- /$*)

Spread

_________________________________

Interview Questions:

Verbal...

ĕ# '$) . primary & secondary sub-headlines & labels ĕ.#*2 . ſ' ĕ) 2.ſ! /0- ſ./*-4 lead/conclusion & quotes/transitions ĕ +/$*). ident/summary/expanded/ collection/quote/group ĕ1*$ ſ *3 .ĭ ''*0/. quickie/summary quotes & anecdotes ĕ! /*$ . ĕ) -- /$1 . ĕ 1$ ĭ#*2Ħ/*./ ''.ſ/*ſ /$*) ĕ.0(( -4ſ'$.// # &'$./ ĕ,0 ./$*).ſėſ ).2 -. ĕ,0$55 .ĭ/ ./. ĕ # -/ſ$)!*"- +#$ pie chart, bar or line graph, table & ratings ĕ -/ſ$)!*"- +#$ map & diagram ĕ. # 0' //$( '$) / ' ) ĕ ñ)$/$*).ĭ"'*.. -4 ĕĜ!*-ſ(*- ſ$)!*-( /$*)ĝſ *3 ĕ. *- * - ĭ./ /.ſ *3 ĕ$) 3

_________________________________________________________________

~ ~ ~ ~ ~ ~ ~ ~ ~

Poll/Survey Question:

Photo Possibilities:

~ ~ ~ ~ ~ ~ ~ ~

Module Ideas:

~ ~ ~ ~ ~

Creator

_________________________________________________________________

Story worksheet

2

There are more than

sides TO EVERY STORY

Facts, figures and feelings

complement photographs combined in either a news feature story or separate packages to relate the life experiences of your readers.

This multi-faceted approach to storytelling fits the fast-paced and inclusive approach to yearbook coverage, verbal and visual content and graphic design.

Consider your readers’ preferences and patterns as well as all verbal/ visual options as you allow your content to drive your design.

Incorporate font and color palette choices as well as any predetermined verbal and visual cool tools to set just the right tone and mood for your individual package as well as the total spread.

Once you have completed your story starter planning sheet, sketch your module design here making sure it will blend with other spread packages.

BIO BOX

birthday: fav food: fav band: fav color: fav class: fav show:

JUNIOR 9|20|88 pizza korn black physics simpsons

Beating the seniors in tug-owar during the spring carnival Bob Clipson

FACTOID

$1.

29

cost of song on iTunes More than 10 billion songs were downloaded this year.

“I spent nearly $357 on music this year,” Elliott Bell | Freshman

TIMELINE MON TUES WED THURS FRI

No homework due and starting off with a fresh slate Biology lab notes and homework in math and social studies Choir concert after drama rehearsal; homework will just have to wait Catch-up on yesterday’s assigments and complete lab after school Vocabulary quiz and social studies presentation over World War II

CHART

CHECKLIST QUIZ one for the The perfect concert BOOKS requires…

“The right music for my instrument” jenna mclung | 12

How do you spend your check?

“Great friends to play for” john moore | 11

1. When was the school founded? a. 1923 b. 1945 c. 1879 d. 1982

CALLOUT FILL IN THE BLANK ALICIA HAWLEY “I did a ‘Breakfast at Tiffany’s costume. I don’t know anyone who smokes so it took forever to find that long cigarette thingy,”

JUNIOR

lori|jones

Q&A

If you could relive any moment from last year,what would it be?

The most memorable thing about prom was

2. The class of 2013 is the largest ever?

True False

______________.

3. How many faculty members are alumni? a. 10 b. 4 c. 17 d. 2

One word to describe my

4. The first mascot was: a. Indian b. Trojan c. Lynx d. Pirate 1. A, 2. FALSE, 3. B, 4. A

MOD Starter

date would be ______________.

STEP BY STEP How to make a

on your ACT

“I took one of those prep classes CMU.” Felicia Symcox | 12

MAP

“I took the test 4 times.”

Jon Lopez | 12 “I got lucky. I still think they gave me the wrong scores.”

Amanada Pearce | 12

RATING

My parents lived five time zones and 6,231 miles from me.

JUAN BALDERA|10

First week of school Homecoming week After loss to Jones In the rain Coach in bad mood After injuries Any practice _______________

Story design sketch

STAFFING STRATEGIES

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Staffing strategies

1.

Modular design is ideal for teamwork. A team of 3-4 students can be assigned to a spread. Select a team leader.

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Staffing strategies

2.

Students work together to plan and create the overall spread.

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Staffing strategies

3.

Students work individually to report, photograph, write and design individual modules.

*method of design

MOD

MAKEOVER Â

For staffs wanting more content, letâ&#x20AC;&#x2122;s do a MOD makeover and convert regular photo boxes into dynamic content modules!

Traditional design

Â

26

FACES

Letâ&#x20AC;&#x2122;s do the math

Our traditional design features: 26 faces 13 photos 1 feature story with quotes Is this enough coverage?

Letâ&#x20AC;&#x2122;s convert the dominant module â&#x20AC;Ś

â&#x20AC;Ś into a photo collection featuring four photos.

To tell a more inclusive story, this single photo â&#x20AC;Ś

â&#x20AC;Ś is now replaced with four photos with personal stories.

To expand our storytelling even further, letâ&#x20AC;&#x2122;s turn this photo â&#x20AC;Ś

â&#x20AC;Ś into a module featuring three photos accompanied by quotes.

To add three more faces and voices to the story â&#x20AC;Ś

â&#x20AC;Ś a single photo is now a dynamic question/answer feature.

To expand the story and include even more students â&#x20AC;Ś

â&#x20AC;Ś an infograph with survey results also incorporates photos.

Let’s finish by taking this area occupied by two candid photos …

â&#x20AC;Ś and convert it into a module showcasing four related photos.

A MOD makeover greatly expands coverage and storytelling.

44

FACES

Letâ&#x20AC;&#x2122;s do the math

Our MOD makeover features: 44 faces + 18 26 photos + 13 150 survey participants + 150 10 storytelling quotes + 10 1 feature story with quotes

This variation keeps a traditional dominant photo space.

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MOD T O T A L L Y

*method of design