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A Jostens Adviser & Staff Publication FALL 2019

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SIMPLY SMART ONLINE DESIGN

SOCIAL MEDIA VISIBILITY FOR YOUR YEARBOOK PROGRAM

PHOTOGRAPHY PARTNERSHIPS MAKE YEARBOOK STRONGER


CALL FOR ENTRIES 2 0 2 0

J O S T E N S

GRAND PRIZE $1,000 PLUS A DSLR CAMERA

P H O T O

Free submissions for all middle and high school students from October 1, 2019 until March 1, 2020.

jostens.com/photocontest

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ISSUE 78 | FALL 2019

Welcome to Yearbook Love magazine — the largest-circulation magazine in the world devoted entirely to creating and marketing yearbooks. Your subscription is provided compliments of your local Jostens representative.

LETTER FROM THE EDITOR Your yearbook takes many hours of preparation and even more in execution. With preparation, you will streamline your process and, most importantly, reduce stress. There will be less to worry about as you execute your plan. In this issue, Jostens provides information on upcoming innovative design tools that will empower your students and ignite your creativity through technology, photography and social media. Jostens is proud to create the tools that help make your school’s yearbook a truly memorable experience for your staff and keepsake for your community.

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The next generation in yearbook design.

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PARTNERSHIPS Collaboration with other teachers leads to a stronger yearbook program.

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PHOTOGRAPHY Three simple cropping techniques that make a world of difference.

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SOCIAL MEDIA Use social media to make your program stronger.

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— LindaSue

LAYOUT PRO

STUDENT/ADVISER OF THE MONTH View 2018-2019 school year award recipients.

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<LOVE THIS> Jostens Creative Account Managers highlight their favorite spreads.

Send correspondence, change of address, subscription requests and article manuscripts to lindasue.amundson@jostens.com or mail them to:

Yearbook Love magazine ATTN: LindaSue Amundson Jostens, Inc. 7760 France Ave. S., Suite 400 Minneapolis, MN 55435

©2019 by Jostens, Inc. [192413] Item #3179. All rights reserved. Limited non-commercial reproduction of this publication for educational and classroom use is allowed with appropriate credit to Jostens. Jostens, the Jostens logo, ReplayIt, Image Share, Jostens Ad Services, Jostens Yearbook Avenue, Jostens YearTech, Jostens YearTech Online, Page Surfer and Time Capsule are either registered trademarks or trademarks of Jostens, Inc.

Editors-in-Chief: LindaSue Amundson Sara Sausker Senior Art Director: Chris Koshiol Production Artist: Linnea Fitzpatrick

Contributors: LindaSue Amundson Tina Cleavelin James Cordell John Dalke April Fenn Kristen Johnson

Jason Kaiser Kathleen Krill Amanda Lillemoe Jeff Moffitt Mary Saracino Lizabeth Walsh

Adobe Illustrator, Adobe InDesign and Adobe Photoshop are either trademarks or registered trademarks of Adobe Systems, Inc.

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COMING SPRING 2020

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CONTINUING OUR TRADITION OF

I N N O VAT I V E YEARBOOK C R E AT I O N TECHNOLOGY Jostens pioneered online yearbook creation technology, introducing the first iteration of Yearbook Avenue in 2005. Since then, weâ&#x20AC;&#x2122;ve continued to enhance and expand the platform, adding features and resources. Today, Yearbook Avenue is more than just a creation platform. It gives you all the tools and resources you need to manage, create and promote your yearbookâ&#x20AC;&#x201D;all in one place. While a lot has changed since 2005, our commitment to providing you with the best online solution has remained constant. Our customers love Yearbook Avenue, as evidenced by the excellent user satisfaction ratings we receive, year after year. The addition of Layout Pro to our yearbook technology suite is just one of the many ways that Yearbook Avenue continually evolves to meet your ever-changing needs.

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THE NEXT GENERATION OF ONLINE YEARBOOK DESIGN LAYOUT PRO BY JOSTENS SM

In spring 2020, the Yearbook Avenue Page Designer will be replaced by Layout Pro, a simple, intuitive and powerful yearbook design tool that is sure to ignite your creativity.

INTUITIVE COLLABORATIVE FLASH FREE S I M P LY S M A R T

Yearbook Love Magazine recently spoke with John Dalke, one of the masterminds behind Layout Pro, to learn about how the platform was developed and what users can expect. How did you identify which features would make  easiest for yearbook staffs and advisers? life Simple — we asked them. I spend as much time as I  collaborating and interacting with advisers and can staffs on their publications. This is super fun  —  and very informative. I get to see their entire creative process from beginning to end and I’m always amazed to see what they produce using our tools and resources. This also gives me the opportunity to see first-hand how they interact with our tools and get real-time feedback. We use that feedback as we develop new features or improve the current ones.

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What are your favorite features of the Layout Pro  program and why? I’m a big fan of our new collaboration tools. Layout  features a new notifications panel where staff Pro can add or resolve comments and track edits all in one place. They can run spell check, proof the PDF and complete their page for the adviser to review. The adviser can track a staff member’s page edits for easy grading and progress updates. Can you tell us a bit about the process of developing a new online platform? How long did it take? What did it entail? How did you go about determining which features were needed? From inception to initial launch, the scale of this  project is significant. The entire process will take about three years to complete. But, honestly, it is never really “done.” The development process is very fluid. Once we finish this phase, we’ll move on to the next. Layout Pro will continue to evolve based on our customers’ needs. We kicked off the project with an extensive design and discovery phase that consisted of some rapid prototyping. We developed a functional mockup, which we shared with a lot of students and advisers to get their feedback. We then iterated on this until we felt we had a solid vision in place for the internal yearbook applications team to execute.


JOSTENS LAYOUT PRO TEAM Here’s a brief look at two of the key members of Jostens in-house yearbook applications team who helped develop Layout Pro:

John Dalke, Designer, Dreamer, and Director of Yearbook Product at Jostens, has over 15 years of

COMING SPRING 2020

experience collaborating with student publications and creating educational resources and applications. A former Pacemakerwinning editor, he now manages Jostens product marketing team and its creation technology suite.

John, you were a high school yearbook editor.  How have the skills you learned in yearbook translated into conceptualizing and building an online design platform?

Melissa Rieck,

Starting any new project, especially one of this scale, can be daunting. It’s like that feeling you get staring at a blank sheet of paper, wondering where to even begin. But once you get past that initial hump, the ideas start flowing and everything starts to fall into place. You start by creating a strong plan. Then, you break it down into smaller deadlines or milestones. When you look at those smaller chunks, the project becomes more manageable.

has 22 years

What did you have to keep in mind as you  developed the new platform? Speed and performance are always at the top of our minds as we’re developing new features. We’re continually monitoring page load speeds to ensure that we’re making smart development decisions. We also wanted to focus on the repetitive tasks that users do to help them save time and streamline the page creation process. Onboarding is also extremely important to us. With a new batch of students every year, it’s important that yearbook staffs get up to speed quickly so they can get right to the fun stuff. So, we tried to make the new user experience as intuitive as possible.

Sr. Director, Yearbook Applications, of experience at Jostens. She leads the development team that supports Yearbook Avenue and the workflow of yearbook pages from Layout Pro to press.

Fun fact: The Layout Pro team has a thing for Oreos. Over the course of this project, they’ve tried every one of the available 954 flavors — including chicken wing and wasabi. (Both of those are as gross as they sound.)

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INTRODUCING LAYOUT PRO.

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I N T U I T I V E . C O L L A B O R AT I V E . F L A S H F R E E .

DESIGN LIKE A PRO

CONTEXTUAL TOOLBAR The contextual toolbar offers different formatting options depending on whether you are editing text or an image.

FLOATING PALETTES Detach palettes to keep them at your fingertips. Tuck them back in to save valuable screen space when no longer in use.

HISTORY TAB Sort previous versions of pages by user or date — grading made easier.

FLASH FREE Layout Pro runs without the Adobe Flash plugin and is optimized for Chromebooks.

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The next generation of yearbook design is here.

PREFLIGHT PANEL Easily check for missing images or misspellings with this quick tool.

TREND FORWARD Cutting-edge designs inspired by world trends. Build upon or use as inspiration.

DRAG & DROP IMAGES Save time by dragging photos from your desktop into Layout Pro.

COMMENT PANEL Visible or hidden, leave notes and changes for fellow yearbookers. To learn more about Layout Pro, contact your local Jostens rep or visit yrbklove.com/layoutpro.

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Teacher Diane Harris leading a night photo workshop at a local park.

Partnerships make yearbook photography stronger Five years ago, Pinckney Community High School photography teacher Diane Harris asked herself some questions about her teaching method: How can I enrich my photos class? How can I give the kids more? THE ANSWER: A night photo workshop and creative projects, hosted in collaboration with yearbook. “Students often ask me for settings, but I am not at the event. So I hold one night workshop per semester,” Harris said. The workshop includes a meet-up at a park, which allows them to capture movement, storytelling photos and different lighting situations. Through the night photo workshop, Harris discovers students who want more from photography. When these students ask what they should do when the semester ends, she encourages them to join the high school’s yearbook staff to further develop and hone their skills.

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“When I see kids who really have passion and can tell a story with their photos, I have a conversation with them and suggest yearbook.”

— Diane Harris

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When photography teachers like Harris collaborate with their school’s yearbook adviser, both programs thrive. Of the 2018-19 Pinckney High School (PHS) yearbook staff, 76 percent enrolled in at least one photography course with her. The partnership between the yearbook adviser and photography teacher has long been established at PHS. Ten years ago when Mrs. Harris began teaching at the high school, she worked with the yearbook adviser and students during her prep hour, teaching them how to set up their cameras and how to select quality photographs. Through this experience, Harris became a yearbook advocate. In a new age of photo-focused consumers, quality photography is more important than ever when enticing students to purchase a yearbook. Students who join the yearbook staff after completing Harris’ course not only understand the basics of photography, they understand trial and error and the volume of photos necessary to get an ideal shot. Mrs. Harris regularly shares her photo sessions with her students. She displays session

photos and proceeds to critique them one by one, explaining how she decodes and sorts them. Through this modeling, students learn the difference between an average photo and a great photo. “You have to take photos. You have to share your knowledge — including mistakes,” Harris said. The notorious 100 Pictures of a Still Object is a grueling assignment that forces students to be creative with composition. This assignment provides those who transition from photography to yearbook with a new perspective on making the ordinary extraordinary. All too often yearbook staff default to an average image, like a student standing by a locker, but photo students use unique angles and find alternative backgrounds to make their photos more interesting, thus drawing the eye into the attached story about a classmate or group. Harris also requires each student to select and photograph an event. It could be a wedding, a soccer game or something mundane like brushing your teeth. However, their images must tell a story and

Techniques learned in photo class are frequently applied to photos used in the Pinckney Community High School yearbook, as seen in this dominant photo.

“You have to take photos. You have to share your knowledge — including mistakes.”

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— Diane Harris


This yearbook spread allowed yearbook staffer Alex Daniels to apply skills learned in the photo class.

be shot from a variety of angles. This photography assignment prepares students for fast paced, deadlinedriven yearbook coverage. When a cross section of the yearbook staff has already experienced the rigors of photographing, selecting and telling the story of an event, the role of the adviser shifts from teaching students how to use a camera to assisting students in content, coverage and design. The skills and confidence students attain in Harris’ class result in their ability to produce unique yearbook layouts that require advanced photography and Photoshop know-how to complete. Senior photography student and yearbook staff member Alex Daniels designed a page that merged images of high school students with famous individuals. Yearbook provides students like Alex with the opportunity to apply the techniques they learned in photography to create an original design that highlights their skills while simultaneously documenting the student body. “I just wanted to do something different for my

MEET OUR CONTRIBUTOR KATHLEEN KRILL

yearbook page, but I didn’t know how to make it happen. Mrs. Harris allowed me to share my idea and then she helped me complete my vision,” Daniels said. Harris is the number one fan of the PHS Yearbook. She shares lenses, refreshes students on settings and encourages students to use the skills they learned in her class to capture moments and emotions that will make the yearbook memorable. As a result of her efforts, the adviser and staff are able to focus on more creative aspects like student-designed layouts, theme development and storytelling instead of teaching basic photography the first few months of school. Additionally, student veterans of the photography program encourage their fellow staffers to take Harris’ courses to learn more about photography. They apply her trial-anderror approach while teaching their less photo-savvy staffers how to take better photographs. Leveraging students with a comprehensive understanding of photography leads to better photos. And better photos make a better yearbook.

Kathleen Krill has taught at Pinckney High School since 2001. She currently advises the Yearbook and PHS connected staff. A member of the Journalism Education Association, she earned the Certified Journalism Educator national certification in the fall of 2017.

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PHOTO CROPPING POWER Improve your layout by cropping your photos. By cropping, you are removing extra space in the photo, which draws your viewersâ&#x20AC;&#x2122; attention to your main subject.

F IL L THE F R A M E Cro p pi ng t o remo ve ex t ra details e m ph a s izes yo u r main s u bject.

Leah LaLiberte | Jostens Marketing Content Strategist and Producer (photographer)

Yes! Student success Keaton Fleeman | photographer Lakeland High School [IN]

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Brynna Broxterman | photographer Sabetha High School [KS]

Elizabeth Chan | photographer McKinney High School [TX]


Vertical cropping can help frame the subject.

Kristina Pinero | photographer Windermere High School [FL]

Leah LaLiberte | Jostens Marketing Content Strategist and Producer (photographer)

Maddie Smith | photographer Wylie East High School [TX]

Yes! Student success

V E RT IC AL

RU L E O F TH I R DS Place the subject where imaginary tic-tac-toe lines cross.

Katelynn Whistler | photographer Brazoswood High School [TX]

Leah LaLiberte | Jostens Marketing Content Strategist and Producer (photographer)

Alexis Murty | photographer Dale County High School [AL]

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Social media isn’t a fad. It’s a fundamental shift in the way we communicate. – Erik Qualman

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Building your social media presence WHY SOCIAL? We live in a social world. Digital connection is a fact of life — whether you’re 9 or 99. Instagram. Snapchat. Twitter. Facebook. Students and parents visit these social media platforms every day to share content and stay connected. More yearbook programs are balancing their offline and online approaches by joining the digital revolution to build their brand, expand the inclusivity of their coverage and maximize their sales. Students benefit too — by accruing real-world skills they can use in journalism, digital marketing and other social media-based careers.

SOCIAL MEDIA

GETTING STARTED

The main goal of social media marketing is to elevate your yearbook’s brand, increase community engagement and sell more yearbooks. Every year, Jostens surveys advisers asking them about their most effective marketing tactics. Over the last five years, the efficacy of digital strategies has increased — faster than all other strategies. This past year, advisers listed email and social media as their two top strategies. To address this growing trend, Jostens provides yearbook advisers and staffs with content to help them create and maintain their social media presence. While Jostens support materials help you dive in, it’s best to use them as your inspirational starting point. Social media followers want to see more personal content — related to them, their friends, their school, their community. Customizing what you post increases engagement and broadens your digital reach.

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Step 1:

Step 2:

IDENTIFY AND SET UP THE SOCIAL PLATFORMS THAT WORK FOR YOUR YEARBOOK PROGRAM

CREATE A STYLE GUIDE AND SELECT A SOCIAL MEDIA MANAGER

INSTAGRAM This visual platform is all about beautiful imagery and videos in the tile posts and raw, real-life moments in the stories. The average Instagram user is 18-34 years old.

Talk to your school administrators about the yearbook program’s goal of using social media to increase program awareness and market your yearbook. Develop a social media style guide that makes sense for your school and your district. Then, select a social media manager and designate a handle for your yearbook. (A handle is the name of your account with the @ sign in front of it.)

Instagram Tile Photo: 1080 x 1080 pixels Instagram Story: 1080 x 1920 pixels Recommended Instagram Post: 138 to 150 characters Recommended Instagram Hashtag: 5-9 per post at less than 24 characters each

FACEBOOK People use this platform to stay connected. It’s a good platform to target parents, grandparents and community members. Facebook Photo: 1200 x 630 pixels Recommended Facebook Post: 1-80 characters

TWITTER The average Twitter user is 18-29 years old. This platform moves fast and acts like a news thread. People post 280-character tweets and retweets. Twitter Photo: 440 x 220 pixels Recommended Twitter Post: 71-100 characters Recommended Twitter Hashtag: 2-3 per post at 6 characters each

SNAPCHAT This visual messaging platform is popular with students, ages 13-24. The principal feature of Snapchat is that pictures and messages are only available for a short time before they become inaccessible to recipients. Use real-time content, photos, videos and messages directed toward the student community.

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SOCIAL RESOURCES The Jostens digital classroom, located within YearbookAvenue.com, has a section devoted to social media. It includes a Getting Started guide, monthly post calendars, images, GIFs and videos you can post or use as inspiration. In the digital classroom, search for “Social” to find all of the helpful content. Encourage your social media manager to view the webinar videos on social media to fully prepare for their role. PRO TIP Create your own hashtag and tell your followers to include it in their posts so you can see all of their content and reshare it. At Jostens, we use #yearbooklove.


Step 3: HAVE A PLAN, SET GOALS AND MEASURE YOUR SUCCESS

MEASURE YOUR SUCCESS: • # of followers • # of likes • # of engagements (comments, shares and likes) GOAL 2: Promote Yearbook Sales. Bring offline marketing campaigns online to students and parents. Use a variety of posts to maximize your reach to students and parents at the sites they’re most likely to frequent. MEASURE YOUR SUCCESS: • Increase sales by using social promotions. • Track the number of yearbooks sold through digital channels. GOAL 3: Gather Content. Whether your yearbook staff is large or small, use social media to collect User Generated Content (UGC) like photos, videos, quotes and stories, and include these in your yearbook. Your followers are more apt to repost UGC, widening your reach. It also makes your school’s story of the year more inclusive. MEASURE YOUR SUCCESS: • Track UGC submissions

For the 2018-2019 school year, the Whitney High School [CA] yearbook staff put careful thought into the overall look and feel of their social channel. Their mission was to provide stories every day—not everyday stories. Their strategy included posting quality videos, stories and timely happenings, and combining online and offline marketing. For example, stories were posted into categories, called Highlights, so followers could go back to see something they might have missed, such as Teacher Week. Adapt this idea to your school by creating highlights of events or categorizing things by theme, such as Basketball, Theater, Dances, etc.

BROKEN ARROW YEARBOOK @brokenarrowyearbook

GOAL 1: Build Yearbook Awareness. Post every day about the school community and behind-the-scenes yearbook-specific content. A general social media rule is that 70% of posts should be about the community and 30% about the product. This gives others a reason to follow you.

How yearbook staffs use social media WHITNEY DETAILS YEARBOOK @detailsyearbook

Setting goals is essential for an executable social media plan. They give you measurable, attainable targets that you can use to validate your efforts and keep your team accountable.

BUILD YOUR BRAND:

The Broken Arrow High School [OK] yearbook staff has a standout following. Throughout many of the posts on their channel, they use a theme treatment that mirrors the same design used in their yearbook theme. This allows them to tease the design without revealing all the secrets. It generates excitement and sales, which is the goal of any online presence. They reach a large audience and deliver their messaging by sharing a wide variety of videos and stories. But what’s most impressive is their inclusive community coverage. For events that are hard to interrupt, like choral or theatrical events, staff members attend practices to grab imagery — which they then use to promote the event. Promotion of the event appears selfless, but it helps create followers and emphasizes the content in the yearbook.

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ROUGH RIDERS YEARBOOK @roughriders.yrbk

Step 4: CREATE A MONTHLY CALENDAR Work off of a centralized, monthly calendar to know what to cover in the yearbook and what content to post on your social media platforms. Mark all sporting events, concerts, holidays, dances, etc. on the calendar so you can plan your content. Don’t forget unofficial holidays like National Kindness Day.

Set up a monthly editorial meeting to discuss upcoming events to give the social media manager a better handle on timely moments that should be posted. Include key sales deadlines!

ATTENTION-GRABBING CONTENT INCREASES ENGAGEMENT Attention-grabbing content engages students and parents, generates interest, and results in reposts — expanding your digital reach, and giving you more leverage to maximize sales. INTERACTIVE/ CONVERSATIONAL CONTENT Interactive content invites followers to come back and see what others have written. For example, on National Haiku Poetry Day invite followers to submit their own haiku. Asking questions or using polls and quizzes is easy to do on most platforms.

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USER GENERATED CONTENT (UGC) Get students to tag your yearbook handle when they post something about the school — such as pictures from the bleachers, the back of the stage or the practice room. By re-sharing these posts on your channel, you include the student in your storytelling and that could give you a chance to use their picture in the yearbook. Be sure to get permission to use it and give the photographer credit! STORIES AND LIVE CONTENT Building stories is not easy. Consider creating a countdown to one of your deadlines or yearbook distribution day. Include photography that’s not your average shot. Be sure the story you’re crafting is interesting and rich. Use this as an opportunity to work with the school — maybe they could repost your story on their feed, which will broaden the reach of your channel! For live content, capture something that creates intrigue

from an angle that other students couldn’t get on their own. Be sure to find folks that feel comfortable being in front of the camera. Plan what you’re going to say and know the purpose of the post. CONTESTS AND GIVEAWAYS Provide fun contests and giveaways throughout the year. For instance, influencer accounts often offer a beauty pack or a prize to their followers if they continue to interact with the channel. Candy bars or Starbucks gift cards are good giveaway ideas for students who follow your yearbook channels. Better yet, only have students who have bought a yearbook be eligible to win. PROMOTIONS: CREATE URGENCY Creating promotions that tie in to the monthly calendar of events can be fun — and enticing. If your favorite store is offering a discount, you’ll most likely make an unplanned trip to see if you can find something you want. Likewise, if you’re using the tiered pricing method for your


TIMELY/TOPICAL Staying newsworthy with your posts helps you stay relevant. A winning game is a perfect opportunity to post a photo or video from the game and give users a link to buy a yearbook. If it’s a championship game, offer a limited-time promotion.

BROKEN ARROW YEARBOOK @brokenarrowyearbook

yearbook, you already offer promotions. At the beginning of the year, show buyers what the price will be at the end of the year, scratch it out and show them what the current price is. Or show them the current price, but tell them how much less it is in comparison to the final price. Announce a flash sale that only lasts for a few days and can only be done online.

MEET OUR SENIOR CONSUMER MARKETING MANAGER, AMANDA LILLEMOE Amanda Lillemoe leads the yearbook consumer marketing team at Jostens and has spent her career specializing in event and consumer marketing for the yearbook industry. Lillemoe spent eight years managing the Jostens event marketing

C O M M A N D I N G

SOCIAL A WELL-TUNED PLAN, POWERFUL CONTENT AND FINE ENGAGEMENT TACTICS TURN YOUR SOCIAL MEDIA SPACE INTO A WELL-OILED MACHINE. Using Facebook and Instagram to connect with your community and increase your copy counts is an admirable goal — but it doesn’t have to be perfect year one. Or year two. As students begin to understand the power that social media has for your program (not just for sharing things with their friends), the more effective this resource will be in your marketing tactic toolbelt. Social media shouldn’t be the only tool in that belt. While the most effective marketing tactics are in the digital space, it’s important to balance your offline and online approach. With Jostens, you have access to even more social media marketing resources and our powerful offline marketing program, which makes communicating with parents as easy as the click of a button. Most importantly, follow Jostens Yearbook on social media for lots of great content and marketing tips throughout the school year: Instagram and Twitter: @jostensyearbook Facebook: @jostensadviserandstaff

strategy at the JEA/NSPA and CSPA conferences. Her most recent work includes turning innovative ideas into creative marketing campaigns for yearbook staffs.

MEET OUR SOCIAL MEDIA MANAGER, KRISTEN JOHNSON Kristen has been in the digital realm of marketing for eight years. She loves creating content for the various social platforms because there is always something new to discover and explore. Kristen also loves the opportunity to help yearbookers connect with their communities on a local level via social media. #YearbookLove

Snapchat: jostensyearbook

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2018-2019 Student Leaders N AT I O N A L YEARBOOK

STUDENT of t h e month

Yearbookers are exceptional, but these students, nominated by their advisers, reps or peers really stand out. They are driven, ambitious, hard working. They rise to challenges with grace and determination. They balance creative vision with a plan for accomplishing tasks and possess the ability to communicate

STUDENT effectively. In short, they embody the qualities of great leaders.

SEPTEMBER

Caroline Ingraffia

Brittney Trinh

Amanda Hurd, Adviser Kearns High School [UT]

Kirby White, Adviser Saint Thomas Aquinas Catholic School [LA]

Josh Clements, Adviser San Marcos High School [CA]

JANUARY

FEBRUARY

Jahnavi (TJ) Tipparaju

Beth Haessler

Hogan Behrstock

Tessa Rife, Adviser Barrington High School [IL]

Leigh Ann Ellis, Adviser Staunton River High School [VA]

Gaby Doyle, Adviser Beverly Hills High School [CA]

APRIL

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NOVEMBER

Jaime Gamez

DECEMBER

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OCTOBER

MAY

Maggie Risley

Maddie Smith

Yasmin Mejia

Jamie Bratton, Adviser Conway High School [AR]

Casi Thedford, Adviser Wylie East High School [TX]

Andrea DeLeon Vega, Adviser Merced High School [CA]


2018-2019 Outstanding Advisers N AT I O N A L

Nominated by students or their rep, these passionate yearbook advisers

YEARBOOK

A Dt hVe ImSo nE R of

th

are inspirational for their students and talented at building strong teams. They support their staff through preparation, creativity, enthusiasm and innovation. By encouraging mutual respect, these advisers create a sense

ADVISER of community in a supportive, collaborative environment.

SEPTEMBER

OCTOBER

NOVEMBER

Kimberly Bowser

Megan Thomas

Kristie Bladen

Port Allegany High School [PA]

Kelso High School [WA]

Bloomfield Jr/Sr High School [IN]

DECEMBER

JANUARY

FEBRUARY

Vicki Quinn

Jenny Howe

Betsy Butler

Bay Port High School [WI]

President Theodore Roosevelt High School [HI]

Sun Prairie High School [WI]

APRIL

MARCH

MAY

Tim Cain

Jessica Kemnitz

Christine Davis

Pinkerton Academy [NH]

Spectrum High School [MN]

Trinity High School [TX]

Nominate a student or adviser by emailing two paragraphs explaining why the person is deserving to LindaSue.Amundson@jostens.com.

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< love this > JEFF MOFFITT

Glenbrook South High School [IL] | Adviser: Brenda Field

Stats are where it’s at Blending action shots and sporting equipment with specific details about each player, the Glenbrook Etruscan yearbook grabs everyone’s attention. Throughout the book, they use every opportunity to reinforce the theme, Just You Watch. In addition to their visual elements of bright color bars that pop against shades of gray, concept modules like Watch Me, Made You Look and Your Inspiration provide details that help the story unfold and show why the students at Glenbrook South can meet and exceed any challenge.

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The coverage doesn’t stop there. Adding to the stunning photography and modern design, reporters captured the collective essence of the school as well as individual accomplishments. In these Players to Watch specialty spreads, they provide very specific details about why we should be watching these varsity athletes. These statistics make you want to know what happens when they return next season. And that’s the point. When the Etruscan staff says, “Just You Watch,” we do.


J O S T E N S C R E AT I V E A C C O U N T M A N A G E R S S H A R E W H AT C A U G H T T H E I R E Y E

LIZABETH WALSH

Rogers High School [AR] | Adviser: Leslie Price, CJE

Something to celebrate Inclusive coverage is the name of the game for the Rogers High School yearbook. Not only is there a clever headline to draw attention to this freshman volleyball spread, but there are also plenty of places for readers to hear from 14 different people about what it was like to be on this team. Rather than choosing a traditional story format, spread creators Anna Randels and Grace Carroll interviewed players on a variety of season-related topics and selected statements that gave a well-rounded

picture of the year. Randels and Carroll worked with designer Megan Lloyd for a layout that featured photo variety and a theme-inspired “This is Us in Numbers” box that was sure to bring back memories, especially for the eight players who lost shoes while playing. Oh, and check out the 15th person covered, senior Melissa Mejia, in the theme-related folio addition, declaring that she’s “Classy, Sassy, Fun,” much like this spread.

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< love this > TINA CLEAVELIN

A: Rocklin High School [CA] | Adviser: Casey Nichols

B: Cherokee Trail High School [CO] | Adviser: Tina Barber

C: Kealing Middle School [TX] | Adviser: Kristen Scott

D: Tesoro High School [CA] | Adviser: Shannon Sybirski

Cover your concept Nothing makes coverage more manageable than coverage bars, spreads and specialty sections. And nothing makes it more relevant than spinning off the theme.

A: INTERVIEWS Two hundred media students found three people each and asked, “What’s something that’s a Rocklin thing?”

B: FOLIOS Students submitted photos, then staff members interviewed them for quotes, providing content that surrounds the page numbers.

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| FALL 2019

C: SURVEYS Taking advantage of their homeroom period, the staff surveyed each class on a specific topic and then featured three students on a bar that runs throughout the yearbook.

D: NUMBER PLAY

The Tesoro staff created the US in 19 Words or Less module featuring clever questions, 19-word quotes that reflect 2019 and a personal signature.


@arvinhigh_yearbook

@dospueblosyearbook

@provyearbook

@elburroyearbook

@brratican

@roughriders.yrbk

@warrior_yb

@Uprep.yearbook

SHOW YOUR #YEARBOOKLOVE Take the pennant provided in your yearbook kit and do something fun with it! Post pictures and mention @jostensyearbook and #yearbooklove and youâ&#x20AC;&#x2122;ll be entered into sweepstakes for special prizes throughout the 2019-2020 school year.

@dwmsyearbook


7760 France Avenue South Suite 400 Minneapolis, MN 55435

ATTN: YEARBOOK ADVISER

COMING SPRING 2020

Profile for Jostens Yearbook

Yearbook Love | Fall 2019 | Issue 79  

Welcome to Yearbook Love magazine — the largest-circulation magazine in the world devoted entirely to creating and marketing yearbooks.

Yearbook Love | Fall 2019 | Issue 79  

Welcome to Yearbook Love magazine — the largest-circulation magazine in the world devoted entirely to creating and marketing yearbooks.

Profile for jostens