P LAN
B
B UR G ER
B AR
S TYLE
G UIDE
Introduction
T
he Plan B Style Guide provides graphic standards for developing
a coherent, recognizable and unified identity. Plan B administrators and staff, graphic designers, ad agencies, printers, and other creative professionals responsible for the development of print and electronic communications must follow the guidelines set forth in this manual. When graphic standards are not followed even the best identity system is sure to fall apart over time.
questions regarding the Plan B brand
Adhering to the standards in the Plan
or the contents of the Style Guide,
B Style Guide will ensure that all visual
including how to apply the identity
communications convey our brand to
elements, where to go to locate
the world while building recognition and
appropriate files for download or other
strengthening our brand.
inquiries regarding communicating
We are all invested in some way with
the Plan B message and brand please
the success of the Plan B journey. The
contact Lena DiGenti, Brand Strategy
Style Guide is a way to protect our
Director, at 860-471-3024 or via email
investment and ensure growth and
at LDigenti@Locals8.com to ensure
prosperity for the “b� community. For
compliance with graphic use standards.
P L A N B B U R G E R B A R ST Y L E G U ID E
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