NCRegister media kit by Joseph Hilliman & Associates

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R EGI ST E R N A T I O N A L

Got Milk? . . . . page 13

Inbrief

Volume 80 No. 14

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�� National News, page 3

�� Books and Education, page 15

�� Vatican News, page 4 V

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�� World News, page 6 W

Indepth

$1.95 USA / $2.95 Canada

tunities to best inform condom ,” users about important limitations said Dr. Daniel Schultz, the director of the Food and Drug AdminWhite House Calls istrationʼs Center for Devices and Radiologic Health, during a recent Labels W For Warning hearing on Capitol Hill. Current labels on condom packby CARLOS BRICEÑO ages usually contain a warning that Register Correspondent says if used properly, condoms will transmission W rning: reduce the risk of the TON — Wa W WASHING AIDS and many other sexually of the and Safe sex is not so safe — transmitted diseases. Bush administration wants to make By revising the warnings, that. knows public the sure Schultz said he hopes the end result W are exploring new opporWe “We

is “a balanced view of the risks and benefits in condom labeling, being careful to neither encourage [condom] use in circumstances where it may not be medically appropriin ate nor to discourage device use circumstances where it is.” The new warnings should be completed later this year, he said. The March 11 hearing examined the governmentʼs attempt to treat cervical cancer and prevent infection from human papillomavirus, the virus that causes it. Infection by certain strains of HPV is the

April 4 – 10, 2004

primary cause of almost all cervical cancer, medical experts say. HPV might not be as well known as HIV; however, itʼs just as deadly, according to the American Cancer Society. Each year, the same number of women — about 4,000 — die from AIDS as they do from cervical cancer. Currently, 20 million Americans are infected and young adults T V Teens V. with HPV. are particularly prone — approximately 4.6 million of the estimated 5.5 million Americans who become infected with HPV every

Readership Demographics AGE Under 25 25-34 35-44 45-54 55-64 65-74 75 or over Average Median

0.8% 6.9% 17.4% 19% 17.8% 22% 16.1% 56.5 58.3

GENDER

pag ’ Books . . . . back page ’s Children’s year are between the ages of 15 and 24. V V, In reviewing data about HPV, the Centers for Disease Control and Prevention reported there was not enough evidence to recto means a as ommend condoms prevent HPV infections, said Dr. Ed Thompson, the CDCʼs deputy director for public health services. “It is clear condoms arenʼt in preventing the f ffective 100% effective human papillomavirus,” he said. “Our recommendations arenʼt new continues on page 14

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Bill r ro-Life Pro-Life r Thingʼ re W ʻSure Was by TIM DRAKE W Register Staff Writer

PIERRE, S.D. — The demise of South Dakota House Bill 1191, which would have banned most of the stateʼs abortions, has left many pro-life supporters scratching their heads wondering what went wrong. “Just the day before, we were certain it was going to pass,” said Ben Eicher, a religion teacher at St. Thomas More High School in Rapid City. Students, faculty and administrators at the school signed petitions, made telephone calls and sent e-mails to state legislators in support of the bill. f ffice “I was sitting in an office when a fellow religion teacher came in looking like she had seen a ghost,” Eicher said. “She continues on page 10

by JOSHUA MERCER ent r responden Register Correspond V TON — Joseph Vitale W WASHING He does just what St. Paul said to do. preaches Christ — crucified. Months ago, that meant organizing a showing of The Passion of the Christ for Catholics. Now, it means showing people the real deal. an exhibit of W During Holy Week, Pasrelics and artifacts related to the on the way W sion will visit Washington to a show in St. Louis. will be there. “The relics are V Vitale another way for Catholics to connect themselves to the reality of the crucifixion,” he said. “Relics are a reminder us, of the reality of our faith. And, for the cross was not simply an instrument the o torture, but also the pathway to greatest triumph of all.” Archbishop Raymond Burke of St. Louis also sees the relics as an opporthe tunity to follow up the success of

movie. “Even as Mel Gibsonʼs movie has helped us to focus on the violent said, nature of Christʼs death,” he of “these relics that are reproductions Pasthe Passion or actual relics of the sion help us to focus on the historical reality of the redemption.” ged acknowled Archbishop Burke that venerating relics is largely outside the experience of American Catholics. “Thereʼs always been in the Church the tradition of having relics of saints. the W always place some relics of We in saints in the altar,” he said. “I think side recent years, thatʼs been put on the a little bit.” thatʼs thinks Burke Archbishop But as starting to change. While serving he hosted W bishop of La Crosse, Wis., Juan a portion of the tilma from St. Our Diego that was transformed by Lady of Guadalupe outside Mexico

R E G I S T E R

�� by MICHELE CHABIN ent r responden Middle East Correspond

Holy Relics Photos courtesy Apostolate for

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JERUSALEM — Israelʼs assassination on March 22 of the Y Sheikh Ahmed Yassin, founder of the militant group Hamas, greatly shocked Christians in the Holy Land. “This assassination will only lead to more violence,” said Nagi Mansour, the owner of a shop in the Chrisf ffee small coffee tian Quarter of the Old City of Jerusalem

A weekly newspaper written for active Catholics in order to help them REG I STER Inperson understand and apply the teachings of the Catholic Church, and so advance the culture of life and build up the Kingdom of Christ in society. N A T I O N A L

C A T H O L I C

Male Female

53.4% 46.6%

MARITAL STATUS Married Single Widowed Divorced

64.2% 20% 9.8% 6%

EDUCATION Completed High School Some College Graduated College Graduate Degree Some Graduate School

12.2% 18.2% 67.3% 31.3% 8.9%

VOTING Regularly Sometimes Never 0.8%

93.8% 5.4%

INVESTMENTS INFLUENCED BY CATHOLIC PRINCIPLES Yes No

62.8% 19.3%

HOUSEHOLD INCOME (GROSS) Under $20,000 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$149,999 $150,000 or over

10.7% 14.7% 15.2% 19% 15.2% 10.4% 7.3%

digital media kit contents Editorial calendar 2004 Advertising Rates & Sizes Print SpeciďŹ cations Creative Services Disclaimers

The most afďŹ&#x201A;uent, educated and active people in the Catholic Church make up the readership of the National Catholic Register.

Editorial calendar 04 Issue

*Deadlines The Space Reservation deadline is 16 days prior to issue date. The Ad Materials deadline is 9 days prior to issue date (except in the case of holidays).

Theme

Space Reservation* Ad Materials*

January 4, 2004 January 11, 2004 January 18, 2004 January 25, 2004

Homeschooling Guide National Vocations Awareness Week Roe vs. Wade - March For Life National Catholic Schools Week

12-16-03 12-23-03 12-30-03 1-6-04

12-19-03 12-26-03 1-2-04 1-9-04

February 1, 2004 February 8, 2004 February 15, 2004 February 22, 2004 February 29, 2004

Romantic Traditions & Gifts World Day of the Sick - Missions College Education Lenten Reading & Sacramental Gifts Retreats & Shrines

1-13-04 1-20-04 1-27-04 2-3-04 2-10-04

1-16-04 1-23-04 1-30-04 2-6-04 2-13-04

March 7, 2004 March 14, 2004 March 21, 2004 March 28, 2004

Spring Travel & Entertainment Wedding Planner Charities and Foundations New Spring Books

2-17-04 2-24-04 3-5-04 3-12-04

2-20-04 2-27-04 3-12-04 3-19-04

April 4, 2004 April 11, 2004 April 18, 2004 April 25, 2004

Christian Art & Culture Easter Retirement Communities & Long Term Planning Life After Graduation

3-19-04 3-26-04 4-2-04 4-7-04

3-26-04 4-1-04 4-7-04 4-16-04

May 2, 2004 May 9, 2004 May 16, 2004 May 23, 2004 May 30, 2004

World Day of Prayer for Vocations Motherâ&#x20AC;&#x2122;s Day - Pro-Life Summer Vacation-Summer Concerts and Music Marian Shrines & Gifts Engaged Encounter & Marriage Renewal

4-16-04 4-23-04 4-30-04 5-7-04 5-14-04

4-23-04 4-30-04 5-7-04 5-14-04 5-20-04

June 6, 2004 June 13, 2004 June 20, 2004 June 27, 2004

Summer Reading - Vatican History Vocational Discernment - Religious Gifts Fatherâ&#x20AC;&#x2122;s Day - Pro-Life Feast of the Apostles - Missions

5-21-04 5-28-04 6-4-04 6-11-04

5-28-04 6-4-04 6-11-04 6-18-04

July 4, 2004 July 11, 2004 July 18, 2004 July 25, 2004

American Politics and Historical Reading Pilgrimages & Retreats Christianity Throughout the Ages/Vocational Discernment Products and Services for Children

6-18-04 6-25-04 7-2-04 7-9-04

6-25-04 7-1-04 7-9-04 7-16-04

August 8, 2004 August 15, 2004 August 22, 2004 August 29, 2004

Back to School-Homeschooling Autumn Travel Vocational Discernment Fall Reading

7-23-04 7-30-04 8-6-04 8-13-04

7-30-04 8-6-04 8-13-04 8-20-04

September 5, 2004 September 12, 2004 September 19, 2004 September 26, 2004

Charities and Foundations Guide to Catholic Media- Vocational Discernment Higher Education Presidential Elections

8-20-04 8-27-04 9-3-04 9-10-04

8-27-04 9-2-04 9-10-04 9-17-04

October 3, 2004 October 10, 2004 October 17, 2004 October 24, 2004 October 31, 2004

Respect Life Sunday Vocation Awareness Sunday World Mission Sunday - Winter Books Annual College Guide All Saints Day - Holiday Traditions

9-17-04 9-24-04 10-1-04 10-8-04 10-15-04

9-24-04 10-1-04 10-7-04 10-15-04 10-22-04

November 7, 2004 November 14, 2004 November 21, 2004 November 28, 2004

9th Annual Christmas Gift Guide Christ the King Celebration Child & Family Sponsorship Christmas Books-Music-Videos

10-22-04 10-29-04 11-5-04 11-12-04

10-29-04 11-5-04 11-12-04 11-19-04

December 5, 2004 December 12, 2004 December 19, 2004

Last Minute Christmas Gifts Colleges & Universities Christmas-Charities & Foundations

11-19-04 11-23-04 12-3-04

11-23-04 12-3-04 12-10-04

National Catholic Register readers are Catholic opinion leaders who live their faith and encourage others to do the same. Mature, afﬂuent, and especially well educated, they are an extremely responsive, involved and socially conscious audience who have time for entertainment, travel, and intellectual and spiritual pursuits.

N A T I O N A L

The Passion review

. . . page 13

Inbrief

R EGI ST E R Volume 80 No. 8

$1.95 USA / $2.95

Supreme Court to

by PATRICK NOVEC Register Corresp OSKY ondent

Marriage Mess in Massachusetts

Massachusetts lawmakers failed to agree last constitutional-am week on language regardin endment g Thousands gatheremarriage. d in the cold to demand a vote on the matter.

National News, page 3

Rapid Growth Eucharist Chap in els

Pope John Paul II has called a meeting of the world’s bishops to discuss Eucharist. Catholic the s in the Archdiocese of St. Paul and Minneapolis have some experiences to relate.

National News, page 3

The Message and the Media

C A T H O L I C

Canada

Feb. 22 – 28, 2004

Consider Death Pe

Who will you bring?

PUSHED ‘ART FILM’ TO

Passion

The Rossi Siste rs and the Angelicum

Three women theolog ians who teach at the University of St. Thomas in Rome — the Angelicum are sisters. Literally. The lay women siblings spoke of their work.

Vatican News, page

Who Needs Christianity?

As Europe’s leaders timidity in recogniz display continent’s Christia ing the new laws around n roots, are giving paganis the globe m greater prominence.

World News, page

Sudan Bishop Plans Village

A bishop who has ser ved for years in Sudan’s south has resignedwar-torn hopes of establis with the multi-tribe village hing a of peace.

World News, page

Indepth

Da Vinci Code BY CARL E. OLSON

page 9

by ANDREW WALTH and MARK I. PINSKY ER Register Correspondent Knight-Ridder Tribune Service

HOLLYWOOD, Calif. — With media hounding no distributor and it, Christ seemed dead Mel Gibson’s movie The Passion hostile on of the After a grass-roots arrival. But it doesn’t now. publicity campaig dramatically, and n, interest has increase the movie has not d tion, but it is also only undergone being talked about a resurrecas a potential blockbu In all its details, includin ster. g its opening date Wednesday — the — Feb. 25, film’s New Market Films, marketing tries hard to cater to ChristiaAsh a New York-based cesses include My distributor whose ns. sucdomestic distribu Big Fat Greek Wedding, will conduct the tion, but it has through screenin been the grass-ro gs for religious ots appeal leaders, pastors that has created and the distribution effort. real interest, say sources close the media to the film’s Mark Pinsky of efforts to promote The Orlando Sentinel reported on informal channel the film. The film’s backers are Protestant s of promotion — using the tions, Christian bookstores and the churches, religious radio stacess of the animate Internet d VeggieTales videos — that made a sucand DVDs. Last year, continues on page 11

SEX ABUSE CONTE XT

What Are Others Doing?

by THOMAS SZYSZ KIEWICZ Register Corresp ondent NEW YORK — abuse in the CatholicChild sexual Church has been in the media spotlight for two

DIMENSIONS 2” x 1” 2” x 1.5” 2” x 2” 2” x 3” 2” x 3.5” 2” x 5.25” 2” x 7” 2”x 10.5”

NEW HEIGHTS

Box Office

The Church teaches clearly, but that teaching doesn’t always translate well in the media. A Vatican gatherin g took up the problem in early February.

Vatican News, page

. . . back page

nalty for Teens

and ultimately push him off a bound, into the bridge. Meramec River. WASHINGTON On Sept. 8, 1993, tutional reasoni A jury convicte Simmons and ng of the U.S. d Simmons of Simmons was eager— Christopher a friend broke Supreme Court in into Shirley Crook’s capital murder in 1994. Last banning the exe- tionality of executing teen-ag year, 17-year-old Missour to kill. As a mobile home ed murderers. in Fenton, Mo., Missouri’s Supreme Court ruled cution of the mentally disabled i high school student, Simmon in that executing 2002. At the time, The nation’s highest s told his friends bound her with duct tape, put her 30 states had court last in unconstitutiona Simmons would be already abolishe just how he’d do the back of her minivan it: lly cruel and unusud capital punish- addressed the issue in 1988 and drove al punishm someone to burglari He would find for more than and ment 1989, ruling the for the mentally ent because an hour before stopze, tie him up death handicapped. for ping to throw her, the time of the crime. of his age at Simmons’ fate now offenders who werepenalty out still alive and lies in the when hands The ruling followe their crimes were under 16 d the consti- This of the U.S. Supreme Court. committed but allowing it for fall, it will revisit those 16 and 17. the constitucontinues on page 7 HOW GRASS-ROOTS

COLUMN SIZE 1c x 1 1c x 1.5 1c x 2 1c x 3 1c x 3.5 1c x 5.25 1c x 7 1c x 10.5

Mel Gibson directs Jim Caviezel as Christ (left) and an international cast (including Maia Morgenstern as the Virgin Mary, and Monica

Belucci as Mary Magdalen).

(Icon photos by Philippe Antonello )

forced later this month when the U.S. bishops’ National Review Board releases the results of a study on sex abuse in the Church throughout the between 1950 and United States by WAYNE LAUGE 2002. But the number Register Corresp SEN ondent abusers being reporteds of clergy in the press have no context, WASHINGTON — The Gospel other comparable as “there’s no reading for Ash other institution,” study by any from Matthew Wednesday, taken 6, calls followers noted the presiof

For Lent, Three Wa ys

To Give

Services has tried to adhere to the call help Catholics (Spanish for “helping to hand”). alms with calenda fast and give “Everything we do has evangecardboard cartons, rs and simple lization at its core, known as “rice bowls,” that encoura have to deal with but in that we issues of poverty ge them to

N A T I O N A L

REG I STE R

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Pre-printed Inserts Pre-printed insert cost is $70 per thousand plus additional set-up and postage if applicable.

Schedule/Deadlines Issue Dates: Sundays, except Aug. 1 and Dec. 26. Reservations: 16 days prior to issue date. Materials: 9 days prior to issue date.

C A T H O L I C

2c x 1 2c x 1.5 2c x 2 2c x 3 2c x 3.5 2c x 5.25 2c x 7 2c x 10.5 2c x 13 2c x 14 2c x 15.75 2c x 21

4 1/8” x 1” 4 1/8” x 1.5” 4 1/8” x 2” 4 1/8” x 3” 4 1/8” x 3.5” 4 1/8” x 5.25” 4 1/8” x 7” 4 1/8” x 10.5” 4 1/8” x 13” 4 1/8” x 14” 4 1/8” x 15.75” 4 1/8” x 21”

3c x 5.25 3c x 7 3c x 10.5 3c x 13 3c x 14 3c x 15.75 3c x 21

6 1/4” x 5.25” 6 1/4” x 7” 6 1/4” x 10.5” 6 1/4” x 13” 6 1/4” x 14” 6 1/4” x 15.75” 6 1/4 x 21”

4c x 5.25 4c x 7 4c x 10.5 4c x 13 4c x 14 4c x 15.75 4c x 21

8 3/8” x 5.25” 8 3/8” x 7” 8 3/8” x 10.5” 8 3/8” x 13” 8 3/8” x 14” 8 3/8” x 15.75 8 3/8” x 21”

6c x 7 6c x 10.5 6c x 14 6c x 21

12 5/8” x 7” 12 5/8” x 10.5” 12 5/8” x 14” 12 5/8” x 21”

Ad Size Speciﬁcations 1 column…………………. 2” 2 columns………………… 4 1/8” 3 columns………………… 6 1/4” 4 columns………………… 8 3/8” 6 columns………………… 12 5/8”

C A T H O L I C

N A T I O N A L

REGI STER Design Considerations Line art should be scanned at at least 1200 dpi.

Print Specs Broadsheet Publication Size Image area 12.75 x 21.25 Page size 13.5 x 22.75

Scanning Resolutions ��

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Never use reverse type smaller than 10pts.

Good 10pt serif

Bad 7pt

Better 10pt sanserif

Black & White halftones: 200 dpi @ 100% Color halftones: 266 dpi @ 100% Line art: 1200 dpi @ 100% Note: Dot gain on press is 25%

Color All colors must be CMYK

Acceptable Digital Formats Recommended: PDF (portable document ﬁle)

Always use the highest contrast possible.

Good

Bad

Good

Bad Give plenty of size to images that contain much detail.

PDF Files The Portable Document File (pdf) is the industry’s standard format for transferring high resolution files for print. Quark QuarkXpress, Indesign, Adobe Illustrator and PhotoShop; and Macromedia Freehand all have the ability to create pdf files. We offer technical information on how to create pdf files. All ads should be inspected for font integrity, color separation and resolution of included graphics before sending them via e-mail or disc.

Sending Via E-mail Please notify the Advertising Department before e-mailing your ad. In addition to sending the digital ﬁle, a hard copy must also be sent to Advertising. E-mail ads to:

advertising@circlemedia.com Bitmap images should be at least 266 dpi.

NCRegister is printed printe on newsprint that has a brightness of 70.

266 dpi

72 dpi

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The integrity of the publication requires that the publisher take responsibility for the advertising content. Therefore the National Catholic Register will sometimes require a sample of the product being advertised, and may ask the producer, seller, or advertising agency to substantiate any claims made. The National Catholic Register reserves the right to investigate any complaints from readers regarding advertising within our pages. If the complaints are proved valid, and fair marketing practices are not being exercised, further advertising from the individual, company or advertising agency may be rejected. Mail order advertisers should deliver goods within four to six weeks after acceptance of order. The National Catholic Register will not be held liable for failure to publish any advertisements for any reason, nor for claims of libel, unfair trade practices, infringement of trademarks, patents or copyrights. The National Catholic Register reserves the right to insert the word “advertisement” above or below the text. Except for furnished ﬁlm, all materials submitted for publication become the sole and absolute property of Circle Media, Inc. The National Catholic Register reserves the right to classify, correct or reject any advertisement for any purpose, at any time, without liability even though previously acknowledged or accepted. Only actual publication of an advertisement constitutes

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