National Catholic Register Style Guide by Joseph Hilliman & Associates

GRAPHIC S TA N DA R D S M A N UA L

G R A P HIC STANDARDS MANUAL

The following graphic system for the flag of the National Catholic Register is a structure for communicating and presenting our brand logically, clearly and with distinction. These standards should be used as a guide for print and electronic presentations of our signature. The focus of the Registerâ&#x20AC;&#x2122;s graphic identity is its flag.

The Register flag (right) is comprised of hand drawn letterforms loosely based on Poynter Gothic Display Roman and our papal emblem which was created from the base elements of the Vatican emblem. The Register emblem consists of the tiara, infulae, keys and rays

RAYS INFULAE

TIARA KEYS

7- 5 INCHES WIDE

The Register Flag is designed specifically for usage that is over 5.5â&#x20AC;? inches wide.

Number of Rays Reduced

A smaller version of the original flag (right) has has been designed for usage at 4 to 1-3/4 inches wide

4-1.75 INCHES WIDE

Adjustments have been made to the logo art for reproduction at smaller sizes; therefore, it is important to always use the appropriate size required. See flags page x.

GRAPHIC STANDARDS MANUAL

The Papal Emblem The tiara and crossed keys are the adopted symbol of affinity with Rome. Heraldically, the tiara’s triple crown represents the authority of the popes. Like a Bishop’s mitre, the tiara has two infulae (ribbons) hanging from the back. This tiara was presented to Paul VI by the people of Milan, his former archdiocese, and is on display at the Basilica of the National Shrine of the Immaculate Conception in Washington, D.C. The two keys represent the “Keys of the Kingdom” given to Peter by Christ. The National Catholic Register added rays that represent light, hope, and truth. This addition was made in order to help visually communicate the Register’s mission and approach to journalism.

The Flag Type Hand-drawn by typographer Gerard Huerta, the flag typography was designed to provide the Register with a distinctively classic identity. The type design is based on the previous version of the Register flag created in 1996. The flag type should always print as 100% black.

5pt Rule

The Rose Rule This 5point rule can and should be used as a design element when applicable. The rule is used to ground the flag on the front page and can be used as a secondary page element in the design of promotional materials. The rule is not a part of the flag and should not be placed within the flag’s “clear zone.”

3.125

2.4 Three lines of type here that describe specific information about the story to hook the reader in quick

Six Capuchin Sisters of Nazareth share their their strong devotion to the Eucharistic presence of Jesus.

WWW.NCREGISTER.COM

Flag Placement Front Page

Volume 80, No. 56

Benedict’s Catechism And Your Children

$1.95 USA

$2.95 Canada

News Analysis From Rome VATICAN CITY — The quick election of Pope Benedict XVI took many Catholics — even many cardinals — by surprise. CONTINUES ON PAGE 7

BY J U DY R O B E R T S

ELDERSBURG, Md. — A Maryland man is already grateful for Pope Benedict XVI. The Catechism project Cardinal Josef Ratzinger spearheaded may make all the difference for his children. Graphic With this Element issue, the Here Register begins a new series looking at how the Catechism of the Catholic Church is making a difference — or not — in the education of American Catholic grammar school students. When the time came for William Clark to start thinking about enrolling his 4-year-old daughter in a religious education program, the Eldersburg, Md., man couldn’t help but remember all the horror stories he had heard about Catholic education in the 1970s. A convert from Methodism, Clark heard from friends about catechetical materials that were CONTINUES ON PAGE 23

IN PERSON

Newlywed Believers look at Miracles Ique nostid contebatu cienatam Rommo ut publicupio ut faur quem, nequi in ista nerbis cula mors is apervigna, tem peroxim

Pope Benedict XVI appears on the balcony of St. Peter’s after his April 19 election. He was installed on April 24 in St. Peter’s Square at the Vatican in a Mass was attended by his brother, Father Georg Ratzinger, and Germany’s Chancellor Gerhard Schroeder and President Horst Koehler. (CNS Photo)

On Becoming Benedict Name-Calling Doesn’t Ring True

Pope’s Friends Energized

BY T I M D R A K E , R E G I S T E R S TA F F W R I T E R

WASHINGTON — Within hours of Pope Benedict XVI’s election every mainstream media outlet from CNN to MSNBC had characterized the new Pope using harsh political terms. National Public Radio described him as “rigid” and “doctrinaire.” Reuters called him “strict” and “divisive.” USA Today said he was a “hard-

NAPLES, Fla. — Father Joseph Fessio was in his room Tuesday when he heard Ave Maria University’s Angelus bells ringing. “I ran into the dining hall where the students were watching the big television,” said Father Fessio, provost of Ave Maria. “White smoke was coming out of the chimney.” There he waited,

SEE PAGE 23

Santo Subito

I N BR I E F

Patus, popon sa nox norum tu quo vivilic erurnum eto endampesime nimus confece rvideribusus pride patiam porae BY L I N E 6 P T G I L L S A N S

ALIT, VEL DOLOR ip et, velenibh et la commy nit, cortincipit lum del irillan vullutat incipsummy nit alisi blaoreet lute enim nonullam nonse commy non henit, ver sis ex ex eugiam, vullamcore feugait iurem dipis alis ad magnim eu facilla alit wis aut adion heniscin estrud dolore tate dit inci blandre do odio od delessim iril ullaore et nonum quis nulput aut iliquat. CONTINUES ON PAGE 23

WASHINGTON — Patus, popon sa nox norum tu quo vivilic erurnum eto endampesime nimus confece rvideribusus pride patiam porae atuusquam in sediem ta, se pritima ximacred acidi iam peris bonde inemque cotio, oc te, sum iure, cludesimus, quiditil vidius comnos crisus reis. etorenatem sperebatra viri inveriam mentiam tum es inu quos, pra vit, ne consil ute, Ti. Nihiciesse, ne fuidem tatatifex nonte, vivatum intrunte, sum ius adhui im intius cus, cavo, nos pricibusa nessumu rsulempere ma, sentere, sendeessat L. Ilingulium elis erur aber untem et; nihinatus, ut plicus pratussatus con adet fatum qui furnum nem hocatus vissoli capere puliam sendien dientifenam re in tellest graeli potia? Idefece potionfec te ca; et? quo etimium dentili scionfex noverimis, se cri tebesse nihilis; et ver idendum sum que ad mus, priussid fura perehemque cut pectabemus? Tilis, quo victusq ueribus Ad cerebemus. Patus, popon sa nox norum tu quo vivilic erurnum eto endampesime nimus confece rvideribusus pride patiam porae atuusquam in sediem ta, se pritima ximacred acidi iam peris bonde inemque

Pope Benedict XVI’s papal coat of arms includes a pointed miter, replacing the three-tiered tiara that traditionally appeared on the top of the papal coat of arms. The brown bear on the shield is tied to an old Bavarian legend and symbolizes the “the beast tamed by the grace of God,”

Quote of the Week Here In the first homily of his papacy April 24, Pope Benedict said his primary mission was to lead people out of the modern desert of empty values, alienation and injustice.

Making of a Pope

cotio, oc te, sum iure, cludesimus, quiditil vidius comnos crisus reis. etorenatem sperebatra viri inveriam mentiam tum es inu quos, pra vit, ne consil ute, Ti. Nihiciesse, ne fuidem tatatifex nonte, vivatum intrunte, sum ius adhui im intius cus, cavo, nos pricibusa nessumu rsulempere ma, sentere, sendeessat L. Ilingulium elis erur aber untem et; nihinatus, ut plicus pratussatus con adet fatum qui furnum nem hocatus vissoli capere puliam sendien dientifenam re in tellest graeli potia? Idefece potionfec te ca; et? quo etimium dentili scionfex noverimis, se cri tebesse nihilis; et ver idendum sum que ad mus, priussid fura perehemque cut pectabemus? Tilis, quo victusq ueribus

The first words Pope Benedict addressed to the world after his election, calling himself a “simple and humble worker in the vineyard of the Lord,” sum up his biography. Vatican News, page 4

What’s in a Name In choosing to be called Pope Benedict, the Holy Father is sending a message. Vatican News, page 5

Benedict Up Close

An American priest who’s worked closely with Pope Benedict XVI describes the kind of pontificate the world has to look forward to. National News, page 3

Pope Knows America Through several trips and interaction with Church officials and theologians, Pope Benedict already knows the United States. National News, page 3

The German Peter German Church leaders expressed joy at the election of a countryman as Pope. World News, page 6

Spanish Step The bishops of Spain said the Parliament’s April 21 decision to legalize homosexual “marriage” was “damaging to the common good.”

The German Peter German Church leaders expressed joy at the election of a countryman as Pope. World News, page 6

LETTERS

National Rosary Congress BY L I N E 6 P T G I L L S A N S

WASHINGTON — She spent two years in the Upper Nile region before returning to study to become a nurse practitioner — which allows her to prescribe medicine — at The Catholic Ate denderce ta, et C. Haberum num se niciorebus sere cutu ves tursulo sterbis silissolute, quam dit prox maions in Etraecrum, quem pra dem hin se, nonsupio, pore diocus cludemquam nium audacto rdiorum esimpes cibuscre omaximpos condela bemori se inte derrid in prorael icatarei itim prora actabessua ete deps, C. Ovendicaut Catebef eropota bemena porestine halabem Romne qui si cons mei in hos huctus am. Simandam usus ommoent erfirmius rem a nonscissum in terceris? que catam es horum ves const vissil horei clegit. Patus, popon sa nox norum tu quo vivilic erurnum eto endampesime nimus confece rvideribusus pride patiam porae atuusquam in sediem ta, se priCONTINUES ON PAGE 23

SEE PAGE 23

EDITORIAL

FOCUS ON EUCHARIST

8 8

NATIONAL NEWS

INDEPTH

WORLD NEWS

TRAVEL

VATICAN NEWS

ARTS & ENTERTAINMENT

CLASSIFIEDS

BOOKS & EDUCATION

COMMENTARY

CULTURE OF LIFE

G R A P HIC STANDARDS MANUAL

Co l o r

The Flag (including the papal emblem and logotype) should only be printed in 100% Black

RE V E R S E F L AG

The flag can be reversed out of any solid color, screen of color, illustration or photographic background that is dark enough to provide sufficient contrast for clarity and legibility.

OV E R P R I N T I N G

When overprinting the flag on a solid color paper stock, the background color will come through the open (usually white) areas. This method of printing is acceptable only when printing on a paper stock that is light enough to provide sufficient contrast for clarity and legibility. CMYK

RE G I S T E R C O L O R PA L AT E

Rose

Gold

Slate

Sand

Ice

5/100/100/30

0/15/40/0

11/6/12/0

4/6/15/5

7/2/1/5

CL E A R Z O N E

The integrity of the flag demands that no words or images crowd, overlap or merge with it. All words and images used in proximity to the flag should be placed no closer than the height of â&#x20AC;&#x153;National Catholic.â&#x20AC;?

Should be equal

G R A P HIC STANDARDS MANUAL

INCORRECT

Manipulation of or enlarging of individual Flag elements

Scaling or skewing the width or height

INCORRECT

Enclosure and framing: The seal and signature should not be encumbered or contained by any other visual elements.

Distracting background: The flag should never be placed on backgrounds that distract or overpower.

INCORRECT

Rotating to any degree

Framing with boxes

INCORRECT

! ve Sa Improper color: The Flag should never be reproduced in any colors other than the official approved colors.

Overlaying graphic elements

N AT I O N A L C AT H O L I C R E G I S T E R C A M E R A R E A DY A RT

National Catholic Register Flag

Maximum reproduction size 4” wide

Size: Do not reduce any of the camera-ready art on this page smaller than 3/4” wide or larger than 4” wide. Do not reproduce from anything other than original art. Adjustments have been made to the logo art for reproduction at smaller sizes; therefore, it is important to always use the appropriate size required. Questions: Please contact the Graphics department at Circle Media Inc. about downloadable formats and usage questions.

Minimum reproduction size 1-3/4” wide

Telephone: (203) 230-3820 Email: jhilliman@circlemedia.com

National Catholic Register Reverse flag

Maximum reproduction size 4” wide

Minimum reproduction size 3/4” wide

N AT I O N A L C AT H O L I C R E G I S T E R C A M E R A R E A DY A RT

National Catholic Register Online Edition logo

Maximum reproduction size 4” wide

Minimum reproduction size 1-1/2” wide

Size: Do not reduce any of the camera-ready art on this page smaller than 1-1/2” wide. Do not reproduce from anything other than original art. Questions: Please contact the Graphics department at Circle Media Inc. about downloadable formats and usage questions. Telephone: (203) 230-3820 Email: jhilliman@circlemedia.com

National Catholic Register Online Edition logo

Maximum reproduction size 4” wide

Minimum reproduction size 1-1/2” wide

7 3/8

STYLE GUIDE

2007 REDESIGN

Contents

Introduction Mission Statement Redesign Goal Statement Page Design Layout Philosophy Page Grids color Palette Fonts Flag 14 Nameplate Folios 15 Masthead 16 Rules Front Page Design Briefs Design10 Graphics & Insets Listings 13 Story Design News Headlines impact Headlines Secondary Headlines decks columnists Jumps Letters to the editor editorial Byline Body text Subheads Jumpline tagline Briefs Listings officials News Features Vatican Indepth Commentary 12 Features Culture of Life Arts Travel Graphics & Insets Photography credits captions Stand-alone headline

Mission Statement

To show how the faith impacts and transforms the world. In other words: Not an inward look at how the world is impacting the faith not a navel-gazing look in which Catholics consider how Catholicism is affecting Catholics, but outward looking. The Registerâ&#x20AC;&#x2122;s front page is made up of five stories, each of which can fulfill that mission.

Mission & Benefit Statement The redesign goal of the National Catholic Register is to create greater synthesis between content and visuals. To better integrate the verbal (words) and visual (graphic) elements so that they blend, or reflect and reinforce one another. One of the highest priorities has been to enhance the publications readability via typefaces designed specifically for that purpose. The redesign will present to the reader a more distinctively unique visual identity that embodies excellence, sophistication and quality. Our new look will provide better page, graphic and story design structures for communicating our editorial mission based on the design philosophy of hierarchy. Our new nameplate (flag) has been designed to reflect our heritage, closeness to the church and the hope of our message. The redesign will also help the reader more clearly differentiate between news, features and advertising content. The new visual representation of the Register will make the newspaper more modern, engaging, and exciting for our audience. We will also be better able to serve our readers, appeal to our demographics and compete with other catholic news sources and media. The Register design stylebook and new templates will provide designers and editors with the necessary tools in which to accomplish our goals weekly. These tools will help built continuity and consistency in the identity.

Layout Philosophy â&#x20AC;&#x153;Design is Content,â&#x20AC;? the National Catholic Registerâ&#x20AC;&#x2122;s page designs should be functional, invisible, and nearly inseparable from the content and message itself. Each page design should incorporate a visual hierarchy of stories the create a pleasing easy to read visual sequence for the reader.

Page Grids The page grid rests on a six column structure for news and feature pages. The horizontal baseline grid which is aligned to the 11.5pt leading of the body text has been duplicated vertically to enhance consistentenct in spacing. The page vertical grid structure lives on its own layer and can be toggled on and off for the quick alignment of page and story elements, including advertisements. The document grid and the baseline grid work in unison to produce a ridid structure for the design of pages. Grid colors have also been developed to make working with them less obtrusive.

Page dimensions: page size: 13.5” x 22.75” image area: 12.75” x 21.25” Grids Baseline Grid: 11.5 pts Vertical Grid: 11.5 pts Document Grid: 2.3 pts Standard column width 6-cols is xxxxxx.

#OLOR

4HE &LAG INCLUDING THE PAPAL EMBLEM AND LOGOTYPE SHOULD ONLY BE PRINTED IN "LACK

2 % 6 % 2 3 % & , !'

4HE FLAG CAN BE REVERSED OUT OF ANY SOLID COLOR SCREEN OF COLOR ILLUSTRA TION OR PHOTOGRAPHIC BACKGROUND THAT IS DARK ENOUGH TO PROVIDE SUFFICIENT CONTRAST FOR CLARITY AND LEGIBILITY

Color Pallate

The Registerâ&#x20AC;&#x2122;s primary spot color (Rose) should be used a a navigational device to provide optical weight in refers, graphics and logos. Rose is used in the nameplate and other areas to ground and draw attention. This color should never be screened. /6 % 2 0readers 2 ) . 4 ).' 7HEN OVERPRINTING THE FLAG ON A SOLID ACOLOR PAPER STOCK THE BACKGROUND series of secondary colors (Gold, Slate, Sand, and Ice) have been developed for usage in graphics, COLOR WILL COME THROUGH THE OPEN briefs and teasers. The secondary colors can be screened (see Indesign template swatches). USUALLY WHITE AREAS 4HIS METHOD OF PRINTING IS ACCEPTABLE ONLY WHEN PRINTING ON A PAPER STOCK THAT IS LIGHT ENOUGH TO PROVIDE SUFFICIENT CONTRAST FOR CLARITY AND LEGIBILITY

CMYK equivalents: #-9+

2 % ' ) 3 4 % 2 # /,/2 0!,!4%

2OSE

'OLD

3LATE

3AND

)CE

#,%!2 :/.%

4HE INTEGRITY OF THE FLAG DEMANDS THAT NO WORDS OR IMAGES CROWD OVERLAP OR MERGE WITH IT !LL WORDS AND IMAGES USED IN PROXIMITY TO THE FLAG SHOULD BE PLACED NO CLOSER THAN THE HEIGHT OF h.ATIONAL #ATHOLIC v

3HOULD BE EQUAL

Fonts

Poynter Old Style Display

Roman Semibold

2 weights for Headlines and decks

Poynter Old Style Display Narrow

Semibold

1 weight for display headlines on news and news feature pages

Poynter OS Text TwoL 3 weights for body text and cutlines

Poynter Gothic Text 4 weights for agate type, graphics, credits and glance boxes

Gill Sans 3 weights for feature page headlines refers and glance boxes

Cholla Slab 2 weights for teasers, tags and glance boxes

Roman italic bold Roman italic Bold Black Roman Bold italic

Regular Bold

Distorting the fonts in order to produce a type effect such as oulining, type on paths or 3-D are not appropriate on News and News feature pages. However, type effects are appropriate on Feature pages when used in illustrations or photo-illustrations that require text. It should be clear beyond a reasonable doubt, that the text has been incorporated into the illustration.

'2!0()# 34!.$!2$3 -!.5!,

4HE FOLLOWING GRAPHIC SYSTEM FOR THE FLAG OF THE .ATIONAL #ATHOLIC 2EGISTER IS A STRUCTURE FOR COMMUNICATING AND PRESENTING OUR BRAND LOGICALLY CLEARLY AND WITH DISTINCTION 4HESE STANDARDS SHOULD BE USED AS A GUIDE FOR PRINT AND ELECTRONIC PRESENTATIONS OF OUR SIGNATURE 4HE FOCUS OF THE 2EGISTER S GRAPHIC IDENTITY IS ITS FLAG

Flag

4HE 2EGISTER FLAG RIGHT IS COMPRISED OF HAND DRAWN LETTER FORMS LOOSELY BASED ON 0OYNTER 'OTHIC $ISPLAY 2OMAN AND OUR PAPAL EMBLEM WHICH WAS CREATED FROM THE BASE ELEMENTS OF THE 6ATICAN EMBLEM 4HE 2EGISTER EMBLEM CONSISTS OF THE TIARA INFULAE KEYS AND RAYS

2!93 ).&5,!%

4)!2! +%93

).#(%3 7)$%

4HE 2EGISTER &LAG IS DESIGNED SPECIFICALLY FOR USAGE THAT IS OVER v INCHES WIDE

.UMBER OF 2AYS 2EDUCED

! SMALLER VERSION OF THE ORIGINAL FLAG RIGHT HAS HAS BEEN DESIGNED FOR USAGE AT TO INCHES WIDE

).#(%3 7)$%

!DJUSTMENTS HAVE BEEN MADE TO THE LOGO ART FOR REPRODUCTION AT SMALLER SIZES THERE FORE IT IS IMPORTANT TO ALWAYS USE THE APPROPRIATE SIZE REQUIRED 3EE FLAGS PAGE X

Nameplate See Ear options page xx

Three lines of type here that describe specific information about the story to hook the reader in quick

Six Capuchin Sisters of Nazareth share their their strong devotion to the Eucharistic presence of Jesus.

see germany bound 7

see radient joy 7 j a n u a r y 7, 2 0 0 7

NCREGISTER.COM

Benedict’s Catechism And Your 5Children pt Rose Rule

CONTINUES ON PAGE 23

IN PERSON

Newlywed Believers look at Miracles Ique nostid contebatu cienatam Rommo ut publicupio ut faur quem, nequi in ista nerbis cula mors is apervigna, tem peroxim

$1.95 USA

$2.95 Canada

News Analysis From Rome VATICAN CITY — The quick election of Pope Benedict XVI took many Catholics — even many cardinals — by surprise.

Minion Display Expert 10.5 pt

Minion Italic 8pt

CONTINUES ON PAGE 7

BY J U DY R O B E R T S

ELDERSBURG, Md. — A Maryland man is already grateful for Pope Benedict XVI. The Catechism project Cardinal Josef Ratzinger spearheaded may make all the difference for his children. With this issue, the Register begins a new series looking at how the Catechism of the Catholic Church is making a difference — or not — in the education of American Catholic grammar school students. When the time came for William Clark to start thinking about enrolling his 4-year-old daughter in a religious education program, the Eldersburg, Md., man couldn’t help but remember all the horror stories he had heard about Catholic education in the 1970s. A convert from Methodism, Clark heard from friends about catechetical materials that were devoid of doctrinal content. As he began checking into parishes near his home, he had a happy surprise. One was using the Silver Burdett Ginn series, Blest Are We, and another using Christ Our Life, published by

Volume 80, No. 56

On Becoming Benedict Name-Calling Doesn’t Ring True

Pope’s Friends Energized

BY T I M D R A K E , R E G I S T E R S TA F F W R I T E R

SEE PAGE 23

Santo Subito Patus, popon sa nox norum tu quo vivilic erurnum eto endampesime nimus confece rvideribusus pride patiam porae BY L I N E 6 P T G I L L S A N S

WASHINGTON — Patus, popon

IN BRIEF

Quote of the Week Here In the first homily of his papacy April 24, Pope Benedict said his primary mission was to lead people out of the modern desert of empty values, alienation and injustice.

FOCUS ON EUCHARIST

National Rosary Congress



Ear Options

Catholic aid workers work far from home for persecuted Sudanese Christians.

see sudan page 9 “Serving the Catholic community for more than three quarters of a century.”

see sudan page 9 september 19, 2004

the passion of the christ 9

Volume 80 No. 56 1.95 USA $2.95 Canada

the passion of the christ 9

Catholic aid workers work far from home for persecutedSudaneseChristians.

“Serving the Catholic community for more than three quarters of a century.”

september 19, 2004

Catholic aid workers work far from home for persecuted Sudanese Christians.

see sudan page 9 “Serving the Catholic community for more than three quarters of a century.”

Volume 80 No. 56 1.95 USA $2.95 Canada

see sudan page 9 september 19, 2004

Catholic aid workers

Volume 80 No. 56 1.95 USA $2.95 Canada

Catholic aid workers

work far from home

for persecuted

Sudanese Christians.

see sudan page 9

“Serving the Catholic community for more than three quarters of a century.”

september 19, 2004

Volume 80 No. 56 1.95 USA $2.95 Canada



Index Options

national catholic register, september 19-25, 2004

Millions pray as the Catholics around the world awaits the selection of a new Holy Father.

The new Honda robot “ASIMO” takes center stage at the Chicago technology and robotics expo

World 2

In Depth 9

INDEX

Editorial letters

National News

InDepth

World News

Travel

Vatican News

Arts & Entertainment

Inperson

Books & Education

Commentary

Culture of Life

national catholic register, september 19-25, 2004

INDEX

Editorial

letters

InDepth

World News

Travel

Vatican News

Arts & Entertainment

Inperson

Books & Education

Commentary

Culture of Life

National News

Catholicism in America, “Persons of Color and Religious at the Same Time: The Oblate Sisters of Providence,” and Catholic Missionary Sisters in Frontier Montana.

BookS 14

national catholic register, september 19-25, 2004

H H H “Shall We Dance?” We review Jennifer Lopez and Richard Gere’s new film.

ARTS 12

INDEX

Editorial

letters

National News

InDepth

World News

Travel

Vatican News

Arts & Entertainment

Inperson

Books & Education

Commentary

Culture of Life

ď&#x153;ąď&#x153;˛

Folios

Folios for usage on News pages: Nat iona l Cat hol ic R egist er , mon t h x, 20 04

NATION

Folios for Jump stories, including COL and full page ads:

Nat iona l Cat hol ic R egist er , mon t h x, 20 04



Masthead national catholic register Publication Staff Publisher, Editor in Chief Father Owen Kearns, LC Executive Editor Tom Hoopes News Editor John Burger

founded by msgr. matthew j. smith november 8, 1927

Features Editor David Pearson

Art, Production Director Joseph Hilliman

Copy Editor Thomas Wehner

Chief Operation Officer Brendan McCaffrey

Donations Michael Lambert

Associate News Editor Christina Dennelly

Graphic Designer Kevin Bedan

Editorial Assistant Robyn Lee

Advertising Manager Eileen Schreck

Publishing Consultant Angelo Matera

Contributing Editor Tom McFeely

News Correspondents Michele Chabin Alejandro Bermúdez

Film Critic Steven D. Greydanus

Staff Writer Tim Drake

Production David Pascarelli

National Catholic Register is published by Circle Media, Inc., (a not-for-profit corporation) with editorial and business offices at 432 Washington Avenue, North Haven, CT 06473. For subscriptions, call 1-800-421-3230, or visit us on the web at ncregister.com

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Actual size

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Rules

NCR 5pt Rule - Used only in special areas like our nameplate, index and feature page folios.

NCR .7 Dots - Used as internal break within the design of a story, graphic or page info box

NCR 3pt Break - Horizontal cutoff rule used to separate individual stories. Never use as a vertical

NCR 7pt Rule - For usage in folios only

NCR 7pt Briefs Border - For usage on Briefs and Watch boxes. Rule should be the same color as the box fill color. Never run as 100% black

NCR .3 Advertising Separator - Use to separate advertising and editorial content. Should be used as a horizontal and vertical.



Weekly Page Layout Our preferred layout of weekly content based on a 16-page issue:

SECTION A Page 1: Front Page Page 2: Briefs Page 3: Nation Page 4: World Page 5: Vatican Page 6: Vatican Jump Page 7: In Depth Page 8: In Depth Jump

Page configuration based on ad layout

Page 9: Education Page 10: Front page Jump Page 11: Front page Jump Page 12: Front page Jump

SECTION B Page 1: Front Page

Page configuration based on ad layout

Page 2: Front page Jump Page 3: Arts Page 4: Travel

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The Front Page Vision: Front-page stories, and the lead stories on inside news pages should all be packaged to serve the mission of showing how the Church impacts the world. Usage of our lead and secondary story package design philosophy will help accomplish the goal of our vision.

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Page One Contents 1. A hard news story. This informs the reader about a new development or concrete action on an issue that is significant and relevant. These are often about secular issues of high interest to Catholics. 2. A human interest story. This is the story of an apostle or apostolate who has been inspired by his faith to make a difference in the lives of others. Here we want to show how real people help real people by using the faith. 3. An indepth look at an ongoing issue. We would like this to be a Register hallmark. It’s like the hard news story above, but instead of being mostly about a new development, it’s mostly about an ongoing trend. 4. A fourth story that is one of the above, preferably hard news or indepth. 5. Inperson interview, which survey and anecdotal data both tell us is successful at bringing readers into the paper from the outside. The inperson is a Q&A with a nationally or internationally known Catholic. Sometimes we have run inpersons with people who are closely associated with national or internationally known news events instead. page i design The Register front page design should be developed with a dominant lead story package and a secondary story package. The structure of the page design should be asymmetrical. Ideally the page design will be segmented into thirds. The visual sequence of the page should lead the reader downward by decreasing the size of story design elements.

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Lead Story package design Lead Package elements 4HREE LINES OF TYPE HERE THAT DESCRIBE SPECIFIC INFORMATION ABOUT THE STORY TO HOOK THE READER IN QUICK

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N_XkĂ&#x2039;j `e X EXd\ )N CHOOSING TO BE CALLED 0OPE "ENEDICT THE (OLY &ATHER IS SENDING A MESSAGE 6ATICAN .EWS PAGE

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2. Cutline A (traditional) or Cutline B (always at the top of far right column) 3. Credit - when used with cutline A, should be at end of cutline text. When used with cutline B, should be at lower right of photo.

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Layout Philosophy Lead Story designs should be built with the following elements. Need and practicality should always be the goal when selecting elements for the lead story design. The design should use simplicity and a direct visual sequence to compel the reader to make the commitment to read the short lead provided. Bastard column measure should be used whenever possible to visually identify the lead package. The headline size should be no less than 50pt Poynter Narrow semibold and no more than 70pts

The lead package design can also consist of no more than 3 of the following optional elements: 1. Overline - Gill sans bold 13pt two to five word tag used at very top of lead story design 2. NCR Graphic Element - see list of sidebars and graphics. See sizing guidlines 3. Logo/Bug - special story labels. See sizing guidlines pg_ 4. Mug - See guidlines pg_ 5. Lift Quote - See guidelines pg_ 6. Grabber - Special deck that markets the story to the read. â&#x20AC;&#x153;Hereâ&#x20AC;&#x2122;s why you should read this.â&#x20AC;?

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Layout Philosophy The secondary story design should clearly identify itself as the as the second read in the visual sequence. The design should not compete with that of the lead package. It is not essential for the secondary story to incorporate a photograph. See specifications pg_ The placement of the secondary package in relation to the lead should also be considered. See examples pg_ See story specs page_

The secondary package can also consist of no more than 2 of the following optional elements: 1. Overline - Gill sans bold 13pt two to five word tag used at very top of lead story design 2. NCR Graphic Element - see list of sidebars and graphics. See sizing guidlines 3. Logo/Bug - special story labels. See sizing guidelines 4. Mug - See sizing and crop guidlines 5. Lift Quote 6. Grabber - Special deck that markets the story to the read. â&#x20AC;&#x153;Hereâ&#x20AC;&#x2122;s why you should read this.â&#x20AC;?

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Building more graphics into the Register

Alternative Story Forms The information is buried... The content is too complex... This needs to be explained visually... In an effort to better accommodate the readers who like to see story information in a concise visual format, altertnative story forms need to be developed (see samples page xxx). The following questions may be helpful in generating concepts for non traditional visual solutions for presenting stories. Questions to ask about the story design 1. What’s the relevance of this story? 2. Is this story part of a series? 3. Who is it appealing to? 4. How can it appeal to a broader audience? 5. What are the sidebar possibilities?

a. I will have a complete visual list of options.

6. Where’s the value for the reader? 7. What are the graphic possibilities?

a. I will have a complete visual list of options.

8. What are the internet possibilities? 9. What are the questions readers would want answered? 10. How can we leverage this to aid our mission? 11. What can the consumer’s ”do” with this story? 12. What would make this interesting to me?

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Sidebars & information Graphics

Graphic Elements Fact Box

Fever Chart

Quick nuggets pulled from the story to give reader a quick grasp on the story

Use to measure changes of a period of time by plotting key points on a graph

Bio Box

Bar chart

Brief profile of people, place, or organization itemized by key characteristics

Use to compare two or more items visually by displaying them in columns side by side

List

Table

A series of names, tips, components, previous events that add context to story

Arranging data into columns or rows so reader can make a side by side comparison

Glossary

Rating Box

A list of words and definitions (and or pronunciations) to help clarify complex subjects

A list that allows critics to make predictions or evaluations Step by Step guide

Checklist A list of Questions or guidelines to help reader better relate to the story

A brief how-to that explains a complex process by walking reader through one step at a time

Quiz

Diagram (Graphic)

A brief list of questions that aid in reader interaction with story by testing their knowledge on the topic

A plan or drawing designed to show how something works or to explain the key parts of an object or process

Opinion Poll

Locator Map

A survey that samples opinion on aa current topic, collating responses into key categories and statistics

A quick way to give the reader a sense of place by showing location of events related to the story

Quote collection

Teaser Box

A series of comments by individuals relevant to the story

Use to refer to additional related content within the paper. may include page numbers photo etc.

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Lead Story Structure

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Briefs - Front page in brief

Quote of the Week Here In the first homily of his papacy April 24, Pope Benedict said his primary mission was to lead people out of the modern desert of empty values, alienation and injustice.

Pope Knows America Through several trips and interaction with Church officials and theologians, Pope Benedict already knows the United States. National News, page 3

Benedict Up Close An American priest who’s worked closely with Pope Benedict XVI describes the kind of pontificate the world has to look forward to. National News, page 3

Pope Knows America Through several trips and interaction with Church officials and theologians, Pope Benedict already knows the United States. National News, page 3

The German Peter German Church leaders expressed joy at the election of a countryman as Pope.

in brief

Quote of the Week Here In the first homily of his papacy April 24, Pope Benedict said his primary mission was to lead people out of the modern desert of empty values, alienation and injustice.

Making of a Pope The first words Pope Benedict addressed to the world after his election, calling himself a “simple and humble worker in the vineyard of the Lord,” sum up his biography. Vatican News, page 4

What’s in a Name In choosing to be called Pope Benedict, the Holy Father is sending a message. Vatican News, page 5

Benedict Up Close An American priest who’s worked closely with Pope Benedict XVI describes the kind of pontificate the world has to look forward to. National News, page 3

Pope Knows America Through several trips and interaction with Church officials and theologians, Pope Benedict already knows the United States. National News, page 3

The German Peter German Church leaders expressed joy at the election of a countryman as Pope. World News, page 6

Spanish Step The bishops of Spain said the Parliament’s April 21 decision to legalize homosexual “marriage” was “damaging to the common good.”

The German Peter German Church leaders expressed joy at the election of a countryman as Pope. World News, page 6

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Mugs

6 pt Poynter OS Text2 Roman

Frank Pavone

Standard News Mug Should be used to represent used columnist and news subjects. Mug should be place 3 lines down and aligned on the right

Features Mug Should be used to columnists on feature pages. Mug should be placed 5 lines down in 1-column stories and in the second leg of multicolumn stories

6.5 pt Gill Sans Regular All Caps

S is . M argaret C arney

b y A lejandro B erm u de Z

Oversized Mug 1-Column Should be used to represent subjects in lead or secondary story packages. Placement should compliment the story design

6.5 pt Gill Sans Regular All Caps

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Navigational Devices Year In REVIEW MEDIA WATCH

News Pages Front page, Briefs, Nation and World. 11pt Gill Sans Bold All Caps

In brief

in person in brief

THIS WEEK

EDITORIAL

News Features Vatican, Indepth and Education 10pt Gill Sans Bold All Caps

LETTERS

Spirit & Life Theater TV Picks

Features Culture of Life, Arts and Travel 27pt Cholla Slab Bold / Rose or 100% Black Sentence Case

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Information Graphics Graphic Deck Headline Poynter Gothic Text Regular. 9pt., All Caps, Left aligned Graphic Headline Poynter Gothic Text Bold. 25pt. Left aligned

Papal Headgear Pope Benedict played the mad hatter in 2006. Get your gear at papalhats.com

Camauro

Graphic Subhead Poynter Gothic Text Bold. 10pt/9pt leading. Left aligned. No indents. .3 space after paragraph

The camauro has been part of the papal wardrobe since the 12th century. Until 1464, it was also worn by cardinals, without the ermine trim; from that date, the camauro became exclusively a papal garment. The papal camauro fell into disuse after the death of Pope John XXIII in 1963, but it was revived in 2005 by Pope Benedict XVI.

Miter Saturno

CNS PHOTO

This broad-brimmed red hat protects the Pope from sun and heat. Pope Benedict wore the saturno (in a reference to its shape, which vaguely resembles the ringed planet Saturn) during his Sept. 6 general audience. Pope John Paul II occasionally wore it during trips to warm countries in the early years of his pontificate, but later the saturno fell into disuse. Pope John XXIII was particularly partial to the hat, wearing it regularly during his pontificate from 1958 to 1963. The saturno has been a part of the papal wardrobe since the 14th century. Pope Benedict has shown a partiality for the traditional vestments of the papacy.

The miter is a tall folding cap, consisting of two similar parts (the front and back) rising to a peak and sewn together at the sides. Two short lappets always hang down from the back. The right to wear the miter is confined by Canon law to the pope, cardinals, bishops and abbots. Three types of miters are worn for different occasions.

Graphic Text Poynter Gothic Text Regular. 8pt/9pt leading. Left aligned. No indents.

.3 rule

Credit tag and source here on the outside of the graphic

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Listings Professors and Politics U.S. NEWS & WORLD REPORT, March 7 — Almost half of the students recently surveyed for the American Council of Trustees and Alumni at the nation’s top 50 universities say their professors, most of them left-leaning, Manly Clergy LIFESITENEWS.COM, March 1 — Instead of discriminating against homosexuals, good seminaries foster “a healthy, intelligent and manly clergy,” said Cardinal Nicolas de Jesus Lopez Rodriguez of Santo Domingo, Dominican Republic, according to the Canadian pro-life website. Fickle Polls ASSOCIATED PRESS, March 2 — While a referendum in favor of adopting a hiring policy against “discriminating” on the basis of sexual orientation was approved by a majority of Boston College students, “that isn’t swaying the school’s administration,” reported the wire service.

Poynter Gothic Text Black. 8.5pt/9.5 leading. Left aligned. No indents. .7 Dotted rule

Poynter Gothic Text regular. 8.5pt/9.5 leading. Left aligned. No indents. No baseline grid alignment

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Photo Credits Captions All photographs should run without borders unless required due to lack of contrast. .3 rule

A priest leads prayers April 20 inside the Grotto, believed by Christians to be the birth place of Jesus, at the Church of the Nativity, in the West Bank town of Bethlehem. Israelis and Jewish groups mostly praised the election of Pope Benedict XVI. (Reuters/Oleg Popov)

Cutline Style PoynterOS T2 Italic. 9pt / 11.5 leading, Justified -1 baseline shift

Credit PoynterGothic Text Regular 7pt / 11.5 leading Sentence case in Parens

On multi-columns stories, the prefered cutline length is two lines. Cutlines should be no more than 3 lines including credit.

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Photo Credits Captions Cutline Lead Option Should be PoynterOS T2 Italic. 9pt / 11.5 leading, Justified

Placing the Cutline here will reduce the amount of white space in lead story packages

This Lead story cutline has been designed to limit the amount of white space used when designing a lead story package. The cutline should anchored at the top of the second column.

A standalone credit should be used with photographs when using the lead option cutline. 6pt Poynter Gothic Text Regular. All Caps, no parens. Aligned to the right edge of the photograph. Example: CNS PHOTO

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Photo Editing When editing photographs for feature page lead stories keep in mind there are many other visual appproaches than that of the expected. Photographs on news pages and feature pages should need to be appropriate as well as stimulating for the reader. When editing images for lead stories, exhaust all of the available resources before settling for a low standard image.

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Image Quality Images need to be a minimum of 200 dots per inch DPI in order to reproduce at a quality that is acceptable. Low resolution images can be hard for the readeer to see, and they also reflect negative ly on the conten of the story. Images that come off the internet (72 dpi) can be printed at half size. Before images are slugged with a story, confirm that the image meets technical standards with the graphics department. Photo Illustrations/composites Never “mortise” photographs. Overlaying photos (such as mug shots and photos that may add additional information) in order to create a single image is not appropriate for the Register front page or news pages. However, creating a grid of images that touch side by side is acceptable. These pages must maintain a high standard of journalistic integrity. This approach will enhance the seriousness of our reporting as well as aid our vision. Photo illustrations are appriate only on the following pages: In Depth Arts/Travel Culture of Life When creating photo illustrations for the following pages, they must be clearly credited as a photo illustration and include a list of source images.

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Fonts for Advertising Design The following typefaces and corresponding weights should be used for the advertising and promotion of the National Catholic Register.

Poynter Old Style Display 6 weights for Headlines blurbs and body text

Poynter Gothic Text 4 weights for credits offers and disclaimers

Gill Sans 3 weights headlines body text, display heads,, etc.

Roman Italic Semibold Semibold Italic Bold Bold Italic Roman Italic Bold Black Roman Bold italic

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Fonts

Poynter Old Style Display

Roman Semibold

2 weights for Headlines and decks

Poynter Old Style Display Narrow

Semibold

1 weight for display headlines on news and news feature pages

Poynter OS Text TwoL 3 weights for body text and cutlines

Poynter Gothic Text 4 weights for agate type, graphics, credits and glance boxes

Gill Sans 3 weights for feature page headlines refers and glance boxes

Cholla Slab 2 weights for teasers, tags and glance boxes

Roman italic bold Roman italic Bold Black Roman Bold italic

Regular Bold