EXTERNAL REFERENCE ARCHITECTS. WORKS

XREF

Contents 1. X R E F _ P R O F I L E 2. E X H I B I T I O N _ D E S I G N

3. I N T E R I O R _ D E S I G N

4. E V E N T _ D E S I G N

03 - 64 Yota Devices Pavilion.........................................................................................................................04 Spanish Pavilion...............................................................................................................................16 Tashkeel..........................................................................................................................................29 Arab Culture.....................................................................................................................................31 Floating in a trap..............................................................................................................................34 Incas’ stones....................................................................................................................................39 Polycephalus vs Arachnid.................................................................................................................44 Consensus Miquel Barceló..............................................................................................................52 Flight to the island.............................................................................................................................59 65 - 160 Ras Gallery......................................................................................................................................66 All in One.........................................................................................................................................75 Tapa Tapa 1.......................................................................................................................................79 Tapa Tapa 2......................................................................................................................................85 Burger King 1...................................................................................................................................91 Burger King 2..................................................................................................................................97 Guru.....................................................................................................................................102 Eco-logic............................................................................................................................107 HUSA Hotel...................................................................................................................................113 Hotel Juan Carlos I........................................................................................................................123 Joan D´Austria 48..........................................................................................................................132 M-Store Moritz................................................................................................................................150 162 - 228 080 Barcelona Wildcat....................................................................................................................163 080 Barcelona Fashion...................................................................................................................171 Opera Prima_ModaFad 2012..........................................................................................................182 Urban Catwalk_ModaFad 2010......................................................................................................189 Urban Catwalk_ModaFad 2009......................................................................................................194 Public spaces, homeopathy.............................................................................................................200 Tri-cross..................................................................................................................................207 The Art Found Pavilion...................................................................................................................213 Barcelona Shopping Night .............................................................................................................218

PROFILE

External Reference Architects External Reference Architects www.externalreference.com Nacho Toribio Carmelo Zappulla Plaza Real 18, 2º 2ª 08023 Barcelona T. +34 93 318 86 01 nacho@externalreference.com carmelo@externalreference.com

Awarded by New Italian Blood as the best Young Italian Architects of 2011, External Reference is an architectural office involved in design and research in the fields of interior design, architecture, and landscape design.

More of a professionals net than an office Externalreference is constantly questioning conventional configurations and solutions in order to engage, speculate and innovate.

Externalreference notices that there is a big connection between evolvement of architecture projects and business models and believes in sustainable development, balance between architecture, innovative strategy and business improvement.

Directed by Nacho Toribio, Carmelo Zappulla External Reference offers a broad range of design strategies with the aim of pushing the boundaries towards new outcomes.

Looking for the unexpected the office team works on external factors as client needs, budget limits, sustainability as driving forces for the design.

Realized and under construction projects have been developed in Spain, Korea, Italy, UK, Germany, France and Russia.

External

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Reference

won

several

participating in international competition including first prize for the Spanish Pavilion’s exhibition space, the ONU-Art Consensus exhibition, the project Le corti di Buenos Aires, Milano and developed the winning proposal for the Toulouse Aerospace Campus in collaboration with Foreign Office Architects.

External Reference’s projects have been exhibited at MAXXI Museum (Rome), in the Venice’s 12th International Architecture Exhibition Biennale and Eme3 (Barcelona).

Interested in the materialization of the projects the office team is constantly researching through lecturing and teaching at IAAC, Institute For Advanced Architecture of Catalonia, IED, Instituto Europeo di Design, Barcelona, ELISAVA and UIC, Universidad Internacional de Cataluña in Barcelona; NABA, Nuova Accademia di Belle Arti, Milano and in collaboration with Welsh School of Architecture Cardiff University.

Most of the relevant projects are published in several magazines including FRAME, Domus, Dezeen, Il Sole 24 ore, Pasajes de Arquitectura, Metalocus, Via Construcción, Future, Magazine-La Vanguardia, Blueprint, Materia.

prizes

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Services

External Reference Architects 1. Motion design

14. Installation Art

2. Audiovisual shows

15. Broadcast / Motion graphics / Animation

3. Monumental mapping

16. Museum Merchandising

4. Museography/Museology

17. Projects Architectural / Environmental

5. Exhibition design

18. Restaurants, Retails, Shops.

6. Augmented Reality for Exhibitions

19. Information Architecture and Graphics

7. Immersive / Interactive installations

20. Print and Digital Catalogues

8. Holographic experiences

21. Web Design

9. Exhibition Content / Digital Interfaces

22. App Design

10. Digital Museum Experiences: games, maps, virtual and physical simulations.

23. Brand Development 24. Pictogram Portfolio Development

11. Digital Museum Guides 25. Typography Design 12. GLAM-Wiki projects (Galleries, Libraries, Archives, and Museums interacting with Wikipedia) 13. Environmental Graphics for Buildings and Exhibits

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YOTA DEVICES PAVILION

Mobile World Congress ‘14 1st prize

YOTA DEVICES PAVILION_2014 Type of projecte: Booth/Exhibition Project: Yota Devices Pavilion Location: Barcelona, Spain Status: 1st prize competition, Built Opening: 24/02/2014 Closing: 27/02/2014 Client: Yota Devices, Moscow Built up area: 120 m2 Project: External Reference: Carmelo Zappulla, Nacho Toribio, Collaborators: Luca Brucculeri Led programming, installation: Mid Prodcution: Craft Art Labor, MedioDesign Music: Stefano Vendramin

Once again, one year after realizing the first Yota Pavillion in 2013, External Reference Architects have been able to succesfully produce an immersive experience to the visitors.

This year’s industry-defining event, Mobile World Congress, was once again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuic. More than 85.000 attendees from over 200 countries were trated to a wealth of learning and networking opportunities, product showcases and announcements, inspiration and innovation.

Also this year the main purpose of the booth is inducing a deep sensory experience through light, music and projections.

deformations: size increasing for incapsulating the devices or size reduction for integrating the projection areas. Moreover this landscape cover the functional areas such as: technical rooms and two meeting rooms.

2. Outside it is the result of the erosion. A dark dotted surface whose pattern allows to perceive the mesmerizing light effects of the inside.

All in all, the whole project should be thought of as a welcoming plaza where the visitors can appreciate a sensorial experience and discover the new products showcased by Yota Devices.

Above, a topographic ceiling generates an attractive, evocative call, punctuated by the deep music rhythm.

Below, an eroded landscape dialogues with the ceiling. This techno landscape has two different natures.

1.Inside it is made of a series of ribbons and it is smooth, clear and sensual. It embodies all the needs of the Pavilion through simples ribbons

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YOTA DEVICES PAVILION

Mobile World Congress ‘13 1st prize

YOTA DEVICES PAVILION_2013 Type of projecte: Booth/Exhibition Project: Yota Devices Pavilion Location: Barcelona, Spain Status: 1st prize competition, Built Opening: 25/02/2013 Closing: 28/02/2013 Client: Yota Devices, Moscow Built up area: 82 m2 Project: External Reference: Carmelo Zappulla, Nacho Toribio, Collaborators: Katinka Szodenyi Mapping: Onion Lab Led programming, installation: Mid Prodcution: Craft Art Labor, MedioDesign

This year, at the Mobile World Congress (the world’s largest fair of mobile industry), visitors could see the Yota Devices Pavilion, where the Russian company Yota Devices presented YotaPhone - the first Android phone with a liquid crystal display (LCD) and a paper display (EPD). The company also presented its new LTE modems and routers.

During this experience the visitors will be hypnotised by synchronized lights, sounds and colours, which produce a closely enveloping atmosphere.

The purpose of the booth is twofold: to exhibit these innovative products and also induce a deep sensory experience.

The Yota Pavilion Project aims to generate an artificial tech-scape which integrates several levels of design. This artificial landscape regulates the circulation of the visitors through a system of thin bars.

The whole project should be thought of as a permeable, interactive sculpture, which consists of arrays of thin tubes with hanging capsules containing devices. By exploring the sculpture, users will be able to walk around and explore the products presented by Yota.

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YEOSU EXPO

Spanish Pavilion 1st prize

YEOSU 2012 Type of project: Exhibition design Project: Yeosu Spanish Pavilion Location: Yeosu, Korea Status: 1st prize competition, Built Opening: 05/2012 Closing: 08/2012 Client: Acción Cultural Española Built up area: 500 m2 Production: Manterola, Imagic, Nanuk Arts: Chu Uroz Graphic design: Research Studio Audio Visual/Mapping: Aleix Fernandez Exhibit Design and immersive installations: External Reference Project team: Nacho Toribio, Carmelo Zappulla Collaborators: Marina Cella, Elsa Rodriguez

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South Korea pays homage to oceans and coasts by opening the Yeosu Expo 2012 with the slogan: “The Living Ocean and Coast: Diversity of Resources and Sustainable Activities”. Spain names its exhibit “Spain Explores”, calling attention to its unrivalled tradition of geographical exploration and scientific discovery.

The project’s mission is to showcase Spain’s nautical discoveries by turning a didactic exhibit into a sensory experience which aims to go to the heart of the visitor.

The exhibition project consists of 4 main stages: 1. In the entrance hall, the sea routes pioneered by Spanish voyagers are shown and explained to the visitor.

2.

The central space shows three key moments in Spanish seafaring: respectively, Colombo’s, Malaspina’s and Malaspina 2010’s expeditions.

3.

The key area in the project is Deep Ocean. The visitors will enter a space which is lit up with samples containing water collected at a depth of 5000m. The shape of the samples is reminiscent of the tubes used by the Malaspina 2010 Expedition. This recent circumnavigation carried out by the Hesperides’ crew has allowed

scientists to collect important data concerning the seas across the Earth.

In this area, Hesperides’ samples become more complex, turning into hi-tech glazed amphorae which generate a sort of abyssal topography.

One of the key features of this experience is the projected mapping, which gives vitality to part of the installation through showing the vibrating water. Thus, Hesperides’ scientific research finally turns into a liquid luminescent landscape which recalls the abyss.

4.

In the last room, a Dymaxion 11m map presents Hesperides’ discoveries. Once more, the enclosed water is the generative and informative pixel within the installation.

The intention of the pavilion is to present its contributions and proposals for the future in response to the problems and threats which global warming represents for the marine environment.

This new multinational gathering will provide an excellent opportunity to reassert Spain’s commitment to maintaining the balance and sustainability of marine ecosystems. (www.accioncultural.es) In short, Expo Yeosu 2012 offers Spain the perfect platform to strengthen its ties with

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DUBAI

Tashkeel TASHKEEL 2009 Type of project: Exhibition design Project: Tashkeel Location: Dubai Status: Preliminary project Handing over date of project: 2009 Client: Creative Dialogue Built up area: 200 m2 Project team: Nacho Toribio, Carmelo Zappulla Collaborators: Samer Yamani Budget: 10.000 â‚Ź

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In Tashkeel, a small Dubai Art Gallery, the cultural assosiation Creative Dialogue organised an exhibition to host European designers. Each designer created an A2 light box to show their work. The project consists of a dynamic chain system which drives the flux of visitors and creates multifarious views. This chain system is made of modular units digitally fabricated that can be arranged in different configurations.

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BAHRAIN

Arab Culture ARAB CULTURE 2010 Type of project: Exhibition design Project: Arab Culture Location: Bahrain Status: Preliminary project Handing over date of project: January, 2010 Client: Minister of Culture Built up area: 150 m2 Project team: Nacho Toribio, Carmelo Zappulla with M. Tepedino Budget: Indeterminate

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This exhibition aims to show the histoy of Arab culture. Hence, 20 topics have been identified and constrained by 20 glazing enclosures.

These latter generate an inverted topography hanging from the ceiling which provokes new and unpredictable visions to the user. All the contents are projected onto these enclosures so as to map the inner and the outer empty surfaces with dynamic and interactive media.

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BRANDERY SUMMER

Floating in a trap FLOATING IN A TRAP 2011 Type of project: Exhibition design Project: Floating in a trap Location: Barcelona, Spain Status: Built Handing over date of project: 2011 Client: IED Barcelona Built up area: 3 m2 Project team: Nacho Toribio, Carmelo Zappulla with M. Tepedino Budget: 1.500 â‚Ź

How can a garment float in the middle of a box?

This showcase is based on the premise stated in this question and its answer consists in finding its tectonic solution.

Hence, as the context of the project is a small white box, it is feasible to deploy a dense wires net able to fix the garments. For this reason, the sides of the box are used as frame for weaving by repeatedly crossing, a single nylon thread through a spikes pattern. As a consequence, this system of lines generates a new material condition with new properties.

The whole is more than the sum of its parts: an over scaled transparent tissue able to freeze the garments inside of its fibers.

The design matter consists of: 5000 spikes and 7000m of rainbow nylon wire.

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PERU LONDON PAVILION

Incas’ stones INCAS’ STONES 2012 Type of project: Exhibition pavilion Project: Incas’ stones Location: London, UK Status: Competition Handing over date of project: August 2012 Client: Prom Peru Built up area: 200 m2 Project team: Nacho Toribio, Carmelo Zappulla Collaborators: D. Rodriguez, E. Rodriguez Budget: 20.000 €

Designing a contemporary exhibition space which represents a country needs unquestionably a strict analysis of its values and identity.

Corn fiber panels will used to manifacture the modules.

We started with a detailed study of the Peruvian physical topography and natural resources from the North to the South. This method of analysis allowed to highlight peculiarities of this country in terms of culture, art, history, gastronomy.

The way to materialize this exhibition system comes directly from Peru’s artistic legacy and the interpretation of the stone construction system developed by the Incas.

A systematization of Incas’ pattern produces the generation of a modular system of construction which defines all the program of the exhibition.

All the exhibition wants to be interpreted as a spatial, material system composed of modular and wooden pieces. The geometry of these modules configures infinite possibilities, responds to many functions and adapts to different locations. In fact, these parts are easily stackable, storable and transportable.

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Madrid Matadero

The 21st Century Beetle The 21st Century Beetle Type of project: Exhibition devices Project: Beetle installation Location: Madrid, Spain Status: project Handing over date of project: 2012 Client: IED Barcelona Built up area: 1.000 m2 Project team: Nacho Toribio, Carmelo Zappulla, Chu Uroz, Pablo Rovalo Budget: 200.000 â‚Ź

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The Volkswagen Beetle is back and we want to tell the story of its evolution through a floating installation that works as support for all the audio video contents.

The result is a cloud of cars components which define the timeline of the Beetle throughout its history. This physical cloud is 3d mapping projected produces the background for different shows, and illustrations.

Moreover it is the core of the all exhibition, being the center of concert, conferences, events.

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EXPO MACSON

Polycephalus vs Arachnid POLYCEPHALUS VS ARACHNID 2011 Type of project: Exhibition devices Project: Polycephalus vs Arachnid Location: Barcelona, Spain Status: Built Handing over date of project: 2011 Client: IED Barcelona Built up area: 5.000 m2 Project team: Nacho Toribio, Carmelo Zappulla with M. Tepedino Budget: 20.000 €

In November 2011 the Istituto Europeo di Design is delighted to throw open the doors to its new campus. And naturally it is doing so by showing off its investigation.

We’ve been invaded by a series of beings that are genetic specialists in welcoming talent.

You’ll find them walking through the entrance hall, the Open Spaces, the main hall. They’ve taken over the entire school!

There’s no need to worry! they’re completely peaceful and harmless.

Simply feed them with a few minutes of your time and you’ll be rewarded with the experience of a familiar reality, life at IED, narrated simultaneously through six heads.

Feel free to stroke their stylised metal legs and a colony of digital spiders will weave you a tapestry of creativity on which you can walk through an imaginary landscape.

Close your eyes for a minute and let yourself be led by the beings of the Future Design Generation to the magic place where all great ideas come from.

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TRAVELING EXHIBITION

Consensus Miquel Barceló 1st prize

CONSENSUS MIQUEL BARCELÓ 2012 Type of project: Traveling exhibition Project: Consensus Miquel Barceló Location: Dubai, Doja, Moscow, London, Berlin, Shanghai, Seoul Status: Competition, 1st prize Handing over date of project: March 2012 Client: O.N.U. Built up area: 200 m2 Project team: Nacho Toribio, Carmelo Zappulla Graphic design: Research Studio, Pablo Rovalo Art director: Chu Uroz Budget: 150.000 €

The main goal of this exhibition is the promotion of The Universal Declaration of Human Rights and their essence as inspiration to some of the more relevant artists in history.

Fundación Onuart is a foundation dedicated to the promotion of Human Rights through Art.

A selection of the articles that constitute the Universal Declaration orchestrate a collection of paintings from different times and traditions with emphasis on Francisco de Goya’s Black paintings and Guernica by Pablo Picasso.

The visit culminates with a stunning simulated visit to Miquel Barcelò Magnus Opus in the dome of the United Nations Human Rights Council Hall in Geneva.

Inspired by the formal aspects of this composition the exhibition is a stunning display conceived to adapt to different venues creating an original, intimate atmosphere.

A traveling showcase the design takes advantage of Digital Modeling and Fabrication, a process that joins design, architecture with the construction industry through the use of 3D modeling software and computer numerical control machines, a common fixture in the every medium sized city in the world.

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interior design

ACTAR

Ras Gallery 3rd prize

RAS GALLERY 2011 Type of project: Commercial space Project: Ras Gallery Location: Barcelona, Spain Status: Competition, 3rd prize Handing over date of project: 2011 Client: ACTAR Built up area: 200 m2 Project team: Nacho Toribio, Carmelo Zappulla with M. Tepedino Collaborators: J. Pierre Paulet, M. Savino

In accordance with the conditions that the client specifies in the guideline, two essential requirements have to be met in the future project for the gallery RAS of Barcelona: to preserve the bookcase designed by Jaime Salazar and to keep the budget to the minimum.

So, the design process was based not only on the preservation of the mentioned furniture, but also on applying the concept of minimum resources to the design aspects as well.

For this reason, instead of introducing languages which are alien to the context of the current gallery, the project started from the same geometry and functional base of the existing bookcase, generating a process of mutation of its DNA and adapting it to new demands.

arrangement.

The rest of the program has been planned using the same strategy and following the same parametric generation.

Moreover, the exhibition space gallery is supplied with a low bench which will not affect the artworks heights but will, on the contrary, show more flexible, especially in those moments in which cultural events don’t take place.

Regarding the use of materials, there are only two in the project: recycled wood panels ( 2cm thickness ) and led lights.

With regard to the budget, the low cost design strategy consists of: 5708€ in cardboard and 1436€ for lighting.

As a consequence, the system of multiple shelves inclinations extends to the whole bookshop space in such a way that the items on sale, mainly books and reviews, can be seen by the customers from a visual angle which is particularly suitable for the consultation. On the other hand, these angles, instead of being positioned one after the other, discontinuously, will stretch over the shelves in a continuous

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Joan D´Austria 48 JOAN D´AUSTRIA 48

Type of project: Plateau and apartment design Project: Joan D´Áustria 48 Location: Barcelona, Spain Status: Built Client: Chu Uroz Built up area: Plateau:400 m2 Apartment: 80m2 External Reference Project team: Nacho Toribio, Carmelo Zappulla Collaborators: Katinka Szodenyi, Elsa Rodriguez

Domestic space very closely affects the user, and has been discussed extensively over the history of interior space.

At present, new lifestyles, new families and more flexible professional routines, have favored the emergence of a unique user profile, complex and with clear ideas about their needs, which demand genuine domestic typologies. This is the case of the inhabitant of this both residential and work space: An industrial designer, active art director and very involved in the world of fashion, advertising and performing arts in general. Our user raised the idea of devoting a warehouse to hold a recording studio, design space, meeting room, room for auditions, castings and fashion shows, and finally, a home.

Therefore, the project acquired exceptional guidelines. We were forced to manage contact between extraordinarily collective-use spaces (Think of the people involved in a shoot) and others with a private and personal use. Hence the spirit of all design decisions, giving shape and structure to a domestic space that seeks, at all times, to be understood also as a space to share. In this sense, the socially outgoing and energetic personality of the user is reflected in the project. His friends and contacts are very important to him so their presence and the needs they present also become part of the briefing, the space becomes a kind of inhabited scenery where public and private, interact with

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few apparent limits.

If we divide the operation into two main levels, there are: FIRST FLOOR: On the entrance level there is a large space for a recording studio. On the same floor is a work and meeting area that sits below the loft housing.

-SECOND FLOOR: In this mezzanine, the casting and catwalk area are combined with a large livable space in which domestic programs hybridize with common spaces. In this area, kitchen, bathroom and storage uses, are packed into a large container with large sliding doors.

Moreover, the central space is occupied by a group of island-sofas, serving the larger piece to conceal the bed, designed as a drawer.

As a link between the two levels, we employed a large structure made of steel that serves as support for the user´s collection of pop and kitch objects. At the same time, this structure will absorb the loads of the window which separates the public space from private space.

The original building, a taxi garage, offers a powerful industrial spirit, which serves as a reference for the project. So we have a space in which the functionality leads to low budget building systems and eloquent dramatic interior design_94 effects.

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6 lacquered MDF

7 black mirror

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MORITZ

M-Store Souvenir M-STORE MORITZ Type of project: store design Project: M-Store Location: Barcelona, Spain Status: Built Client: Moritz External Reference Project team: Nacho Toribio, Carmelo Zappulla

Mortiz, a beer sold worldwide, is taking place in a building refurbished by Jean Nouvel.

Our assignment: to create an eye-catching M-Store design which changes every six months as well as a display window for state the trade of Moritz. The concept design arose in collaboration with the Master of interior design, IED Barcelona.

The souvenirs shown on pilled rhombuses, in order to lead the visitor through the varied weighted topography-showcase, are the recognition value for the corresponding cities.

A map affixed to the wall showcases all certain spots whereabouts Moritz is active all over the world. Therefore, a fibre connects the relevant well-known souvenir with the appropriated locality on the map to make the volume of trade of Moritz beer accessible to the customer.

For the window a huge “M” is made out of the three different coloured best-known Moritz beer bottles. Beyond that the translucent of the bottle affords the sun to shine trough and allows the passing visitors to catch a glimpse of the Moritz beer world.

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EVENT design

Barcelona Shopping Night BARCELONA SHOPPING NIGHT Type of project: Event design Project: Barcelona Shopping Night Location: Barcelona, Spain Status: Build Handing over date of project: 2013 Project team: Nacho Toribio, Carmelo Zappulla

For this year’s theme “Viva Verdi! Es lebe Wagner!” of the Barcelona shopping night we brought characters and atmospheres of the operas from Verdi in the street Passeig de Gracia to life.

Based on Verdi’s Operas there had been seven figures chosen to be made as giant masks: Alfredo, Duca, Violetta, Toreros, Trovador, Rigoletto, Gitanillas. Notched laser-cuted foil builds the massive mask fixed on a wire construction which may be carried around by person and so turn into a moving scenography.

Another character, Wotan a Scandinavian God, of the opera Valqueria by Wagner had been projected on the building Palau Robert.

As valorisation of the VIP area a golden Valhalla tree underlined through light became part of the scene.

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BARCELONA

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