Press Release Immediate Release November 11, 2020 Derma-Rx® China Skincare Brand tour Singapore, China - The Derma-Rx® skincare range has been faithfully providing Singaporean consumers with premier skincare products and solu ons since 1999. For over two decades, this uniquely Singaporean brand has already rmly established an ever-growing loyal following in Singapore and is now poised to expand its o erings to Chinese consumers in a huge way with the rst ever experien al brand tour across 5 major ci es in China. It is a known fact that Chinese consumers are fervent devotees of premier quality skincare brands. Business Wire reported the China beauty market in 2018 Q3 at an es mated 407.8 billion RMB and will grow to 53 Billion USD by 2025, the 2nd largest market in the world a er the US.1 Derma-Rx®, 5 Ci es brand tour On a brand tour of China to charm 60 million Chinese consumers across 5 Chinese ci es, Derma-Rx® Laboratories is one of the 20 speci cally curated Singapore brands chosen to par cipate in a Kinofy-led Glammistry Fes val Project. This special ini a ve supported by the Singapore Government and with funding from stat board, Enterprise Singapore aims to propel local brands from the beauty, health and lifestyle sectors directly into the massive Chinese market and into the path of direct consumers and targeted demographics but with an accelerated meframe and reduced costs. Star ng from Chengdu and spanning 5 Chinese ci es ending in Chongqing, this 15-month project from 2021 - 2022 has an es mated reach of approximately 60 million tech-savvy Chinese consumers with signi cant disposable incomes who have interests in beauty, health and lifestyle products. Derma-Rx®, the uniquely Singapore skincare experience This Derma-Rx® 5 Ci es brand tour is a unique opportunity for the specially selected local brands to provide Chinese consumers an immersive tour of their products. Visitors can expect a hybrid showcase combining retail and entertainment coined retail-tainment experience cra ed and pieced together culmina ng in a symphony of sensory sensa on. Consumers can experience the products for themselves with great ease and receive genuine community feedback and purchase directly through popular social media Wechat DermaRx® e-commerce store. Derma-Rx®, Singapore Cult Brand The signi cance of being chosen as one of the par cipa ng brands for the Glammistry Fes val Project cannot be understated. Brands are picked from a stringent set of criteria ranging from business direc on, branding, outlook etc. amidst a host of other factors. This marks Derma-Rx® as a leading, well-loved Singapore skincare brand with a cult following. Just ask the passionate legion of followers and brand advocates not just in Singapore but regionally.
ti
ti
tt
ti
ti
ti
ti
ff
ti
ti
ti
ti
ti
fi
fi
ti
ti
ti
fi
ti
Research And Markets. “China Beauty Market Report – 2018 Q3 Skincare Market Review” ResearchAndMarkets.com. h ps:// www.businesswire.com/news/home/20190424005809/en/Chinas-Skincare-Market-Q3-2018-Review-- (accessed October 23, 2019).
ti
fi
ti
ti
ft
fi
ti
ti
ti
ft
1.