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A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill

Summer 2008

The Phil Meyer Legacy / Raising the Ante Dialogue on Digital Media Economics Reporting on a World Stage: Students Cover Beijing Olympics

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Create a profile on J-link, the school’s online social network, to stay connected with classmates. Subscribe to the school’s audio and video podcasts through a partnership with iTunes U. Check out Carolina del Norte, a 2008-09 public service project focusing on the growing Latino population in North Carolina. Watch “Carolina Week” – the nation’s best collegiate newscast. Experience award-winning multimedia documentaries. Read popular and influential faculty blogs and subscribe to RSS feeds. Get the latest on school news and events. Make your gifts to the school with enhanced and easy-to-use online giving features.

cover photo by Melissa Williamson, from the school’s 37th Frame exhibition (see story on page 22)

Children play during recess at Agape Corner Boarding School in Durham, N.C. Agape Corner provides children of all ages a place to receive a nurturing, family-like environment and an education to help them succeed. It’s now in its 28th year of ministry.



11 3 4 7 8 9 11 13 18 21 22 28 30 31 32


Dean Jean Folkerts: Connecting Dialogue on Digital Media Economics: Q&A with Penelope Muse Abernathy Army public affairs officers in the global environment What’s the word?: The language of online newsrooms Reporting on a world stage: Students cover Beijing Olympics ‘Bucket Brigade’ helps small newspaper in distress the Phil Meyer legacy Raising the Ante The Period of PURPLE Crying: Keeping N.C. babies safe From the Editor’s Desk: Alternative Story Forms 37 th Frame Choose or Lose: MTV taps student for experimental election coverage Byars leads school’s diversity initiatives Carolina Business News Initiative extends reach to HBCUs Better journalism through multimedia storytelling




School of Journalism and Mass Communication Jean Folkerts Dean 919.962.1204 Dulcie Straughan Senior Associate Dean 919.962.9003 Anne Johnston Associate Dean for Graduate Studies 919.962.4286



multimedia project covers 34 Landmark the Special Olympics

39 40 Self-regulation in advertising 41 Understanding HIPAA Bookmarking the news

42 Writing 100 years of history:

Joe Bob Hester Associate Dean for Undergraduate Studies 919.843.8290 Speed Hallman Assistant Dean for Development and Alumni Affairs 919.962.9467 Louise Spieler Assistant Dean for Distance Education and Executive Education 919.843.8137

Jay Eubank Director of Career Services and Special Programs 919.962.4518 Monica Hill Director, North Carolina Scholastic Media Association 919.962.4639 Jennifer Klimas Director of Research Administration 919.843.8186 Barbara Semonche Park Library Director 919.843.8300 Fred Thomsen Director of Information Technology and Services 919.962.0281 Kyle York Assistant to the Dean for Communications 919.966.3323

Dottie Howell Assistant Dean for Business and Finance 919.843.8287

Journalism education at Carolina

43 Bounds receives Distinguished Young Alumna Award

44 Interning with the AP in Mexico City 49 Donors 50 Adams-Jacobson Endowment 51 Tom Bowers Scholarship 52 Diane Harvey Bradley Scholarship Clarence E. and Jane P. Whitefield 53 Scholarship

54 Capstrat Scholarship 55 furman Bisher Medal



Editors Morgan Ellis, Kyle York Designer Karen Hibbert, UNC Design Services Printer B&B Printing, Richmond, Va. Read the Carolina Communicator online at Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. Š Copyright 2008, UNC School of Journalism and Mass Communication. All rights reserved. Address corrections: Benji Cauthren School of Journalism and Mass Communication Campus Box 3365 UNC-Chapel Hill, N.C. 27599-3365 919.962.3037


Dean Jean Folkerts: Connecting The school is entering another semester of teaching, research and service – and I can’t wait to see what our students, faculty, staff, alumni and friends will achieve next. I’m inspired every day by the contributions the school makes to the journalism and communication professions and to communities in North Carolina and around the world. The support we get from alumni and friends, the deep commitment of our faculty and staff, and the intelligence and ambition of our students are a potent mix. This extraordinary collection of people and ideas leads by example, and we are making a difference. People and organizations outside of our Carolina J-school community are noticing what is happening here in Chapel Hill. The Carnegie Corporation and the Knight Foundation recently invited us to join their initiative to shape the future of journalism. Only a handful of journalism schools are involved. ABC News opened a bureau in the school – one of only five on U.S. college campuses – that’s staffed by our students and advised by our faculty. The Beijing Olympic committee recruited our students to help with the media operations for the games. Our success attracts the very best teachers and professionals in the nation to our team. This summer, we welcomed four new faculty members – each bringing unique qualities to the school. Penny Muse Abernathy is our new Knight Chair in Journalism and Digital Media Economics. Penny is legendary for her rare combination of expertise in journalism and business, through stints at The New York Times, The Wall Street Journal, The Harvard Business Review and other leading national organizations. Dan Riffe, previously the Presidential Research Scholar at Ohio University and current editor of the influential “Journalism and Mass Communication Quarterly,” joins us as the first Richard Cole Eminent Professor in the school. Jim Hefner, former vice president and general manager at WRAL in Raleigh with 30 years of experience in news and management, joins us as a professor of the practice of journalism. He will be an important resource in the school’s transition to high definition television.

ing brands such as L’Oreal, Tiffany’s and GE Capital. She is also an entrepreneur who owns a retail store and interior design firm in Chapel Hill. This year we are launching a new curriculum to better prepare students for the new media environment and help them adapt to the rapid changes they will encounter when they enter the industry. Our new curriculum will be a model for other schools that want the best for their students. Visit to get the latest news and information from the school. Be sure to check out the documentary our students and faculty produced about a region in Thailand recovering from the devastating 2004 tsunami. And take a moment to explore Carolina del Norte, a multimedia project that documents the implications of a growing Latino population in North Carolina. I invite you to stay connected to the school and find out how you can be a part of our drive to be – and to stay – the best.

Dean Jean Folkerts

Dana McMahan joins our advertising faculty after 12 years in art direction and creative experience at agencies represent-




Dialogue on Digital Media Economics

with Penelope Muse Abernathy Penelope Muse Abernathy joinED Carolina’s faculty in July 2008 as the Knight Chair in Journalism and Digital Media Economics. The N.C. native brings more than 30 years of experience as a reporter, editor and media executive. She specializes in preserving and enhancing quality journalism by helping the news business succeed economically in the digital media environment.

Penelope Muse Abernathy

Abernathy, who attended classes at Carolina’s journalism school, received her bachelor’s degree in history from UNCGreensboro and earned her MBA from Columbia University. She serves on advisory boards for UNC-Chapel Hill and Columbia, and she was an executive board member of the Magazine Publishers of America. Abernathy was inducted into the N.C. Journalism Hall of Fame in 1998 and delivered the Roy H. Park Distinguished Lecture at the school in April 2005. As an executive, Abernathy launched new enterprises and helped increase revenue and profit at some of the nation’s most prominent news organizations and publishing companies, including The Wall Street Journal, The New York Times and The Harvard Business Review. She was most recently



vice president and executive director of industry programs at the Paley Center for Media in New York City.

“As the digital revolution has unfolded, Carolina has kept up a vigorous dialogue with journalists working at all levels in the new media environment,” said Dean Jean Folkerts. “Penny Abernathy’s work is to build models for making digital news economically viable, whether the product is attached to newspapers, broadcast operations or stand-alone ventures. She is not identifying problems, she is creating solutions.”


011000010 01 101100 00101 01001 010001111011101101 101101 1 1100010 101 10101 1100100 10001 1011 1001 01 10101 1 010101 110 11 01 10 10010010 10 10 1001000101 1 10101010011 01 1110010 10010010 101 10101 1100100 10001 1011 1001 01 10101 1 010101 110 11 01 10 10010010 10 10 1001000101 1 10101010011 01 1110010 100110 101 10101 1100100 10001 1011 A. 1001 01 10101 1 010101 110 11 01 10 10010010 10 10 1001000101 1 10101010011 01 1110010 100100001 011010 01 101100 00101 01001 1010001111011101101 101101 1 1100010 101 10101 1100100 10001 1011 1001 01 10101 1 010101 110 11 01 10 10010010 10 10 1001000101 1 10101010011 “I personally a huge 01 1110010 1001001 feel 011010 of gratitude 01 debt 101100 00101 01001 to the Tar Heel newspapers that 1010001111011101101 trained and nurtured me 101101 1 1100010 101 10101 as a 10001 journalist and fos1100100 1011 1001 tered1the careers 01 10101 10 101 10101 of so many giants the indus1100100 10001 1011in1001 And I would 01try. 10101 1 010101 110hope that the work 11 01 10 10010010 10and 10 the mission the Knight 1001000101 1 of 10101010011 Chair will Ensure the 01 1110010 100100010101 and vitality 110 11health 01 10 10010010 10 10 of those organizations 1001000101 1 10101010011 in the101 21st century.” 01 1110 10101 1100100 10001 1011 1001 01 10101 Penny Muse Abernathy Chair in110 Journalism and Digital 1 Knight 010101 11 01 10 Media Economics 10010010 10 10 1001000101 1 10101010011 01 1110010

“The digital revolution is turning journalism upside down and inside out,” said Eric Newton, vice president of Knight Foundation’s journalism program. “Knight Chairs in general, and UNC’s Knight Chair in particular, will help us find this new century’s innovative, sustainable forms of news in the public interest.”


Carolina Communicator: You began as a journalist. What prompted you to change to the business side?


Coming of age as a reporter and editor in the Civil Rights and Watergate eras, I witnessed first hand that fine journalism could transform not just a community, but also a nation.

But by the early 1980s – when I became an editor at the Dallas Times Herald and landed in the middle of one of the last great newspaper wars of the 20th century – I had come to appreciate that good journalism alone was not going to be sufficient to save the nation’s newspapers. In many ways the fate of the Times Herald rested on the shoulders of business executives, who needed to adapt rapidly and wisely to a very fluid, competitive and dynamic environment. So I heeded the advice of a longtime mentor, Knight-Ridder CEO Jim Batten, who advised, “If you care about preserving good journalism, then you need to learn the business.”


The creation of the Internet and all that it has wrought – interconnectivity, immediacy – destroyed the business models that have supported traditional news organizations for decades. The economic term for this business turbulence is “creative destruction.” The key to thriving during a period of creative destruction is to focus on the first half of the equation, if you will – the “creation.” During any period of turbulence, there are business opportunities. Some provide short-term »

Carolina Communicator: The advent of the Internet has accelerated the trend that your predecessor, Phil Meyer, chronicled in his book, “The Vanishing Newspaper.” What do you see as the major challenges and opportunities for news organizations in the 21st century and how will the Knight Chair in Journalism and Digital Media Economics help address the challenges?




» advantage; others are more transformative and long lasting. The goal of the digital media economics curriculum is to give the J-school’s students – who are, by nature, creative – the analytical business skills to assess the risk and return of the business enterprises and innovations they will encounter or are contemplating. The initial core courses will focus on digital media economics and behavior, entrepreneurship and leadership during a time of change. To my knowledge, the UNC School of Journalism and Mass Communication is the first academic institution to understand that in this multimedia age, you need a multi-disciplinary approach, one that combines the content creation emphasis of a journalism and communication degree with

“Penny has done both journalism and business at a high level and in a great variety of situations. She is creative, entrepreneurial, focused and resultsoriented. I have high confidence that Penny will be able to convert her effectiveness in the worlds of business and journalism to success in the academy, and in short order.” Paul Steiger Former Wall Street Journal managing editor Knight Foundation trustee 6


the financial discipline of a business degree, preparing graduates of the program to be successful entrepreneurs in this dynamic digital age.

Q. Carolina Communicator: When announcing your appointment, Dean Jean Folkerts said you would work with “news media in North Carolina and nationally in creating solutions.” How do you see this outreach working?

A. With its internationally recognized schools of business and journalism, UNC is uniquely qualified to provide the teaching and the research to guide both venerable and emerging journalistic institutions during these tumultuous times. Over the last two decades – as I’ve focused on creating business strategies to revitalize such venerable journalistic institutions as The New York Times, The Harvard Business Review and The Wall Street Journal – I’ve been especially intrigued with research on media usage across the generations and how that is changing the way we “consume” news. I’ve also been intrigued with the new leadership skills and out-of-the-box thinking required of news executives in this fastpaced, interconnected age. My dream is that outreach by the Knight Chair will involve everything from sharing useful research insights to providing a classroom laboratory where students and professionals can creatively tackle and solve some of the pressing problems facing the many fine news organizations in North Carolina and the region. I personally feel a huge debt of gratitude to the Tar Heel newspapers that trained and nurtured me as a journalist and fostered the careers of so many giants in the industry. And I would hope that the work and the mission of the Knight Chair will ensure the health and vitality of those organizations in the 21st century. ♦


Army public affairs officers in the global environment By Julia Crouse

Military public affairs officers (PAOs) work side by side with U.S. military forces stationed around the world. In the 1990s, many overseas bases closed as forces began to draw down and return to garrison in the United States. It was not long before a younger generation of Army public affairs officers found themselves less prepared to reach a global audience in places like Iraq and Afghanistan. Army Major Chad Carroll, a 2007 master’s graduate of the school, believes Army PAOs can be more effective if trained to interact with foreign audiences. His award-winning master’s thesis may help change the role of Army PAOs. Carroll received the Northwestern Mutual Best Master’s Thesis award, one of the most prestigious for public relations master’s students, at a ceremony last year in New York City. The award recognizes outstanding scholarship that contributes to the advancement of research-based knowledge in the field of public relations practice, philosophy, education and/or professional development. For his thesis – “The U.S. Army Public Diplomacy Officer: Military Public Affairs Officers’ Roles in The Global Information Environment” – Carroll said he wanted to produce something that would be useful to the Army in updating its doctrine and approach to media relations. “A lot of attention is given to the relationship between the military and the news media in this country,” said Napoleon Byars, an assistant professor in the school. “What often goes under the radar is the role that PAOs play in reaching various stakeholders in the community. With the war on terror, those community stakeholders and media outlets are more and more located in foreign lands. Chad’s thesis is a significant effort to address the Army’s shortcoming in the global information environment.”

Chad Carroll

Many master’s students tailor their theses to develop a larger skill set and skim the theoretical aspects of their topics. Carroll went beyond that and dived into the theories contributing to his topic, said professor and senior associate dean Dulcie Straughan, Carroll’s thesis adviser. “Chad doesn’t do anything halfway,” she said. Carroll graduated from West Point in 1994 and was commissioned as a combat engineer officer. He has been stationed throughout the country and overseas for the last 13 years. Stateside tours include Fort Campbell, Ky.; Fort Leonard Wood, Mo.; Fort Stewart, Ga.; and Fort Bragg, N.C. He’s also served in Korea and Egypt. After serving for 10 years, Carroll decided to pursue a different career field – an opportunity that the Army gives officers. He said he chose public affairs because that’s where his interests and skills aligned. He’s been an Army PAO since 2005. Besides developing the skills he needs for a new position in the military, Carroll said the master’s program gave him “an appreciation for what higher academics provides for the common good.” Carroll deployed for Iraq this summer for a 15-month tour. He works as the public affairs officer for the 4th Brigade, 4th Infantry Division, which includes about 3,500 soldiers. ♦ Julia Crouse is a second-year Park Fellow master’s student in the school. Before entering the program, she worked as a reporter at The Ledger in Lakeland, Fla.




What’s the word?: The language of online newsrooms By ryan thornburg

As professional communicators and readers of Mark Twain, we know that the difference between the right word and the almost right word is the difference between lightning and the lightning bug. And so it’s of no small consequence that one of the biggest challenges facing newsrooms right now is one of vocabulary. The issue has become so acute that when I recently told a former colleague who’s now at Gannett that I hoped she’d be able to talk with some of my students about what it’s like to work inside an online newsroom, her reply was this: “Just so you know, I don’t work in a newsroom – my team doesn’t touch any actual news. We do product development and management for news.”

these new media producers actually work. Producers come from all different backgrounds, with all sorts of different skills and are being charged with all sorts of different responsibilities. As an editor at the L.A. Times’ Web operation recently told me, they are having a tough time even figuring out which words to use in their job postings for “producer.”

Right. My bad.

Solving this vocabulary problem in want ads is one of the things I hope to accomplish with a survey of all 110 people who work in online editorial roles at N.C. papers. The results of this pilot study will guide a national survey that will help standardize some of the words we use to talk about the people who create news – be they “MoJos” or “product design specialists” and how they spend their time – be it “producing,” “developing,” “blurbing” or “posting.”

So here’s where we are in 2008 – the news industry is undergoing a historic restructuring without the benefit of a common language. And the words that we choose to use will affect what we do with the news that we report, the people who report it and the people who consume it (although I even hesitate to use the word “consume,” rather than “experience,” “create” or “discuss”).

These new words – and new definitions to old words – are as important as the changes in technology or in business models, because they are the only tool we have for fusing the foundational values of an independent press with new opportunities to give a voice to the voiceless, explain a complex world and hold powerful people accountable. Common language is a hallmark of a common culture.

As part of a weekly videoconference series I’ve been hosting between online journalists and UNC faculty and students, one of the first questions I ask them is to give us their job title and tell us what they do. We’ve had a few people with the word “editor” in their titles. But not one has been called a reporter.

And, yes, I still use the word press. But you know what I mean. ♦

One of the things that my recent tour of online newsrooms in North Carolina has taught me is that the word “producer” seems to be the most common new title in newsrooms large and small. It’s a word with which broadcast journalists are familiar, but is foreign to print operations where most of


Ryan Thornburg


Ryan Thornburg is an assistant professor in the school with a special interest in online journalism and the future of journalism. He hosts weekly “Inside the Future of News” videoconferences with journalists working in the nation’s leading online newsrooms. The videoconferences are available on iTunes U through


By Jordan O’Donnell

Reporting on a world stage: Students cover Beijing Olympics


thletes dream of participating in the Olympics. Journalists dream of covering them.

For a group of UNC School of Journalism and Mass Communication students, that dream came true. J-school students supported international journalists covering the 2008 Summer Olympic Games in Beijing, China. They served as reporters at basketball, baseball and shooting events gathering quotes from athletes in English and taking them to the international media center where translators made them available in other languages. Others worked directly with print and broadcast journalists in the International Broadcast Center and Main Press Center.

Only about a half-dozen universities from the U.S., U.K. and Australia participated. Carolina was invited because of the journalism program’s reputation as a leader. Organized through BOCOG, the Beijing Organizing Committee of the 2008 Olympic Games, it is the first time volunteers from outside the host country have worked in the media department. “It’s an opportunity not a lot of people get,” said associate professor Charlie Tuggle, who trained the students and accompanied them to Beijing. The students, who jumped at the chance, agree. “Honestly, this is a once in a lifetime thing,” says Gregg Found, a senior from Iowa City, Iowa. “You can’t pass that up.” »




» A sports writer for The Daily Tar Heel, Found says he did a double take when he saw the chance to go to Beijing. He wants “to see how a different part of the world can handle an event of this magnitude.” Found cited the pressure on Beijing to have top-notch facilities and to handle its pollution problems. Students were tested by a BOCOG representative on pulling quotes from taped interviews, writing match summaries from recorded events and simulating an interview setting. The students trained both in Chapel Hill and China, learning interviewing skills and how to give NBC (the television coverage provider for the Olympics) what they needed. They also studied the sports they covered in depth. Found said the students have really been training since they entered the school. And the fact that this opportunity was available to them speaks to the prestige of both the school and the University. “I think it shows a lot of respect for both the Carolina international program and Carolina journalism program,” Found said.

Gregg Found

Tuggle lauds the experience of students being immersed in the culture for several weeks. “There is no more global event than the Olympics, and to be right in the heart of it is very important.” ♦ Jordan O’Donnell graduated from the school in May 2008.

Senior Meghan Davis at the National Stadium in Beijing.

Students working on a Carolina Week broadcast interview Weijia Sun, director of media operations for the Beijing Olympics.




‘Bucket Brigade’ helps small newspaper in distress By Morgan Ellis

“Bucket Brigade” members Jon Sullivan, left, and Robert Matteson, right, listen as 79-yearold Floyd Leppla talks about the history of the Momeyer Ruritan Club chicken barbecue.


ock Lauterer, director of the Carolina Community Media Project in the UNC School

of Journalism and Mass Communication, is fiercely committed to community journalism, and his launching of a “bucket brigade” to help a small N.C. newspaper in distress proves it. When Ken Ripley, editor and publisher of the weekly Spring Hope Enterprise in Spring Hope, N.C., was to undergo double hip replacement in fall 2007, Lauterer assembled a group of Carolina journalism students to provide the stories and photos to help keep the newspaper running on schedule. The bucket brigade earned Lauterer the honor of being named to the first class of UNC’s Faculty Engaged Scholars. The scholars are recognized and supported for their connection with the needs of a community. Lauterer will receive $7,500 per year for two years to further his connection to North Carolina through his work with community newspapers. Jock Lauterer

Every other Friday, the bucket brigade caravanned one hour east from Chapel Hill to Spring Hope (pop. 1,281) where »



COMMUNITY MEDIA » the students spent the day reporting stories on a variety of local topics such as the annual pumpkin recipe cooking contest, the town’s Christmas parade, a local Iraq war vet speaking to elementary school children, the Ruritan Club’s semi-annual chicken barbecue, and how old-timers made homemade soap. “The entire experience has been a win-win situation,” says Lauterer. “Ripley got copy and photos to help fill his paper, and we got a hands-on, real-life community journalism immersion experience. I’m already planning on doing this again somewhere else.”

above Senior Emily Burns writes at the desk of Ken Ripley, Spring Hope Enterprise editor and publisher. right Student journalist Sam Giffin finds out how the locals still make homemade soap from scratch during a demonstration for local schoolchildren.

The Carolina Community Media Project is an outreach initiative of the school dedicated to the proposition that strong community media help strengthen communities, and that communities with a vital civic life and a sense of place are key to high livability in a free, democratic society. Lauterer specializes in reaching beyond the classroom, engaging his student reporters and photographers by immersing them in a community, as they were in Spring Hope. But Spring Hope is just one of the many small N.C. communities the Carolina Community Media Project serves. Since the summer of 2001, Lauterer has provided free, onsite workshops to more than 100 small N.C. newspapers from Murphy to Manteo as part of his annual “Community Journalism Roadshow.”


have mentored Carrboro High School journalism students to help produce their school’s first-ever newspaper.

Before coming to Carolina, Lauterer spent 15 years co-founding, publishing and editing two N.C. newspapers in Marion and Forest City, living and learning the importance of quality community journalism.

Lauterer chronicles his travels and experiences across North Carolina with the Blue Highways Journal blog at He is also the author of six books, including the leading national text in the field. “Community Journalism: Relentlessly Local,” published by the University of North Carolina Press, is now in its third edition. ♦

Lauterer also serves as a faculty adviser for the Carrboro Commons, a student-produced online newspaper covering Carrboro. In addition, student reporters from the Commons

Morgan Ellis, a 2007 graduate of the school, is the special projects editor working with the graduate program and communications office.



The legacy

Photo by Steve Exum


By John Bare

Covering Detroit’s 1967 riots, Phil Meyer designed research to identify who was rioting, and why. A Pulitzer followed for the Free Press. Directing surveys for decades, Phil discovered horserace polling’s power. It stirs citizens to act. Peering down the regression line, Phil’s 2004 book, “The Vanishing Newspaper,” warned that at the current rate of decline there would be no daily newspaper readers left as of March 2043. Then he offered a remedy. Somewhere about here the late Gene Miller would interrupt this puff piece with a revelation: That this Phil Meyer fellow is actually a lout. He’s not. Phil Meyer

Phil taught all of us the Miller Chop. Sharing tradecraft from his Knight-Ridder tours, Phil told us about Gene and Al Neuharth and Derick Daniels and Kurt Luedtke, reporters as fascinating as the newsmakers they covered. »




» Nothing on campus was as dashing as these guys from Biscayne Boulevard. A journalism Justice League, they were freeing innocent men from death row, inventing USA Today, running Playboy magazine, counting their Oscar nominations and never apologizing for having so much fun. There was Phil, with a yarn from his Navy days about learning writing from a wheeler-dealer who learned from Hemingway; we were learning from Hemingway, twice removed. And the one about measuring the tolerance of Flagler Street passersby who reached for a pocketbook on the sidewalk, only to see it yanked away. It was Phil down the street, pulling the string.

Published in 1973, “Precision Journalism: A Reporter’s Introduction to Social Science Methods” changed both journalism education and the way reporters around the world gather news.

Now Gene and Derick are gone, both passing in 2005. Knight-Ridder was sold in 2006. Phil last saw Kurt in 2000, at the Lee Hills funeral in Miami – one of the great gatherings of newspaper talent ever, by the way. These days both Al and Phil make appearances on the op-ed page of USA Today, a safe house for innovators who separate themselves from the reporting pack.

“Most of us are lucky enough to show any sparkle in one career. Phil has done it in three.”

The spring 2008 semester was Phil’s last on faculty at Carolina. He is retiring. He and his wife, Sue, have vacated their house, where so many students benefited from their grace, in favor of a more manageable town home. Now Phil, 77, is vacating the Knight Chair he held since 1993.

No longer was one newspaper’s man-on-the-street wisdom left to compete with another’s. Assertions could be attributed to the scientific method. Journalists could generate knowledge, helping citizens better govern themselves.

Most of us are lucky enough to show any sparkle in one career. Phil has done it in three.

Phil explained his idea plainly enough for nearly any journalist to try it. Demand grew. Journalists began seeking out Phil

The Portable Meyer

Gene Miller (1928–2005) – A Miami Herald reporter for 48 years, Miller won Pulitzers in 1967 and 1976 for reporting. His stories freed at least five innocent people from death row, with one story requiring eight years of reporting. A talent spotter for the Herald, Miller made regular trips to Chapel Hill on campus recruiting visits. A Washington Post tribute to Miller described him as “a loud, lusty, likable guy who had two Pulitzer Prizes and two olives in every martini.” Miller wrote his own obituary for the Herald, using his trademark short, punchy sentences. He closed his death notice this way: “Swam a thousand yards daily with the grace and beauty of a floating log. Heart beat so slow pacemaker installed. For sexual escapades, see addenda.”


Phil worked as a newspaper reporter from 1950 to 1978, relying at first on shoe leather and wits. Then with a master’s degree in political science from UNC, a Nieman year at Harvard and a year on Park Avenue with the Russell Sage Foundation, Phil peered across the academic disciplines and the craft of journalism and realized he could borrow from the former to improve the latter.


The Miller Chop – The writer Calvin Trillin described The Miller Chop this way: Miller “would go along gently for a couple of sentences, set you up, and then poom! A word or two that landed like a blunt instrument.” Here’s an example: Harvey St. Jean had it made. He had money, a reputation as a crack criminal lawyer, and time to tee off for 18 holes at La Gorce Country Club any afternoon he wanted. Most afternoons he did. When he left his apartment at the Jockey Club Wednesday morning… he had his golf clubs in the trunk of his Cadillac. Wednesday looked like an easy day. He figured he might pick up a game late with Eddie Arcaro, the jockey. He didn’t. Knight-Ridder – The company formed by the merger of Knight Newspapers Inc., and Ridder Publications Inc., in 1974. John

S. Knight founded Knight Newspapers in 1933 when he inherited The Akron Beacon Journal. Knight-Ridder was the nation’s second-largest newspaper publisher in 2006, when it was acquired by McClatchy. Phil Meyer’s Knight-Ridder Tours – Director of News and Circulation Research, Knight-Ridder Inc., 1978–1981 Director of Market Research, Viewdata Corporation of America Inc., 1979–1981 National Correspondent, Knight-Ridder Inc., Washington, D.C., 1967–1978 Washington Correspondent, The Akron Beacon Journal, 1962–1966 Reporter, The Miami Herald, 1958–1962 Al Neuharth (1924– ) – A reporter and editor with the Miami Herald and the Detroit Free Press from 1954 to 1963, Neuharth then joined Gannett, where he became chairman and CEO and built the company into the nation’s largest newspaper company. He founded USA Today in 1982. He

PHIL MEYER The Miami Herald newsroom on March 27, 1959. Meyer is seated near the center of the photograph. Photo by Bob East

for advice on Tukey’s Ladder of Transformations. Today, journalists compete for IRE’s Phil Meyer Journalism Award. The awards recognize the best journalism using social science methods and promote learning among journalists. From 1979 to 1981, Phil led Knight-Ridder’s development of Viewtron, a pre-Internet attempt to deliver electronic news and advertising.

founded the Freedom Forum, a foundation devoted to free speech and free press. Derick Daniels (1928 –2005) – A grandson of Josephus Daniels, who acquired The News & Observer in 1894, Daniels was executive editor of the Free Press during the time it won a Pulitzer for its coverage of the 1967 riots. He was a city desk editor at the Herald from 1955 to 1961. After becoming corporate vice president for news at Knight-Ridder, he left to run Playboy Enterprises. Stories about Daniels often veer toward the gold lamé jumpsuit he wore. In his preface to the original “Precision Journalism,” Phil thanks Daniels for giving him the chance to demonstrate the power of social science tools. The Herald began Daniels’ obituary: “Derick Daniels, a distinguished newspaper editor and executive whose penchant for fine living and even finer women boded him well as president of Playboy Enterprises during the late

“Timing is everything!” Phil told Poynter in 2003, the 20th anniversary of the venture. “Our vision was ahead of the technology. The ways we found to add value to news and advertising through electronic distribution were, however, right on target and anticipated much of what the Internet does today.” In 1981, Phil signed on as the William Rand Kenan Professor »

1970s...” Gene Miller said Daniels was “a mischievous genius with a blue eye and a green eye, lived life wide open – the way most of us are too timid to attempt.” Kurt Luedtke (1939– ) – Executive editor of the Free Press during the paper’s coverage of the 1967 riots, Luedtke left journalism in the late 1970s to write movies. His first script, “Absence of Malice,” a journalism tale set in Miami, won a Golden Globe. Phil used the movie in his journalism ethics class, teaching students about slippery slopes and sources. He won an Oscar for his next project, “Out of Africa.” Biscayne Boulevard – Highway U.S. 1 takes the name Biscyane Boulevard in the city of Miami. It’s the location of the Herald office building, opened in 1963 on the edge of Biscayne Bay. Until 1998 when the company moved its operations to San Jose, the top floor of the Herald building served as corporate headquarters for Knight-Ridder.

Flagler Street – In Miami’s downtown business district, the street runs eastwest, running into Biscayne Boulevard at its east end. Flagler Street is the scene of one of Phil’s field experiments, as described on page 175 of “Precision Journalism, 4th Edition.” Russell Sage Foundation – On leave from Knight-Ridder, Phil was a project director for the New York-based foundation from 1969 to 1970. In the preface to the second edition of “Precision Journalism,” Phil explains that he began writing the original book from the foundation’s office on Park Avenue in 1969. Tukey’s Ladder of Transformations – This is the list of options developed by statistician John W. Tukey, for use in straightening out data in curvilinear models. Phil teaches the technique on pages 165–168 of “Precision Journalism, 4th Edition.”



Photo by Steve Exum


Raising the Ante By Morgan Ellis

“Journalism is in trouble,” wrote Phil Meyer, former Knight Chair of Journalism in the UNC School of Journalism and Mass Communication, in his 2004 book “The Vanishing Newspaper.” Phil Meyer

» of journalism. His third career was born. He fixed his place in Chapel Hill six years later by turning down the job as dean of Columbia University’s School of Journalism. What separates Phil from the merely gifted and prolific is his generosity with students. Phil has advised 72 students through their theses and dissertations. He’s taught newswriting, advanced reporting, media management, media ethics, research methods and a basketful of seminars. He is generous with the most valuable commodity on campus: opportunity. Back in Howell Hall, where Phil occupied a corner, his research assistants worked down at one end of the office. Sitting there, I saw Phil take calls from colleagues seeking his “Precision Journalism” expertise. Often as not, Phil prepared the ground for his students to take up these paying gigs. Visiting with Phil and Sue in their new home, marveling at the workmanship of the bookcases and their contents, taking inventory of all he has done to help us make sense of the world, one question hangs there: What will Phil do in his fourth career? ♦ John Bare, a 1987 (B.A.), 1992 (M.A.) and 1995 (Ph.D.) graduate of the school, serves as vice president for sports philanthropy and affiliated funds at the Arthur M. Blank Family Foundation in Atlanta.



Ever since, the talk of dwindling newsroom personnel across the print industry runs rampant, the Internet continues to broaden its horizons, and journalism still needs saving. The school convened 31 top professionals and scholars in March for a symposium – “Raising the Ante: The Internet’s Impact on Journalism Education and Existing Theories of Mass Communication” – to discuss how journalism must adapt for the future and how best to study the new media landscape. The gathering was held in honor of Meyer, who retired this year. J. Walker Smith, Meyer’s former student and president of Yankelovich, a consumer trend research agency, moderated the two-day symposium. Mark Briggs, assistant managing editor for interactive news at The News Tribune in Tacoma, Wash., said journalism is no longer the lecture it used to be. The Internet now creates audiences that interact with and experience news. “News is a conversation,” he said. Scott Maier, associate professor at the University of Oregon, suggested that the changing form of news changes the role of the newsroom editor and the image of the classic journalist. He said editors are now “navigators.” “Today’s editor is proactive, checking not only their own news sources and the AP, but they’re widely looking for the best sources of the news, which might include their competitor,” Maier said. “How can I best tell that story? Is it going to be in print? Can I better tell it with video, with sound, with slides?”

With journalism trends shifting, the audience is becoming more active gathering news. No longer are readers just reading a news story. They are commenting on it, blogging about it and sharing it widely via e-mail. Shyam Sundar, professor and co-director of the Media Effects Research Laboratory at Pennsylvania State University, no longer calls Internet news gatherers “the audience.” “The idea of audience itself is gone,” he said. “They are not audiences anymore. They’ve actually become users. This is a key terminological, metaphorical and also a key reality term.” With the expanding demographics of Internet users and the blurring of the line between the sender and receiver of information, many participants agreed that mass communication research should focus on the users or audience rather than the message.


Graduating journalism students now have to be “superjournos” equipped with a broad skill set to land jobs in an increasingly competitive industry, said Gil Thelen, executive director of the Florida Society of Newspaper Editors and former editor and publisher of The Tampa Tribune.

both old and new media forms to get their information. The news industry needs help balancing economic stability and journalistic integrity – and quickly. Journalism scholars must respond by choosing the right research to explore. “Any research that would be done, it would have to be done very fast because the way we’re assembling our news site today is different than it was six months ago, which is different from the way it was six months before that,” Briggs said. “The only way the industry is going to find out how to make money with journalism or journalism-related things is to keep experimenting, to keep trying lots of things, to increase its rate of failure,” said Meyer. The symposium encouraged new approaches for the industry to which participants have dedicated their careers. Karen Jurgensen, former editor of USA Today, called the experience “cathartic.” » continued on page 47

Photo by York Wilson

“I think navigators need to know even more about the nuances of the media landscape that their audiences are using and to try to ask not just what their audiences are using or watching or reading, but why they’re adopting new ways of watching and reading these and how they’re combining that,” said Anne Johnston, associate dean for graduate studies and professor in the UNC School of Journalism and Mass Communication. Johnston said that how audiences assemble their media needs to be explored, citing that many people today bundle above: Phil Meyer speaks at the symposium as J. Walker Smith and Kenneth Blake look on.

Photo by York Wilson

left: The “Raising the Ante” symposium assembled in the Freedom Forum Conference Center at the UNC School of Journalism and Mass Communication.




The Period of PURPLE Crying: Keeping N.C. babies safe By Sarah Whitmarsh

“I’d never hit my baby,” Desmond Runyan recalls a mother telling him, “but the baby kept crying, and so I had to shake her.” Runyan, a professor of social medicine and pediatrics at UNC, has heard these types of stories too often. He researches a specific type of early child abuse called shaken baby syndrome. This research has led to a partnership with the National Center for Shaken Baby Syndrome, which works to prevent infant deaths by educating new parents about infant crying.

Elizabeth Dougall

Heidi Hennink-Kaminski

When the center approached him about organizing a new shaken baby syndrome prevention project in North Carolina, Runyan knew that targeting prevention efforts only at new parents would have a limited impact. Runyan’s vision for the $7 million, 5-year project involved facilitating a larger, social change in how people viewed infant crying and shaken baby syndrome. This required going beyond educating new parents in hospitals to reaching people through the media where they live and work. Runyan came to the School of Journalism and Mass Communication, looking for faculty who could design an effective research-based media campaign. He found assistant professors Elizabeth Dougall and Heidi Hennink-Kaminski.




Dougall and Hennink-Kaminski, who together count more than 30 years of experience in public relations and marketing, knew changing audience behaviors meant developing a social marketing campaign. A social marketing campaign uses commercial marketing techniques to influence the behavior of a target audience. Examples of such campaigns include the “Click It or Ticket” campaign to increase seat belt usage and the “Friends Don’t Let Friends Drive Drunk” campaign to stop drunk driving.

Columbia, and Marilyn Barr, founder and executive director of the center. PURPLE is an acronym that describes the characteristics of normal infant crying. The crying Peaks at two to three months of age and ends at four to five months; is Unexpected; Resists soothing; the infant appears to be in Pain; it is usually Long, lasting two to five hours; and occurs more frequently in the Evening. The word “Period” indicates that this pattern of crying is temporary. »

For this project, the campaign involves changing attitudes and behaviors toward infant crying. Most people know that shaking a baby is not okay, Hennink-Kaminski said. “This campaign is not about the dangers of shaking, but the normalcy of inconsolable infant crying in the early months of life.” Dougall and Hennink-Kaminski had a message to start with – “The Period of PURPLE Crying” – the National Center for Shaken Baby Syndrome’s prevention campaign for new parents. “The Period of PURPLE Crying” was developed by Ronald Barr, professor of pediatrics at the University of British




“This campaign is not about the dangers of shaking, but the normalcy of inconsolable infant crying in the early months of life.”

» Dougall and Hennink-Kaminski and their research team of three J-school graduate students, Greg Efthimiou, Sarah Whitmarsh and Courtney Woo, are testing the PURPLE message in focus groups for male and female caregivers and parents. “For this campaign to make a difference when it matters most, we need to be sure the messages and channels are right for the target audiences,” Dougall said. “We’re investing a lot of time exploring the responses of groups of North Carolina residents to the PURPLE concepts.” The team is also conducting a content analysis of shaken baby syndrome in broadcast and print media. “We want to understand how shaken baby syndrome has been framed in the media over the years so we can come up with new angles,” Hennink-Kaminski said. “It will also give us insight into what the mindset is for people we’re going to the message with.” The school’s involvement in the initiative, which also involves UNC’s Injury Prevention Research Center and School of Medicine, and Duke University Medical Center, is crucial, said Ronald Barr. Part of what pressures a parent to shake a baby is when other people are upset that the baby is crying so much, Barr said. “We need to get to the neighbor down the hall, who is banging on the wall,” he said. The media campaign will target that neighbor and, he hopes, help reduce the frustration and anger of the parent or caregiver.



The campaign is the most novel and innovative addition to the project, Runyan said. “And it’s potentially much more powerful.” For Dougall and Hennink-Kaminski, the project is also a unique opportunity to involve their students. The two professors made the project the centerpiece of their undergraduate campaigns courses. “We can show our students that what they learn here isn’t just about selling goods,” Hennink-Kaminski said. “It can also be used to bring about important social change.” ♦ Sarah Whitmarsh, a Park Fellow in the master’s program, graduated from the school’s medical journalism program in May 2008.


From the Editor’s Desk: Alternative Story Forms By Andy Bechtel

Assistant professor Andy Bechtel writes “The Editor’s Desk,” a popular blog that examines writing and copy editing in the day’s news. One post took note of a new job requirement for journalists: the ability to write and edit alternative story forms. Here’s how a recent job posting for an entertainment editor at the Atlanta Journal-Constitution phrased it: “The candidate takes

Andy Bechtel

Just what are alternative story forms, and what does their rise mean? And what’s

responsibility for the whole package, including collaborating

this about collaboration? Here’s what you

with other departments to ensure the best presentation,

need to know:

including online, print, alternative story forms, sidebars, photos, graphics and other elements.”

WHAT THEY ARE: Alternative story forms, or ASFs for short, are best defined by what they are not. They’re not stories told in traditional formats, such as the inverted pyramid or the longform narrative. They’re not graphics, though they are often highly visual. Examples of alternative story forms include the Q&A, the checklist, “by the numbers” and the breakdown. That last type is what you are reading right now: a story structure with introductory text that then “breaks down” information by theme into “chunky type.” We can still use inverted pyramid stories, anecdotal leads and other traditional devices, but we can also tell stories and convey information in other ways. Consider these forms as another option in brainstorming, writing and editing for online and print media.

WHO’S USING THEM: Newspapers such as The Florida Times-Union, the American-Statesman in Texas, RedEye in Chicago and The News & Observer in Raleigh are among the leaders in using ASFs. The Dallas Morning News has trained its staff on ASFs, and the Atlanta paper says that alternative story forms make up 60 percent of its front page, up from a third of its front page a year ago. They’re popping up on the Web as well, and many magazines have been using them for years.

A copy editor at The News & Observer in Raleigh created this story form using wire stories and information from the Web.

WHY USE THEM: Well-executed ASFs inform readers, providing not only quick facts but also deep context. ASFs can provide information in “bite sizes” that are easier to digest. » The key is to make those bite sizes add up to something continued on page 46




37 22




student-run photo contest and exhibit, features

the best student work from the past year. A panel of



he 37th Frame, Carolina photojournalism’s annual

professional journalists chose 50 images and five photo stories from more than 500 submissions. The images were displayed in Carroll Hall beginning in April. The exhibition features a diverse group of images that document experiences across the globe. The following images are just a few from the 37th Frame in 2007-08. left: Kate Lord Chester Gregory II, star of the Jackie Wilson story, performs a midnight set at Speakeasy Jazz club in Winston-Salem, N.C., as part of the Black Theatre Festival. The event is held bi-annually in Winston-Salem. below: John W. Adkisson Shannon Green, right, comforts his wife, Billie Jean, while riding a bus to the IFC Community House in Chapel Hill, N.C. Shannon and his family recently moved to Chapel Hill from Bear Creek, N.C., after their house burned down and a motorcycle accident left Shannon out of work. The couple raises two children despite living in poverty at a homeless shelter. Nearly everyday Billie Jean travels on the bus to meet with Shannon at the men’s shelter.




right: Bridget McEnaney A malnourished young boy does a handstand at Chisomo, a center for boys and girls in Malawi’s capital city, Lilongwe. Chisomo is one of only a few places in Malawi established to help give street children, abandoned or orphaned by HIV/AIDS, an option other than begging or crime. below: Julie Turkewitz Jose Benitez, an immigrant from Mexico, prays during Mass. Many at the Catholic church Maria Reina de las Americas in Mt. Olive, N.C., reacted with fear this fall when local law enforcement stepped up efforts to curb illegal immigration. The crackdown was part of a statewide trend.




above: Edythe McNamee Guards stand watch at the China National Museum at Tiananmen Square, Beijing, China. right: Ricky Leung A student waits in an alleyway outside of New Horizons in Durham for classes to start on a rainy day. The school shares the building with a work-training program. below: Tiffany Devereux A flight nurse with UNC Air Care and Ground Transport Services administers care to an 18-month-old burn patient.




above, top: Galen Clarke Fatigue sets in as the day goes on in a bookmaking shop in Delhi, India, and Guddi Devi begins to worry if her children have made it home from school safely. “I stay here, but my heart is at home wondering how my children are doing,” Devi said. Devi’s husband passed away nearly seven years ago so she works long hours to support her children. above, middle: Abby Metty Waynesville, N.C., is largely an agricultural community. Only yards from this peaceful scene is the county fairgrounds, the site of many 4-H training classes, shows and competitions. left: Melissa Williamson A girl of the Mekong Delta region in Vietnam stands in her classroom one morning before school begins.




right: Courtney Potter Sensory Overlap (photo illustration). below: Crystal Street A boy sells tissues at the old market in downtown Cairo. The market has been an area of commerce for hundreds of years.




Choose or Lose: MTV taps student for experimental election coverage By Morgan Ellis

For the better part of two decades, MTV Networks has led efforts to rally young voters to the polls, providing them with election information and then challenging them to “Choose or Lose.” Jump from 1992 to now and MTV has retained the slogan — but the media of the message have evolved. And UNC School of Journalism and Mass Communication recent master’s graduate Carla Babb is helping to push the next generation of voters to the polls during MTV’s Election 2008 coverage. Babb is one of 51 – one from every state and Washington, D.C. – citizen journalists who make up the “Choose or Lose Street Team ’08.” Armed with mobile media like laptops, video cameras and cell phones, Babb and her fellow young journalists are presenting the political stories that matter to other young people in their respective states and presenting those stories in ways that today’s youth embrace.

Carla Babb

Babb’s work will be featured on MTV Mobile, more than 1,800 sites in the Associated Press Online Video Network and at, a Web site for political news and information. And it’s all a grand experiment conducted by MTV and backed by the John S. and James L. Knight Foundation, which provided $700,000 to see how new media would impact the election. “This entire experiment is really to find out two things. One is ­– are more young people likely to engage with the presidential election if they’re getting information or news from their peer group?” said Ian Rowe, MTV’s vice president for strategic partnerships and public affairs.




MTV’s means of reaching young voters were primitive by today’s standards. But for the time, the once music-videoonly network had forged beyond standard news coverage and PSAs, opting for long-form TV shows and interactive candidate forums. Candidate Bill Clinton made multiple appearances on the network. The 1992 election marked the largest youth voter turn-out in 20 years – and Clinton won. “I think there was disbelief,” Rowe said. He added that at the time many candidates didn’t believe America’s youth to be such a key voting demographic.

The second part focuses on effectiveness of the delivery of the information in regard to the “explosion of new media,” he said. And Rowe is optimistic. “This experiment … is going to fundamentally change how we do news,” he said. The campaign is ambitious, and that’s what Babb likes about it.

Since that time, Choose or Lose has innovated to involve youth in the electoral process, incorporating a cross-country tour bus trek, documentaries, and in 2004, a comprehensive Web site about the presidential candidates. In 2004, 22 million 18 –30 year olds came turned out to vote, and 27–28 million are expected to vote in 2008. So Babb’s work could, in part, force candidates to pay attention to young voices. » continued on page 47

“It’s really exciting because this is experimental,” she said. “They find 51 people, some of them with no journalism background at all, and say, ‘Here, we want to know about the youth.’” By using Web 2.0 technology and accessing’s information via mobile telephone, America’s youth can stay connected. Young people, musicians and candidates are creating profiles on the site, following the social networking trend popularized by Internet standouts Facebook and MySpace. MTV is providing groundbreaking moments with mobile phones. During Super Tuesday, Street Team members reported using cell phone video that was streamed live on the Internet, something Rowe said had never happened before. Babb said she believes that mobile telephones will prove a useful medium for on-the-move college students to gather news. “I know that I get most of my information today from my phone,” she said. “We’re in college, we’re moving around campus all day.” “It’s just a great opportunity for people on the run going to class, to have access to those stories.” During the original Choose or Lose campaign in 1992,




Byars leads school’s diversity initiatives Minority students constitute roughly 16 percent of enrollment at UNC’s School of Journalism and Mass Communication, and six full-time faculty members are racial or ethnic minorities. Women make up 36 percent of the faculty. According to the 2000 census, minorities accounted for 24.9 percent of the U.S. population, while women made up 50.9 percent. In fall 2007, 28 percent of undergraduates and 31 percent of graduate students at UNC were minorities. Seventeen percent of the University’s faculty were nonwhite. The school’s commitment to diversity in its teaching, research and public service missions was underscored with the recent appointment of assistant professor Queenie Byars to coordinate diversity initiatives. Byars is a school alumna who also graduated from the Air War College and Air Command and Staff College. She served as a lieutenant colonel and public affairs officer for the U.S. Air Force, being honored with the Defense Meritorious Service Medal, Joint Service Commendation Medal, and the Air Force’s Meritorious Service, Commendation and Achievement Medals. She co-founded Creative Communication Works, a public relations consulting firm in Virginia. “We are identifying opportunities for the school to increase diversity, whether it’s in the courses we teach, the guest speakers we invite, or the professional development programs we offer,” said Dean Jean Folkerts. “Queenie Byars has the knowledge, experience and the drive to expand our reach within diverse communities.”

Queenie Byars

Tiffany White

In July, Byars and master’s student Tiffany White attended the Unity ’08 Convention in Chicago. Earlier this year, they attended the 10th Annual National HBCU Newspaper and Media Conference in Baltimore, Md., where they recruited diverse candidates for the school’s master’s and doctoral programs. Students at the conference participated in 42 workshops and seminars over four days. Media professionals, educators and government officials spoke about how to inspire, teach and mentor students. Among the 21 historically black colleges and universities represented at the event were Florida A&M University, Norfolk State University, Southern University, Tennessee State, Howard University, the University of the Virgin Islands, Bennett College, N.C. A&T University and N.C. Central University.

“ The essence of the

diversity we seek is not something that can be captured simply in policy or is intangible; it deals with the spirit, with the culture of the campus.” Former UNC Chancellor James Moeser UNC published its first diversity plan in fall 2007 to tie diversity ideals to the University’s vision as a leading public institution. The plan grew out of work from the Chancellor’s Task Force for Diversity and a report from the Chancellor’s Minority Affairs Committee. “The essence of the diversity we seek is not something that can »

Tiffany White and Queenie Byars at the HBCU conference in Baltimore.



continued on page 47


Carolina Business News Initiative extends reach to HBCUs Carolina’s business journalism training extended to other universities this past year. The school’s Carolina Business News Initiative teamed with the Department of Journalism and Mass Communication at North Carolina A&T University to hold a workshop for professors and students at historically black colleges and universities. The goal: Increase awareness among minorities about the opportunities in business journalism.

Keith Alexander, The Washington Post

Andre Jackson, St. Louis Post-Dispatch

With the help of a $20,000 grant from Duke Energy, about two dozen students and a half-dozen faculty convened in Greensboro on N.C. A&T’s campus for two days. There, they heard from two noted black business journalists – St. Louis Post-Dispatch business editor Andre Jackson and Washington Post reporter Keith Alexander – and also were taught the basics of business reporting, such as reading SEC filings to find stories. “Our concept is that if we can touch the HBCU students – and invigorate faculty to become business news advocates – we will provide employment opportunities for young journalists, improve local and national business coverage and better diversify our staffs,” said Bill Choyke, the business editor of The Virginian-Pilot, who helped organize the conference and taught the students. Because of societal changes – more than 50 percent of U.S. households now own stock, up from 10 percent in 1970 – news about business and the economy has become increasingly important, forcing newspapers to add more reporters and editors to the beat and leading many journalism schools across the country to add business courses to their curriculum. The Society of American Business Editors and Writers (SABEW) has been working to foster interest in business journalism among minorities. Choyke and Carolina Business News Initiative director Chris Roush are SABEW board members and decided that the best way to achieve this was to go straight to HBCUs. Teresa Styles, a doctoral graduate of the school who now teaches at N.C. A&T, helped spread the word among HBCU journalism programs. The Duke Energy grant paid for the » continued on page 48

Chris Roush, Walter E. Hussman Sr. Distinguished Scholar in business journalism and director of the Carolina Business News Initiative, with students.




Better journalism through multimedia storytelling By Rich Beckman


ultimedia improves journalistic storytelling by giving voice to our subjects, creating active viewers, providing

extensive content and attracting new audiences. Quite simply, multimedia can produce better journalism. Multimedia is an integrated approach to storytelling in which different media are used to best report and convey the content and context of a story. A creative, highly-skilled journalist now has a broad tool palette – text, audio, still photography, video, informational graphics, design and interactivity – for telling a story.

Rich Beckman

This relatively new frontier presents a challenge to the industry. Most journalists and journalistic organizations do not do multimedia storytelling very well. Many lack a full understanding of the medium, the needed skill sets, the required tools and personnel, and the budget for training staff. The audio-driven slide show is a case in point. Audio storytelling is no less a skill than is photojournalism, and it requires a similar level of training. Yet, photojournalists are often handed an audio recorder and sent out with the expectation of gathering audio and crafting a narrative.

A key to successful multimedia storytelling is to understand what each tool does best and how to integrate different media forms into cohesive packages: Audio allows the subject to tell his or her own story, and it adds emotion and ambiance. It allows for recollection and anticipation. Informational graphics, animated graphics and 3D graphics are used to simplify complex concepts, add transparency, provide a temporal orientation, as well as add detail and depth. 32


Text provides explanatory information, background and detail. Dynamic text allows for easy editing and updating and the creation of multiple language sites through the use of a database.

Photographs capture decisive moments, which have the potential to become iconic images.

Effective design guides a user through the multimedia experience. It needs to be intuitive and elegant.

Interactivity changes the experience from passive to active by giving viewers control of how they interact with the story.

Video captures and conveys action, and adds a sense of realism.


Multimedia is best approached as a team endeavor with clearly identified roles. Most succeed in gathering audio, but fail to create a narrative that effectively complements their images. A common trend in U.S. newsrooms is for the visual journalism staffs to lead the publications’ multimedia storytelling efforts. As photographers are asked to learn audio and video skills, picture editors are becoming producers – but programming remains a great deficiency. The lack of a multimedia programmer who understands journalistic storytelling and ethics is what limits most publications to using prepackaged software multimedia. A multimedia programmer needs to be fluent in ActionScript, Flash’s object-oriented programming language, and understand how to dynamically load content from a database. Timeline-based Flash techniques can be used for simple animations, but are not suitable for in-depth presentations. Audio and video assets are simply too large and processorintensive to live on the timeline. Although Flash is currently the tool most commonly used for high-end multimedia production, it is important for every staff to have someone who keeps up with new tools. For example, some large news operations are already integrating their Flash production with Ajax and Rails programming. Multimedia is best approached as a team endeavor with clearly identified roles. An ideal scenario includes specialists in distinct skill areas. Most publications have photojournalists, writers, infographic artists and designers, although online and print skill sets differ. Most publications, however, do not have interactive producers, videographers, audio recordists or programmers.

I tell my students that the stories they tell do not belong to them. Rather, it is the student’s job to help their subjects share their own stories. That is exactly what multimedia tools allow them to do – to tell more personal, in-depth stories, and to become better storytellers and better journalists. ♦ Rich Beckman retired from Carolina in July 2008 and has joined the faculty at the University of Miami as the Knight Chair in Visual Journalism.




Landmark multimedia project covers the Special Olympics

Photo by Jason Tucker

Yu Zheng smashes the ball into the outfield during a game in the 2007 Special Olympics World Summer Games softball playoffs.



It was cold and almost midnight when Jason Tucker arrived at the RaleighDurham International Airport last October, and he looked weary. Tucker had spent 19 hours traveling back to North Carolina after two months in China with 14 other UNC students participating in a revolutionary multimedia project. He helped build an interactive Web site for the 2007 Special Olympic World Games held in Shanghai. Despite a head cold and exhaustion, Tucker could not suppress a big smile. The visual communication student in Carolina’s journalism school said the experience changed his life. Tucker and his fellow students had created James L. Knight professor Rich Beckman, who organized the project, said it was “the largest Webcasting project that we know of that ever existed.” During the games, multimedia teams captured more than 1,000 video clips a day, and updated the site daily with highlight videos, photo slide shows and videos of competitions and awards ceremonies. Peter Wheeler, vice president of the Special Olympics and a UNC alumnus, approached Beckman two years before the games with the bold proposition of covering each of the 7,500 athletes who would participate. Wheeler told Beckman that few of the athletes’ friends and families would manage to go with them to China. So if Beckman and his students could cover each athlete on a multimedia Web site, people around the world could share in their athletes’ performances and victories.


By Tyler Williams

In spring 2007, four classes in the school began creating material for the site. One class sent students around the world to create multimedia stories on athletes training for the games. Another class created an interactive map of China, which includes a history and a timeline. And another class created 3-D renderings of important Chinese landmarks and locations. The Chinese universities recruited 250 student volunteers, who were responsible for capturing video clips of each event. In the weeks before the games, the professional video coaches, the exchange students and the Carolina students trained the volunteers in how to use the video equipment. Beckman established a 24-hour hub, or newsroom, at each of the four collaborating universities. Each hub had video coaches, UNC students and Chinese volunteers who maintained the site. “This project was an experimental model, also called a proof of concept, of how you can cover major events online,” Beckman said. He said the project could be emulated in the future and applied to any type of event, not just sports events. One of the most rewarding parts of the project was feedback from grateful families. When traveling around China after the games ended, Tucker experienced one family’s gratitude firsthand. “A little girl wearing a Special Olympics shirt came up and said, ‘Same shirt, same shirt.’ We told her group about the site, but they already knew all about it. One lady got very excited and asked, ‘Do you know Jason Tucker?’ I said, ‘That’s me.’ She leapt, hugged me, and thanked me. She had been searching for me because I took a picture of her daughter and she wanted a copy.” “She found me. It was incredible.” ♦ Tyler Williams is a senior in the school.

“I thought we could,” Beckman said. The school selected 15 visual communication students to work on the project. Seven professionals from The Washington Post, The News & Observer, UNC and MediaStorm, a Brooklyn-based multimedia studio, were recruited to serve as video coaches. Four Shanghai universities – Fudan, Shanghai International Study, Shanghai and East China Normal – agreed to join the project, and the school brought five exchange students from Shanghai to Chapel Hill for training.



Photo by Jason Tucker


Ching Ming Lo of Hong Kong sprints in a 3000-meter run at Shanghai Stadium.



below: Anu Saar, a swimmer from Estonia, celebrates after winning a freestyle race in the 2007 Special Olympics World Summer Games.

Photo by Jason Tucker

Photo by Jason Tucker


left: Omar G. Brown, 29, of Team Jamaica prepares to shoot a free throw in a game against Germany on the final day of men’s basketball at the 2007 Special Olympics World Summer Games.




Photo by Jason Tucker

right: Hong Cheng, leaps above her opponents, trying to score in a team handball competition.

Photo by Jason Tucker

below: Amar Smith of Team USA warms up before afternoon competition began at the Shanghai Pudong Natatorium.



WEB 2.0

Bookmarking the news By Morgan Ellis

MANY WEB SITES USE ICONS THAT INVITE READERS TO “SHARE STORY,” “ADD COMMENT,” “TAG,” “ADD AS FRIEND” AND OTHER OPTIONS TO INTERACT WITH CONTENT. These are examples of how Web 2.0 technology, social bookmarking and user-driven content are changing how people get their news. By clicking these icons, readers can save the link to the story and share it with other bookmarking site users. Users can further catalog the stories by creating “tags,” or words associated with the article, for which other users can search. Paul Jones, clinical professor in the UNC School of Journalism and Mass Communication, uses tags on the social bookmarking site to share news stories with his students by giving the article a tag matching a class number – “JOMC 490,” for example. Jones said that professionals can use social bookmarking to compile a history on a subject or to create a list of Web sites associated with one’s interests right at their fingertips. “Suppose you’re a reporter … it’s like building your Rolodex or dossier on a certain subject,” he said. In addition to sharing news with friends and colleagues, Web 2.0 allows users to affect the content on bookmarking sites like Digg, which allows users to rate and vote for stories that can then appear, if popular enough, on the site’s home page. In effect, these users deem what news gets the most exposure to certain audiences. “News is no longer determined solely by editors,” said Sri Kalyanaraman, associate professor in the school. “Individual Internet users reading the news can just as easily be the sender of news as they can be the receiver. There’s a lot of empowerment there. Everyone can act as their own gatekeeper.”

“News is no longer determined solely by editors ... There’s a lot of empowerment there.” potential drawback to social bookmarking is that people using the sites may reinforce their established viewpoints, which can have a polarizing effect. “We are starting to see more narrow communities of interest,” he said. “You can trust your friends. You can trust the world,” Jones said. “Or you can trust newspapers.” ♦ Morgan Ellis, a 2007 graduate of the school, is the special projects editor working with the graduate program and communications office.

Without a traditional gatekeeper of news, a blog post can be as likely to reach a large audience as a story from the most reputable of news outlets, though the credibility of the userdriven content can be questionable. Kalyanaraman said a




Self-regulation in advertising Associate professor Michael Hoefges is gaining first-hand experience in the advertising industry’s self-regulation process. In July 2007, he started a two-year term on the National Advertising Review Board (NARB), part of the self-regulatory process conducted by the national Council of Better Business Bureaus (CBBB). Hoefges, who joined the school in 2003, is a former attorney and teaches media law courses specialized for students headed into advertising and public relations careers. According to NARB Director Bruce Hopewell, NARB is the “appeals board” in the self-regulatory process that functions much like a court system. Self-regulation cases can originate in the Children’s Advertising Review Unit (CARU), which reviews advertising for children under 12 years of age, or the National Advertising Division (NAD), which reviews national advertising for teenagers and adults. Cases originate from complaints filed with CARU and NAD by competitors and consumers about false and misleading advertising. CARU and NAD also monitor advertising independently and initiate cases. Typically, CARU and NAD cases result in a decision that might recommend that an advertiser change its advertising practices. When an advertiser – or challenger – disagrees with an NAD or CARU decision, NARB reviews the case and appoints a panel of five NARB members. Each panel considers all the materials filed in the case including written statements by parties and then conducts a hearing for oral arguments at NARB headquarters in New York City. Hoefges has served on two NARB panels since being appointed to the board.

“ I’ve looked for ways to provide significant and meaningful public service on behalf of the School and UNC in a way that complEments my research and teaching missions here, and serving on the NARB seems to be a perfect fit.”

NARB includes 60 members that represent national advertisers and advertising agencies and 10 public sector members. Each member is appointed for an initial two-year term and can be re-appointed for two additional terms. According to Hopewell, NARB members are “chosen for their stature in industry, academic and public service.” Public members have a specific function for NARB according to James R. Guthrie, immediate past president and CEO of the National Advertising Review Council, which sets policies and procedures for CARU, NAD and NARB. “The role of the public sector members of the NARB is to bring an insightful, independent and balanced voice to the advertiser and agency members involved in the appeal process,” Guthrie said. “They range from former FTC commissioners to distinguished university professors.” Hoefges is one of the current public members of NARB, and public members usually chair NARB panels. “Public members are viewed in the process as perhaps more neutral because we typically do not have industry ties or agendas,” Hoefges said. He described chairing an NARB panel as “a privilege and honor.” Hoefges said he got the idea of serving on NARB from Tom Bowers, who retired from the school in 2006 and was interim dean and senior associate dean previously. Bowers was a public member of NARB from 1998–2005. And, although he only served on one appeal panel during his terms because of scheduling conflicts, he nonetheless found the experience beneficial. “Serving on the one panel gave me insight into selfregulation as well as materials I could use as examples in class,” Bowers said. “It also meant that I got all the NARB publications and records, and I passed those along to the [school’s] Park Library.” Likewise, Hoefges has found ways to incorporate his NARB experiences into the classroom. “After the decision was » continued on page 48




Understanding HIPAA J-school hosts workshop on the media and patient confidentiality By Tom Linden


any journalists are finding that hospitals, doctors and other health care providers are using the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA) to block access to records of individuals and institutions. The school’s professional development program hosted a workshop this year with 35 journalists, public information officers and health care professionals to clarify media’s rights to access to medical records. The focus of the workshop was on understanding HIPAA, which provided for both electronic transfer of medical records from one provider to another and established rules for release of medical records. In a keynote address Aimee Wall, assistant professor of public law and government in the UNC School of Government, reviewed the history of the law that she, as a young attorney, helped write. Wall said a challenge in writing the law in the mid-1990s was to anticipate changes in the electronic recordkeeping environment in the years ahead. Ned Brooks, clinical associate professor in health policy and administration at the UNC School of Public Health, moderated a panel that looked at how HIPAA affected those in media, health care and law enforcement during public health emergencies. Debbie Crane, who at the time of the workshop was public affairs director for the N.C. Department of Health Human Services, talked about how her department had mixed both private and public records, making it difficult for reporters to gain access to documents that they were entitled to see.

The program included a second panel on the balance between patient privacy and media’s right to know. Panel member Hadley Callaway, president of the N.C. Medical Society, acknowledged that some hospitals and doctors interpret HIPAA too strictly when they listen to lawyers and consultants and “err on the side of caution and say ‘no’ in the face of an ambiguous law.” He said HIPAA can get in the way of adult children looking after their elderly parents from afar and predicted that the law will cause problems in managing natural disasters. Jean Fisher, medical reporter for The News & Observer, said hospitals and doctors are now dealing with HIPAA restrictions in a more informed way making it easier for journalists to do their jobs. Several workshop participants noted that the bottom line is that reporters can gain access to patients and their medical records if the patients agree to it. However, stiff criminal penalties including fines up to $50,000 and imprisonment for up to one year have deterred some health care providers from working with media even when access is allowed.

the bottom line is that reporters can gain access to patients and their medical records if the patients agree to it. Organizers of the conference were Louise Spieler, assistant dean for distance education and executive education, and Rachel Lillis, her assistant. Sponsors included the UNC School of Journalism and Mass Communication, UNC Health Care, N.C. Press Association and N.C. Center for Public Health Preparedness. ♦

Mike Tadych, counsel to the N.C. Press Association, said although HIPAA presented roadblocks to reporters, journalists sometimes used HIPAA as an excuse when they could obtain information through other channels.




Writing 100 years of history: Journalism education at Carolina When Tom Bowers began researching the history of the UNC School of Journalism and Mass Communication, he did not know that the written history of the school would grow from the existing two paragraphs in the school’s catalog to more than 180 single-spaced pages. Bowers – who joined the faculty in 1971, served as associate dean for 20 years, senior associate dean for six years, and interim dean for a year before his retirement in 2006 – and Dean Jean Folkerts will publish the history as a book in connection with the school’s 2009 celebration of the centennial of the first journalism course taught at UNC. “I didn’t know I would find so many sources,” Bowers said. “I started by spending many hours in the North Carolina Collection at Wilson Library looking at university catalogs and microfilmed copies of the Tar Heel newspaper from 1893 to 1925.” He said he hit paydirt in the Southern Historical Collection, where he mined the personal papers of two deans (“Skipper” Coffin, dean from 1926 to 1953, and Norval Neil Luxon, from 1953 to 1964) and of important alumni like Holt McPherson. All were prolific letter writers who saved their personal and professional correspondence. Bowers

Norval Neil Luxon

supplemented that material with archival files from the University’s presidents, chancellors, provosts, development office, the College of Arts and Sciences, and the Department of Radio, Television and Motion Pictures. Bowers also examined material in Carroll Hall, including records of the School of Journalism and Mass Communication Foundation, past issues of school publications, and office files. In another part of the centennial project, Bowers has conducted oral history interviews with former students and faculty members. The interviews will be kept in the school’s Park Library, and Bowers is using some of the interview material in the history. In one of those interviews, professor Donald Shaw escorted Bowers on a tour of the east side of the second floor of Bynum Hall, which was the home of the school from 1935 until 1960, when it moved to Howell Hall. (Shaw was a student at the time.) “It was meaningful for me to stand in an actual location of the school,” Bowers said, “because it connected me to the past.” His research revealed that before the Department of Journalism moved to Bynum, it was on the south side of the second (main) floor of Alumni Building. Prior to Alumni, from 1924 to 1926, the department occupied rooms on the second floor of New West, above the Tar Heel offices and below a room where the UNC wrestling team practiced.

Smith Building, now old Playmakers, was home to journalism courses in 1916.



Edward Kidder Graham taught the first journalism course at Carolina in 1909. The earliest known location of journalism » continued on page 48


Bounds receives Distinguished Young Alumna Award By Joyce Pope

In a glass case in Carolina’s journalism school, Wendy Bounds’ smile beams out from a framed photograph. she had

Wendy Bounds

just won the top prize in a 1993 national writing competition. Fast forward 14 years to 2007, and Bounds was accepting the University of North Carolina at Chapel Hill General Alumni Association’s Distinguished Young Alumni Award. As a reporter for The Wall Street Journal, she writes about small businesses in the Journal’s “Enterprise” column. She also writes a home-improvement column called “Did It Myself,” in which she chronicles her adventures taking care of her home in Garrison, N.Y. Bounds is also a regular contributor to CNBC’s “Morning Call.” Her essay, written with Kathryn Kranhold, also a Journal reporter, titled “Amid the Ashes, Baby Carriages, Shoes, Family Photos,” won the Newswoman’s Club of New York 2002 Front Page Award for Sept. 11 commentary. Bounds, a native of the Triangle area, came to the University in 1989 hoping to major in political science or economics. When neither major took, Bounds turned her sights on journalism, asking then-Dean Richard Cole for permission to take journalism classes as a freshman. “She was exceedingly interested in journalism and in being a reporter,” Cole recalled. “She wanted to dig out the facts.” Cole granted permission. Once Bounds was in the school, she made her mark.

“Wendy Bounds was a natural,” he said. “When she got to my course, she already knew how to report like a demon and write like an angel. I was her cheerleader more than her teacher.” Meyer helped Bounds find an internship with The Miami Herald. Bounds said that the opportunity helped her land an internship at The Wall Street Journal, which led to a job in the newspaper’s Pittsburgh office. She eventually made her way to the headquarters in New York, settling into an apartment located in sight of the World Trade Center. On Sept. 11, 2001, Bounds’ life changed forever. Shaken and homeless, Bounds began searching for a new place to live. She stumbled upon the small town of Garrison, N.Y. in the Hudson Valley, and moved a few weeks later. “Things were very tense and difficult, particularly in New York,” Bounds said. “(Garrison) was the calmest place I’d been except in North Carolina.”

“When she got to my course, she already knew how to report like a demon and write like an angel.”

Bounds was editor-in-chief of The UNC Journalist, a predecessor to the Carolina Communicator. She won the national Hearst Competition of collegiate journalists. She won numerous scholarships, joined the Black Student Movement and participated in Lab! Theatre, the University’s oldest student theater group. Professor Phil Meyer, who taught Bounds, recalled her with fondness.

– Professor Phil Meyer Bounds began to frequent Guinan’s, the local watering hole in Garrison, which was usually filled with a group of wellacquainted regulars. “I was there for several months, getting to know the people who owned the place, and this was at a time when a lot of » continued on page 48




Interning with the AP in Mexico City By Paul Kiernan

These days, print journalism can be a tough field to break into, period. Less than one year after graduating from the UNC journalism program, I’ve seen several classmates change career paths. My plan to make a journalist out of myself hinged on waiting tables at P.F. Chang’s to save money, then buying a one-way plane ticket to somewhere in Latin America and looking for an English-language paper that would let me work for free.

Traci interviewed me; I got the internship and a $2,500 stipend from the Richard Cole Fund; and I promptly quit my job at P.F. Chang’s. I was the first student to be given this opportunity – the guinea pig. (Jaime Zea, a junior in the school, was awarded the internship this summer.) While international internships aren’t impossible to get – there are small, English-language newspapers across the world – finding one with funding at a high-profile organization like AP would have been next to impossible if I weren’t a student at Carolina’s J-school. Photo by Paul Kiernan

But one day in my advanced reporting class, Professor Phil Meyer alerted me to an internship opportunity he’d seen in the school’s newsletter. It was with the Associated Press bureau in Mexico City, and the ad reminded Meyer that I was double-majoring in Spanish and writing for The Daily Tar Heel’s La Colina section.

Paul Kiernan

I slipped my application under the door of professor and former dean Richard Cole’s office on the last day of the deadline. I got a phone call weeks later from Traci Carl, the bureau chief in Mexico City, who had worked with Cole to set up the internship exclusively for UNC students.

A father and son in the slums outside Cabo San Lucas after Hurricane Henriette.



Photo by Paul Kiernan


left: Zocalo, a famous square in Mexico City, with the national cathedral in the background. below: Kiernan after a hike up a mountain near the town of Tepoztlan. He wrote a travel feature for AP on day hikes near Mexico City.

The internship was probably the best experience of my life to date. Not only was I interning abroad for one of the most respected news sources on the planet – but also starting from my first day, Traci treated me like an established AP correspondent. She sent me to press conferences, ran my material on the wire, encouraged me to seek enterprise pieces and hustled me to get my stories out quickly and accurately. I worked alongside, learned from and hung out with the bureau’s freakishly talented yet astonishingly down-to-earth staff. About two months in, Traci agreed to let me cover a hurricane in Baja California (on the condition that I wouldn’t try to surf in it, because AP doesn’t give interns health insurance). This was the apex of the whole experience: I flew to San Jose del Cabo on a day’s notice, met up with a photographer and a camera crew, rode around town through flooded streets and driving rain, and literally watched the eye of the storm pass over me. My byline for the story hit

“This internship is unique. It’s the only one paid for by a journalism school with a major AP bureau. It’s a great partnership.” – Richard Cole Professor, UNC School of Journalism and Mass Communication

number one on the AP World Digest, making dozens of front pages and running in hundreds of papers around the world. I’m now a full-time reporter for Dow Jones Newswires, with which AP has a partnership and shares office space, in Mexico City. A little more than a year after Phil Meyer remembered that he had a Spanish double major in his class, I’m living my dream as a foreign correspondent in Latin America. As Apple CEO Steve Jobs says in what I believe to be the best YouTube video a senior journalism major can watch, “You can’t connect the dots looking forward. You can only connect them looking backwards.” Paul Kiernan is a 2007 alumnus of the school. He invites students and fellow alumni to e-mail him at Google “Steve Jobs graduation speech” to find the YouTube video Kiernan recommends.




alternative story forms continued from page 21 nutritious. ASFs can educate readers and bolster our role as watchdogs over government and other powerful institutions. ASFs can also offer variety and surprise the reader, and they can bring visual pizzazz to a page. “As a reader, when I approach an alternative story form, I want to feel smarter afterward,” says Katie Schwing, a school alumna and copy editor at The Gazette newspaper in Colorado Springs, Colo. “It needs to show me things, explain things to me, make comparisons, present information in a way I haven’t thought about it before, tell me how my daily life will be affected.”

WHEN TO USE THEM: There are no hard rules on this. Nearly any story can be told in alternative form. Topics that make you groan – tax day, commencements, holiday shopping – are excellent candidates for alternative approaches. If you’re tired of writing or editing that story in a traditional form, you can be certain your reader is tired of reading it.

EyeTrack research from The Poynter Institute shows that readers notice and learn more from alternative story forms.

HOW WE KNOW THEY’RE EFFECTIVE: We’re still figuring that out, but some research has been done on ASFs. Poynter Institute’s EyeTrack project found that ASFs get more attention from readers and that readers recall more information from them. In a study, readers were shown different pages with information about bird flu, some with traditional stories and others told in alternative story form. After looking at a page, people took a pop quiz on what they had read. Readers who had read the ASF version scored better. WHY COPY EDITORS ARE IMPORTANT TO ASFs: Copy editors are accustomed to working with a variety of story structures. They understand the “bones” of a story as well as, if not better than, anyone in the newsroom. On any given workday, a copy editor may edit a front-page centerpiece, compile and edit a briefs column, and trim a wire story. They can even turn an inverted pyramid story into a Q&A. They also appreciate the fine-tuning required to make an ASF work. For example, it’s important to use parallel construction with the lead-ins for each piece of text, as this story form tries to do. Copy editors also see the big picture: Does this “by the numbers” story form put these numbers into adequate context? That combination of knowledge helps copy editors analyze whether an ASF works, and if it doesn’t, how to fix it.

WHAT STORY FORMS MEAN FOR COLLABORATION: The model of a newspaper story going from a reporter to assigning editor to page designer to copy editor to slot editor is fading. It’s no longer a straight path across the newsroom. These stories require collaboration at every step of the process, and copy editors and page designers should be included at the beginning, not just the end. “The most successful ASFs happen when reporters and editors get visual journalists in on the process early,” says Teresa



Alternative story forms are useful for recurring events such as Nobel Prize week.

Kriegsman, director of design at The News & Observer and Carolina J-school alumna.

HOW TO LEARN MORE: NewsU, the e-learning site of The Poynter Institute, offers a course on ASFs. “Beyond the Inverted Pyramid” launched this spring, and I am the instructor. It has several exercises, including one in which the student is given an inverted-pyramid story and asked to “remix” it into an ASF. The two-hour course is free, and it can be taken anytime at ♦ Andy Bechtel teaches editing and writing at Carolina’s J-school. He earned his master’s degree at the school in 1993. His blog, The Editor’s Desk, includes discussions of alternative story forms. Read the blog at

looked at it as an opportunity for the street team to reach that level of coverage,” she said.

raising the ante continued from page 17

Babb said her story was encouraging for MTV. The idea of a street team made up of citizen journalists might actually succeed; it wouldn’t just be doing something new for the sake of doing something new. America’s youth have relevant stories that can captivate the rest of the country.

Intermingled with the scholarly discourse at the symposium, participants shared their personal memories of Meyer, who touched many lives through his work. “As a student, I watched what he was doing in 1967 and knew that it was different and that it would change the world, and I think we all experienced that,” said Jean Folkerts, dean of the UNC School of Journalism and Mass Communication. “Now I know what heaven must be like, sitting around with old friends and colleagues and students thinking about ways to make the world better,” Meyer said. “I shall now join the emeriti confident that good work will continue here.” The discussion during “Raising the Ante” was outlined via live blogging during the symposium. For more information and to continue the discussion, visit raisingtheante. ♦ Morgan Ellis, a 2007 graduate of the school, is the special projects editor working with the graduate program and communications office.

choose or lose continued from page 29 “In a close election, I wouldn’t want to be a candidate who totally ignores that many people,” said Rowe. “I would say very much that young people are a very important and defining demographic.” Babb began her stint with MTV in January. She has contributed weekly blog entries and videos featuring Carolina faculty and students, along with their takes on the upcoming presidential election. In one of her videos, Babb distributes

a questionnaire to see if students’ views of the economy match those of candidates they support. “In most cases they don’t agree with the people they’re supporting,” she said. Babb concludes the video clip by raising the question, “Does the economy really matter to youth, or do we just need to do our homework?” Babb’s no stranger to raising questions. It landed her the opportunity to be one of MTV’s citizen journalists. Her October 2007 news report, which aired on and Carolina Week, featured Daily Tar Heel columnist James Edward Dillard questioning then-presidential hopeful John Edwards’ commitment to poverty by having his campaign headquarters located just outside of Chapel Hill in the upscale Southern Village. After a request from the Edwards campaign to remove the video and a subsequent blog post about the incident from school professor Leroy Towns, several major news outlets, including the Associated Press, picked up the story. Overnight, the number of YouTube views of Babb’s street team entry grew exponentially. Two months later, MTV announced that Babb would represent North Carolina in “Street Team 2008.” “They [MTV] were very excited because they knew when that story came out on the national level, they

She was in the national eye – right where MTV wanted her and so many other young journalists to be. “That’s our fundamental belief,” Rowe said. “We want to put young people front and center all the time.” If all goes to plan, Babb and Street Team ‘08 will put MTV and young people front and center, rewriting the way everyone gathers news. ♦ Morgan Ellis, a 2007 graduate of the school, is the special projects editor working with the graduate program and communications office.

diversity initiatives continued from page 30 be captured simply in policy or numbers,” said Chancellor James Moeser, upon the establishment of the University-wide plan. “It is intangible; it deals with the spirit, with the culture of the campus.” Last year the J-school participated in a baseline report that examined how well Carolina is doing in achieving diversity goals and areas that need improvement. The report set benchmarks that help guide Carolina forward. The University’s goals include creating more awareness of diversity efforts; achieving critical masses of under-represented populations to ensure the educational benefits of diversity; offering diversity education and training; creating a climate for discussion and cross-group learning; and supporting research to advance the University’s commitment to diversity. ♦



business news initiative

self regulation

continued from page 31

continued from page 40

travel and lodging for the attendees and professional speakers.

released from the first NARB panel I chaired, I used the case in my graduate media law course as an example of the self-regulatory process in action,” he said. “The cases usually include samples of the advertising that was in dispute, and those make great classroom tools to illustrate allegedly deceptive advertising claims.”

The professors who attended included Dorothy Bland from Florida A&M University, Ron Thomas from Morehouse College, Will Sutton from Hampton University, Sunny Smith from Jackson State University and Anita Fleming-Rife from Grambling State University. Students attended from Hampton, Howard University, the University of the District of Columbia and N.C. A&T, among others. The highlight of the conference pitted the professors against the students. The professors, coached by Roush, played the parts of corporate executives holding a news conference. The students, coached by Choyke, grilled them with questions and then wrote stories, which were then critiqued by the business journalists. Styles said the N.C. A&T journalism program has added what she learned from the program in various classes. “I have incorporated business and the media, through lectures and exercises, in my broadcast news writing and reporting class and have passed information to those teaching our business reporting class,” said Styles. “Additionally, lecture time has been given to the subject of the history of business journalism in my media history course, a required course for all majors. It has been my hope that these efforts will spark interest in the subject to those students who have never thought of business journalism as a career path.” Roush is now seeking funding to hold the HBCU workshop at other locations in the next two years. Roush’s blog – Talking Biz News – is at ♦



The Federal Trade Commission (FTC), which regulates unfair and deceptive business practices including false and misleading claims in national advertising, views advertising self-regulation as supporting the official regulatory efforts. “Effective self-regulation helps to protect consumers by encouraging compliance with the laws the FTC enforces,” said Lydia B. Parnes, who directs the FTC Bureau of Consumer Protection. “By addressing problems quickly, creatively and flexibly, the advertising industry’s self-regulatory process complements the FTC’s law enforcement efforts,” she added. Hoefges said he hopes to serve two more terms on the NARB after his first term ends. “I’ve looked for ways to provide significant and meaningful public service on behalf of the school and UNC in a way that complements my research and teaching missions here, and serving on the NARB seems to be a perfect fit,” he added. ♦

history continued from page 42 classes was in what is now called Old Playmakers. In 1916, when it was known as Smith Building, Professor Richard H. Thornton of the English department taught his journalism courses on the main level. Bowers has not uncovered any skeletons in school closets, but he did learn that some N.C. newspaper

editors threatened to start a journalism school at Duke University if UNC administrators did not make the “right” decision about the School of Journalism in 1953. “People will have to wait for the book to learn the details about the Duke threat,” Bowers said. Write Bowers at with journalism school memories or memorabilia. ♦

bounds continued from page 43 big companies were under scrutiny for wrongdoings,” Bounds said. “I was watching these people with this small, small business trying to keep it alive for nothing but the love of the town. The contrast between what they were doing and the rest of the business world was really striking and compelling, and I ended up writing about it.” Bounds wrote a book, “Little Chapel on the River: A Pub, a Town, and the Search For What Matters Most,” published in 2005, about her move to Garrison, the regulars of the bar and her recovery from Sept. 11. “I think instinctively we’ve always needed a place [like Guinan’s], but I think what happened on Sept. 11 heightened our awareness that we needed it,” Bounds said. “You can walk around UNC and everybody’s got their cell phones smacked to their head, and we’ve got BlackBerrys glued to our hips, and we’ve got 18 billion channels and networking sites, and nobody sees each other face to face anymore,” Bounds said. With a long track record of success that belies her years, the Carolina community knows her face well. ♦ Joyce Pope is a senior in the school.


Donors to the school july. 1, 2007 through april 30, 2008 The honor roll below recognizes contributors to the UNC School of Journalism and Mass Communication and the school’s foundation from July 1, 2007, through April 30, 2008. Bold type identifies Dean’s Circle donors – individuals who have contributed $1,000 or more and organizations that have contributed $5,000 or more this fiscal year. Asterisks identify Chancellors’ Club donors – individuals who have contributed $2,000 or more and organizations that have contributed $10,000 or more in this fiscal year. Alumni who graduated in the last 10 years qualify for membership in the Chancellors’ Club and Dean’s Circle at reduced levels. Adams-Jacobson Endowment Charles Patrick Adams Jr. and Jamie Jacobson* Edward Hoge Vick Jr.* The Eddie and Jo Allison Smith Family Foundation* Advertising Larry Bellamy Allen Marshall Bosworth IV* C. Brandon Cooke Susan Fowler Credle* Dana Lynn Davenport Richard Lingham Fisher Suzanne Story Lowe Elizabeth Burns Millay LeAnn Wilson McGuire Audrey Ramsey Riegling Carroll Hall Renovation Fund Joe Bob Hester and Rhonda Gibson* Carol Reuss Fund Carol Reuss* The Charles Hauser Scholarship Fund Lisa Mento Charles Kuralt Learning Center Thurman W. Worthington Jr. Carolinas Healthcare Public Relations and Marketing Society Scholarship Fund Carolinas Healthcare Public Relations and Marketing Society Chuck Stone Citizen of the World Award Ronnie G. Ashby Mark Robert Bright and Presley Cours Bright Kimberly Dianne Brown Donna Rae Carroll David Harold Cooper II Katherine Page Fullington Julius Graham and Pamela K. Graham Michael Ray Kaylor Rochelle Helene Klaskin Rachael Landau Kornblum Gretchen Spangler Rotondo Sara Jane Weeks

The Clarence E. and Jane P. Whitefield Scholarship Fund Clarence Whitefield and Jane Pittard Whitefield* Cole C. Campbell Professional Development Fund Jane Elizabeth Albright Amy Bradfield Gina A. Carey Diane Dubois G. Steven Felts Donald Graham* Charles Hines Eric Liberman Ann Martinelli Livermore Spyros Loukas John Murphy Todd Nicolini Cynthia Page Timothy Reese and Elizabeth Reese Theodore Roorda David Brian Layton Royle Michael Shenk Arthur Ochs Sulzberger Jr. and Gail Gregg Kathryn Tolbert-Dohner George Tompkins Kenna Stephenson Watts The Daily Tar Heel Scholarship for the N.C. Scholastic Media Association The Daily Tar Heel* The Diane Harvey Bradley Scholarship David Bradley* Philip H. Bradley* Michael Lipin David Julian Whichard Scholarship Fund Whichard Family Foundation* David Jordan Whichard II Scholarship Virginia Whichard Caudill* David Jordan Whichard II* The Don and Barbara Curtis Endowment Don Curtis and Barbara Curtis* Curtis Foundation Inc.* WCHL-WDNC Inc.*

E. Eugene Jackson Scholarship Fund Lawrence J. Goldrich Earl Wynn Award Cleophus P. Crowder David Earl Hoxeng Eleanor Barker Trommsdorff The Erwin Potts Scholarship William McClatchy F. Weston Fenhagen Scholarship for International Students George M. Brady III John Carlson and Caitlin Fenhagen Betsy Young Fenhagen Nancy Maass Kinnally Nancy P. Weston* Floyd Alford Jr. Scholarship Julia W. Alford Emily Mason Ballance The Furman Bisher Fund Gene Asher Charles A. Barnhart Furman Bisher* Scott Candler Jr. Norman Carlson Jim Carson Gerry Chatham* David Cleghorn* Ben Crenshaw David Davidson and Calista Hooper Vince Dooley Gregory Favre* James K. Harper Jr. James Hunter John Logue Mickey Logue Jim and Ann Minter Reg Murphy Jack Nicklaus and Barbara Nicklaus C.D. Riddle Charles Milton Shaffer Jr. Lee Walburn Bill Whitley Tom Willow Atlanta Classic Foundation (David Kaplan)

The Cousins Foundation (Thomas G. and Ann D. Cousins) James M. Cox Foundation of Georgia (James C. Kennedy)* The NASCAR Foundation (Sandy Marshall) National Sportscasters and Sportswriters Hall of Fame PGA Tour Inc. (Bob Combs)* The R&A, St. Andrews (Peter Dawson) Gift in Kind Gary Victor Kayye* David William Small Edward Hoge Vick Jr.* CustomScoop* KDPaine & Partners* The Henry Boggan Memorial Fund Charles A. Williams III HBCU Business Journalism Duke Energy Corp.* Hugh Morton Distinguished Professorship in Journalism and Mass Communication William Grimes Cherry III Charles Roy Heatherly Catherine Walker Morton Julia Taylor Morton* Susan Fitz Rhodes Ramon Lyon Yarborough Jackson International Scholarship Program R. Edward Jackson James H. Shumaker Term Professorship Donald Lee Freedman G. Michael Hugo Peter Scott Lineberry Guy Stephen Lucas P. Eugene Upchurch III Arthur Devlin Woodruff Eleanor Lee Yates The James V. D’Aleo Award Robert I. D’Aleo Joseph DiOrio Lois A. Boynton

The Jane Brown Research Gift Fund Jane Delano Brown* John Albert Campbell III Scholarship Elizabeth Gardner Braxton* The John Bittner Fund Becky Tucker Pickett Larry Dean Stone Jr. John Harden Scholarship Fund Mark Michael Harden* John L . Greene Fund John Lee Greene Jr. The John Sweeney Interview Fund Trip Park and Laura Park* The Margaret A . Blanchard Scholarship Fund William Davie Nancy Cole Pawlow Journalism Alumni and Friends Association Sarah Elizabeth Lamm Journalism Fall and Spring Break Networking Trips Joseph Nelson and Jean Nelson* Journalism Special Fund Emilio Peralta* Burroughs Wellcome Fund* DBA Dudley Thespians Club Fidelity Charitable Gift Fund Institutes for Health Sciences Lincoln Financial Media* Mericos Foundation* Nike, Inc. North Carolina Association of Broadcasters Foundation North Carolina Biotechnology Center Progress Energy* Publishers International Linking Association SAS Institute Inc.




Julius C. Hubbard Scholarship Fund Julius Cicero Hubbard Jr. Carter-Hubbard Publishing Co. K athryn M. Cronin Scholarship HMC Education Foundation Keever Scholarship W. Glenn Keever and Nancy Keever* Knight Chair in Media Economics and Technology John S. & James L. Knight Foundation* Lois and H.C. Cranford Jr. Endowment Peter Hartwell Bowles and Jacqueline Phillips Bowles Mackey-Byars Scholarship Fund Napoleon Byars and Queenie Byars The Margaret A . Blanchard Scholarship Fund Lois A. Boynton Nancy Cole Pawlow Ma xwell Graduate Scholarship in Medical Journalism Ken Maxwell and Tracey Scruggs Maxwell* Medical Journalism Gift Fund Gertrude Walton Atkins Mexico/Cuba Student Travel Fund Frederick Dana Hutchison*

Michael John Sauer Scholarship for Sports Communication Lisa Batts Lisa M. Battaglia Richmond Davis David Guy Kathy Lintelman George-Ann M. Sauer Elizabeth Whaley Selisker Susan Weitz Michael R. Bumgardner Scholarship Fund R. Bruce Bowers and Jenny Franks Bowers Midcareer Copyeditors Program Ethics and Excellence in Journalism Foundation* Molly McK ay Scholarship Ashley Hartmann Corinne Marguerite MacLaggan* George W. Mordecai and Nancy Wood Mordecai N.C. Working Press Scholarship Endowment North Carolina Working Press Newsdesk Gwendolyn Michele Bounds* O. J. Coffin Memorial Scholarship John Thomas Stephens Jr. Peggy Allen Internship The Daily Tar Heel* Pete Ivey Scholarship Judson Davie DeRamus Jr. and Sarah Ivey DeRamus

Pfizer Minority Medical Journalism Scholarship Pfizer Inc.*

J. Vincent Wheeler and Donna Parks Wheeler Sherri Sanders Whitesell Gregory Michael Wilson

Phillip Alston Scholarship Joel Bourne and Edith Winslow Bourne*

Rick Brewer Scholarship Michael David Burch and Kelley Goodyear Burch Megan Eliza Collins Karis Marie Kercher James Bryant Kirkland III Lenox Daniel Rawlings III Jack Carleson Rogers and Penny Abrahams Rogers Rebecca Branch Swift Jonathan Sanford Vaden Francis Xavier Zang

Photojournalism Scholarship Amy Elizabeth Jicha Picturing the World Elizabeth Brawley Dellinger Janet Jarman* Dorothy Shuford Lanier* Anonymous* Public Relations Robin Westfall Hesselink Katherine Lee Hollander Tamara Woodard Norman Raleigh Mann Scholarship Fund Geoffrey Michael Graybeal G. Michael Hugo Jane Green Kleine Meggan Everidge Monroe The Richard Cole Fund Bonnie Angelo Jo Ellen Bass Stephen Christopher Griggs and Kristi Greeson Griggs Ken Hales John Joseph Hashimoto James Russell Hefner III* Joslin Tucker Higgins Rachel LaVerne Lillis Paul O’Connor Trip Park and Laura Park Nancy G. Pate Kirstin Julie Russ Jon Kurka Rust L. Joseph Sanders

The Robin Clark Experience William Banks Bohannon Patrice Jane Dickey Glenn Richard Howell and Ann Clark Howell Margaret Olivia Kirk Marjo Edwina Rankin Robert Louis Samsot and Michael Newton Samsot UNC General Alumni Association Roy H. Park Fellowship for Graduate Students Triad Foundation* Scholarships Crystal Nicole Calloway Douglas Oliver Cumming Lynn Davis Stephanie Elizabeth Jordan Grace Laffoon T. Parker Maddrey and Anne Knox Maddrey Caroline Elizabeth Mozingo Deana Ann Nail

Ashley Lauren Perryman Laura Seifert Santos David Bradley Schmidt Katherine Massey Snider Timothy Ohrom Tarkington Caitlin Elizabeth Young North Carolina Psychoanalytic Foundation School of Journalism and Mass Communication International Fund (In Memory of Bob Stevenson) Joan Roberts Cates Michael Douglas McKnight Estate of Robert L. Stevenson* Chris Straughan and Dulcie Straughan School of Jomc Foundation Jeffrey Prather Adams and Corrine Anderson Adams Jerome Robertson Adams Thomas Floyd Adams Jr. Thomas Joseph Ahern Jr. Shazia Ahmad Patsy M. Albrecht Forsyth Michie Alexander G. Craig Allen Jr. Emily Kircus Allen Susan Williams Allen Elizabeth Cox Alley Christopher D. Allman* Frank James Allston and Barbara Brown Allston Karen Lee Aman O. Donald Ambrose and Patricia Watson Ambrose Linda Frances Anderson Mark Eldridge Anderson Richard Webster Anderson R. Frank Andrews IV Evan Appel

The Adams-Jacobson Endowment Jamie Jacobson and Charlie Adams of Greenville, N.C., want to help students lend their communication skills to area non-profits. As owners of the award-winning Adams & Longino advertising agency, they are celebrating the agency’s 30th anniversary with the AdamsJacobson Endowment to help students in the school create advertising, marketing, public relations and media relations materials for outside clients. Their $30,000 gift has resulted in two $10,000 matching gifts – from the Eddie and Jo Allison Smith Family Foundation and from Ed Vick, a 1966 graduate of the school and former chair and CEO of Young & Rubicam. Income from the fund will pay for design, materials, software and advertising purchases for student projects under faculty supervision. Faculty will identify worthy projects and submit funding requests to the dean. Jacobson, a 1977 graduate of the school, and Adams, a 1977 UNC history major, hope the endowment will lead to the establishment of a communications agency in the school, staffed by students and advised by faculty. When the agency is created, the Adams-Jacobson Endowment will support the agency’s annual operating budget.



Charlie Adams and Jamie Jacobson

Tom Bowers served in the School of Journalism and Mass Communication for 35 years. In honor of his service, the school awarded the first Tom Bowers Scholarship in the amount of $2,500 to Lauren Ahlschlager, a junior from Greenville, for the 200809 academic year. Bowers joined the faculty in 1971, served as associate dean for 20 years, senior associate dean for six years and interim dean for a year before his retirement in 2006. In addition to his numerous teaching and professional awards, he recently received the Distinguished Advertising Educator Award from the American Advertising Federation.

Tom Bowers

His students, friends, family and colleagues contributed $64,167 to a scholarship endowment to salute his leadership and long service to the school. More than 200 donors made gifts to the fund, led by the Triad Foundation’s gift of $20,000.

Furthering his commitment to the school, Bowers is writing a history of journalism education on campus in preparation for next year’s celebration of the centennial of journalism education at Carolina. He is also recording oral histories of faculty, alumni and prominent journalists who witnessed the school’s rise to national leadership.

Morgan David Arant Jr. Mary Hamilton Arcure Larry Rice Armstrong and Elizabeth Smith Armstrong Judith Carol Arnold Odette Embert Arnold James Jordan Ashley III Catherine Lynne Atchison Gertrude Walton Atkins Philip Lee Atkins and Tamara Overman Atkins Addy Caroline Auten Erwin Theodore Avery Jr. Benjamin Franklin Aycock V and Heidi Eli Aycock Robert Reece Bailey Crystal Baity Thomas Benjamin Bagnal Jon Louis Balbo Crystal Yi Baldwin Garry Lee Ballance Frank Conley Ballard Jr. Thomas Angelo Ballus and Paige Fulbright Ballus Mark Alan Baratta Frederick Stewart Barbour and Susan Strayhorn Barbour Suzanne Craig Barclay Ellen Downs Barnes* Pamela Hall Barnhardt Frances Keller Barr Charles Francis Barrett Rolland John Barrett and Diane Barrett Rachel Stiffler Barron Kenneth Houston Barton Randall Lee Basinger Jo Ellen Bass Leah Efird Bass Ellen deRosset Bassett* E. Thomas Baysden Jr. and Cynthia Bullard Baysden

Elizabeth Richey Beck John Michael Beck and Jane Strader Beck Stephanie Lyn Beck John Tjark Behm Jr. and Laura Elliot Behm David Mitchel Belk and Lisa Allen Belk Mack Bell II Robert Donald Benson* Kevin David Berman Rita Berman Westley Joseph Bernhardt and Holly Howard Bernhardt Anne Riley Bernier Adam Benjamin Bernstein John Monie Betts Jr. Garry Richard Bickett Crystal Darvin Biles Deborah Lazarus Bine Deirdre Fallon Bird Thomas Lee Bird III Kathy Pitman Birkhead Adrian Robert Bissette Jesse Bissette Charles Franklin Blackburn Jr. and Marsha Lamm Blackburn Heather Barber Blackwell Amy Cash Blalock Diane Warman Blanks Katherine Anne Blixt Angela Ballenger Bloomfield Desiree Susan Bolibaugh Stephanie Corinne Bolick Tracey Ann Bolick Richard Dale Boner Jane L. Boone Jeremy Scott Borden Cynthia McCanse Borgmeyer Donald Arthur Boulton Patricia Atkinson Bowers

Matthew Ryan Bowles Peter Hartwell Bowles and Jacqueline Phillips Bowles Betty Holliday Bowman Tammy Marie Bowman Jill Wienberry Boy Debra Harris Boyette Catherine Sherard Brackett Jeffrey Paul Bradley Faye Riley Branca Amy Wooten Brasser Linda Slawter Braswell Magda Ingrid Breuer Susan Walton Brewton Larry Wayne Britt Lindsay Marie Britt Robert Dallas Brittain II Charles Wilson Broadwell* Nancy Weatherly Bromhal Sam Brooks and Anita Krichmar Edna Christean Brown Robert Andrew Brown Sumner Brown Christian Richard Bruning IV* Karyn Mitchell Brunson George Badger Bryant III Ralph Godfrey Buchan Jr. Anne A. Buchanan Carl William Buchholz Francis Asbury Buhrman Jr. Deuward G.F. Bultman III E. Harry Bunting Jr. and Betsy Cochrane Bunting Molly McCarthy Bur John Boyd Burchett Mary Gardner Burg Oscar Nesbitt Burgess Jr. Betsy Eugenia Burke A. Michael Burnett Sally Elizabeth Burrell Deborah Navey Burriss

Robert Scidmore Bursch and Dee da Parma Bursch Sean Conor Busher and Heather Lambert Busher Edward Winslow Butchart Katharine Jones Calhoun Joan McLean Callaway James Phillip Cameron and Karen Culbreth Cameron Linden Dodson Carnes Ashley Clark Campbell Major Brenda Lee Campbell Erika Williams Canady Joanne Lee Cannell F. Scott Canterberry Dale Carlson Elizabeth Kirby Carroll Marian Green Carson Susan Keith-Lucas Carson Robert Lewis Carswell Adair Whisnant Cates Joan Roberts Cates Martyn John Cavallo and Julie Austin Cavallo Joseph A. Cech III Cynthia Hall Chambers Will Chambliss and Jamie Vacca Chambliss Rodney Eugene Cheek and Tonya Widemon Cheek Peter Anthony Chepul and Natalie Dick Chepul Mary Alys Voorhees Cherry William Polk Cheshire Jami Peters Childress Dorathea Janssen Chisholm Paula Grisette Christakos Margot F. Christensen Hwi-Man Chung Douglas George Clark James W. Clark Melissa Trone Clark Ann Clarke



Tom Bowers Scholarship

Ann Sawyer Cleland L. James Cline and Betty Joanne Cline Bill and Margaret Cloud Charles Lonergan Cobb Jr. Henry Luther Coble Heather L. Cochran Cunningham James W. Coghill Eileen O’Connell Cohen Gerry Farmer Cohen Bennett Scott Cole and Holly Noble Cole Sara Frisch Coleman Lynn Wareh Coles Lauren Allison Coley Renee Rader Colle Charles A. Collins Sr. Kathryn Sue Collins Nancy Whisnant Collins Stephanie Mingle Collins Tracy Pruitt Collins Lisa Aida Companioni Mary Clark Connell Alice Forney Connolly English Darwin Cook Jr. and Elizabeth Graves Cook Mark Edward Cook Beth Ownley Cooper Linda Yvonne Cooper Kathryn Stacie Corbett Thomas John Corrigan Peter Burton Corson Jr. Lilla Therese Cortese Juanita Josefina Covert Coline Smith Covington David Octavius Cowan III William Riddick Cowper III Richard Pearson Cowperthwait Joy Marie Cox Benjamin Shute Cozart Emily Smyth Cozart Michael Alan Cozza Mary-Kathryn Craft Kenneth Robert Craig Sara LaMotte Crane Lois Ribelin Cranford Lisa Stewart Crater Charles Gordon Crawley Kelly O’Neal Crisp Mark Alton Crouse Jeanne Penrose Culver Nancy Brooks Cummings Philip R. Currie Kristin Biddulph Dabar Gina Correll Daddario Ursula Evelyn Daiber Jayne Childs Daly Barbara Sharon Danley William Reed Darsie Anissa Boyer Davenport Paul Tripp Davies and Karen Tagalos Davies Helen S. Davis Herbert Edward Davis Jr. James Allyn Davis Nancy Katherine Davis Patience Ann Davis Sarah Elizabeth Davis Virginia Kate Davis Patrick D. Davison Wesley Lane Deaton Joseph Albert DeBlasio* Derek Stevens DeBree Edward Harrison Denning and Shea Riggsbee Denning Robin Shane Denny Derek Wayland Denton Stacey M. Derk Margaret Laurens deSaussure David Anthony DiBianco



The Diane Harvey Bradley Scholarship Diane Harvey Bradley, who worked as a journalist and editor with the Voice of America for more than 30 years, passed away on April 26, 2007, at the age of 58, after battling cancer for two and a half years. To honor his wife, David Bradley established the Diane Harvey Bradley Scholarship in the school last year. The $100,000 endowment will support an annual $5,000 scholarship for undergraduate or graduate broadcasting students with financial need. As a representative of the Voice of America, Diane was well known and admired by students and faculty in the school for her leadership in conducting the interview and selection process for the Charles Kuralt Fellowship in International Broadcasting. Her colleagues at the Voice of America respected her unerring news judgment and her commitment to the mission and goals of the agency, the pleasure she took in encouraging and mentoring young new writers, and for her ready wit and sense of humor. Jaime Alberto Zea, a junior from Holly Springs, was the first recipient of the award.

Diane’s brother Tom, her mother June, Diane, and her father, R. James Harvey, who was a U.S. Representative from Michigan.



Laura Hammel Dicovitsky Patrick Joseph Dilger David Walter Disney Rebecca McCormick Disosway Emily Ogburn Doak Anne Marie Dodd Jean Huske Dodd Courtney Weill Doi Claire Robbins Dorrier Susie Lewis Dorsey Catherine Wells Doss Dru Dowdy Patricia Rogers Dozier John Ernest Drescher Jr.* Joan Brinson Dressler Karin Dryhurst Sherrie Venable Duke Amy Heckert Dunckel Kathleen Jane Dunlap Thomas Edwin Dunn and June Dunn Miriam Evans DuPuy Debra Kaniwec Durbin Jennifer Eileen Dure Carol Anne Bennett Durham W. Harry Durham Diane Hanna Earl John C. Earnhardt Jr. and Jean A. Earnhardt Jon David East Derek John Eberwein and Teresa Clark Eberwein Kristin Scheve Eckart Susan Datz Edelman Cobi Bree Edelson Charles Guy Edmundson Seth Alan Effron and Nancy Thomas Jamal Laurence El-Hindi George Maron El-Khouri Nora Rose El-Khouri Steven Forrest Eller Deborah S. Elliott Lauren Elizabeth Ellis Robert Anthony Ellison Patrick D. Engel and Jennifer Jordan Engel David Charles Ennis Racheal Ennis John Walter C. Entwistle III and Marielle Stachura Entwistle* Peter Bernhard Epermanis and Elizabeth Ferebee Epermanis D. Brent Ericson and Sally Pearsall Florence McLeod Ervin Edward B. Estes and Tammara L. Estes David Wesley Etchison Kenneth LeRoy Eudy Jr. Emily Diane Evans Mark Edmond Evans Nancy Steinmeyer Evans Johnna L. Everett Gary Lee Everhart Jr. Harris Factor Thomas Ellison Faison Frank Edward Fee Jr. Thomas Russell Ferguson Jr. Christine Yates Ferrell Cynthia Hutton Ferrell Daniel Luther Fesperman Lori Morrison Fetner Lisa Langley Fey Melinda Beam Figueroa Sandra Marie Finch Marcy Adair Fine Susan Oakley Fisher Elizabeth Anne Flagler Dolores L. Flamiano Virginia Martin Fleming

Jean Folkerts and Leroy Towns* Adrienne Layman Fontaine Brianna Marie Foote Charles Edward Forbes and Katherine Purvis Forbes* Kathryn Roberts Forde Brittney Elizabeth Forrister Heather Ann Forster Joseph Anthony Foster Rochelle B. Fowler Thomas Stockton Fox III and Catherine Ray Fox John Bayliff Frank Jana Frederick-Collins Marie Thompson Freeze Robert H. Friedman Fredrick Allison Friend Jr. Linda Carroll Fritz Annette Minda Fuller Susan Miller Fulton Danielle Kristen Fuller Mara Ellen Gabriel George W. Gaffney Lara W. Galaviz Carol Gallant Rebecca Smith Galli* Betsy Durland Gantt Eduardo Garcia and Enriqueta Garcia Bonnie Beth Gardner Laura Ross Garrett David Allen Garrison Jennifer Ann Dunlap Garver E. Clayton Gaskill Jr. Bryan Emery Gates Jr. Austin Gelder James Franklin Gentry Jr. Hunter Thompson George Shailendra Ghorpade* Bernadette Monica Gillis Laurin Michelle Gioglio Morton Joseph Glasser Howard Gibson Godwin Jr.* Robert Alan Golombik and Marsha Newton Golombik Peggie Jean Goode Lou Ann Jones Goodnight Jessica Martin Graham William Peirce Graham Gurney Wingate Grant Michele Grant Loretta Grantham Blake Green Elizabeth Adams Green Roy McDowell Greene Jack Alan Greenspan and Laura Leigh Greenspan Sue A. Greer Scott Hamilton Greig Alissa Gail Grice William B. Grifenhagen Patricia Ellen Griffin Ferrel Guillory and Kathleen Anne Guillory Joyce Gunter Rebecca Sirkin Gunter Stephanie Lynn Gunter Marie Karres Gurkin Debra Harper Gutenson David Warner Guth Leonard Julius Guyes Melody Brooke Guyton John Brian Hackney L. Allen Hahn Elizabeth T. Haigler Parker David Hair and Elizabeth Coley Hair Z. Bryan Haislip Deana Setzer Hale Ken Hales Joan Charles Hall Stephen Neil Hall Carolyn Sijthoff Hallett

Leslie Thompson High and Becky Nix High Joan Hennigar Hill William Nathaniel Hilliard Stacey Multer Hirshman Joanne Means Hock Vikki Broughton Hodges Jeffrey R. Hoffman* Barbara Born Hogan C. Gregory Holcomb and Sherry Martin Grant McLeod Holland George Martin Holloway Christina Marie Mock Holmes George Edward Holt Jr. Virginia Fridy Holt Frances Ledbetter Hook Drew Barnes Hoover Louis Mahoney Hopkins Nancy Carolyn Horner Virginia Yang Horton Susan Snipes Horvat Stephen Michael Houk Alison Page Howard Herbert Hoover Howard Lydia Kathryn Howard Pauline Ann Howes Steven Alfred Huettel Dane R. Huffman Tina Davis Hunt Robert Carl Hunter and Nancy Hinson Hunter Scott Beale Hunter Charles Balchin Huntley Nancy Rea Huntley James Franklin Hurley III Jacqueline Griffin Hurston Margret Anne Hutaff Marian Louise Huttenstine Terri Hunt Hedrick Susan Snyder Hight Yu Hsien Ho Cynthia Walsh Ingram Sarah Christine Irvin

Stacey Kaplan Isaacs Carolyn Mitchell Jack D. Kent Jackson Melissa Anne Jackson Rick Jackson* Barry Gilston Jacobs Diane Gilbert Jacoby William Brian Jaker Andrew Reich James and Mary Frost James Derek Edward James and Melissa Lentz James Lenue Tyson James Lawrence Wooten Jarman Jr. Carol Spalding Jenkins Dale Marson Jenkins Alfred Leonard Johnson Carole Ferguson Johnson Cassandra Lyons Johnson Laura Bowen Johnson Linda Goforth Johnson Anne Marie Johnston Diane Hile Johnston Elizabeth Brenning Johnston Emily Hightower Johnston James William Johnston III and Brenning Cheatham Johnston Nancy Kennickell Johnston Bruce Overstreet Jolly Jr. Michele Jaclyn Jonczak Ben Lewis Jones Judy Rike Jones Mindy Jones Nancy West Jones Raymond Clifton Jones Robert Tyree Jones Joseph Christopher Jordan Maricarmen Zachary Josephs Jennifer Merrell Joyce Edward Grey Joyner Jr. Benjamin Ray Justesen II John Archer Justus Adam Charles Kandell

Susie Cordon Karl Jeannine Elisabeth Karnbach Ryan William Keefer Anne Raugh Keene William Lewis Keesler Elizabeth Mallard Keith Patricia Patterson Kelly William Dudley Kenerly Jr. Janet Rose Kenney Peter Jeffrey Kent and P. Ellis Hughes Urania Bakos Keretses Charles Edwin Killian Anne Hanahan Ford Kimzey William Bryan Kimzey and Elizabeth McWilliams Kimzey Alison Michelle King Michelle Heeden King Robert Edward King Patricia Marie Kinneer Jonathan Cross Kirby David Burgess Kirk Rebecca L. Kirkland Cynthia Cumbo Klaess Mark Corey Klapper Kimberly Dawn Kleman Malia Stinson Kline Felisa Neuringer Klubes Karen Trogdon Kluever Teresa Marguerite Kriegsman Myra Gregory Knight Harriette King Knox Michele Holland Kolakowski Stephen Kornegay Dory Brandon Kornfeld Lisa Rowland Kozloff Courtney Vital Kriebs Tom Kublin Marsha Kurowski Arthur Hugo Kurtz and Suzy Kurtz Ben Fox Kushner Paul Harvey Kutz

Norma A. Kwee Amy McRary Lail Ashley Bolton Lamb Thomas Alexander Lander IV and Gade Edwards Lander Susan Mary Lapinski Kara Michele Lashley Devadutta Sen Laskar Nathan T. Lassiter Jr. and Nancy Rice Lassiter Jarvis Harding Latham Sherry Johnson Lauber Andrew Harmon Lavender Virginia Temple Lawler Emily Brewer Lawrence Matthew Taylor Leach and Laura Byrd Leach Ann Paylor Leatherwood Craig Thomas Ledwell David Young-Ro Lee Dong Suk Lee Jody Beth Merl Leibowitz Lucille Stanton Leon Virginia Forward Leonard William Kent Leonhardt Charla Haber Lerman Suzanne Nichols Levi Slade Lewis Rebecca Lewis-Congdon Diane Dewey Leyburn Marshall H. Lichtenstein Stanley J. Lieber Jessica Olivia Lin Jeffrey Thomas Linder and Kathleen Keener Linder Richard Lindholm Adam Linker and Kristen Suzanne Bonatz Ray Pate Linville and Mary Ann Linville Eric Glenn Little Wendy Perrell Livengood Allen Baker Long and Nancy Suttle Long


Speed Hallman and Susan Walters Hallman Susan McCormac Hamaker Sharon Kester Hamilton Lawrence Townley Hammond Jr. and Alice Rowlette Hammond Jeanie Elizabeth Hanna Roger Durant Hannah Sarah Barbee Hanner Scott Allen Hanson Margaret Taylor Harper* Graham Dalton Harrelson Allison Beason Harris Boyd Gregory Harris James William Harris IV John Lory Harris III Natalie Rae Harrison Craig Franklin Hart and Beth Cresante Hart Bryant Allen Haskins* Marshall William Hass D. Brent Hatcher Barbara Gula Hayes David Emory Haynes and Shannon Johnson Haynes J. Duncan Hays and Jayne Hamlet Hays William Yates Hazlehurst Susan Williams Heffren Paul Clifton Heist Jr. Elaine Gaulden Helms Winifred Martin Helton Bruce Finley Henderson and Lynn Garren Henderson James Donald Henderson Jr.* Maurice H. Hendrick Sara Yates Henley Bill Hensley Charles Allan Herndon III Joe Bob Hester Joslin Tucker Higgins

Clarence E. and Jane P. Whitefield Scholarship Clarence Whitefield, a 1948 graduate of the journalism school, and his wife, Jane, have established a $50,000 scholarship endowment in the school for N.C. students who want to work for universities in alumni or media relations. The Clarence E. and Jane P. Whitefield Scholarship will provide $2,500 each year to an outstanding student in the school. Whitefield, a Durham native, worked in the UNC News Bureau during his time as a Carolina student. After a stint with the Durham Morning Herald and several years as publicity director for Duke University, he spent 19 years at Carolina as a fund raiser, director of alumni affairs and special assistant to the vice chancellor for advancement. He is a member of the Order of the Golden Fleece and since 1997 has been chairman of the Carolina Living Legends. Jane Whitefield, a native of Granville County, graduated from UNC-Greensboro with a degree in history. In the 1950s she was executive secretary of the Chapel Hill-Carrboro Chamber of Commerce and Merchants Association and from 1961 to 1981 operated the Medical-Dental Hospital Bureau of North Carolina.

Clarence and Jane Whitefield

and Janethe Whitefield Clarence andClarence Jane received University’s Distinguished Service Medal in 1982, awarded by the General Alumni Association for outstanding service to the University.




Brian Andrew Long Jeffrey Charles Lowrance and Janice Duffy Lowrance Daniel Vincent Lucas and Dawn Howard Lucas Diane Hadley Lucas Nicole Janet Lukosius Corinne May-oo Lwin Jamee Osborn Lynch Cy Kellie Lynn Ed Lyons Julie Anne Lytle Alexander G. MacFadyen Jr. Salem Elizabeth Macknee Joseph Edward Malloy and Cheryl Patton Malloy Dennis Michael Manchester Yvonne Arrington Maness Raleigh Colston Mann Angela Branoff Mansberger Ronda Jae Manuel Sarah Rose Margulies Kimberly Lane Marion Karen Mary Markin Cole Davin Marley Stacey M. Marrs John Wright Martin III David Rhyne Marvin Amanda Brame Marxen A. Michael Mathers and Sandra Brooks-Mathers Etta Lee Matthews Lydia Blanton Matthews Martha Nixon Matthews Mary Lineberger Matthews Thomas J. Matkov and Rebecca Roper Matkov Robert Christopher Mauriello and Lisa Stockman Mauriello Lisa Curtis May

Michael Wayne Mayo and Marcia Smith Mayo Timothy McAdams and Katherine McAdams William Howard McAllister III Kimberley Wood McCann Patricia Kingery McCarty Shaniqua L. McClendon Sarah Jane McConnaghy Kevin A. McCormack and Sarah Eleanora McCormack Marchaun Wood McCready David Walker McCullough Jr. Angus Morris McDonald III and Betsy Williams McDonald Michael Benjamin McFarland Kellee Schreiner McGahey Margaret Padgette McGeorge Seton Elizabeth McGowan Earl Eugene McGuire Jr. LaVerne McInnis Jr. Marilyn Spencer McKee Sam Stewart McKeel Teresa A. McLamb Darst Murphy McNairy Heather Lynn McNatt Thelma Brammer Meadors Vito John Melfi Ted Alan Mellnik and Patricia Louise Ryckman Greg and Laura Mercer Margaret Myers Merrill* Leonard Arthur Meyer Nancy Portlock Meyer Roger Preston Meekins Robert Charles Merritt Jr. and Pamela Railey Merritt Philip Edward Meyer

Maureen McIntyre Middleton Mary Thompson Midgett Elizabeth Littlefield Milchuck Fred H. Miller Nick J. Miller Patricia Campbell Miller Stephanie Graham Miller Suzanne G. Millholland* James Boren Millikan Jr. and Diane Ellis Millikan Keith Wayne Mills L. Barron Mills Jr. Donald Ray Millsaps Vivian Gillespie Milner John Thomas Mims and Laura Benson Mims David Marshall Minton Robert Edward Miss Wesley Aaron Misson Peter William Mitchell Terry Mitchell Robin Hollamon Miura Janet Langston Molinaro W. James Monroe Jr. Robert Carson Montgomery Elleanore Ranson Moore Franklin Shaw Moore Jeffery Frank Moore and Gretchen Elise Moore Patricia Miller Moore R. Steven Moore Sierra Marie Moore Jennifer Jordan Moran Beverly Faye Morgan Melissa Kurzenski Morgan R. Edward Morrissett Jr. Richard Phillip Mottsman Tracy Airington Mozingo James Steven Muldrow

Bradley Duncan Murchison and Lynne Cadieu Murchison Daniel A. Murphy Herbert Nachman Ruth Henning Nagareda Deana Ann Nail N. Reid Nelson Frank Baden Netherland Jr. Katherine Barnsley Newnam Tracy Lynn Newbold Laura E. Newman Michael Nishida and Jill Nishida Helen Watkins Norman Joseph A. Norman Jr. and Kelly Peacock Gregory Walter Nye and Haddya Haddad Nye Neil Thompson Oakley Teresa Blackwood Obermeyer Chantal Oberoi Thad Brian Ogburn Amy Hall Okel Adekola Akin Okulaja and Casella Foster Okulaja Ellen Wiener Oppenheim Laurie Beth Osborne Aaron Matthew Overington Geoffrey Lawrence Owen and Lauren Brown Owen Heidi Elizabeth Owen Howard Wayne Owen and Karen Van Neste Owen David Hugh Pace Jean Reynolds Page Leslie Joe Page Jr. Gregory C. Paige David Chandler Palmer Joan Deutsch Paradise

Capstrat Scholarship Capstrat CEO Ken Eudy, a 1975 graduate of the school, believes doing well has given his company a greater responsibility to do good. The desire to help the school that nurtured many of his employees motivated him to endow a $100,000 scholarship fund to benefit students. “One of Capstrat’s core values is that an environment of diverse cultures, experiences and philosophies improves our work,” Eudy said. “Endowing a scholarship that enhances the social, economic and cultural diversity of the Carolina student body is a way to live up to our values.” The scholarship is intended to increase diversity among the ranks of public relations professionals and provide educational and employment opportunities for students. All students in the school are eligible, with a focus on students with a demonstrated interest in new media, multimedia, media planning, Ken Eudy advertising or public relations. Every year a $2,500 scholarship will be available for students, and recipients will be offered paid summer internships at the Raleigh-based strategic communications firm. “Capstrat’s gift will increase access for students to growing sectors of the communications field — political communications and public relations,” Dean Jean Folkerts said. “Gifts by Carolina alumni, such as Ken Eudy, are instrumental in allowing the school to reach its goals. We are continuously grateful for our loyal alumni and their dedication to the school.” Kaley Catherine Krause, a junior from Waxhaw, was awarded the Capstrat Scholarship for 2008-09.



Martha Whitney Parent Ronald Charles Paris Roy Hampton Park Jr. and Tetlow P. Park Vernon Caldwell Park Elizabeth Ashley Parker James Howard Parker and Hallie McLean Parker Karen Lynn Parker Roy Parker Jr.and Marie Smithwick Parker Vernon Ray Parrish Jr. and Bonnie Sparks Parrish Angela Coble Partin Bill Paulson Adam Kenneth Pawluk Gordon Reames Payne Ashley Trull Pearce Daniel Jenkins Pearce Harry S. Pearsall III David Tucker Perry and Karen McEntyre Perry John Crudup Perry and Cheryl Hunt Perry Alexander McClure Peters and Sarah Friday Peters Meg Petersen J. Scott Peterson Lenore Jones Pfutzner Gary Phaup and Nina Phaup Johnny Lee Phelps Jon Julian Phelps Laura Lee Phelps Thomas Joseph Pierce Bradford Hancock Piner Joy Brown Pinson Dean Ashley Pittman and Rachel Jones Pittman Michael John Pittman Robert Turner Pittman Timothy Ralph Pittman Jane Forbes Pope Jake Southern Potter Marcia Potter William Barry Potts Edward Scott Power Rose Marie Pratt C. Thomas Preston Jr. Amy Edwards Price Steven New Price April Jones Prince Aimee Waters Pugsley Michael Edgar Pulitzer Jr. Orage Quarles III Linda Sherck Rainey Lauren Rebecca Ramsey M. Scott Rankin Marianna Miller Raugh Erica Meyer Rauzin Judith Thomas Ray DeeAnna Swalley Reed Roy Reed and Dinita James Maria Haren Reitan Gennifer Johnson Renfrow Kevin John Reperowitz Barry John Reszel Amy Tanner Revis Kathy Rhine James Alexander Rhodes Ronald Albert Ricci Jonelle Laura Richman Mary Johnston Richards Karen Lynn Richardson Dorothy Sattes Ridings Baxter Sledge Riggsbee and Mary Strowd Ward Riggsbee Joshua Brent Rinehart Lauren Elaine Rippey Lewis Samuel Ripps Maggie Rivas-Rodriguez H. Zane Robbins Lynn Earley Roberson Kenneth Stuart Roberts William Claude Roberts


W. Glenn Robertson John Colan Robinette Jr. Edwin Moring Robins Michelle Donahue Robinson John L. Robinson and Susan Spence Robinson Russell Austin Robinson and Barbara Helms Robinson Cathy Steele Roche Samantha Ann Rode Mark Graham Rodin Suzette Roberts Rodriguez Donna Whitaker Rogers Jim R. Rogers Alanna Sigmon Rollins Jane Crossman Ronalter Lynn Price Rorie David Jeptha Rose and Megan Lindholm Rose Frederick Roselli III Alicia Brady Ross Susan Cranford Ross Michelle Elise Rostan-Frenzel P. Paul Rothman Leisa Hawley Rowe Dawn Burke Royle Leon Joseph Rubis Paul Frederick Rule Evelyn Davida Sahr Eric McKinley Sain Lynn Timberlake Sakmann Solomon Sebastian Salinas and Karen Clark Salinas Joseph Dominick Sanchez* Kathleen Cunningham Sanders L. Joseph Sanders David Harold Sandler Lisa L. Sandvig J. Kenneth Sanford Kenneth Sass and Lynn Sass Kenneth Satten and Joyce Farling Elizabeth Shaw Satterfield Larry Melvin Saunders Thomas William Sawyer Lauren Yoder Sawyers Ellen D. Scarborough Thomas Varnon Scarritt Frances Winborne Schaaf Cynthia Parker Schaefer Edward Louis Schlesinger Richard James Schoener Andrew James Schorr Grace McFerrin Schriner Walter Joseph Schruntek Henry G. Schuler Jr. and Wendy Becker Schuler Melinda M. Schwenk-Borrell Daniel Benjamin Schwind Jack Lamar Scism Melissa Fick Scott Donald Macdonald Seaver Barbara Potts Semonche David Everette Setzer Christina Natalie SetzerPoole Susan Patricia Shackelford Kathy Tilley Shaffer Beth Rhea Shamaiengar Scott Sharpe Daniel Link Shaver Donald Lewis Shaw Nicholas Campbell Shears and Kathleen Henry Shears Anne Elizabeth Sherow Connie Leigh Sherrill Daniel Luther Sherrill and Mary Ellen Reece Sherrill William Levi Shoffner Jr. and Rebecca Hickerson Shoffner Virginia Meeks Shuman Susan Neville Sidebottom

The Furman Bisher Medal Furman Bisher played golf with Bobby Jones; scored the only interview with Shoeless Joe Jackson; covered the first NASCAR race, every Super Bowl but the first, and more than 50 Kentucky Derbys; watched Cy Young pitch and Joe Louis box; helped bring the Braves to Atlanta; and wrote 12 books. Bisher, a legendary sports writer in Atlanta since 1950, was inducted into the Atlanta Sports Hall of Fame, the N.C. Sports Hall of Fame, the Georgia Golf Hall of Fame, the International Golf Writers Hall of Fame, the National Sportscasters and Sportswriters Hall of Fame, and the N.C. Journalism Hall of Fame, located in the school. He is the dean of American sports writers. A group of Bisher’s friends and colleagues launched an effort to add another honor for him – an annual award for outstanding students at his alma mater. The Furman Bisher Medal honors the 1938 UNC journalism graduate and recognizes one student every year who exemplifies the passion for sports journalism and community service exhibited by Bisher. When fully funded, a $100,000 endowment will provide an annual cash prize of $5,000. Recipients also receive a medal bearing Bisher’s name and likeness. The National Sportscasters and Sportswriters Association and Hall of Fame will present the medal and cash prize at its annual awards banquet.

“I’m virtually speechless, which has rarely occurred in my career,” Bisher said when the school unveiled the award at a February 2008 event in Atlanta attended by a colorful collection of friends and colleagues. “These old guys here, we all slaved together. Furman Bisher I love them all. Newspapering is all I’ve ever done in my life that’s made me happy professionally. I’m just sort of overwhelmed.” Walter Storholt, a junior electronic communications major from Pine Knoll Shores, N.C., is the first recipient of the Furman Bisher Medal. Storholt’s journalism career began in high school as an intern with radio station WTKF. He started by filing and making coffee, and by the end of his two-year run with the station he was the voice of its East Carteret High School football broadcasts and host of a talk show. Upon arriving in Chapel Hill, he sought out radio station WCHL and interned in its news and sports departments. He now does color commentary for local high school football games and play-by-play for high school basketball games. He serves as the sports anchor for the journalism school’s Saturday morning radio news program, Carolina Connection, and as an anchor of the television news program Carolina Week. He also does pre- and post-game reporting on Tar Heel football and men’s basketball for Carolina Connection. Walter’s stories have won awards from the National Broadcasting Society, the Society of Professional Journalists and the William R. Hearst Foundation. On Jan. 9, 2008, Storholt co-anchored the national ESPNU broadcast of the UNC vs. UNCAsheville men’s basketball game. In April he was awarded the school’s prestigious Stephen Gates Scholarship for the 2008-09 school year. For more information on the Bisher Medal, or to make a gift, please contact Speed Hallman at (919) 962-9467 or

Furman Bisher Medal winner Walter Storholt co-anchored the ESPNU broadcast of the Carolina/UNC-Asheville basketball game on Jan. 9. SUMMER 2008



Ellen Neerincx Sigmon Frances Bell Simms George Herbert Simpson III Curtis Williams Simpson Wendy Grady Simpson Marion DuBose Sims III Brandon Joseph Sink and Kelley Cherry Sink Charles Andrew Sinnett Stephanie Adams Slipher Frank Willard Slusser Jr. Katherine Ford Smart David Hamilton Smith Jr. and Tammy Howard Dorea J. Smith Elizabeth McMillan Smith Walker Smith Jr. and Joy Duncan Smith* Jeffery Pearson Smith and Laura Roberts Smith Katherine Phillips Smith Katherine Snow Smith Robert Beasley Smith and Kay Williams Smith Sharon Patricia Smith Gayle Marie Smith-Neely Melissa Pittman Smyth Kenneth McCray Sneeden William Davis Snider and Florence Lide Snider Andi Sobbe William Joseph Soffera and Robyn Langlois Soffera Michelle Lowe Soler Katherine Elizabeth Solters Mitra Lotfi Sorrells Dianne Baldwin Southern Robert W. Spearman and Patricia H. Spearman Diane Seniw Spina Molly Peebles Squire Mark Andrew Stafford and Elizabeth Cass Stafford Nancy P. Stancill Allen Dean Steele Melinda Plymale Stees Adam Martin Steiner and Marieke Tax Steiner Alexandra Joyce Stemple William Hadden Stewart Mark Stephen Stinneford and Karen Youngblood Stinneford Kirby Elizabeth Stirland Nathaniel M. Stout Charles Hubert Stover Nicholas Street and Angela Baxter Street D. Kirby Strickland and Cheri McInturff Strickland Chuck Stone Michael Jacob Strong Raymond Eugene Strong and Ruth Howard Strong William John Studenc Jr. Terri Potter Stull Brian Hamilton Styers Geoffrey Patrick Suddreth and Heather Lovelace Suddreth Jason David Sugar and Kim Maureen Sugar Leonard Holmes Sullivan Phyllis Galumbeck Sultan

Brenda Jane Summers Lawrence Henry Sutker and Patricia Sutker Anne Randolph Sutton D. Kent Sutton Martin Strayer Sutton Sr. and Joy White Sutton Timothy John Sutton Gilmer Paiton Swaim Jr. Zanna Worsham Swann Eric Gregory Swaringen Sandee Ann Swearingen John and Liz Sweeney Michele Swicegood Callie Patricia Taintor Patrick Taintor John Idell Tallman Harold Vernon Tarleton and Virginia Witherington Tarleton Douglas James Tate David Edwin Taylor Matthew P. Taylor and Erica G. Taylor Daniel Walter Teachey Barbara Ross Teichman Joel David Tesch Cynthia Witthuhn Tew Joseph Theret Tracey Ann Theret Kelly Ann Thomas Larry Parks Thomas H. Wayne Thompson and Alma Redden Thompson Bill Thompson and Kristy Thompson John Eley Thompson Jr. and Candace Stephenson Thompson Joy Anastasia Thompson Alfred Marshall Thomy James Swain Thore Jr. L. Steve Thornburg Larry E. Thornburg and Marjory Thornburg Lindsay Sloan Thorp Angela Nicole Tickle Mary Frances Tiffany Harry Vincent Tocce Jr. Dawn Michele Tomaszewski Donna Ellen Tompkins Sherry Landgren Tompkins Betty Perry Townsend William Douglas Townsend Jr. and Elizabeth Mewborne Townsend Kathryn Elizabeth Treharne David Ferd Troisi Glenn Gibson Tucker and Nancy Prince Tucker* J. Reed Tucker Adrienne Coppernoll Turner Leigh Forbes Turner Mary Ellison Strother Turner Gregory Christopher Turosak Patricia Ann Tutone Nichole Strom Tygart Carolyn Jeanette Tyson Jackie Tyson Victoria Alexandra Ueltschi Brandon N. Uttley M.S. Van Hecke and Faye Van Hecke Laura C. Van Sant

Cory Adam VanBelois Merton Brice Vance Jr. John Wayne Vanderburg and Mary Anne Rhyne Matthew Allen Viser Hans Peter Vogel and Lisa Patton Vogel Karen Michelle Vogel Ashley Hinton Von Cannon Jane Rouse Waddell Daryl Farrington Walker Melissa Stofko Walker Sandy Winfield Wall Brenna Pearson Wallace Jim Wallace Robert Allen Walton Steven Vance Walton and Victoria Chivers Walton J. Gary Ward Michael Andrew Wargo and Jennifer Tumulty-Wargo James Edward Carlton Warren Jonathan Campbell Warren William Lovelace Warren Russell Warren Washam Bennett Wellons Waters Judith Rebecca Watkins Tracey Gail Waye Stanley Thomas Wearden Henry Lee Weathers Jr. and Jacquelyn Greene Weathers David H. Weaver Margaret Gwaltney Weaver M. Jerome Weiss Laura Baier Wente Robert Mark West and Julia Milner West Franklin Ennis Wells Jr. V. Stuart Wells David Owen Westerhoff and Brooks Morgan Westerhoff Krista Matthews Wharton Vickie Wheeler William G. Wheeler J. Scott Whisnant Scott Carl Whitaker and Eva Davis Whitaker Ashlie Brook White Lori Davis Whitehead Jeri Whitfield Celeste Elaine Whittaker Erin Wall Whittle Thomas Grey Wicker Julia Bullard Wilkie Suzanne Wood Wilkison David Arnold Williams O. Lorraine Williams Allen Cutts Willingham James Estes Willingham Sr. Amy Westbrook Wilmoth Aimee Armande Wilson Kimberley Maxwell Wilson William Harold Wilson III Mark Wineka and Lindsay Wineka Janet Markstein Wintrob Kevin Conrad Wolf and Susan Runser Wolf Andrea Lynn Wolfson William Michael Wollert E. William Wood III Albert Searcy Woodard

Raye Palmer Woodin III W. Ruffin Woody Jr. S. Kyle Woosley and Mary Ross Sherrin Woosley Sara E. Worrell-Berg Joni Buck Worthington James George Wrinn Thomas Richard Yackley Jr. Rhonda Marie Yakopec Laura Frances Yandell Robin Rebecca Yontz Jack Gerard Yopp Jan Johnson Yopp Jennifer Heinzen York Kyle York Donna York-Gilbert Jennifer May Zecher Charles W. Zimmerlein and Maria del Pilar Zimmerlein Brian Kent Zuercher and Pamela Prince Zuercher Beatrice Cobb Perpetual Charitable Trust Century 21 Town & Country Realty Crown Communications ETP Solutions EW Photography The Fayetteville Observer Financial Services Marketing Inc. Foundation for the Carolinas Geraldine R. Dodge Foundation Hurley Trammell Foundation J.R. Hoffman AgencyMarketing Comm. Inc. Jewish Foundation of Greensboro Law Office of M. Scott Rankin Levin Spinnett & Co. Lincoln Financial Media* Time Warner Cable Shared Service Center Tracy Collins Design Sports Communications Program Maghon Renee Walker Stephen Gates Scholarship Fund Jerome Vincent Assal and Colleen Elizabeth Assal Mark Alan Baratta Megan Eliza Collins Harvey Lindenthal Cosper Jr. and Kathryn Perrin Cosper Dale-Anna Carroll Cryan Anthony F. Dardy Shelia Duell Karen T.足足Ewing George Gates III and Pat Gates Kelley Patricia Gates Godfrey Gayle Kevin Haggerty and Mary Haggerty Carol N. Hopper Betty A. Klinc Dennis Krause John Wright Martin II John Wright Martin III Thomas Wayne McHugh

Vicki Harrison Murray S. Tinsley Preston Eric Shaun Schneider Sr. Pamela S. Schneider Claire Stroup Walton Tom Bowers Scholarship Fund Tom Bowers and Mary Ellen Bowers Jane Young Choi Robert Steven Feke Randall Fraser* Mark Christopher Holmes Sharon Jones Rachel LaVerne Lillis Gregory Mark Makris and Holly Hart Makris Nancy Cole Pawlow Randy Rennolds Chad William Riley Abigail Marie Taylor Ronald Earl Taylor J. Vincent Wheeler and Donna Parks Wheeler Tucker Family Scholarship Fund Bryan Tucker and Rachael Tucker* USA Today Assistantship Markus Lee Walters Van Hecke Award Michael S. Weinstein and Kathleen Mary Curry Visual Communications Ava Long Barlow Emily Armistead Merwin Rebecca Jane Rolfe Rebecca Ann Tench Walter Spearman Professorship Virginia Breece Barnes Bradley Christopher Bauler Nathan T. Lassiter Jr. and Nancy Rice Lassiter David Hart Rothman The Washington Summer Internship Program William Augustus Keyes IV* Melvin Sharoky* Sharoky Family Foundation* William and Barbara Hooker Library Trust Fund William H. & Barbara P. Hooker Trust Fund William Randolph Hearst Fund William Randolph Hearst Foundation WTVD Scholarship Cory Stuart Menees

Please make a gift to the school using the enclosed envelope or make a gift online at

Thank you! 56


Katie Miller reports during the Jan. 9 men’s basketball game at the Dean E. Smith Center between UNC and UNC-Asheville. Miller and other electronic communication students were the first to partner with ESPNU as a part of its Campus Connection program that employs student journalists in national sports broadcasts.

Photo by Nacho Corbella

A Comet’s Glow Comet McNaught, the brightest comet in the past 40 years, cruises through the skies of Chile showing off its magnificent tail, while heading towards the sun.

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Carolina Communicator - Summer 2008  

Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill...

Carolina Communicator - Summer 2008  

Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill...