How Responsive Web Design Benefits Your Google Ranking? Top benefits of responsive design.

How Responsive Web Design Benefits Your Google Ranking? Top benefits of responsive design.

Does Your Website Have a responsive web design? Here are top ways responsive web design benefits your Google ranking.

In this mobile-first era, the increasing use of the internet and access of web applications on tablet and mobile devices has propelled the requirement of “responsive web design”.

Today, with more than 4 billion people surfing the web from different devices including phones, tablets, laptops it's essential to offer a great responsive website experience to all. Without it, you can't cater to the majority of internet users, as the number of mobile internet users has officially overtaken desktop users. If your website is not mobile responsive, you are likely missing out on traffic and leads for your business.

In this blog, we will discuss what is responsive web design and how it helps to boost your Google ranking.

What is Responsive Web Design?

Responsive Web design is the approach that suggests that design and development should respond to the user's requirement and appearance of a website dynamically adjusted for different-sized screens and viewports. This allows visitors to interact with your site easily, no matter what device they're using.

With responsive website design, your website can deliver the best user experience, irrespective of their device whether they’re on their desktop, laptop, tablet, or smartphone.

Primarily the benefits of responsive design are... ● Sites load quickly without any distortions

● Users don't need to manually resize anything ● Layout changes automatically based on the dimensions of the user device ● Maintains a consistently responsive presentation

Did you know the importance of responsive web design?

Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on different devices with both large and small screens, and increase user engagement on your site.

Responsive web design not only enhances user engagement but also boosts your website SEO ranking and expands your reach to the target audience organically. To be stronger, their online presence businesses must embrace the benefits of responsive design.

Still, confused about having a responsive website?

Here are some major benefits of a responsive website… ● ● ● ● ● ● ●

Increase Your Brand Loyalty Better Local SEO Rankings Stronger Website SEO Make Website Future-Proof Add Consistency to Your Site Deliver Seamless User Engagement Great Ability to Adapt to Different Screens

Why does your website need a responsive web design?

With growing mobile internet users, mobile web browsing has overtaken desktop browsing and will continue to rise in the coming future. That’s the reason most businesses are adopting a more mobile-friendly website – specifically, responsive mobile design.

Did you know... .66 billion people around the world use the internet by 2021 and still growing too.

92.6 percent of internet users use mobile devices to go online, but desktop/ computer activities including searches, also account for an important share of internet connectivity.

If you have a google responsive website, it can adapt to the size of the visitor's viewport. Aside from being optimized for different mobile platforms, there are various advantages of responsive web design, that can help to accomplish your SEO goals

How does Google consider responsive web design?

As Google optimized the number of internet users on different mobile devices expanding at a rapid pace. Considering the requirement of the mobile-focused web browsing journey of internet users, Google immediately adapted mobile-focused indexing. They announced that SEOs should not solely focus on their desktop websites, but also their mobile version.

Google updated its algorithm that automatically makes mobile-friendly sites rank higher on SERPs. This means that sites with responsive web design will gain higher ranking over the sites with unresponsive web design.

What are the benefits of responsive design for your Google ranking?

Eliminates Duplicate Content No matter how advanced Google crawlers are, they still need SEOs to figure out vital pages for that particular website. Separate mobile website ranking that usually suffers from duplicate content.

If you have different websites for different devices even with different URLs they will still have the same content, giving rise to content duplicacy. If you don’t help Google to understand which page has to crawl, duplicate content will harm your SEO and will result in a lower ranking.

However, if you embed a responsive web design on your website, Google can crawl, index, and organize your content effectively if it is on a single domain and get ranked well.

Reduces Bounce Rate

Whenever a visitor leaves your website after spending a short span of time without performing the desired action, it is called bounce rate. Bounce rate is directly related to the time spent on the site, if Google notices that your website bounce rate is high, it will lower your ranking. An un-responsive web design is one of the biggest reasons for a higher bounce rate.

By ensuring that your website has a responsive web design, you can enhance the user experience and reduce the bounce rate. Google monitors your site bounce rate and affects their SEO ranking accordingly.

Improves Social Media Engagement Although Social media engagement is not a direct ranking factor, it will help you build your audience via social sharing, and enable Google to understand that audience trust your brand and like your content.

If the design of your website is not responsive, how can a user share content on social media if they can’t consume the content on mobile devices effectively? Then, you won’t be able to expand your reach to social media audiences. On the other hand, responsive web design enables you to reach vast social media audiences for more user engagement via social sharing.

Improves Page Loading Speed Page loading speed is the loading time that it takes to load a page on the user's device.

Internet users expect websites to load within a fraction of a second, if your website isn’t speedy, users will switch to another website and probably not going to return in the future after a poor online experience. This leads to a higher bounce rate and lowers ranking.

By ensuring you have a responsive website, you can make sure your website pages load instantly. Fast loading is the biggest benefit of responsive design, which leads to a more positive user experience and improves your google ranking.

Improves Website Traffic

Your website traffic is another major factor that Google considers for ranking because people love to engage more with a site if they’re enjoying it and would likely return in the future which, in turn, is the result of positive reviews and traffic.

Responsive design expands reach to the large population of mobile internet users including bigger social media audiences, which resulted in more traffic and engagement, as well as more search demand for your brand. The responsive design of your website is a great way to improve your website traffic and boost your SEO rankings.

Enhances User Experience Responsive web design ensures that your web page’s look and feel will remain the same, irrespective of the device, and deliver a unified experience. User experience is a major factor that Google considers for ranking your site, your website responsive design enabled you to deliver a great user experience.

Moreover, responsive web design provides a clean, crisp and effective environment for users to browse your website. And improves user engagement to boost your SEO rankings.

Stronger backlink profile If you are using responsive web design, Google crawler indexes multiple versions of your website to ensure it functions properly on all devices. One link will meet your all requirements; users can access it from any device. Your site can be back linked from multiple sites, this builds a stronger backlink profile, as the one link is able to be used over and over again. A stronger backlink profile will help to boost your Google ranking.

Let’s Sum Up: Google recommends using responsive design because it allows a single website to offer a visitor an optimal user-experience regardless of the device they are using, and also leverages SEO benefits that boost your search rankings organically.

“Incorporating a responsive web design into your website needs a lot of time, effort, and energy, but it will be worthwhile”

Responsive web design delivers a consistent user experience that can increase lead generation, sales, and finally conversions. Businesses are embracing the benefits of responsive design, to reach a wider audience of potential customers.

Responsive design is an important part of today's modern web strategy so, if your website is still unresponsive, outdated, or just unsuited for mobile use, you are missing a great pool of audiences and opportunities to convert visits into sales.

Can you share more benefits of responsive design that affect Google ranking?

Share your comments below!

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