Leverage the Power Of Responsive Design: Boost Your Google Ranking

Leverage the Power Of Responsive Design: Boost Your Google Ranking

We are now living in a mobile-first era where mobile web browsing has overtaken desktop browsing. Considering this mobile-centric attitude that society has adopted, Google announced mobile-first indexing for the whole web. After this major announcement by Google, mobile responsiveness has become a standard component of any SEO plan, regardless of industry.

Still, thinking why you should have a mobile responsive site? Here are the top 10 SEO benefits of responsive web design. But before moving to the benefits of responsive design, we will start with the basic understanding of, what is a responsive website? And what is the importance of responsive web design?

What is responsive web design?

Responsive web design is a web development approach that creates dynamic changes to the appearance of a web page, depending on the screen size and orientation of the device, page

elements reshuffle themselves, and easily adjusted for different-sized screens and viewports especially ideal for mobile viewing.

Importance of Responsive Web Design ● Google is more user-focused, going to favor websites that are optimized for mobile devices. Google responsive websites are typically the ones that have incorporated a mobile responsive design. ● Google announcement not only necessitated the incorporation of a responsive web design to an SEO’s mobile website but also released its own guide on Mobile SEO, helping webmasters make a transition, if necessary, to a responsive website design. ● Google recommends Responsive Web Design, having a mobile responsive website affects your SEO through positive user behavior signals. After Google's announcement, it started recognizing mobile versions of websites as their primary version.

Top 10 SEO benefits of responsive web design.

Here we have listed the advantages of responsive web design, explaining why you should upgrade your website to a mobile responsive design. ➢ Easy Indexing. ➢ Increases Organic Traffic. ➢ Improves Website performance. ➢ Improves Page Loading Speed ➢ Reduces bounce rates.

➢ Enhances user experience. ➢ More Cost-effective. ➢ Stronger Backlinking. ➢ Reduces Content Duplicacy. ➢ Boosts Social Sharing.

1. Easy Indexing The fundamental benefit of responsive web design is that it provides an optimal user experience regardless of the device or screen size the user prefers for web browsing, as it adapts itself accordingly. Responsive web design not only enhances user experience but also makes it easier for search engines to index your website on any device.

2.Increases Organic Traffic One of the biggest benefits of responsive web design is it can increase organic traffic to your site.

Since the website with responsive web design gains a better organic ranking on Google SERP, they can increase organic traffic to your site, improve your mobile SEO, and help convert mobile visitors with the streamlined design and navigation.

3.Improves Website performance Responsive websites are much faster than non-responsive ones. The very approach to creating a responsive web design is compliant with all modern web standards, and following Google’s guidelines ensures that your website is optimized for speed and cross-browser compatibility on different devices.

4. Improves Page Loading Speed

Websites with responsive designs typically load faster than mobile-only sites and also help you gain a massive SEO advantage in terms of better ranking. Page load speed is one of the crucial ranking factors considered by Google so making your site responsive is good for SEO as well.

5. Reduces bounce rate Another major benefit of responsive design is, it reduces your site bounce rate. Google analyzes your site bounce rate – your site bounce rate determines your website quality score depending on this statistic. A high bounce rate will lead to a lower SEO ranking. By having a responsive website, you can ensure that users across all screen sizes and devices will have an optimal experience on your site. This will increase user engagement on your site and lower the bounce rate.

6. Enhances user experience One of the major purposes and benefits of responsive web design is to enhance and improve the user experience for those who visit your website. Responsive web design offers an inherent fluidity that not only optimizes the viewer experience but also adapts different screen devices that the website is being viewed on. Enhanced user experience contributes to your site’s organic ranking.

7. More Cost-effective With responsive web design, you don’t need to create two separate websites one for desktop, one for mobile. Additionally, websites with responsive design gain better SEO ranking and allow you to decrease any dependency you may have on Paid advertising campaigns. Your website can easily get relevant web traffic without any extra expenditure on advertising.

8. Stronger Backlinking Backlinks are the external website links that are linked back to your website. A website with more backlinks has a higher domain authority and higher organic ranking. With a responsive

website, your backlinks will connect with a single domain, boost your site popularity, and search rank. Strong backlinking is one of the most crucial factors affecting your online presence.

9. Reduce Content Duplicacy Prior to responsive web design, web developers have to create separate versions of a website designed specifically for mobile devices. In addition to the increased cost in creating both websites, they created a colossal problem with search engines because creating two websites with the same content gives rise to content duplicacy issues. Responsive websites have completely addressed this issue as all of the content for both desktop and mobile resides on a single domain.

10. Boosts Social Sharing Another big benefit of responsive web design is that it can easily extend your reach to social media audiences and boost social sharing, which constitutes the majority of social media consumption on the web. Since responsive websites are easily accessible by mobile users, your website will get top-tier quality backlinks from social media juggernauts like Facebook, Instagram, Facebook, Linked In, and Twitter.

Conclusion: Hope the above-listed benefits of responsive design help you understand why you should upgrade your website to responsive design.

Switching to google responsive websites will help you rank better organically as you are more focused to provide your visitor with the best user experience for their preferred device. With all statistics and trends pointing that responsive web design is the leading source of website traffic.

If you are looking for continued success with search marketing then complement your SEO efforts with responsive web design to improve websites’ performance in Google’s SERP.

Yes, it's true that incorporating a responsive web design into your website needs a lot of time, effort, and energy, but trust us it will be worth it!