Paid Media & Digital Advertising Leaders Masterclass 2019 (Official Brochure)

Paid Media & Digital Advertising Leaders Masterclass Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP When: Tuesday 24th September 2019 // Time: 9.30am-1.00pm *Registration between 9.00am-9.30am

#PAIDMEDIAMANC19

Paid Media & Digital Advertising Leaders Masterclass #PAIDMEDIAMANC19

The Paid Media & Digital Advertising Leaders Masterclass will showcase a series of expert insights from industry leaders on the big issues, trends, emerging developments and strategies that are driving brand and commercial performance across the paid media and digital advertising landscape.

The #PAIDMEDIAMANC19 masterclass will provide delegates with a unique ‘Holistic’ learning experience in a relaxing environment via a series of engaging roundtable sessions that will provide a forum for sharing knowledge, best practice, discussion and networking with industry peers across the digital marketing landscape.

Produced by Marketing Masterclass Series in association with:

Greenlight

equation

Edit

https://www.greenlightdigital.com/

https://www.equationdigital.co.uk/

https://edit.co.uk/

croud

Bring Digital

dq&a

https://croud.com/

https://www.bringdigital.co.uk/

https://dqna.com/

Bind

Smoking Gun

Forward Role

https://bind.co.uk/

https://smokinggunpr.co.uk/

www.forwardrole.com

Who’s Attending?

• Head of Marketing – First4Lawyers

• Head of Digital – The Fragrance Shop • Head of Acquisition – Baird Group • Head of Marketing – Chums

• Head of Digital – InTheStyle

• Head of eCommerce – Findel Education

• Head of Search & Acquisition – Manchester Airport Group • Director of Digital Marketing – Marshalls plc

• Head of Performance Media – N Brown Group • Head of Paid Media – The Protein Works • Head of PPC – Footasylum

• Paid Media Manager – Matalan

• Display & Programmatic Manager – AO.com

• Senior Marketing Manager – Sainsbury’s Bank

• Customer Marketing Manager – Argos Financial Services • Head of Marketing – Slater and Gordon Group • Head of Marketing – Push Dr

• Digital Performance Marketing Manager – Well Pharmacy • Lead Digital Marketing Manager – Co-op • Digital Media Manager – Missguided • Head of Marketing – Pharmacy2U

• Digital Marketing Manager – Autotrader UK

• Senior Digital Manager, Acquisition – Homeserve • Senior PPC Specialist – Steinhoff UK

• Digital Acquisition Manager – Shearings Holidays • Head of Marketing – Sigma Capital Group plc • UK Marketing Manager – Gazprom Energy

• EMEA Digital Marketing Manager – Spectrum Brands • Senior Acquisition Manager – Plusnet

• Head of Online Acquisition – Current Body *Sample of #PAIDMEDIAMANC19 delegates

Keynote & Roundtable Sessions The incentives under the surface: An economist's review of paid media & digital (Keynote)

Utilising the right technologies to drive paid media campaign effectiveness

Max Hoppy, Joint MD & Oliver Hopkinson, Joint MD at Bind

Damien Bennett, Director of Strategy & Rob Smith, Managing

Paid Social - How to build a successful acquisition strategy, leveraging data, audiences and attribution insights

Consultant at DQ&A

Why LTV is the new CPA: the benefits of customer lifetime value explained

Mel Hyde, Associate Director of Paid Media & Jon Greenhalgh,

Duncan Nichols, Director of Strategy & Planning and Andy

Digital Media Director at Edit

Cooney, Commercial Director at Croud

Ecommerce digital activation: Executing full-funnel launch campaigns

Smarter targeting with data analysis and audience segmentation

David Ingram, Founder and Mel Walker, Strategy Director at

Fahmi Mohammed, Head of Display & Mark Byrne, Paid

Bring Digital

Media Performance Director at Greenlight

Programmatic advertising: affordable fame Claire Stanley, Head of Biddable Strategy & Alison Jellicoe, Marketing Consultant at equation

Keynote & Roundtable Experts Claire Stanley

Alison Jellicoe

Fahmi Mohammed

Possessing 17 years’ experience, Claire has encountered almost all areas of digital including (but not limited to) PPC, programmatic, paid social, strategy and tracking, working across a multitude of sectors. Skilled in putting together a strong strategy, Claire works with personalised ads helping to always drive the best performance. A credit to Claire’s expertise, knowledge and industry-wide reputation, she was recently asked to be a judge for the UK Biddable Media Awards 2019.

Marketing consultant for equation, Alison is a font of knowledge and has cemented herself as the go-to person for industry insights. With a passion for paid media and engaging with new clients, Alison thrives when advising global brands on how to build their brand online. There’s not much Alison hasn’t seen or done; she was even among the first ‘batches’ of agency personnel who earned Google Accreditation. Having over 10 years’ experience in industry, Alison has a marketing background as diverse as it is impressive and has worked with a range of enviable brands.

Fahmi is Head of Display at Greenlight, leading a team of planners, strategists and programmatic traders, and overseeing the overall programmatic operations. Fahmi has over a decade’s worth of experience in the display space and has led global media campaigns across several verticals including insurance, services, and leisure.

Head of Biddable Strategy at equation

Marketing Consultant at equation

Head of Display at Greenlight

Fahmi focuses on aligning audience touchpoints across different channels (such as display, video, mobile and social) with brands and breaking down siloes to integrate media, technology, and data to run impactful media programmes. During his career in digital, Fahmi has worked extensively with market-leading technologies ranging from DSPs, DMPs, ad servers, attribution, business intelligence, and brand safety platforms to deliver exceptional performance for clients. He’s also an active speaker at various programmatic display events and a seasoned contributor to wider industry conversations.

Mark Byrne

David Ingram

Mel Walker

Rick Guttridge

Mark is a Paid Media Performance Director at Greenlight and oversees paid media strategy development and execution. After graduating with a degree in Marketing, Innovation and Technology from Dublin City University, Mark spent three years working in paid media in Toronto, before moving to London where he’s worked for two years across all paid channels.

David is the Founder of Bring Digital, a specialist performance marketing agency working with brands such as Formula 1, Cotton Traders & American Golf. David was named ‘Entrepreneur of the Year’ and ‘The Chairmans Rising Star’ at the Made in Manchester awards earlier this year and has built a strong reputation for successfully devising and executing ROI-driven digital strategies for leading consumer brands.

Mel joined Bring Digital from Shop Direct and was initially the agency’s Head of Analytics and Insight. She has over 9 years of experience and has previously worked at Missguided and Redeye International Digital Agency working on household names such as Office Depot, Monarch Airlines and Hotel Chocolat. With a wealth of experience in all things data, CRO, web analytics and customer profiling; Mel is currently the agency’s Digital Strategy Director.

With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.

Paid Media Performance Director at Greenlight

With experience across a range of verticals in both B2B and B2C, Mark enjoys developing audience-first, cross-channel campaigns and driving performance through relevant, intent-based paid media.

Founder at Bring Digital

Prior to launching Bring Digital, David led the organic search team at AO.com, and has been personally responsible for devising search strategies for brands such as JD Sports, Ann Summers and DW Fitness First.

Digital Strategy Director at Bring Digital

Managing Director at Smoking Gun (Official Master of Ceremonies)

Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media.

After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation. Banning AVE (some years ahead of the CIPR and PRCA)

Mel Hyde

Jon Greenhalg

Duncan Nichols

Andy Cooney

Mel is Associate Director of Paid Media at Edit, with numerous years of experience leading some of the UK’s largest PPC accounts. She is adept at utilising multiple channels to deliver best-in-class strategy and performance.

Jon is Edit’s Digital Media Director, having over 10 years of experience in the field. He has a track record of developing market-leading digital products. He has a real passion for developing the right digital strategy to help our clients grow and to deliver best in class activation.

Duncan has worked in digital for eight years, with most of that time spent agency-side (though he started his career selling theatre tickets online for Time Out). His background spans all aspects of digital marketing, and after working in biddable media at Mindshare, he left in 2017 to join Croud, where he’s now their Director of Strategy & Planning.

Andy is currently the Commercial Director at Croud, working with the channel teams to understand clients' challenges in order to form a strategy. Prior to this role, Andy worked as Head of SEO at Croud, and previously led the Unilever Global SEO team, as well as working with clients like PlayStation, New Look, The North Face, Vans and many more.

Associate Director of Paid Media at Edit

Digital Media Director at Edit

Director of Strategy & Planning at Croud

Commercial Director at Croud

Rob Smith

Damien Bennett

Max Hoppy

Oliver Hopkinson

Rob has a long history working within the advertising industry.

Having grown both the programmatic and paid social propositions for Dentsu in Manchester (DAN North), Rob then moved to become an independent programmatic consultant in 2017 before joining DQ&A in 2019. He is passionate about empowering clients, giving them clarity and transparency in their digital activity and is well-versed in all aspects of online advertising.

Damien has spent most of his ten years in digital putting two fingers up at industry “best-practice”, challenging the industry to be more transparent and advocating for improved ways of understanding performance. He is a regular speaker at events and his work has been recognised through several industry awards.

Max is joint MD of Bind – a biddable media agency, recently recognised as Small Digital Agency of the Year at the Prolific North Awards. He has previously held C level marketing positions at TyresOnTheDrive, Iceland Foods and various technology startups. He learned his trade working as an Industry Manger at Google.

Damien’s present role centre’s on ensuring that we deliver best-in-industry work for our partners helping them to rethink the rules of marketing.

Outside work, Max is a hands-on Dad, teaches children to ski and is governor of Manchester primary school Old Hall Drive Academy. His long-term ambition is to change how business (and marketing) is taught in schools by leveraging talent and experience from the private sector.

Oliver is the other joint MD of Bind.

He brings the agency side experience to the partnership having been a director in both a big network and a mid-sized independent. Oliver is also the entrepreneurial brother, starting his first business straight out of university, which he grew and sold 5 years later. Outside work, Oliver is about to become a hands-on Dad(!), but currently spends most of his free time with his French Bulldog Dre.

Managing Consultant at DQ&A

Director of Strategy at DQ&A

Joint MD at Bind (Official Keynote Speaker)

Joint MD at Bind (Official Keynote Speaker)

Both brothers are lifelong learners with 5 degrees between them, including Executive Scholarships in Marketing from the Kellogg School of Management, Chicago.

Get Involved If you’d like to attend the masterclass as a delegate or lead a session at one of our future events as an ‘Official Partner’, please contact:

John McCambley, Founder & Chief Producer +44 (0)779 6322894 john@marketing-masterclass-series.com Further information can also be found on www.marketing-masterclass-series.com