Digital Leaders Masterclass 2018 - Official Brochure

Digital Leaders Masterclass Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP When: Tuesday 6th November 2018 // Time: 9.30am-1.00pm *Registration between 9.00am-9.30am

#DIGITALMANC18

Digital Leaders Masterclass

#DIGITALMANC18

The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.

The masterclass will provide delegates with a unique ‘Holistic’ learning experience through a series of engaging roundtable sessions that will explore the core trends, challenges and opportunities across the digital mix – Search, Content, Conversion Rate Optimisation, Data & Analytics, Emerging Technologies and the User Experience.

Produced by Marketing Masterclass Series in association with:

McCann Connected

Edit

WMG

www.mccannmanchester.com/connected

https://edit.co.uk

www.webmarketinggroup.co.uk

Search Laboratory

LION+MASON

Digitaloft

www.searchlaboratory.com

www.lionmason.agency

www.digitaloft.co.uk

User Conversion

Blueclaw

Forward Role

www.userconversion.com

www.blueclaw.co.uk

www.forwardrole.com

Who’s Attending?

• Head of Digital Marketing – Pets at Home • Head of eCommerce – Footasylum

• Head of Digital Marketing – Motors.co.uk • Head of Digital Service – Virgin Media • Head of Digital – Safestyle

• Head of Digital- Shearings Holidays • Head of Analytics – Iceland

• Head of eCommerce – Steinhoff UK

• Head of Marketing, Brand & Business Development – Arriva Rail North • Digital Director – Think Money Group

• Head of Search & Performance Marketing – Distrelec Group • Head of Marketing (UK) – Countrywide PLC

• Digital Strategy Manager – Sky Betting & Gaming • Group Marketing Director – 2020 Legal

• Direct to Consumer eCommerce Manager – Arla Foods • Head of Paid Media – Gymshark • SEO Analyst – BookingGo

• Head of Marketing – Pets Choice • Senior Digital Manager – DWF

• Lead Product Owner – Plusnet

• Senior Digital Marketing Officer – University of Manchester • SEO Manager – ao.com

• EMEA eCommerce Marketing Manager – Spectrum Brands Group • Technical SEO Analyst – BBC

• eCommerce & UX Manager – HSS Hire

• Creative Director – Skipton Building Society • Marketing Director – Clothes2order • Brand Lead – Very.co.uk

• Head of eCommerce – Hotter • Head of Marketing – Chums

*Sample of #DIGITALMANC18 delegates

Keynote & Roundtable Sessions Maximising your Optimisation Efforts (Keynote) Mark Leach, MD at User Conversion

Getting to Know Which Data to Use and How to Use It to Improve your Digital Performance Sameer Rahman, Group Director of Data Science and Stephen Kenwright, Director at Edit

Opportunistic SEO in 2019: Customer Insight, Competitors and Keywords Martin Calvert, Marketing Director and Larissa Green, Strategy Director at Blueclaw

Digital Disrupters in Marketing Monica Tailor, Head of Digital and Sharon Palmer, Head of Channels & Managing Partner at McCann Connected

Lessons Learned from Launching 100+ Content Campaigns In 2018 James Brockbank, MD and Matt Appleby-Ramsay, Head of Digital at Digitaloft

Tips and Strategies for Delivering Effective Digital Transformation – Truly Understand your User and Their Online Experience Andrew Machin, Founder & UX Director at LION+MASON

Search In 2019 Dave Howlett, Digital Strategist and Chris Attewell, Director at Search Laboratory

Keynote & Roundtable Experts Mark Leach

Martin Calvert

Monica Tailor

Andrew Machin

Mark joined User Conversion as Managing Director in 2018, with a remit to drive the agency forwards and focus on continuing to deliver best-in-class service as User Conversion expands.

Martin has an 11-year career as an international researcher, speaker and client and agency-side practitioner in the field of online communication and influence. Drawing on his diverse experience, Martin provides a practical, personable and data-driven view of digital marketing and SEO.

Monica is a highly experienced senior digital leader. Having studied design and practised digital for more than 20 years, she has been involved with projects of all sizes across a wide range of industries from strategy through to execution. Her passion lies in embedding digital at a strategic level in businesses while getting people excited about the endless possibilities.

With over 17 years’ experience in UX and Digital, Andrew Machin, Founder and UX Director at LION+MASON has helped global brands such as John Lewis, Jet2, and Interflora create transformational digital experiences, from web applications to in-store retail experiences.

Managing Director at User Conversion

Mark had been at Missguided since 2015, where he established and led an in-house team of experts, delivering significant increases in conversion rates for the fast fashion retailer. He is an innovator in the e-commerce sector, recognised for implementing a new award-winning online checkout process at the retailer, as well as launching an iOS app which increased mobile conversions by over 30 percent.

At User Conversion he heads up a team of experts that has grown to 30 over the past 12 months, servicing some of the biggest online brands in the UK; with his expertise in e-commerce and fast fashion enhancing the impressive skill set of the existing team.

Marketing Director at Blueclaw

In his role as Marketing Director at Blueclaw, Martin is responsible for enthusing major brands and challengers alike about the new art of the possible in digital marketing.

Head of Digital at McCann Manchester

In 2002, Monica founded her own agency before joining McCann Manchester in 2012 to head up the digital offering for Aldi, which progressed to her current role in leading all things digital across the McCann Manchester group, including Connected. Her passion for digital innovation and empowering others to join the industry sees her on the board of Manchester Digital.

Founder & UX Director at LION+MASON

Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design, and results, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.

This experience has led to Andrew judging the Digital Experience Awards, being featured in .net magazine, lecturing at Leeds University, and speaking at seminars and conferences across the UK.

James Brockbank

Sameer Rahman

David Howlett

Ian Lloyd

James is Managing Director & founder at award-winning SEO & content marketing agency Digitaloft, overseeing the agency’s growth and working alongside the team to drive success for clients across campaigns.

Sameer is the Director of Data Science at EDIT which is a machine learning, digital marketing and technology solutions consultancy based in Bath, London and Leeds.

He is also the Chairman of Chartered Institute of Marketing in Wales and has previously led the Data Science, Digital Marketing and Marketing Planning teams at Gocompare, Lloyds, HBOS and various other FS organisations.

David works in Search Laboratory’s digital strategy team, working with large brand-name clients on cross-channel digital marketing campaigns.

Director of Digital Operations at WMG, Ian Lloyd is a rare breed – analytical, yet matched with equal measures of creativity. Brilliantly talented, Ian has over 11 years industry experience working with leading brands and blue-chip names across the UK and internationally.

Managing Director at Digitaloft

James is a VIP contributor to both Search Engine Journal and a regular conference speaker at the likes of BrightonSEO, DMWF, eCommerce Show North and Digital Olympus.

Group Director of Data Science at Edit

As a director and senior consultant, Sameer has helped companies successfully use the different kinds of data available to increase digital marketing performance. He has used predictive modelling techniques on digital and other data sources to radically change marketing practice.

He is a thought leader, prominent blogger and conference speaker on various data related topics and truly believes that data is one of the best enablers to satisfy customer needs.

His favorite line ‘If your business and marketing doesn’t make customers’ lives easier, then you should rethink your existence’.

Digital Strategist at Search Laboratory

David sees first-hand the positive impact digging into a client’s data and analysing the numbers can have.

His Masters in Mathematics comes in handy when working with large data sets and working out how a client’s budget should be spent across all channels.

Director of Digital Operations at WMG (Official Master of Ceremonies)

With a deep understanding of client needs, Ian guides a team of 50, advising on SEO strategy for our largest accounts and implementing new technologies and processes within the business. An avid reader of industry news, trends and insight, Ian is on the cusp of all things innovative making him pivotal to product development.

Get Involved If you’d like to attend the masterclass or would be interested in leading a session at a future event as an ‘Official Partner’, please contact:

John McCambley, Founder & Chief Producer +44 (0)779 6322894 john@marketing-masterclass-series.com Further information can also be found on www.marketing-masterclass-series.com