D2R comm plan

A Date 2 Remember 2013 Traditional and Social Media Strategy

The Mission Utilize traditional public relations strategy execution and social media platforms to generate media publicity and online buzz about D2R ‘13, resulting in increased ticket sales and monetary contributions to charity.

Promotion Strategy Traditional PR vs. Social Media Traditional Media: Tell the Story

Why D2R Matters Facts, figures, event details Historical impact The dollars Human Interest: What the event means to charity What’s new this year

Social Media: Create the Buzz

Why You Should Attend D2R Selling the event’s sizzle Promote social event image Generate excitement Get people talking Offer special promotional incentives to generate ticket sales Attract first time attendees Customer Service

Traditional Media Press Release Promotion Components 1. Event Announcement Release: 2013 Details 2. Charity Impacts: How D2R Helps Non-Profit Partners 3. Entertainment: 2013’s Expanded Social Event Experience 4. Final Release: Event Recap and Complete Totals

Social Media Strategy Facebook

Twitter

Event Education What you can expect at D2R ‘13 How event auctions and fashion show work Facilitate ticket sales Customer Service

D2R News Facts, figures, information in 160 characters or less D2R tidbits from various players in high frequency for top of mind awareness Answer questions or complaints

Picture Power Photo Albums from prior years, preview parties D2R Photo Flashback D2R Best Personal Photo Contest

D2R In Real Time Live tweeting at preview parties Live auction results and onsite reporting the night of the event

Package Promos Feature packages and models together to build bidding excitement

Social Media Strategy Other Social Media options include: Pinterest: Use photo platform to attract and engage high volume of female users You Tube: Create D2R Channel for videos and features Linkedin: Create discussions to field event suggestions and meet audience’s potential issues out front

Marketing Schedule Announcement Date (TBD)

Press Release #1 Club website announcement D2R Facebook page and twitter feed go live Committee member tweets announcing event E-mail blast to CYPCLUB members

6 Weeks Out

Press Release #2 Facebook and twitter news announcements

1 Month Out/1 Week Out/Week Of/Day Of

Smaller media alerts in days close to event Facebook and twitter news announcements Heavy ticket sale purchase information promotion Radio and TV interviews Individual Facebook status updates (Derek, John, Committee, Models) Live tweets at preview parties