The ROI of Social Media Marketing #semrushchat It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing? In some cases, it is easy; we can track the sales that come from people who watched our product videos, getting a definite monetary value from that content. But what about the ROI of everything else i.e., the followers, the likes, the comments,and shares? Last week, Michelle Held, owner of the digital marketing firm MetroNY-- joined us for our #SEMrushchat to weigh in on how to measure and improve the ROI of Social Media Marketing. With great insights from both Michelle and our chat participants, we have a greatrecap in store for you today. Q1. How do you measure social media ROI? This is an exceptionally important question to answer. If you are unable to accurately measure the results and impact of your marketing campaigns, after all, youll have no idea how well they are working or how to improve them. There are several different ways you can measure social media ROI, but the method you choose will depend on the goals you have set and what types of posts they are. Because of this, it is important to have a clear understanding of what you want each individual post to accomplish. Once you figure out what you are trying to achieve, you will you be able to measure the ROI. A1: Social ROI can be measured multiple ways. It really depends on the goal you have for your social media content. Different pieces of content should be measured differently. #semrushchat Netvantage Marketing (@netvantage) December 13, 2017 A1. For me ROI comes later... you need to know your goals and aims. Unless you plan for social to bring you $ it can be hard to measure direct ROI. BUT... if you have goals around engagement; comments; shares; click-throughs etc. But need those set *first*. #semrushchat (@Optimisey) December 13, 2017 A1. It depends on your goals - Are you primarily trying to drive conversions or generate brand awareness? What level of the funnel are you targeting? Define this first to determine the right KPIs. K #semrushchat CallRail (@CallRail) December 13, 2017 A1: You need to set goals for your social media campaigns. Once you figure out what you're trying to achieve, you'll know what to track. You might look at things such as web traffic, leads, and conversions. #semrushchat Express Writers (@ExpWriters) December 13, 2017
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