The Quick & Easy Guide To Create Relevant Content That Ranks & Converts...

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The Quick & Easy Guide To Create Relevant Content That Ranks & Converts Why You Need To Produce Relevant Content Today online businesses are competing with you more than ever before. Anyone, anywhere, can create content to flood the Internet and attract the attention of Google and other search engines and they are. The only real differentiator between websites today is their content, and great content is what gets you found in search engines and converts prospects into paying customers. Since you want to drive qualified traffic to your website you need to make sure that your site ranks high in Google to get found while also being consumed by your audience. This balance is not easy, but as Google continues to hire thousands of technical engineers and psychologists to understand online searches, your business needs to increase efforts to create compelling, relevant content that gets found and generates clicks. Why Relevant Content Is More Important Than Ever Before Your business has a lot of responsibilities, and creating content takes time, money, and resources. This means that each piece of content (video, blog post, infographic, social post, etc.) needs to be crafted with a purpose, and that goal should be centered on the needs of your customers. As you build out your marketing strategy, you should put all of your efforts into making content that is aligned to the needs of your customers because this type of content has many benefits, such as: Generating valuable backlinks that can improve your sites ranking and online presence.Answering specific questions & meeting the needs of your customers.Decreasing your Bounce Rate since your readers will want to see more of your site.Increasing Pages/Session since your readers will be consuming more content.Increasing Avg. Session Duration since your readers are on your site longer.Improving CTR since readers are taking action to learn more from your website.Increasing social shares as more people want to share your content with their networks.Capturing higher rankings on Google SERPs.Attracting qualified traffic, build an active community, and boost conversions.User Intent: SEO For Your Audience Googles primary goal is to deliver the best content to their users quickly and easily.As competition with Google increases, their business model is moving in the direction that will best suit their bottom line. As a result, Google is making every effort possible to provide the right information to the right person at the right time with each search query. Here is a #ProTip for how to make great content that ranks in Google and converts your audience Always think about the needs of your customers. Since your customers have needs they want to solve; they need to go somewhere to ask questions and find answers


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