How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW...

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How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW

'); $('#scheader .sc-logo').append(' '); $('#scheader').append(''); $('#scheader .scdetails').append(''+cat_head_params.sponsor+''); $('#scheader .scdetails').append(cat_head_params.sponsor_text); $('#scheader').append(' ADVERTISEMENT '); if("undefined"!=typeof __gaTracker) $('#scheader a').click(function() __gaTracker( "send","event", "Sponsored Category Click Var 1", "local-search", ( $(this).attr('href') ) ); ); ; ; Editors note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Google published a post on the Inside Search Blogback in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever: Venice. From the blog post: Improved local results. We launched a new system to find results from a users city more reliably. Now were better able to detect when both queries and documents are local to the user. Fundamentally Google has, and always will be a document retrieval system that aims to satisfy user search intent and needs. The Venice update showed that Google understood that users (at times) wanted search results relating to products and services with a closer geographical proximity to them by increasing the frequency and volume of local hybrid results.


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