Bruce Clay's Views on Building Links for SEO...

Page 1

Bruce Clay's Views on Building Links for SEO Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years. If youre in the business of attracting traffic to a website and building brand awareness, you should care about how links impact your key performance indicators. As an SEO agency, weve written abouthow to get high quality backlinksin the SEO Tutorial. That resource covers link building best practices in black and white. But where personal experience and opinion are concerned, we have our own view of how links should be managed. While we are sure some people will disagree with some of these views, we created this declaration that outlines what we hold true when it comes to web links.

We believe Google likes links. Google does not like link building. Links are the voting system of the web, and Google believes that they should be earned. They are earned by the nature of the content as a result of it being useful or entertaining to a particular audience. Links are contributors to expertise, authority and trust. A link is a vote for a website. The more links it has, the more votes, showing Google that the website is one of authority. Within that, there are weighting factors for how strong the signal is. When weighing inbound links, a high expert ranking is a stronger signal than a spammy site. Content is a link magnet without it there is nothing to link to. Content is the stuff the web is made of. Its what people want to link to and share, and it allows you to acquire links naturally when its quality. Content needs to be relevant to your brand. The only way to become a subject matter expert in the eyes of Google is to have a themed website. A themed site happens when a brand contributes meaningful content to the conversation that it is an expert on. Sites that have too many topics all


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Bruce Clay's Views on Building Links for SEO... by johnbischof771 - Issuu