10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would officially be using page speed as a ranking factor in its mobile search algorithm from July. Not all of Googles updates make a huge splash, however, and as a result some of them might have slipped under your radar. To help out, weve rounded up the 10 recent Google updatesthat are most likely to impact search marketers. 1.16 months of Search Console data(!) Perhaps the most common request from SEOs to Google over the past few years has been to add more historical data to Search Console. The 3-month limit has always been a hindrance to SEO performance analysis, particularly as we have come to rely on Search Console for query-level data. After a period of beta testing, Google has now released a new version of Search Console, replete with 16 months of historical data. It will be rolled out slowly over the coming months, but many are already seeing the changes live in their dashboards. The historical data will soon be available via the Search Console API, too. To say this has been greetedpositively in the industry would be an understatement.