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A two-week project. The client requested to have their brand re-imagined with a new logo and marketing material. Branding was inspired by modern trends revolving around new-age technology.
The Center for Healthy Communities (CHC) is the umbrella organization for over thirty programs (i.e. grants and contracts) that support communities across the state of California.
Funny story — sitting at a cafe having breakfast, I overheard a conversation about an event happening (CalFresh Day) and that a flyer was needed. Being the social guy that I am, I took it upon myself to walk up to the table and offered to help. Overjoyed, the table allowed me to participate.
This was a digital handbook that took a span of four months to complete. During the time that COVID-19 was in full-swing, I had met with my director on Zoom for weekly meetings to go over revisions and ideas.
The handbook itself had over forty staff members across multiple CHC locations involved with content, collaboration, editing, and so forth.
After the handbook was finalized, a conference was scheduled to showcase it to upper management within the organization. I took on the role of the main presenter to reveal the handbook, which was well received.
This was a community event that takes place on college campuses every year. In 2019 I helped with marketing the CalFresh Day event in Chico, CA providing social media ads, flyers, and graphics to help promote the day of the event.
Both projects presented their own unique challenges. Calfresh day was challenging because it involved quick-turn arounds and fast revisions. At one point, a QR code was to be added to a flyer and when it had printed, it was not working, and this was only after they were printed. Good thing was that it was tested before handing it out. The handbook was challenging because so many people were involved in piecing it together. It had to go over many revisions
and last-minute changes. Before the day it was presented, my director and I were still finding errors and making revisions up until 7:00pm.
I was successful in the way that I felt what I was doing was making a difference. Both the handbook and the social event supported a cause to help college students who are in need. My involvement with the CHC left a fingerprint on their goal, which is a major win for me.
I had a wonderful experience working with CHC. I hope to continue to be involved with other organizations that are like-minded and want to be part of a bigger cause.
We created this digital handbook in order was created to educate Basic Needs Directors, Coordinators, Assistors, and other outreach staff with the information needed to begin or expand their CalFresh Outreach programs.
A California State University event that is held on February 27th of every year on college campuses to promote awariness of Calfresh benefits.
I am located in Northern California in the city of Chico, I have been practicing the art of Graphic Design for just shy of 10 years.
I received my A.S. in Design Applications from Modesto Junior College in 2017 and then followed up with my B.A. in Communication Design from CSU Chico in 2019.
I have a desire in my heart to never stop learning and teaching others what I have learned. I hope one day to be an inspiration to those who admire my work and help create a generation of designers who are as equally passionate.
Having worked independently and as an employee for companies of all sizes has challenged me to gain experience in a wide range of media platforms, such as video editing, e-book publishing, photography, and website development.
Outside of the digital spectrum, I enjoy spending time with my family traveling, going on hikes, camping and visiting the occasional comic book convention.
