Portfolio
Joel Yatscoff Product Developer
Phone number:
About
j
oel.yatcoff@gmail.com
Email: Website: +01 647-822-7917
joelyatscoff.com
I bring ideas to life by solving challenging problems with creative solutions that appear effortless. Passionate and accomplished, my current titles would include creative director and physical objects designer borne from my extensive experience in product and packaging design, brand development, and retail support.
My journey has been driven by a commitment to excellence, resulting in notable achievements and successful collaborations with renowned international clients and brands.
Achievements
• 2017 XPRIZE – Bold, Epic, Innovator Award
• 2015 James Dyson Award
• 2004 Good Design Award
Hobbies
2017 - 2018 Head of Product Development
Tokyo Smoke
Joel Yatscoff
Physical Products
Designer
2018 - 2019 Director of Product Development
Future State Brands
2019 - Present Creative Director &
Senior Designer
Burning Tree Design Inc.
Core Responsibilities
Innovative creative director and senior designer driving custom product development, packaging design, and retail support for diverse industries, serving clients like Mejuri, The Hospital for Sick Kids, and Monstercat, while leading all aspects of the design process from concept to logistics. Originally founded to service emerging entheogen industries, product and packaging services had to be compliant and often take ideas from “sketch to shelf.”
QUALCOMM TRICORDER XPRIZE
A project of a lifetime. Vitaliti was one of seven entries into the Qualcomm Tricorder XPRIZE competition. Designed by Cortex Design Inc. for client Cloud DX, this system continuously monitors the 5 vital signs, and can diagnose 16 medical conditions ranging from Hypertension to LDL Cholesterol and Hepatitis A. Intended to de-skill medicine, this Vitaliti Tricorder is designed to be very simple to operate from a product design and UXD perspective. Competition requirements limited the overall device weight be less than 5lbs.
Joel Yatscoff
Physical Products Designer
Joel Yatscoff
Physical Products Designer
HEMPATHY
A line of hemp-based body care products aimed primarily at women. Lotion, facial scrub, face serum, eye cream, and a lip balm are all thoughtfully curated to provide a broad spectrum of care for skin. While the packaging is simple, it was selected specifically to meet an aggressive retail roll-out plan, be highly approachable, and meet mass-retail packaging requirements.
Joel Yatscoff
Physical Products Designer
HIGH TECH DEVICE PACKAGING
This project was designed for a large high-tech client in the US. With this company’s analytic devices costing up to $1,000,000, the exterior packaging needed a facelift to better align with the company values, product performance, and cost. A wholistic approach was taken where the packaging was just one part in the post-sales and product delivery journey. Sustainable approaches using PCW materials and end-of-life considerations were incorporated into every packaging decision. Designed together with HUGE.
Joel Yatscoff
Physical Products Designer
VAN DER POP PATIENT WELCOME KIT
The patient welcome kit for WeedMD's partnership with Van der Pop. This project is a nod to the classic shoe-box-as-stash container. Contained within was a curated unboxing experience starting with the bi-fold information pamphlet presented on a tray. Once removed, the new patient is then presented two strains of medicinal cannabis and a curated collection of branded accessories. Designed while at Tokyo Smoke.
Joel Yatscoff
Physical Products Designer
VOLTERA V-ONE
A revolutionary rapid prototyping circuit board printer. This project involved taking a working engineering prototype and giving it a form that would be ready for crowdfunding and consumer's homes. However, this was not simply a styling exercise, there were many mechanical design revisions aimed to reduce bill of material (BOM) costs. Designed by the Cortex Design team and client (Voltera).
This design was a recipient of the James Dyson Award in 2015.
Joel Yatscoff
Physical Products Designer
CRUUZY RETAIL DISPLAYER
A value driven retail displayer for a cannabis brand launch. As with most retail sales support assets, displayers need to adapt to a changing catalogue of products as the new product introduction (NPI) process with provincial regulators can have long lead times. This display utilized 4 different movable display elements that could showcase, 1, 2, 3, or 4 different SKUs at any time. This flexibility ensured the display could grow as the brand added more product to its line.
Joel Yatscoff
Physical Products Designer
GENERAL ADMISSION RETAIL DISPLAYER
Utilizing a direct print acrylic construction, this high value displayer was designed to last many product launches. Representing elongated tickets, each ‘stand’ had a small recess that allowed for multiple display platforms to be secured easily (for tubes, boxes, or pouches). Further, rare-earth magnets allowed for product descriptors to be easily attached into place for simple product swapping with minimal fuss.
Joel Yatscoff
Physical
Products Designer
EDITION ROLLING TRAY SET
This rolling tray set was designed to be minimal but still highly functional. Nesting neatly into a small tabletop set, the individual ‘trays’ separated the functional areas for cannabis usage: rolling, preparation, and consumption. Designed for a Toronto-based cannabis retailer, the entire designed was produced using local artisans within 50km of its eventual retail home. The lower tray was a milled Corian, the middle tray a milled maple, and the upper ashtray was a compression formed porcelain.
CALLA MULTI TOOL
Inspired by a rolled joint, a Calla lily, and Georgia O'Keefe paintings, this multi-tool is packed with function. The large flared end functions as a bowl scrape and funnel to scoop up ground cannabis to fill pipes, joints, pre-rolls, or vaporizers. The "stamen" can be removed and used as a poke for clearing out airways in pipes, and the flared end can be used as a tamp. Designed while at Tokyo Smoke.
Joel Yatscoff
Physical Products Designer
DOT INFINITY GRINDER CARD
Grinder cards are an essential on-the-go tool for Cannabis preparation. This innovative design uses a variable, gradient matrix of holes and "pins" to allow for coarse to fine grinding to better tailor a grind to the consumption method. Fine grinds are used for vaporizing, while coarse grinds are used for pipes. A mix of coarse and fine is better suited for rolls. As a pattern, the holes also create a beautiful pattern where the metal seemingly transitions from porous to solid along its width. Designed while at Tokyo Smoke.
PRISMA
Inspired by Finnish himmeli, this versatile wall decor is designed to both hang as 3D shapes, but also be disassembled and clip to walls using the enclosed clips. The popularity of this product spurred an entire family of similar products. This product has been in Umbra's product line since 2013 which represents a massive success story.
Joel Yatscoff
Physical Products Designer
HANGER MIRROR
The shower rod is a perfect place to store bath & shower tools when not in use. I designed the Umbra Hanger Mirror to perfectly hook to your shower rod. With its large, anti-fog mirror, it will allow you to shave as closely as possible or ensure that all your makeup is washed off your face. Even better, it likes to cozy up to its bigger brother the Hanger Squeegee to make a perfect functional family.
Joel Yatscoff
Physical Products Designer
HANGER SQUEEGEE
The Umbra Hanger Squeegee hooks perfectly to your shower rod and has a large squeegee blade designed specifically to get into the corners of your shower stall. In a pinch it will hang your favorite outfit for a steamy de-wrinkle treatment.