Joel Yatscoff - Private Label Projects

Projects

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Table of Contents About

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My Story

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Projects

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Joel Yatscoff Product Development Phone number:

+01 647-822-7917

Email:

joel.yatcoff@gmail.com

Website:

joelyatscoff.com

About I bring bold ideas to life by transforming complex challenges into creative, impactful solutions. As a seasoned Creative Director and Senior Designer, I specialize in product and packaging design, brand development, and retail experiences. With a passion for innovation and a keen eye for detail, I have built

a

career

collaborating

rooted

with

in

excellence—

leading

international

brands to craft compelling, resonant designs that leave a lasting impression.

Achievements • 2025 Project Management Professional (PMP) • 2017 XPRIZE – Bold, Epic, Innovator Award • 2015 James Dyson Award • 2004 Good Design Award

Hobbies

Sailing

Vintage Cars

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Cooking

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My Story

2009 - 2013

Product Designer Umbra

1998-2004

2013 - 2017

Bachelor of Design

Senior Designer

University of Alberta Bachelor of Design with Distinction, Engineering, Business and Marketing Route

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Cortex Design

2017 - 2018

2019 - Present

Head of Product

Creative Director &

Development

Senior Designer

Tokyo Smoke

Burning Tree Design Inc. Core Responsibilities Innovative creative director, senior designer, and project manager driving product development, packaging design, and retail support for diverse industries and clients like Mejuri, HUGE, Joseph Mimran & Associates (JMA), The Hospital for Sick Kids, and Monstercat, Led all aspects of the design process from concept to launch.

2018 - 2019

Director of Product Development Future State Brands

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CALLA MULTI TOOL Inspired by a rolled joint, a Calla lily, and Georgia O'Keefe paintings, this multi-tool is packed with function. The large flared end functions as a bowl scrape and funnel to scoop up ground cannabis to fill pipes, joints, pre-rolls, or vaporizers. The "stamen" can be removed and used as a poke for clearing out airways in pipes, and the flared end can be used as a tamp.

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DOT INFINITY GRINDER CARD Grinder cards are an essential on-the-go tool for Cannabis preparation. This innovative design uses a variable, gradient matrix of holes and "pins" to allow for coarse to fine grinding to better tailor a grind to the consumption method. Fine grinds are used for vaporizing, while coarse grinds are used for pipes. A mix of coarse and fine is better suited for rolls. As a pattern, the holes also create a beautiful pattern where the metal seemingly transitions from porous to solid along its width.

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THE WOODS PRIVATE LABEL Building on The Woods’ growing private label family, this leather cross-body bag was meant to be a coveted item that reinforced the brand’s premium positioning. The outer materials are constructed from a high-quality leather, and it features an odour-absorbing inner textile for inconspicuous transport of cannabis products. Interior features include discrete storage areas, work surfaces, and an aircraft inspired buckle. Additional preparation accessories were designed to complement the private label consumables.

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HEMPATHY A line of hemp-based body care products aimed primarily at women. Lotion, facial scrub, face serum, eye cream, and a lip balm are all thoughtfully curated to provide a broad spectrum of care for skin. While the packaging is simple, it was selected specifically to meet an aggressive retail roll-out plan, be highly approachable, and meet mass-retail packaging requirements.

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ZOOMDOGS NOOTROPIC CAPSULE PACKAGING Packaging project for nootropic manufacturer ZoomDogs. Shown are two different projects.

The first was for microdose psilocybin capsules. That package was designed to reference vintage cassette tapes and even had a flip cover that was used to hide and contain the pills and dispensing holes.

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COSMETICS PACKAGING (INFLUENCER KIT) To launch this new cosmetics brand tailored for BIPOC audiences, a carefully curated selection of products was assembled into an influencer kit. The project faced constraints, including a tight timeline, a limited budget, and small production volumes, while still aiming to deliver a premium unboxing and brand experience. The final design features a distinctive double-slider opening mechanism, tiered product trays, and a large, single-fold brochure that introduces the brand and its offerings. To enhance intrigue and visual appeal, the brand’s monogram was incorporated into a patterned design

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HOLD FAST SAILING An online ecommerce brand that sells physical and digital products to sailing enthusiasts. This project included the development of the brand, website, digital and physical products. The logo was specifically designed to easily translate into physical product. The core product line of sailing themed, limited-edition posters designed to celebrate sailing vessel class insignia as artwork. Each poster included a hardcopy certificate of authenticity (CoA) and legend to add to the purchase and unboxing experience. Line extensions included a full digital download of the insignia repository.

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CRUUZY RETAIL DISPLAYER A value driven retail displayer for a cannabis brand launch. As with most retail sales support assets, displayers need to adapt to a changing catalogue of products as the new product introduction (NPI) process with provincial regulators can have long lead times. This display utilized 4 different movable display elements that could showcase, 1, 2, 3, or 4 different SKUs at any time. This flexibility ensured the display could grow as the brand added more product to its line.

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SUPERBLOOM FLOWER PIPE Originally conceived as a ceramic chillum, this project underwent several design changes in form, material, and manufacturing process before landing on the final production specification as a blown borosilicate pipe. Available in 2 colors, this pipe features a large bowl, generous airway/cooling chamber to provide smooth draws. Custom designed and tooled using an offshore manufacturer with a depth of experience in the cannabis sector, this pipe also is packaged in a custom tube with color matched EVA foam.

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Blina Bag A custom project for Sick Kids in Toronto, this backpack was designed for children and has made a huge, positive impact to their lives. An integral part of a novel leukemia treatment, this backpack securely and comfortably carries around an infusion pump and IV bag so the child undergoing treatment can live a more normal life. The bag was designed based off many discussions and interviews with nursing staff and patient families. Multiple patterns were chosen to allow kids some autonomy and control with at least a part of their treatment.

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PRIVATE LABEL LIGHTERS The simplest and most common private label product remains the ubiquitous BIC lighter. A powerful evolution of the matchbook, these small billboards can create thousands of microimpression arearguably the least expensive custom marketing product.

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EDITION ROLLING TRAY SET This rolling tray set was designed to be minimal but still highly functional. Nesting neatly into a small tabletop set, the individual ‘trays’ separated the functional areas for cannabis usage: rolling, preparation, and consumption. Designed for a Toronto-based cannabis retailer, the entire designed was produced using local artisans within 50km of its eventual retail home. The lower tray was a milled Corian, the middle tray a milled maple, and the upper ashtray was a compression formed porcelain.

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SETSET – PSYCHEDELIC INTEGRATION TOOLS SetSet was originally conceived to authentically bring physical product into the emerging psychedelic sector – a natural next step from cannabis. This brand stated as a simple, but thoughtful prompt-based card game to encourage more meaningful connection while under the influence. While developing and launching the game, it grew into a brand that built off it original purposes but with a greater mission to educate women about the safe usage for recreational and therapeutic applications.

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ACTIVATIONS

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SWEETWEED A licensed producer of cannabis in the Canadian market wanted to develop a brand that evoked memories of late 70’s and early 80’s pop culture references while also celebrating the historically stigmatized culture. The name, corporate registration, and website had already been purchased ahead of any design activities, so the development needed to work within these constraints. The project included creation of the branding, website, hardline private label products, creative exploration of future product launches, vanity and compliant packaging and labeling.

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PRISMA Inspired by Finnish himmeli, this versatile wall decor is designed to both hang as 3D shapes but also be disassembled and clip to walls using the enclosed clips. The popularity of this product spurred an entire family of similar products. This product has been in Umbra's product line since 2013 which represents a massive success story.

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HANGER MIRROR The shower rod is a perfect place to store bath & shower tools when not in use. I designed the Hanger Mirror to perfectly hook to your shower rod. With its large, anti-fog mirror, it will allow you to shave as closely as possible or ensure that all your makeup is washed off your face.

Even better, it likes to cozy up to its bigger brother the Hanger Squeegee to make a perfect functional family.

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HANGER SQUEEGEE The Hanger Squeegee hooks perfectly to your shower rod and has a large squeegee blade designed specifically to get into the corners of your shower stall. In a pinch it will hang your favorite outfit for a steamy de-wrinkle treatment.

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MONSTERCAT Monstercat is a Vancouver-based electronic dance music (EDM) label. Their ecosystem consist of artists, events, rich media integrations, and for their fan-base merchandise. While apparel is the most common type of braded product, Monstercat desired a broad selection of products including tapestries, challenge coins, key caps, and bottle openers. These varied products we designed, sourced, sampled, and produced for Monstercat’s 2023 product release.

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Thanks!