sTRATEGY » An expansion of a current strength of the brand. » The Blue train offers award winning cuisine and Service aboard it’s luxurious rail experience. » The Blue Train Currently under utilizes one train set, due to recent damages. » Opportunity to take that set and transform it to be a subset and expansion of the brand. » Market this new train towards an untapped market of Domestic tourists. ROUTE » Stops are added at Klerksdorp, De-ar, Beaufort West & Motjiesfontein. » Chosen primarily for distance and the amount of time to be spent on train. » Shorter ROutes = less time = more passengers = more revenue. » Domestic tourist friendly with several stations. RESTAURANT » Offering 3-4 course meals, depending on the length of trip or segment of the route. » Journeying to one stop then returning. » Social opportunity for local & domestic tourist aboard the train. MENU » Can change weekly between routes
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» Locals can board train on nearest stop & experience a weekly rotating menu.
139 miles
194 miles
136 miles
2.3 hrs*
3.2 hrs*
2.2 hrs*
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