Mark Ross-Smith CEO & Founder Mark founded SMSFun and has built the business from the ground up, leading the business into high growth markets with massive revenue upsides worldwide. Mark has 10 years experience running online businesses and holds a Graduate Certificate in Entrepreneurship.
Michael Richards Michael has been involved in the internet space commercially since 1997, when he founded one of Australia’s leading web development firms. After a successful exit from Loaded Technologies, Michael has been a key player in many online properties in which he is involved at board level. Michael has special expertise in community based websites, and an honours degree in Industrial Design from UTS Sydney.
More Information Phone: +61 (07) 3102 4688 Email: investors@smsfun.com.au Web: www.smsfun.com.au/corporate
Company Name
SMSFun
Sector
Digital Media
Year Established
2006
Business Stage
Growth
Location
Brisbane, Australia
Seeking
Trade sale
Executive Summary SMSFun is the largest Australian owned and operated virtual community. With tech savvy and highly engaged users, SMSFun is able to leverage built up goodwill and channel the interaction towards relevant advertising messages on both web and mobile. Through this interaction, SMSFun assists mobile operators in solving their biggest problem – the retention and acquisition of mobile subscribers.
Investment Highlights • • • • • • •
Leading product in high growth market Large and very loyal customer base International expansion upside High-end corporate clients. First to market with market with no competition Recurring revenue stream Automated and highly scalable
Advantages • • • • • •
Small agile team Highly skilled board #1 Performing Publisher - Worldwide Exceptional supplier pricing Cashflow positive Significant upside with o/s expansion
Exit Strategy Trade sale in 12 - 18 months