JO BEADIE
EXAMPLES OF WORK
I partnered with another designer to create this brand for the church I was a member of. This led to more opportunities to serve and create sub-universe branding for the college group and the kids program.
THE CHURCH LOGO CONCEPT:
COLLEGE GROUP BRAND:
KIDS CHURCH BRAND:
These are two branding options for Salem Church in Salem, PA. They chose the second concept and it is in use today.
G O Evan cruh h S A LE M C H UR C H E V A NGELI C A L & REFOR M E D E V A N G ELIC A L A N D REF O R M E D Salem CHURCH EST. 1817 EST. 1817 SALE M C HURCHE V A N G E LACIL & R E F DEMROE S T 1 8 1 7EST. 1817 BY EXALTING
A rebrand and collateral for non-profit charity art community program in Greenville, SC.
THE CONCEPT:
I did a complete brand kit and collateral for a startup drive through cafe in Palmer, Alaska.
At Jackson Marketing, I had the opportunity to create many campaigns and product launches for Michelin Mining.
Monitor tire pressures and temperatures by serial number from cradle to grave with reliable, liquid-proof sensors mounted inside the tires. Easily integrate with your current network and connect with popular Fleet Management Systems (FMS) like Modular, Wenco, and Hexagon Mining (Jigsaw). Alerts can also be received easily through text message and email. Seamless integration Instant Connectivity Real-time, user-friendly dashboards for dispatch and maintenance teams. MEET MEMS 4 HOW MEMS 4 WORKS: MICHELIN MEMS 4 combines downtime- ghting features, innovative equipment and seamless connectivity to increase pro ts and reduce downtime by protecting your equipment. SAVE ON BUDGET $ Track temperature and pressure alarms with user-friendly dashboard. Monitor position, speeds and routes with GPS mapping and geofencing technology. Analyze roads and curves and understand tire usage with GPS. Seamless factory integration on select OEM models with more MICHELIN MEMS -ready models coming soon. INNOVATIVE FEATURES Be prepared to service tires quickly and efficiently thanks to constant monitoring of pressure, temperature and geolocation of assets. KEY BENEFITS FOR YOUR MINE STRENGTHEN SAFETY INCREASE PRODUCTIVITY MICHELIN MEMS 4 utilizes four key pillars to create real-time connection and maximum protection for your mine. Perform remote pressure checks from any computer or connected device and utilize pressure and temperature alerts to prevent incidents and protect personnel. Eliminate unnecessary stops: Keep your machine on the go with better downtime anticipation and fewer unscheduled maintenance stops. Save time and money: Check tire conditions from the control room to save resources, decrease downtime and increase tire life by reducing premature failures. INCREASE TRUCK AVAILABILITY CONNECTED MOBILE DEVICE OPTIONAL IN-CAB DISPLAY A Powerful Monitoring Tool for Tires and Usage Conditions Downtime- ghting functions, innovative equipment and seamless connectivity combine for premium monitoring and protection for your tires and machines. THE MICHELIN MEMS 4 SYSTEM MINING EQUIPMENT FITTED WITH MICHELIN MEMS 4 USES SENSORS TO COLLECT & SEND DATA. LIVE DATA EMPOWERS DATADRIVEN DECISIONS IN THE FIELD. DATA IS ACCESSIBLE ON A LOCAL OR CLOUD SERVER THAT PROVIDES FOR SEAMLESS INTEGRATION WITH: PRESSURE TEMPERATURE GPS LOCATION AND SPEED LATERAL ACCELERATION MINING DISPATCH SYSTEMS TIRE SHOP AND MAINTENANCE ENGINEERS AND PLANNERS MICHELIN SUPPORT HANDHELD DEVICES www.michelinearthmover.com Copyright 2020 Michelin North America, Inc. All rights reserved. Michelin Man registered trademark owned by Michelin North America, Inc. MICHELIN
ADVERTISING At Jackson Marketing, I had the opportunity to create many campaigns for Michelin Mining, here are a few examples.
MINING
While at Jackson Marketing, I took on the task of a complete rebrand of Hawk Performance, (industry leader in high-end brake products) including a new ad campaign, packaging, web and digital presence.
Sage Automotive Interiors was another consistent client of mine at Jackson. Over the course of several years, I concepted, directed photoshoots, and produced many marketing pieces for their sales team.
CORPORATE BROCHURE 2022 RELENTLESS INNOVATION THROUGH SUPERIOR TECHNOLOGIES. Sage Automotive Interiors’ solutions offer unmatched quality and top-of-the-line design and engineering. Our energy and expertise are focused entirely on producing incredibly advanced, highly precise, innovative automotive materials and providing excellent value to our customers. Leading-Edge Insights Academic Partnerships Partners and Suppliers Global Collaboration Community Collaboration Segment Teams Tech Exchange Innovative Application of Current Technology Continuous Development (Performance and Aesthetic) 5 60% 10% 3 40% FABRIC FORMATION TECHNOLOGIES One the only significant producers all three leading fabric formation technologies: woven, warp knit and circular knit Distinct advantage in creating products with customized performance and design characteristics FINISHING TECHNOLOGIES Offers most comprehensive range of surface design technologies Ability to provide customers with an extensive product range geared toward targeted platform and region PRODUCT INNOVATION Proprietary branded products with performance characteristics such as stain resistance, water resistance, anti-odor, anti-static and anti-microbial attributes; including eco-sustainable production capabilities INTRODUCING NVT 47 THE NEXT GENERATION IN MOBILITY AND PERFORMANCE NEXXEssentials is forward-thinking mobility interiors platform that brings innovative performance and smart technologies to the interior and elevates the mobility experience. Sage’s NVT47 performance technology combines chemistries ensure desired testing results for anti-viral efficacy on textiles without sacrificing durability and comfort. This technology is built last with abrasion, heat and light resistance that make hardwearing enough for everyday life while still maintaining anti-viral efficacy. These attributes are available for all mobility interiors, from fleet owned luxury, continue exceeding customer expectations. DISCLAIMER: *Anti-microbial chemistry EPA registered. Sage currently not pursuing anti-viral registration and approval from the U.S. Food Drug Administration (FDA). Product not registered for any public health use the U.S. NEXXEssentials automotive interior fabrics are high-performance textiles designed for comfort, durability and ease of care with an earth-friendly approach and style consumers identify with around the world. Our patented chemical formulation incorporates repelandrelease technology, so spills that would ordinarily stain most car interiors bead up on the surface to be easily wiped away. also inhibits the growth of odor-causing mold bacteria and reduces static more than percent to help eliminate shock. WITH COMPLETE CUSTOMIZATION, NEXXESSENTIALS ALLOWS YOU TO: Create customized bundle the chemistries your interiors need Select lighter color fabrics Choose to maintain original aesthetics INNOVATIVE FORERUNNER IN THE PERFORMANCE MOBILITY INDUSTRY NEXXEssentials combines innovative technology and creative designs build smarter for your vehicle: Illuminated materials Scannable textiles Conductive textiles Heated textiles CONVENIENT SMART STYLISH SUSTAINABILITY OUR HERITAGE AND OUR FUTURE we approach sustainability in three ways: Sustainability is something that happens one step at a time. Sage has already made considerable achievements that are making difference for tomorrow. Every plant location has a unique role in this, and we are thankful for each person on our team who is part of the mission and contributing to our efforts. Sustainability isn’t dream for the next generation. It is our heritage and will be our legacy for generations to come. R O UCT P O C S MIS S A U T O M O V T R O R a Sustainable based on a Sustainable PRODUCT PROCESS MISSION through a Sustainable the definition of sustainability differs from one customer to the next, so we customize product solutions to meet the needs of each customer. GLOBAL LOCATIONS 21 39 4,000+ COUNTRIES LOCATIONS* EMPLOYEES *Includes Sage manufacturing plants, joint ventures, commssioned partnerships & offices Global and regional trends Trend evolution Applicability to vehicle image ADVANCED DESIGN YEARS) SEGMENT PLANNING (3 YEARS) Visual product plan Evaluate existing product Segment product review Target board review Execute segment product SEGMENT CONNECTION (2 YEARS) Mastering Commercial placement Detail plan CUSTOMER PLACEMENT (1 YEARS) Segment timeline Foresight link Trends and benchmarking Images and stories HIGHLY CUSTOMIZED DESIGNS FOR FUTURE VEHICLES. Sage’s innovation team positioned at the intersection of viability, feasibility and desirability as we partner with OEMs to develop leading-edge interior solutions relevant for the future mobility industry. Through our proven Trans4mative Trends research, we are able to gain deep, big-picture understanding of consumers, products, markets and trends. These learnings are then applied to our segment process, which anticipates primary vehicle openings and planning readiness prior to product launch. Collaborative teams from design and product development focus on vehicle image and work to create appropriate products and brand differentiation for their team’s segment. Global and regional trends TRANS4MATIVE TRENDS (4-5 YEARS) year PRODUCT& AESTHETIC FORESIGHT PROCESS 0–1 YEAR 0–5 YEARS 5–10 YEARS 10–30 YEARS CULTURAL & MARKET LIFESTYLE MACRO SEGMENT PLANNING (3 YEARS) Visual Product Plan SEGMENT CONNECTION (2 YEARS) Customer Sign Off CUSTOMER PLACEMENT (1.5 YEARS) Segment Timeline DESIGN CENTERS REGIONAL Dinamic NEXXEssential ECHELON EPIC LEATHER ENHANCE New Product Launch Tier Relationships Reliability Design Manufacturing Global Platforms # in Design Trend Research Segment Process Customer Relationships Consumer Knowledge Solve Consumer Problems #1 in Engineering Diverse Customer Base Design Purchase Engineering Marketing Customer Relationships Safety Quality Cost World-Class Manufacturing #1 in Global Footprint #1 PREFERRED AUTOMOTIVE INTERIOR SUPPLIER Japan Korea Detroit Europe Greater Asia Americas Africa A LEADING GLOBAL SUPPLIER OF SPECIALTY-DESIGNED, HIGH-PERFORMANCE MATERIALS FOR THE AUTOMOTIVE INDUSTRY Sage Automotive Interiors develops and produces automotive interior surfaces such as seating, door panels, instrument panels and headliners used in the cars, trucks, SUVs and minivans you see on the road every day. With offices and manufacturing facilities around the globe, Sage has a vision to be the market leader in design, engineering and technical capability, supported by world-class manufacturing. Our core strengths include lifestyle consumer and trend foresight, sustainability, service, a diverse product portfolio and innovative problem solving for the OEM. As the #1 preferred automotive materials supplier globally, we are grounded in our heritage of sustainability and committed to preserving our natural resources, securing financial success for our company and ensuring life success for our associates and communities. FORESIGHTPROCESS TECHNOLOGYPLATFORMS VEHICLEOPENNGS PMO TY COMMUNC T TANAB TY NTEGRTY TRANS4MAT VE TRENDS SEG SSEC NNOVATION DLROW RATIONS THE WORLD’S #1 PREFERRED AUTOMOTIVE INTERIOR SUPPLIER
Dillard
Passion | Integrity | Excellence
THE PALMETTO BLUFF SHOWHOME BLUFFTON, SC ROD RUCKER (VICE PRESIDENT, CONSTRUCTION) TOM DILLARD (PRESIDENT) JESSICA SMITH (VICE PRESIDENT, OPERATIONS)
Dillard-Jones was founded in 2003 as a family-owned custom home builder with a deep commitment to providing exceptional service with an uncompromising level of integrity. From initial concept to the finishing touches and beyond, our clients are treated to signature all-inclusive experience that engages them throughout the Design-Build-Dwell process. Led by senior staff members with more than 500 years of combined residential experience, our team of experts include professionals from West 84 Architecture, Four Square Studios, Tribus Interior Design and ResEasy Service, who will seamlessly bring your vision to life. Imagine moving into your finished home surrounded by beautifully groomed landscaping on the outside, elegantly designed on the inside and completely furnished to your unique style and tastes. This is the goal we have for every Dillard-Jones home and we invite you to experience it first-hand. “Our all-inclusive Design-Build-Dwell process is what makes us the best at what we do. The team approach allows us to work efficiently and makes the process fun. Over the years at Dillard-Jones, I’ve enjoyed working with many happy clients that loved our process and their homes.” Jessica Smith, Vice President of Operations, Dillard-Jones Dillard-Jones is a preferred builder in some of the most prestigious communities across North and South Carolina. You can find our custom-crafted homes in just about every high-end luxury gated community around Lake Keowee, Greenville, Asheville, Cashiers, Highlands and the mountains of South Carolina. We’re excited to announce that, as of Spring 2022, we have expanded our operations along the South Carolina coast. Serving the Carolinas SOME OF OUR FEATURED COMMUNITIES: Everything in Perfect Harmony Our Design-Build-Dwell approach was created to give you peace of mind. Even if you aren’t local, you’ll feel connected to the process. We’re going to care for your new home the same way you do. To us, that means keeping our team on the same page from concept to completion. Nothing gets lost in translation when our architects, designers and construction professionals hear the same thing directly from you and work together to make it a reality. PHASE Discovery Preliminary Concepts Design/Build Agreement Final Concepts Approvals PHASE 2 Construction Documents & Engineering Approvals ARB Kick-off Groundbreaking Build Completion Furnishing Move-in Punchlist Warranty Life-long service Design Build Dwell Maintain
Jones is a luxury homebuilder that I have created a variety of collateral for, from magazine ads to detailed lookbooks. Build your Legacy without compromise Our team is devoted to providing world-class service, flawless craftsmanship and uncompromising quality in every home build–guaranteed. dillardjones.com 843.353.0203 Luxury Custom Home Builder Serving the Carolinas @dillardjonesbuilders Our team is devoted to providing world-class service, flawless craftsmanship and uncompromising quality every home build–guaranteed. dillardjones.com 864.527.0463 Luxury Custom Home Builders Serving the Carolinas Build your Legacy without compromise @dillardjonesbuilders
JO BEADIE
My name is Jo Beadie, and I am so glad you’re here. I hope you enjoyed viewing examples of my work. Here is a bit about me:
I was raised in Alaska. Fishing, hunting, mushing, hiking, shooing away moose so they don’t eat the cabbage in the garden—the whole shebang. It was the best way to grow up and I hope to raise my family in a similar manner. Beware bringing up this topic because I may or may not shut up.
So how did I get into design? Believe it or not, there are totally computers in igloos. In middle school, I borrowed my sister’s outdated Photoshop, and I was hooked. And since I was able to read a shampoo bottle, I’ve been hooked on brand strategy. (Ask me about that in the interview.)
After years of the school of YouTube, I went to Bob Jones University and majored in graphic design. I loved it so much. I was the annoying kid who always had all the answers to the professor’s questions. Each summer, I was the marketing director and designer for a local Alaskan Fair, where I got to see the practical, gritty side of the job. After graduation, I was hired out of my first internship as a full-time designer for a boutique agency, and it affirmed that this was the career for me. Even as a young punk, I got a lot of client face time, and I craved more strategy. I moved on to fulltime freelance work, then joined the Jackson Marketing Group, a team focusing on macho brands, especially in the motorsports industry. It is here where I have spent the majority of my career and learned more about working with large brands and B2B companies. I had a wide variety of fun branding to the mundane white paper. I weirdly loved both. I then moved on to work with a company whose clientele consisted of luxury brands, especially high-end home builders. Here I got a taste for a whole different market, like folks with several elevators in their homes.
On the way to work, I smile about the next ad campaign or brand I am scheming; on the way home, I am smiling that I get to come home to my wonderful family. I hope that is obvious when you meet me. I love my husband, my little girl, and my hobby farm with my whole heart, and God will always be my number one. I strive for excellence in all that I do, and you can guarantee I am not just one to push a mouse around. I care about my work.
Please reach out; there’s a good chance we’d be great to work together.
JO@ATOMIC82.COM 864-991-5553 ATOMIC82.WEBFLOW.IO
ABOUT ME