J O A N A
F E R R E I R A CONTENT AND CREATIVE COPYWRITER My name is Joana, I’m a Skilled user of words with a passion for storytelling, looking to create some copy magic in this crazy world! With 5 years of experience in communication. I’m happiest when I’m making and creating beautiful content.
(+351) 918038364 Joanaferreira1019@gmail.com linkedin.com/in/joana-ferreirapr issuu.com/joanaferreira88
EXPERIENCE NOVEMBER 2019 -
DIGITAL MARKETING MANAGER AND COPYWRITING SOFT SKILLS
Curious and Creative thinking Self-management Communication and public Speaking Problem-solving Focused on performance Negotiation Teamwork Attention to detail TECHNICAL SKILLS
CMSs - WordPress Google Analytics Performance Reporting Facebook Ads E-commerce (Shopify) Email Marketing (Mailchimp and egoi) CRM (Sales Force) Storytelling Google Trends Social Media Planner - Hootsuit Exceptional written and verbal communication B2B sector WORKSHOPS
EDIT - UX Writing Foundations - 20h EDIT - Copywriting 360 - 36h ComSchool - Facebook Ads - 20h SEMrush - Advanced Copywriting - 40h Mailchimp - Automations for E-Commerce Domestika with Núria Mañé - Social Media Strategy LANGUAGES PORTUGUESE ENGLISH SPANISH
at Empatias Interior Design - Porto, Portugal Shape and create the tone of voice for Empatias. Manage all aspects of e-commerce; optimize all the landing pages, user funnels, and product descriptions Create the brand Communication Plan and the Editorial Calendar CRM Strategies for online customers to increase loyalty, retention, and customer lifetime value. Write digital advertising campaigns for Facebook Ads Write Press releases and execute PR Campaigns. Write and Manage email and Automation strategy (Mailchimp) Coordinate the social media and post content for all channels including Instagram, LinkedIn, Facebook, and Pinterest. MARCH 2020 -
FREELANCE
COPYWRITER & SOCIAL MEDIA MANAGER
at DeROSE Method Boavista - Porto, Portugal Write and develop informative and engaging copy for newsletters, website, landing pages, social media, and products with SEO Strategy Responsible for Social Media Accounts and social media presence, developed and optimized Strategies FEBRUARY 2017- NOVEMBER 2019
PRESS AND PUBLIC RELATIONS MANAGER
Koket And Essential Home - Rio Tinto Porto Write, and edit press releases, Brand Press Kit, and infographic Maintain strong relationships with the global media and always build new contacts. Update seasonal calendar with key cultural, brand dates Confirm coverage with digital and print media titles Blog and Content Manager Write for the Brand magazine ''Twist Magazine''