2023 Impact Guide

ABOUT THE PROUD & TRUE FUND

JMU Athletics needs your support to continue to annually impact the JMU student-athlete experience.

Your donation to the Proud & True Fund (PATF), the JMU Athletics annual fund, supports JMU student-athlete scholarships — celebrating our Duke student-athlete academic and athletic achievements — while also providing unrestricted vital financial assistance for team operations and the Athletics general operating budget.

YOUR IMPACT

Annual gifts to the PATF immediately go to impact all 18 JMU varsity sport programs and more than 450 student-athletes, allowing JMU Dukes Athletics to continue to field a premier NCAA Division I intercollegiate program.

Due to the support of donors, like you, JMU student-athletes can relentlessly pursue conference and national championships while exemplifying the athletic program’s motto: “Dukes Do Better” in all they do — from academic achievement and personal development, to social responsibility and competitive excellence – the Dukes continue to rise.

YOUR BENEFITS

Donors who make a gift of $75 can enjoy the exclusive benefits of the Duke Club. Explore the benefits chart to learn more about membership, tickets, parking, and more.

PRIORITY POINTS

From the time of making your first gift to the Duke Club, you will begin to accumulate Priority Points through their support of JMU Athletics. Priority Points are used when assigning tickets and parking, including away games and postseason events.

There are a number of ways to earn Priority Points to access premier gameday parking, earn the opportunity to buy away game tickets and gain access to other game day amenities.

Learn more at

JMUDukeClub.com/proudandtrue

•Donors receive 100% tax deductibility for gifts to the Proud and True Fund (PATF).

•Gifts to the Proud and True Fund will receive Duke Club priority points similar to previous years. (Multiplier x 0.08)

•Football parking access begins at the corresponding Proud and True giving level. Reparking will take place in early June for donors to select season parking base on Duke Club Priority Points.

•Your gift does NOT guarantee a specific spot in a lot.

•Exemptions to reparking are provided to all donors who renew their Proud and True Fund gift at the same level as the previous year (note: exemptions are only valid during non-reparking years).

•Your Proud and True Fund gift covers both Football & Basketball seasons.

•Matching gifts to the Proud and True Fund may be available based on your company's policies. Please consult your HR department for more information related to matching gifts.

•Individual Retirement Accounts (IRA) and Donor-Advised Funds (DAF) can now be used to support the PATF.

DUKE CLUB

PATF donors, of $75 or more, become members of the Duke Club and are invited to enjoy game-day experience benefits related to hospitality and parking for both football and basketball.

STUDENT DUKE CLUB

All JMU students are invited to join the Student Duke Club (SDC), the official student fan section of JMU Athletics that provides students the opportunity to grow the “We Bleed Purple” culture together!

SDC is a philanthropic student membership group, with a $25 annual commitment, that grants members exclusive benefits including: SDC apparel, exclusive seating at JMU athletic events, early access to premier athletic events, and invites to members-only events throughout the year.

YOUNG ALUMNI PROGRAM

The Duke Club Young Alumni Program allows recent graduates to directly impact JMU Athletics. We understand the financial rigors after graduation, so this program is intended to provide higher level benefits to graduates of the last four years at a reasonable cost. We will also have Young Alumni programming to help encourage and incentivize coming back to campus.

The Duke Club Young Alumni Program provides membership at the Paw Level ($200 value) at a discounted rate for four years after graduation. The annual donation commitment includes:

First year after graduation= $30 donation

Third year after graduation= $90 donation

• Second year after graduation= $60 donation

• Fourth year after graduation= $120 donation

LETTERWINNER CHAPTER

The mission of the Letterwinner Chapter is to help our varsity letterwinners stay connected to JMU Athletics and their sport programs in a way that is fun and impactful. This Chapter educates, engages, and communicates with former student-athletes, coaches, and athletic support staff.

Learn more about how you can get involved with JMU membership groups. Contact the Duke Club at (540) 568-6461 or dukeclub@jmu.edu.

JMUDukeClub.com/proudandtrue

WAYS TO GIVE

DONATE ONLINE

jmudukeclub.com/give

MAIL

380 University Blvd. Attn: The Duke Club MSC 0402 Harrisonburg, VA 22807

PAYMENT METHODS

Cash / Check

PHONE (540) 568-6461

Checks should be made payable to the JMU Foundation with "Preferred Athletics Allocation" on the memo line. (Ex. "Proud and True Fund")

Credit Card

One of the easiest and most convenient ways to make a donation is to use a credit card. The Duke Club accepts Mastercard, Visa, Discover, and American Express.

JMU Payroll Deduction

Employees of James Madison University have the opportunity to set up a direct deduction from their paychecks to be transferred to the Duke Club. Visit jmudukeclub.com/payroll for more information.

Matching Gifts

Double your gift by seeing if your company offers a matching gift program. Verify with your company to determine the specific criteria and policies by which they will match gifts. See the university's matching gift site to begin the matching gifts process.

Non-Cash Gifts

Non-Cash Gifts to the Duke Club, including appreciated securities such as stocks, bonds, real estate, products and services, and gifts-in-kind may be donated for use by JMU Athletics. For further information, visit the JMU Foundation's website or call our office at 540-568-6461.

Bequests

Bequests, or gifts from your estate through your will, are an effective means of supporting JMU. You may add a codicil to your will at any time to include a gift for JMU Athletics. Learn more about the Morrison-Ehlers Athletic Society on page 16.

IMPACT OPPORTUNITIES PER PROGRAM RESTRICTED-USE FUNDS

Show your support for your favorite JMU Athletics team.

Gifts to individual programs are restricted to the sport-specific program fund.

Funds are immediately available to team leadership to use at their discretion to enhance the JMU student-athlete experience and to support team operational needs including, but not limited to, expanding and enhancing:

Note: Gifts to sport program funds do not receive benefits, do not cover required seat contributions, and cannot be attributed to Proud and True memberships.

ENDOWMENT

IMPACT OPPORTUNITIES

What is an endowment fund?

Endowment refers to assets that are invested in perpetuity, unlike expendable funds which are typically used for immediate needs.

An endowment fund is a permanent, self-sustaining source of funding. Endowment assets are invested. Each year, a portion of the value of the fund is paid out to support the fund’s purpose, and any earnings in excess of this distribution are used to build the fund’s market value. In this way, an endowment fund can grow and provide support for its designated purpose in perpetuity.

ATHLETICS ENDOWMENT

Impacting the entire JMU Athletic Department, the JMU Athletics Endowment was established by Jim and Kathy Hill, as a bequest, to annually provide financial resources for JMU Athletics program and budgetary support. Funds are to be administered at the discretion of the Director of Athletics, or designee of the Director of Athletics, and follow the University’s guidelines for the expenditure of such funds.

BABCOCK LEGACY

Coach Brad Babcock built JMU Baseball into one of the preeminent programs in the region and touched the lives of many over his 32 years of service at James Madison University. The Babcock Legacy Endowment Endeavor aims to permanently cement Coach Brad Babcock’s footprint on the JMU Baseball Program. The Babcock Legacy Endowment has been established to support the JMU Baseball program in perpetuity.

1994 EXCELLENCE ENDOWMENT

The 1994 Excellence Endowment is named in honor of the 1994 JMU Field Hockey National Championship team. The fund was created by the 1994 team commitment to financially support the program for continued success into the future. The women laid the foundation with the goal is to use these funds on program needs for recruiting, operational costs, and continued program growth now and into the future.

Learn more at

JMUDukeClub.com/endowments

How much money does it take to start an endowment?

$25,000 will establish an undesignated athletic scholarship endowment.

$50,000 will establish a restricted athletic scholarship endowment that is awarded to student athletes based on donor-defined criteria that are within the university’s guidelines. Examples include specific sports, geographic preferences and academic requirements.

WOMEN’S BASKETBALL

Supporting JMU Women’s Basketball Endowment allows our program to compete with “Power Five” schools beyond the court by creating a first-class experience for our current and future studentathletes. This endowment will help our ability to recruit top-tier talent, expand recruiting travel internationally, and enhance our branding for important on-campus visits. Your financial support will expand the opportunities for team travel, provide new equipment and grow exposure for our current student-athletes to continue their playing careers professionally. Ultimately, it will improve the overall student-athlete experience and elevate our program nationally.

WOMEN’S LACROSSE

The purpose of this initiative is to establish support for the JMU Women’s Lacrosse program in perpetuity. It is the program’s mission to ask JMU women’s lacrosse alumnae, family and friends to leave their legacy through this endowment. This endowment will be utilized to enhance the support of the general lacrosse operating budget above and beyond what is currently provided to this fully-funded program.

WOMEN’S VOLLEYBALL

The Endowment for Excellence in Women’s Volleyball is a huge opportunity for our program to continue to provide incredible student-athlete experiences as we compete for Sun Belt championships every year. Endowment funds will be used to support program needs above and beyond the annual budget. Our pre-season team bonding trip is just one of many things that this endowment can support for years to come.

Note: The full list of JMU Athletics endowments is available at JMUDukeClub.com/endowments.

Connect with the Duke Club at

MEMBER GROUPS

IMPACT OPPORTUNITIES

ATHLETIC DIRECTOR CIRCLE

Show your support for the Student-Athlete Leadership Program (SALDP) by joining the Athletic Director Circle, an exclusive giving membership group for donors who make a $25,000 restricted gift to SALDP Endowment over five years.

Help us grow the Student-Athlete Leadership Program Endowment to $5 million.

With this support, the program will become self-sustainable and be able to offer the resources necessary to provide an impactful experience for our student-athletes.

AD Circle benefits include:

• Contributing to the success of JMU student-athletes

• Dukes LEAD branded item

• Monthly newsletter with program updates

• Student-athlete mentor facilitated discussions with a student-athlete throughout the year

• Duke Club website recognition

• Recognition on Dukes LEAD plaque in the APC

• Early access and open invitation to participate in workshops

• Invited to kickoff event each year with athletic director, coaches and student-athletes

Dukes LEAD Mission:

Developing a platform where JMU student-athletes can intentionally focus on positive initiatives outside of athletics and academics to prepare them for life after college.

Dukes LEAD Vision:

As student-athletes grow while at JMU for four years, Dukes LEAD is designed to provide diverse experiences to increase the background and profile of a given individual.

Such preparation will insure that the student-athletes are competitive in life and will excel in their steps after graduation as they expand upon the academic and athletic experiences garnered from their time at JMU.

Dukes LEAD Values:

The Student-Athlete Leadership Program knows that each student-athlete has their own unique goals and vision for their future. Dukes LEAD wants to be a springboard for these athletes to help guide them to their goals. We plan to do this through:

• Professional Development

• Personal Development

• Life Skills

• Leadership Skills

We hope to create an atmosphere where the athletes can make the most of their four years at JMU and become a productive and happy individual upon graduation.

MEMBER GROUPS

IMPACT OPPORTUNITIES

CIRCLE OF CHAMPIONS

Show your support for JMU Athletics by joining the Circle of Champions, an exclusive giving membership group for donors who have made a commitment of $100,000 or more for approved capital projects within JMU Athletics.

Circle of Champions benefits include:

• Contributing to the success of JMU Athletics and JMU student-athletes

• Annual Circle of Champions member only event

• Periodic newsletter with capital project updates

• Facility naming rights opportunities

• Duke Club Priority Points

BRIDGEFORTH STADIUM

Bridgeforth Stadium/Zane Showker Field is home to the James Madison University football Dukes. The facility was built in 1975, enlarged in 1981, and in 2011 completed a major $62 million renovation that increased seating capacity to 24,877, added multiple amenities and made it one of the premier facilities to accompany what is already one of the best game day atmospheres among college football peer institutions.

ATLANTIC UNION BANK CENTER

The Atlantic Union Bank Center was made possible through the support of more than $13 million in major gifts. Opening in 2021, the state-of-the-art facility maximizes both the student-athlete and fan experiences in such a preeminent venue. A special arena donor charter wall is prominently located in the northeast corner of the main concourse.

ROBERT & FRANCES PLECKER ATHLETIC PERFORMANCE CENTER

The Robert & Frances Plecker Athletic Performance Center provides JMU Athletics with one of the nation’s top student-athlete support facilities. Opening during the spring 2005 semester, the two-story Plecker Athletic Performance Center hosts nearly every facet of the JMU football program in one structure and its impact extends throughout the JMU Athletics program. The Center is named for those who provided a major gift for its construction, Harrisonburg’s Robert and Frances Plecker. Other contributors to the project are recognized with donor names on columns at the Center’s primary entrance, and on stones in the

Center’s front plaza. Additionally, contributors are also recognized with named meeting rooms, offices and benches in the entrance plaza area. The plaza itself is named in honor of the family of Dean Ehlers, JMU’s athletics director from 1971-93.

VETERANS MEMORIAL PARK COMPLEX

The Veterans Memorial Park Complex, which opened in March of 2010, is home to both JMU Baseball and Softball. A monument at the entrance to the facility was dedicated on Veterans Day weekend during the fall of 2009 and honors all Harrisonburg and Rockingham County residents who were casualties of war. During the 2022-2023 academic year, a major construction project will expand permanent facility seating to 1,500. The project also includes expansion of press box space and upgrades in lighting.

CAPITAL & NAMING

IMPACT OPPORTUNITIES

Impact the JMU student-athlete, team, fan, community and recruiting experience by supporting JMU Atheltics capital projects.

A number of naming opportunities are available throughout JMU Athletics facilities. Donation amounts vary by facility and area.

All facility naming opportunities are based on availabiity.

JMU SOFTBALL VIDEO BOARD PROJECT

FUNDRAISING GOAL: $250,000

Help enhance the JMU Softball facility by supporting the videoboard project. This project will include the installation and operation of a new videoboard and improved sound system.

ATLANTIC UNION BANK CENTER NAMING

FUNDRAISING GOAL: $25,000-$3,000,000

Help enhance this team and community-use facility with naming areas of varying locations and access including, but not limited to: locker rooms, conference rooms and offices, team store, student section, and game court.

FIELD HOCKEY COMPLEX CAMPAIGN

FUNDRAISING GOAL: $1,000,000

Help enhance the JMU Field Hockey Complex and overall facility needs to support the JMU student-athlete and fan experience.

JMUDukeClub.com/capitalprojects

NAMING OPPORTUNITIES

ATLANTIC UNION BANK CENTER

• $25,000 • Command Center, Tutor Room 2, Auxiliary Locker Room 3

• $50,000 • Conference/Meeting Rooms, Assistant Coach Offices, Hydrotherapy Room

• $100,000 • Weight Room Cardio Balcony, Women’s Staff Lounge

• $250,000 • Women’s Player Lounge, Women’s Coaches Office Suite, Weight Room, Multipurpose Room, Basketball Operations Lobby/Reception Area

• $350,000 • Team Store

• $500,000 • Women’s Locker Room, Men’s Locker Room

• $750,000 • Student Section

• $1,000,000 • Grand Lobby & Main Entrance

• $2,500,000 • Basketball Operations Complex

• $3,000,000 • Game Court

BRIDGEFORTH STADIUM

• $100,000 • Club Bar 1, Club Bar 2

• $500,000 • Team Store

• $1,000,000 • Entrance Plaza/Gate A, Suite Level, Media Center/Press Box

• $1,500,000 • Club Level

ROBERT & FRANCIS PLECKER ATHLETIC PERFORMANCE CENTER

• $25,000 • Tutor Rooms (4), Sports Medicine Offices (4), Strength & Conditioning Offices (2), Football Equipment Room, Football Administrative Area

• $50,000 • Academic Services Conference Room, Hydrotherapy Room, Football GA Offices (2), Football Assistant Coach Offices (4)

• $75,000 • Defensive Coordinator Office, Offensive Coordinator Office

• $250,000 • Football Team Meeting Room, Sports Medicine Suite

VETERANS MEMORIAL PARK

• $25,000 • Stadium Columns, Visitor’s Bullpen, JMU Bullpen, Assistant Coaches Offices

• $50,000 • Softball Home Dugout, Softball Visitor’s Dugout

• $75,000 • Softball Head Coach’s Office, Baseball Head Coach’s Office

• $250,000 • Softball Press Box, Baseball Pressbox, Softball/Baseball Locker Rooms, Plaza Entrance

• $500,000 • Operations Facility, Softball Field

• $100,000,000 • Softball Stadium, Baseball Stadium

Connect with the Duke Club at

PLANNED GIVING

IMPACT OPPORTUNITIES

MORRISON-EHLERS ATHLETICS SOCIETY

JMU is proud to announce the new Morrison-Ehlers Athletics Society to recognize individuals who make a planned gift for JMU Athletics. A planned or estate gift will benefit JMU Athletics far beyond your lifetime and honor these two revered sports pioneers.

The Society is named for two legendary JMU administrators who pioneered modern athletics for our University and established the foundation for our success and reputation in intercollegiate athletics — Dr. Lee Morrison and Mr. Dean Ehlers.

ABOUT PLANNED GIFTS

Now you can honor the Morrison and Ehlers legacy by creating a legacy of your own to impact JMU Athletics and JMU student-athletes for years to come. Examples of planned giving opportunities include:

• Naming JMU Athletics in your will or living trust

• Naming JMU Athletics as a beneficiary of a retirement plan

• Naming JMU Athletics as a beneficiary of a life insurance policy

• Naming JMU Athletics as a beneficiary of an IRA

• Naming JMU Athletics as a beneficiary of a CD

HOW TO MAKE YOUR PLANNED GIFT

To make your planned gift and become a member of the Morrison-Ehlers Athletics Society please complete the following steps:

• Name the JMU Foundation Inc. as a beneficiary, designating your planned gift for athletics.

Notify JMU about your arrangements so we can make sure we understand your wishes and fulfill your bequest as you intend. (We can also provide you or your adviser with sample bequest language, if desired.)

BENEFITS OF PLANNED GIFTS

When you designate your planned gift to JMU Athletics, you will automatically enjoy the following benefits:

• Become a member of JMU’s overarching planned giving legacy society, the Madison Founders Society

• Become a member of the Morrison-Ehlers Athletics Society for athletics

• Receive invitations to special events

• Receive special recognitions

Additionally, your gift will shape the future of JMU Athletics programs for generations of Dukes to come. Your gift will:

• Benefit countless lives and many generations

• Strengthen JMU Athletics and continue to build our national reputation

• Help create the best student-athlete experience possible

• Affiliate your family’s name with the future of JMU Athletics for all time

ABOUT MORRISON & EHLERS

Dr. Lee Morrison • During her storied professional career, Dr. Morrison was a JMU professor, coach and associate athletics director. In addition to her significant impact at JMU, Dr. Morrison also impacted the national and international arena of women’s athletics as a lifelong advocate for equality in intercollegiate sports. She was the first president of the National Association for Girls and Women in Sport, President and founding member of the Association for Intercollegiate Athletics for Women, and member of the United States Olympic Committee.

Mr. Dean Ehlers • The inspiration behind the Colonial Athletic Association’s (CAA) Dean Ehlers Sportsmanship Award — an annual award recognizing male and female basketball student-athletes who “embody the highest standards of leadership, integrity and sportsmanship through their academic and athletic achievements” — Mr. Ehlers led by example at JMU and across the landscape of intercollegiate athletics. Known as the “Dean of Madison Athletics,” he served as a JMU coach and athletic director during his 22 years at the helm of Dukes Athletics. He was also founder of the JMU Division I-AA men’s intercollegiate athletics program and founding president of the CAA.

Connect with the Duke Club at

CONNECT WITH YOUR DEVELOPMENT OFFICERS

Duke Club development staff is here to help you along your journey to financially impacting the JMU student-athlete experience. No matter the question, we always have time for you and look forward to connecting and staying connected with you.

Scooter Renkin Associate Athletic Director for Development

renkinsg@jmu.edu

(540) 568-5173

Jared Lowry Athletic Development Officer

lowryjc@jmu.edu

(540) 568-2961

• Phone: (540) 568-6461

• Email: DukeClub@jmu.edu

Ally Henchy Athletic Development Officer

nelso3ak@jmu.edu

(540) 568-6365

Dillon Thomas Athletic Development Officer thoma6ds@jmu.edu

(540) 568-3906

• Mailing Address: 380 University Blvd. MSC 0402 | Harrisonburg, VA 22807

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