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March 9-24, 2012 Rodeo Austin ● Star of Texas Fair & Rodeo Promoting Youth Education – Preserving Western Heritage The Star of Texas Fair & Rodeo, a 501 (c)(3) non-profit organization, contributes more than $1.9 million annually to the youth of Texas with the help of over 2,000 volunteers, donors and sponsors. Through its acclaimed Livestock Show, Fair, Rodeo and other fundraisers, the Star of Texas Fair & Rodeo continues to work towards the advancement of its mission, Promoting Youth Education - Preserving Western Heritage. While delivering superior entertainment and boasting an economic impact that exceeds $68 million annually, the Star of Texas Fair & Rodeo is an established community tradition founded in 1938. Staying true to the official sport of Texas, Austin is home to the world’s 5th largest indoor, regular season ProRodeo known as Rodeo Austin. For more information visit www.RodeoAustin.com.


TABLE OF CONTENTS About the Organization About Us Scholarship Program Economic Impact Media Services and Procedures Fairgrounds Location Media Office/Media Credentials Interviews Rodeo Austin Schedule of Events 2012 Schedule of Events Press Photo Information Featured Events Celebrating 75 Years 75th Anniversary Big Dreams Party & Miss Rodeo Austin Scholarship Contest Rodeo Austin Super Shootout presented by Mattress Firm Eco Art Youth Recycling Contest Ultimate Scramble Championship 75th Anniversary Grand Champion Steer Selection Around the Fairgrounds Admission Rockin’ A Ranch Ol’ McDonald’s Barn Crazy Canyon Luedecke Arena Town Square Special Events Off the Vine Wine Tasting & Silent Auction Rodeo Austin Gala Presented by H-E-B Cowboy Breakfast Presented by Farm Credit Youth Auction Cowboy Classic Golf Tournament Human Interest Stories TEAM RODEO AUSTIN

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ABOUT OUR ORGANIZATION About Us The Star of Texas Fair & Rodeo, a 501(c) 3 non-profit organization, contributes over $1.9 million annually to the youth of Texas with the help of over 2,000 volunteers, donors and sponsors. Through its acclaimed Livestock Show, Fair and Rodeo, the Star of Texas Fair & Rodeo continues to work towards the advancement of its mission, Promoting Youth Education - Preserving Western Heritage. Rodeo Austin delivers superior entertainment to the community while boasting an economic impact that exceeds $68 million annually. Staying true to the official sport of Texas, Rodeo Austin is proud to host the world’s 5th largest indoor, regular season ProRodeo in North America.

Scholarship Program The Star of Texas Fair & Rodeo is a non-profit organization and was founded to support and promote the higher education of deserving Texas students. In 2011, the Star of Texas Fair & Rodeo awarded $442,000 in scholarships to students from a wide array of majors, backgrounds and counties in Texas. Rodeo Austin partners with Austin Community College, Concordia University, Houston-Tilloston University, Sam Houston State University, St. Edwards University, Texas A&M University, Texas A&M University Veterinary Medicine, Texas State University, Texas Tech University, University of Texas, West Texas A&M University and Texas 4-H and FFA to award scholarships. The Star of Texas Fair & Rodeo gives scholarship funds to students who wish to obtain a higher education. Through permanent endowment funding, private and corporate donations and annual show revenues, the Star of Texas Fair & Rodeo is committed to continually increasing its ability to award academic scholarships to Texas students. While many students who apply for scholarships do participate in the Livestock Show, it is not a requirement for eligibility. Approximately 80 percent of scholarship recipients have no agricultural background. Scholarship recipients are able to pursue any degree plan at any college or university in Texas.

Economic Impact Texas Perspectives, Inc. was commissioned by the Star of Texas Fair & Rodeo to estimate the economic impact of the 2011 Fair and Rodeo on the Austin Metropolitan Statistical Area (MSA: Bastrop, Caldwell, Hays, Travis and Williamson Counties). Findings from the 2011 study show that Rodeo Austin provides $68.8 million in total economic output, making Rodeo Austin one of the top 5 entertainment economic drivers for the city of Austin. Over the course of 16 days, Rodeo Austin boasts attendance of 300,000 and is one of Texas’ premier family entertainment destinations.

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MEDIA SERVICES AND PROCEDURES Welcome to the 75th anniversary of Rodeo Austin. We are gearing up for 16 days of Live Action, Live Music and Live Stock™, March 9-24. We are here to help you bring the best stories to your listeners, readers and viewers. Rodeo Austin highly encourages your participation and coverage of all events. Office

Fairgrounds Location Travis County Exposition Center 7311 Decker Lane Austin, Texas 78724

Media Office Hours March 9-24, 2012

10 am - 9 pm

Media Contacts: Jennifer Paladino Marketing Coordinator (512) 919-3000 (Office) (512) 293-6371 (Cell)

Jennie Richmond Marketing Manager (512) 919-3000 (512) 203-3007 Jennifer@RodeoAustin.com Jennie@RodeoAustin.com

2012 Media Credentials and Important Media Access Info If you would like to visit the Fairgrounds to cover any events we are hosting this year, we would love to have you out! In order to best accommodate your needs, please contact Jennifer Paladino prior to arriving on the Fairgrounds with the date, time and event you would like to cover. This will allow us to keep a comprehensive media schedule and ensure we have passes available for all parties interested at the times requested. After you have sent notification to Jennifer Paladino of your visit, you will be able to pick up your temporary media credentials at the Media Office located on the Fairgrounds. Designated Media parking will be located in Parking Lot VIP (the first public parking lot) and can be accessed through Gate 1. These spots are reserved for working personnel only. Please bring your employer identification card with you to the Fairgrounds in order to gain access. All credentials must be checked out and returned prior to leaving the Fairgrounds. Credentials will only be valid for that specific day; if you will be returning to the Fairgrounds, you will need to repeat the process each day. After you receive your media credentials, you will be escorted on the Fairgrounds by Rodeo Austin personnel.

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Credentials are for WORKING MEDIA PERSONNEL ONLY, and will not be honored for spouses, children, guests, etc.

Interviews Show Personnel & Volunteers Interviews with Show personnel and volunteers (i.e. CEO, President and Committee Chairperson) must be requested at least 24 hours in advance. We are unable to guarantee requests made on the day of the intended interview. Concert Performers Interviews with concert performers at Rodeo Austin must be approved by contacting the performer’s publicist or specified contact prior to performance date (see “Entertainment Management Companies” page 41). Fairgrounds Entertainers Interviews with Fairgrounds entertainers are welcomed, as the 2012 entertainers are media-friendly. Requests made at least 48 hours in advance will have the best chance of receiving requested interview time. We are unable to guarantee requests made on the day of the intended interview. All interviews must be arranged prior to arriving at the Fairgrounds and approved by: Jennifer Paladino Jennifer@RodeoAustin.com (512) 919-3000 (512) 293-6371

Photography All photographers seeking media credentials must be affiliated with a legitimate media source. All photographs taken at the Rodeo Austin and related events are to be used for editorial purposes only.

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SCHEDULE OF EVENTS Schedule of Events The enclosed schedule is provided for your convenience. It contains each and every event, concert and livestock show that will occur during the 2012 Fair and Rodeo. Press Photos High resolution press photos of our event are available for download at your convenience at RodeoAustin.com/Press. To receive photos or video Jennifer@RodeoAustin.com

footage

please

contact

Please contact Jennifer@RodeoAustin.com if you would like additional schedules.

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Jennifer

Paladino,


FEATURED EVENTS

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75 Anniversary Founded in 1938, the Star of Texas Fair and Rodeo has grown substantially in the past 75 years. Originally called the Baby Beef Show, 16 animals were featured in its inaugural livestock show in downtown Austin. Over the years, the Star of Texas Fair and Rodeo has become one of Austin’s premier events’ featuring the Livestock Show, Rodeo events, daily concerts and more. In addition, the Scholarship Program created in 1981 has impacted the lives of thousands of Texas youth, donating $5 million to their education. Photography, di_07026, The Dolph Briscoe Center for American History, The University of Texas at Austin

1954 Photography, di_07031, The Dolph Briscoe Center for American History, The University of Texas at Austin

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Photography, e_rl_0140, The Dolph Briscoe Center for American History, The University of Texas at Austin

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1961 Image by Š Bettmann/CORBIS

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75 Anniversary Big Dreams Party & Miss Rodeo Austin Scholarship Contest March 8, 2012 – 5:30 pm, 7:00 pm Rodeo Austin invites you to the historic Driskill Hotel for the 75th Anniversary Big Dreams Party & Miss Rodeo Austin Scholarship Contest. During the Big Dreams Party at 5:30 pm, Rodeo Austin will unveil its first book, Rodeo Austin: Blue Ribbons, Buckin’ Broncs & Big Dreams, chronicling the story of the organization since its inception in 1938. Guests will have the opportunity to purchase the book and receive autographs from the author as well as influential figures included in the book. This event will also include the first-ever Hall of Fame Induction Ceremony which will honor seven of the organization’s most beloved past presidents. At 6:30 pm the Miss Rodeo Austin contestants will arrive to walk the red carpet. This will begin at 7:00 pm and be the first event of the 2012 Miss Rodeo Austin Scholarship Contest. Young ladies from across the state will answer questions from the judges and display their Western fashion. The Big Dreams Party Book Launch Reception is FREE to the public. Tickets for the Miss Rodeo Austin Style Show & Dinner are $50 and may be purchased online at RodeoAustin.com. Event Program 5:30 pm – 75th Anniversary Big Dreams Book Launch Party – free to the public - Unveiling of Rodeo Austin: Blue Ribbons, Buckin’ Broncs & Big Dreams - Author Liz Carmack and Past Presidents books signing - Complimentary hors d’oeuvres - Cocktails at cash bar 6:00 pm – Hall of Fame Induction Ceremony 6:30 pm – Arrival of Miss Rodeo Austin Contestants on Red Carpet 7:00 pm – Miss Rodeo Austin Style Show & Contestant Questions

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Rodeo Austin Super Shootout presented by Mattress Firm March 10, 2012 – 7:00 pm Showcasing some of the best competition to hit the rodeo arena, the Super Shootout presented by Mattress Firm is a four event contest featuring the world’s best athletes in a head to head battle for the right to be called Champion. This invitational event will spotlight twelve contestants each in Bareback Riding, Saddle Bronc Riding, Barrel Racing and Bull Riding events, competing for $50,000 in prize money. In order to fill the 48 contestant spots, Rodeo Austin will invite only the best athletes from around the world. This hoof-stomping, heart-pounding event will open up the 75th Anniversary celebration on Saturday, March 10, 2012. Fans will be able to cheer on the team of their choice from North America’s top 11 rodeos plus TEAM RODEO AUSTIN. Team rosters below: Team Calgary Bareback – Clint Cannon Barrel Racing – Sydni Blanchard Saddle Bronc – Chad Ferley Bull Riding – To be announced Team Cheyenne Bareback – Casey Colletti Barrel Racing – Kim Schulze Saddle Bronc – Jesse Bail Bull Riding – Tater Hins Team Denver Bareback – To be announced Barrel Racing – To be announced Saddle Bronc – Cody DeMoss Bull Riding – Bryan Richardson

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Team Fort Worth Bareback – Chris Harris Barrel Racing – Kay Blandford Saddle Bronc – Cody Wright Bull Riding – Clayton Savage Team Houston Bareback – Will Lowe Barrel Racing – Jody Sheffield Saddle Bronc – Cort Scheer Bull Riding – Bobby Welsh Team Pendleton Bareback – To be announced Barrel Racing – Nikki Steffes Saddle Bronc – To be announced Bull Riding – To be announced Team Reno Bareback – Royce Ford Barrel Racing – Robyn Herring Saddle Bronc – Jesse Wright Bull Riding – To be announced Team Salinas Bareback – To be announced Barrel Racing – Sherry Cervi Saddle Bronc – Wade Sundell Bull Riding – A.J. Hamre Team San Angelo Bareback – Tilden Hooper Barrel Racing – Brittany Pozzi Saddle Bronc – J.J. Elshere Bull Riding – Cody Miles Team San Antonio Bareback – To be announced Barrel Racing – Brittany Fleck Saddle Bronc – Tyler Coorington Bull Riding – Ardie Maier Team Austin Bareback – Luke Creasy Barrel Racing – Cassie Mosely Saddle Bronc – Sam Spreadborough Bull Riding – Dalton Votaw Team Rodeo Austin Bareback – Brian Bain Barrel Racing – Angie Meadors Saddle Bronc – Chet Johnson Bull Riding – J.W. Harris

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Eco Art Youth Recycling Contest March 10, 2012 – 9:00 am-12:00 noon Rodeo Austin has implemented green initiatives over the past seven years both during the Fair and Rodeo as well as throughout the year in various ways. Through partnerships with companies like Organics By Gosh, Austin Energy and Allied Waste, Rodeo Austin has become one the largest event recyclers in the city of Austin. To further promote the green mantra, Rodeo Austin started the Eco Art Youth Recycling Contest in 2011. Individuals and teams ages 9 to 18 from across the state will submit canvas pieces, sculptures, functional items and other artwork made from recycled materials. The Eco Art Youth Recycling Contest will be held Saturday, March 10th in the Wild West Tent starting at 9:00 am and followed by the Awards Ceremony at 12:00 noon.

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2011 Results Individuals, 14-18 Years of Age: First Place - Grant Manier, Houston Second Place - Nathan Pare, Georgetown Third Place - Cruz Enriquez, Italy Individuals, 9-13 Years of Age: First Place - Cassandra Twining, Dripping Springs Second Place - Olivia Twining, Dripping Springs Third Place - Zachary Mercer, Italy Teams, 14-18 Years of Age: First Place - Ruben Vela, Laredo Second Place - Adriana Portillo, Laredo Third Place - Mirka Salazar, Laredo

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Ultimate Scramble Championship March 17, 2012 – 7:00 pm Ultimate Scramble Championship (USC) is Rodeo Austin’s extreme sport for youth! Unlike any other Calf Scramble program, USC is a one day tournament in which competitors catch calves in hopes of advancing to the next round. Half of all competitors will receive at least $1,000 in the form of a USC Certificate for catching a calf. The first competitor to cross the finish line in the finals will win a USC Certificate worth $5,000 and the title of Ultimate Scramble Champion. With the USC certificates, winners can purchase their animal of choice: market steer, market lamb, market goat, market barrow, breeding heifer or breeding goat to bring to the next year’s show. Over the course of the year, the student gains knowledge on financial responsibility and time management by caring for the animal. For most participants, this is an opportunity for them to learn about the livestock industry and start their own investments within the industry.

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75 Anniversary Grand Champion Steer Selection March 22, 2012 – 12:00 noon The first Baby Beef Show (now Rodeo Austin) was held on the capitol grounds nearly 75 years ago. Paying tribute to its roots, the 75th Anniversary Grand Champion Steer Selection will take place at 11th Street and Congress Avenue in front of the Texas State Capitol building. This historic event is a once in a lifetime moment where twelve Texas students will await their chance to display their hard work and potentially earn a spot at the Youth Auction. The Grand Champion Steer Selection is a coveted event and this year will be like no other. Special media access will be granted to those who contact Jennifer Paladino, Marketing Coordinator directly by March 15, 2012. Media credentials and parking pass are required to enter the restricted area. All media are asked to arrive no later than 11:15 am to ensure a space.

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AROUND THE FAIRGROUNDS The 2012 Fairgrounds Attractions are media friendly. Rodeo Austin has more exciting and unique Fairground exhibits this year than ever before! Here are just a few you won’t want to miss:

Fairgrounds Admission $7 (13 years and up) $4 (children 3-12 years) FREE (children 2 and under)

Rockin’ A Ranch Rodeo Rumble 1K Kids Fun Run Saturday, March 10 – 9:30 am Rodeo Rumble runners will follow the exciting track around the Fairgrounds, by the Youth Center filled with animals, through Borden’s Kidstown and around the Rodeo Arena. Registration is open to all kids 12 and under and is FREE. The first 500 kids to register will receive a FREE Rodeo Rumble t-shirt.

Dia Del Vaquero presented by State Farm March 17, 2012 Dia del Vaquero presented by State Farm is a special day we pay tribute to Hispanic Heritage! Enjoy a variety of bands on the Rockin’ A Stage and Strolling Mariachis throughout the day.

School Tours Presented by Sonic Drive-Ins of Austin Monday, March 19 through Friday, March 23 – 9:00 am-1:00 pm School Tours is a half day program that runs approximately 9:00 am-1:00 pm and consists of an educational tour with multiple stops, picnic lunch in the arena, fun treats and the opportunity to explore. This program is offered FREE of charge to schools.

Swifty Swine Pig Races presented by H-E-B Don’t miss out on the fun at the Swifty Swine Pig Races presented by H-E-B daily on the Fairgrounds. Guests will have the chance to watch as the porky speedsters race toward the prize of a tasty Oreo cookie. You will have a squealing good time at the pig races! Daily show times are: 10:00 am, 11:30 am, 1:30 pm, 3:30 pm, 5:30 pm and 7:30 pm.

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Rockin’ A Stage The Outdoor Stage features live performances daily from many local artists. The Fairgrounds will boast over 100 live concerts range from bluegrass to pop and everything in between. This popular addition brings even more live entertainment to the Rodeo Austin festivities.

Rockin’ A Stage Schedule Friday, March 9, 2012 2:00pm – 3:30pm Weldon Henson 4:00pm – 5:30pm Sam Riggs 6:00pm – 7:30pm Ryan Beaver (Pictured) Saturday, March 10, 2012 2:00pm – 3:30pm Brandon Bolin 4:00pm – 5:30pm Brian Burke Band 6:00pm – 7:30pm Kyle Bennett (Pictured) Sunday, March 11, 2012 2:00pm – 3:30pm Jeff Gore, Silver Valley and Friends – Heading Down the Trail 4:00pm – 5:30pm Jeff Gore, Silver Valley and Friends - Days and Nights in The Saddle 6:00pm – 7:30pm Jeff Gore, Silver Valley and Friends - Back At the Ranch Monday, March 12, 2012 2:00pm – 3:30pm Jeremy Steding 4:00pm –5:30pm Ryan McBride Band 6:00pm – 7:30pm Kimberly Dunn Tuesday, March 13, 2012 2:00pm – 3:30pm Dillon Havin 4:00pm – 5:30pm Camille Sanders 6:00pm – 7:30pm Kristen Mari Wednesday, March 14, 2012 2:00pm – 3:30pm South Texas Sounds 4:00pm – 5:30pm Kyle Park (Pictured) 6:00pm – 7:30pm Curtis Grimes Thursday, March 15, 2012 2:00pm – 3:30pm Aaron Navarro 4:00pm – 5:30pm Jonathan Fox 6:00pm – 7:30pm Hudson Moore Friday, March 16, 2012 2:00pm – 3:30pm Jesse Jennings 4:00pm – 5:30pm Lohman’s Crossing 6:00pm – 7:30pm Kimberly Kelly Saturday, March 17, 2012 – Dia del Vaquero presented by State Farm 2:00pm – 3:30pm Frank Gomez 4:00pm – 5:30pm Los Texmaniacs 6:00pm – 7:30pm Los Texas Wranglers Sunday, March 18, 2012 2:00pm – 3:30pm Shy Blakeman (Pictured)

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4:00pm – 5:30pm KR Wood 6:00pm – 7:30pm Carter Beckworth Monday, March 19, 2012 2:00pm – 3:30pm The Magnolia Band 4:00pm – 5:30pm On Target 6:00pm – 7:30pm Gary P. Nunn (Pictured) Tuesday, March 20, 2012 2:00pm – 3:30pm Janie Balderas 4:00pm – 5:30pm The Brothers Vinyl 6:00pm – 7:30pm Soldier Thread Wednesday, March 21, 2012 2:00pm – 3:30pm Clayton Gardner 4:00pm – 5:30pm Kirby Brown 6:00pm – 7:30pm Sam Silva and The Good Thursday, March 22, 2012 2:00pm – 3:30pm Charla Corn 4:00pm – 5:30pm Nick Verzosa 6:00pm – 7:30pm Bleu Edmonson (Pictured) Friday, March 23, 2012 12:00pm – 1:30pm Lohman’s Crossing 2:00pm – 3:30pm Speed Limit 180 4:00pm – 5:30pm Chaotic 8 6:00pm – 7:30pm Dawn Over Zero Saturday, March 24, 2012 2:00pm – 3:30pm Rankin Twins 4:00pm – 5:30pm Rodney Parker and 50 Peso Reward (Pictured) 6:00pm – 7:30pm Brandon Jenkins

Cowboy Music Review Good ol’ country fun with Tommy Worrel and the Diamond W crew singing classic country tunes. Daily show time: 11:00am.

Ol’ McDonald’s Barn Home to the nation’s 8th largest Junior Livestock Show, Ol’ McDonald’s Barn features junior market animals, a Horse Show with goliath draft horses and an Open Show featuring miniature Herefords and longhorns. Visit Row of Champions to see blue ribbon winners or Avenue of Breeds to see a selection of livestock on display.

Junior Show The Junior Livestock Show is open to all 4-H and FFA youth within the state of Texas. Competitions include Market Steers, Lambs, Goats, Barrows, Poultry, Rabbits and Breeding Heifers. More than 6,000 youth will enter their livestock from all across Texas in hopes of placing at

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Rodeo Austin and earning a spot in the Youth Auction. The 4-H/FFA Livestock Judging Contest will take place Saturday, March 24 at 1 pm. Livestock judging gives students the opportunity to evaluate and analyze animals. Students compete for team and individual recognition as supreme livestock evaluators.

Open Show From Longhorns to Miniature Herefords, the Open Livestock Show gives livestock producers the opportunity to display the quality of their herds in competition with some of the top ranches in the country. The Open Livestock Show consists of various shows including the Boer Goat Show and the Open Horse Show.

Horse Show Rodeo Austin also hosts six horse shows including a Ranch Sorting Competition, Draft Horse and Mule Show, Gold Stirrup Horse Show, Collegiate Stock Horse Show, Youth and Amateur American Quarter Horse Association Show and All Breed Open Horse Show. The Horse Show's brightest star, the Gold Stirrup, is a show for riders with special needs. Therapeutic riding is an important tool in both rehabilitation and recreation for individuals with a variety of special needs. Riding therapy can help to strengthen muscles, improve balance, improve concentration and build self-confidence. Riders can compete in three levels of showmanship: English equitation, Western equitation, barrels and trail.

Miss Rodeo Austin Scholarship Contest The Miss Rodeo Austin Scholarship Contest is open to young ladies ages 15-22 who reside within the state of Texas. Miss Rodeo Austin and Miss Rodeo Austin Princess are chosen by the judges based on horsemanship, personality and appearance. Miss Rodeo Austin will be awarded a $16,000 scholarship and Miss Rodeo Austin Princess will receive a $10,000 scholarship following their reigns. In the past four years, five Miss Rodeo Austin winners have received titles at the Miss Rodeo Texas Pageant. Congratulations to Miss Rodeo Austin 2011, Katie Crews (pictured above left) from Stephenville, Texas and Miss Rodeo Austin Princess 2011, Stephanie Revel (pictured right) from Decatur, Texas

Youth Western Art Show The Youth Western Art Show is an exciting competition that enables students to express their creativity in the form of Western Art, while earning money to put towards their future! Students from Texas grades 9 - 12 entered their Westerninspired artwork in the areas of illustration, sculpture, photography and digital art. Twenty artists will have their work presented for purchase at the Youth Auction in March. No school or organization affiliation is required. Pictured left to

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right – Photography, Grand Champion; Traditional, Grand Champion; Digital Art, Grand Champion.

Video Journalism The Rodeo Awesome Reporter - Youth Video Journalism Contest is where innovation meets Western heritage. Students have the opportunity to share their creative vision and passion for agriculture or other topics through video journalism. Students must create an informative, yet creative 1-3 minute video showcasing agriculture, the sport of rodeo or the environment. This can be conducted as a news broadcast, interview or documentary. A Grand and Reserve Champion will be selected in each of the two divisions - Youth Division and Collegiate Division. $2,500 in premiums will be awarded. The winners have the chance to be featured on the Rodeo Arena big screen in front of thousands of fans. Winners will also receive on-the-job training by going behind the scenes with the video production crew during Rodeo Austin.

Competitive Events Schedule Miss Rodeo Austin Scholarship Contest Contestant Orientation ............................. ………..………Sunday, March 4, 2 pm Modeling Style Show and Dinner ................................ Thursday, March 8, 7 pm Personal Interviews…………………………………………...…..Friday, March 9, 7 am Horsemanship Competition……………………………............Friday, March 9, 6 pm Morning Fairgrounds Appearance ........................ .Saturday, March 10, 8:30 am Public Speaking and Question Competition......... Saturday, March 10, 10:45 am Coronation ............................................................... Saturday, March 10, 7 pm Awards Ceremony ............................. Saturday, March 10 (following Coronation)

AQHA Arrival..............................................................Monday, March 12, 5 pm – 8 pm Check-in..........................................................Monday, March 12, 5 pm – 8 pm AQHA Show...............................................................Tuesday, March 13, 10 am AQHA Show..... ................................................... Wednesday, March 14, 10 am Release.......................................................................Upon Completion of Show

RSNC Ranch Sorting Early Arrival ..............................Thursday, March 8, 5 pm- 8 pm Ranch Sorting Arrival and Check-in........................Friday, March 9, 6 am-8 am Ranch Sorting .................................................................Friday, March 9, 8 am Release………………….………………………...…………….Upon Completion of Show

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ASHA Arrival & Check-in ..............................................Sunday, March 11, 5 pm-8 pm Collegiate ASHA Championship ...................................Monday, March 12, 9 am Release ......................................................................Upon Completion of Show

Open Horse All-Breed Open Horse Show Arrival……..........Wednesday, March 14, 5 pm-8 pm All-Breed Open Horse Show………………………… …..Thursday, March 15, 10 am Release……………………………………………………...…..Upon Completion of Show

Gold Stirrup Gold Stirrup Horse Show Arrival………………….Saturday, March 10, 5 pm-8 pm Gold Stirrup Horse Show....………………………………….Sunday, March 11, 9 am Release……………………………………………………...…..Upon Completion of Show

Draft Horse and Mule Show Draft Horse and Mule Show Arrival…….……............Friday, March 9, 5 pm-8 pm Draft Horse and Mule Show…………….……….…....…..Saturday, March 10, 9 am Release……………………………………………………...…..Upon Completion of Show

Open Texas Longhorn Show Open Texas Longhorn Show arrival….…………..Thursday, March 15, 2 pm-6 pm Judge Youth (Show A)……………………………………….…Friday, March 16, 10 am Judge Youth (Show B)……………………………………….Saturday, March 17, 3 pm Release……………………………………………………...…..Upon Completion of Show

Miniature Hereford Show Open Miniature Hereford Show arrival ……......Thursday, March 15, 2 pm-6 pm Weigh/ Frame Score……………………………………………..Friday, March 16, 4 pm Judge Open Miniature Hereford Show……………...…Saturday, March 17, 10 am Miniature Hereford Auction……………………………..….Sunday, March 18, 10 am Release……………………………………………………...…..Upon Completion of Show

Open Boer Goat Open Boer Goat arrival………………….………..Saturday, March 10, 11 am- 3 pm Boer Goat Show (Youth followed by Open)……………….Sunday, March 11, 9 am Release……………………………………………………...…..Upon Completion of Show

Open Sheep/ Cattle Dog Trials Sheep Dog Trials Arrive and Check- in……………......Thursday, March 15, 6 am Sheep Dog Trials…………....Thursday, March 15 & 16, 8 am, 2:30 pm, 4:30 pm

Junior Market Steer Show Junior Market Steer Show arrival……………….….Monday, March 19, 7 am-1 pm Check In (Deadline to turn in weight cards)………….....Monday, March 19, 3 pm Classification, Sift & Sale Declaration……....................Monday, March 19, 5 pm Judging (British, Shorthorn, Brahman, & ABC)..…......Tuesday, March 20, 9 am Judging (AOB black followed by AOB other color)….Wednesday, March 21, 9 am Grand Champion Steer Selection……..………………..Thursday, March 22, 12 pm Release……………………………………………..Following Conclusion of Breed Show

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Youth Steer Auction…… ……………………………. Friday, March 23, apprx 12 pm

Junior Market Lamb Show Junior Market Lamb Show Arrival…………......Thursday, March 15, 6 am-12 pm Check-in (deadline to turn in weight cards)……………Thursday, March 15, 2 pm Judging of Lambs………..………………………….…………...Friday, March 16, 9 am Youth Lamb Auction……………………………….Friday, March 23, apprx 10:15 am

Junior Market Goat Show Junior Market Goat Show Arrival…………….…Thursday, March 15, 6 am-12 pm Check in (Deadline to turn in weight cards)……….…..Thursday, March 15, 2 pm Judging of Goats………..…………………………………….Saturday, March 17, 9 am Youth Goat Auction………………………..…………...Friday, March 23, apprx 1 pm

Junior Market Barrow Show Junior Market Barrow Show arrival………….Monday, March 19, 12:30 am-6 am Check In (deadline to turn in weight cards)..................Monday, March 19, 8 am Judge (Duroc, OPB- Dark, OPB- White, Hamp).….…....Tuesday, March 20, 9 am Judge (York followed by Cross)..……………...….…….Wednesday, March 21, 9 am Youth Barrow Auction…………………………..….Friday, March 23, apprx 2:30 pm

Junior Market Poultry Show Junior Market Poultry Show arrival/sift…..…..Saturday, March 10, 7 am-10 am Judge (Roasters and Turkeys)..………..…………..……Saturday, March 10, 11 am Judge (Broilers)………..…………….………Saturday, March 10, following Roasters Youth Poultry Auction………….……………..……Friday, March 23, apprx 9:15 am

Junior Market Rabbit Show Junior Market Rabbit Show arrival/sift.….............Friday, March 9, 7 am-10 am Judge Rabbits………………………………………...…….…....Friday, March 9, 11 am Youth Rabbit Auction……………………………..Friday, March 23, apprx 10:00 am

Junior Breeding Heifer Show Junior Breeding Heifer Show arrival……….…….Thursday, March 22, 6 am-1 pm Judge (British and Continental).…………….………………Friday, March 23, 8 am Judge (American)……………………………………..……..Saturday, March 24, 8 am Release…………………………………………………………..Upon Completion of Show

4H/ FFA Livestock Judging Contest Registration……………………………………..Saturday, March 24, 11 am-12:30 pm Contest……………………………………………………..…..Saturday, March 24, 1 pm Awards Ceremony……………………………………...…….Saturday, March 24, 5 pm

Youth Western Art Show Entry Deadline……………………………………….....…Thursday, December 1, 2011 Drop Off………………………………………………...……Saturday, January 14, 2012 Auction………………………………………………………..Friday, March 23, 11:30 am

Ultimate Scramble Championship Ultimate Scramble Championship………………Saturday, March 17, 9 am-2 pm Finals………………………………………………………….Saturday, March 17, 7 pm

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Crazy Canyon Rodeo Austin is proud to bring you the largest carnival in Austin! You can buy a day pass or a season pass to the carnival to get your fill of cotton candy, the ferris wheel and challenging carnival games!

Special Carnival Promotions Open the Chutes Day Free Parking and $1 Carnival Rides on March 9, from 10 am – close! Daily Unlimited Ride Wristband Adult $32 – Purchase at the ticket booth to ride all day long. $27 – Purchase at www.RodeoAustin.com to ride all day long. Child (ages 3-12) $29 – Purchase at the ticket booth to ride all day long. $24 – Purchase at www.RodeoAustin.com to ride all day long. Spring Break Discount Pass $15 - March 12 – 16, stop by the Fairgrounds to purchase your Spring Break One Day Pass. This pass allows you unlimited use of the carnival rides from 11 am-5 pm Season Fun Pass Fairgrounds admission and unlimited rides for all 15 days! $130 – Adult Season Fun Pass $105 – Child (3-12 years) Season Fun Pass Purchase Passes at www.RodeoAustin.com

RAM Test Drive March 10th, March 11th, March 16th, March 17th, March 18th, March 23rd and 24th – 10:00 am – 6:00 pm Come check out all that RAM has to offer at the RAM Rodeo Headquarters display. Discover the features and specs of the 2012 line-up of RAM vehicles including the powerful brand new RAM Longhorn edition. Learn about what it takes to be a rodeo cowboy and get some pointers from the RAM Rodeo Team.

BBQ Cook-Off Friday, March 16 – Saturday, March 17 – 12:00 pm The BBQ Cook-Off is an entertainment feature not to be missed at Rodeo Austin. The southeast corner of the Fairgrounds comes alive with music, fun and BBQ smoke as teams compete in a variety of BBQ contests. The public is invited to sample the mouthwatering food and join in the festivities at each team's elaborate area. Admission to the BBQ Cook-off is FREE with Fairgrounds admission. Guests are encouraged to make a donation to their favorite team’s tip jars, as a fundraiser for the Rodeo Austin Scholarship Program. With the help of amazing fairgoers, the 2011 BBQ Cook-Off raised $230,000 through tip jar donations.

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Bullet Proof Blowout Friday, March 23 and Saturday, March 24 – 5:30 pm Join us at Bullet Proof as we blow out the end of Rodeo Austin with tons of entertainment. Held in a private tent on the Fairgrounds, Bullet Proof is two nights of BBQ, bands, beverages and “boot stompin’” good time! Featured entertainers include: Friday, March 23 – 7:30 PM Steven Franks 10:00 PM Mark Winston Kirk Saturday, March 24 – 7:30 PM Steven Franks 10:00 PM Suede

Luedecke Arena ProRodeo and Concert Series Home to the nation’s 5th largest indoor regular season ProRodeo, Rodeo Austin is bringing you the toughest action followed by a star-studded concert line-up with today’s hottest musical entertainers!

Rodeo Austin Super Shootout presented by Mattress Firm March 10 Showcasing some of the best competition to hit the rodeo arena, the Super Shootout presented by Mattress Firm is a four event contest featuring the world’s best athletes in a head to head battle for the right to be called Champion. Xtreme Bulls March 11 ProRodeo Xtreme Bull Riding, the world championship bull riding tour created by the Professional Rodeo Cowboys Association (PRCA), will be held at Rodeo Austin. Come out to see a “bulls only” performance as 50 of the greatest cowboys and bulls battle it out!

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ProRodeo All Star Series March 12 – 24, 2012 Rodeo Austin is one of only nine ProRodeos in the country on the WRANGLER MILLION DOLLAR GOLD TOUR and brings some of the best cowboys and cowgirls ProRodeo has to offer. World Champions, including the top 70 plus contestants in each event, will battle it out for the title of All – Around Cowboy. The Rodeo Finals, March TM 24, will feature the best contestants from the two weeks in a final show down for the title of each event.

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Mutton Bustin’ Mutton Bustin’ is fun for both the crowd and the kids participating! Aspiring young cowboys and cowgirls ride atop fuzzy sheep out of the chute and into the arena. Participants receive trophies and the winner is presented with a shiny belt buckle. Children ages 5-7 who weigh less than 55 pounds are eligible to compete. Check it out every night in the arena.

Main Stage Concert Entertainment Line-Up March 10 – Super Shootout & Eli Young Band 7 pm The Eli Young Band has come a long way since its debut in October of 2000 when they got their start in Denton, Texas. With their previous album, Jet Black & Jealous, debuting at No. 5 on the Billboard Country Albums chart in 2008, their new album, Crazy Girl, has had much success as well. Appearing on Jimmy Kimmel Live! and The Tonight Show With Jay Leno, EYB also nabbed a nomination from the Academy of Country Music for Top New Vocal Group of the Year.

March 11 – Xtreme Bull Riding & Chris Young 3 pm In 2006, Chris was the winner of the television program Nashville Star and was signed to RCA Records Nashville, releasing his selftitled debut album that year. He produced two hit singles with that ablum, "Drinkin' Me Lonely" and "You're Gonna Love Me". With the release of his third studio album, NEON, Chris Young leaves no doubt that now is his time to shine. With hits like “Tomorrow” and “You”, Young is breaking hearts and breaking records.

March 12 – All Star Series & Clay Walker 7 pm Clay Walker first topped the Billboard Country Singles charts in 1993 with "What's it to You" and followed up with "Live Until I Die." He has produced a total of 11 albums and has with four of the reaching platinum certification and two reaching gold certification in the United States. He's come a long way with producing 31 singles that have made it to the country music charts. His most recent album She Won’t be Lonely Long, was release in mid-2010 with that single reaching number 4 on the country charts.

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March 13 – All Star Series & Demi Lovato 7 pm The word "busy" might be a good way to describe the young, talented and beautiful musician, Demi Lovato. Not only has she had three billboard topping albums, starred in various Disney made for television movies, starred in her own sitcom on The Disney Channel and toured with the Jonas Brothers, she has also found time to do a great deal of charity work and to be a Contributing Editor for the popular teen magazine, Seventeen, to help young girls with body and self-image issues. Most recently, Demi Lovato was the recipient of the 2012 People's Choice Award for Favorite Pop Star.

March 14 – All Star Series & Jake Owen 7 pm Jake Owen didn't make his way up the country music ladder of success by living life according to the rule book. He chose to find his own way and pave a completely unique path that’s all his. Having recorded and released three albums, Owen had a major hit this past summer with "Barefoot Blue Jean Nights". His newest hit, "Alone with You" is climbing the country charts.

March 15 – All Star Series & The Band Perry 7 pm The Band Perry is a country trio composed of three siblings: Kimberly, Reid and Neil. Their most recent hits, "If I Die Young" and "You Lie", have helped land them on the path to country music fame. In 2011 the group won, a CMT Music Award for, USA Weekend Breakthrough Video of the Year for the song, "If I Die Young", along with a nomination for top country song at the 2011 Billboard Music Awards-just to name a few of the many awards and nominations the band has received in the past few years since their album debut. Rodeo Austin is proud to welcome the band back to the arena!

March 16 – All Star Series & Sara Evans 7 pm Sara Evans is no stranger to the country music world, with her first album debuting over a decade ago. She has had many hit singles, one of her most popular, "Born to Fly," hit number one on the billboard charts in 2000. Evans most recently released the album Stronger, and the hit single, "A Little Bit Stronger" reached number one in May 2011 after it was featured on the soundtrack to the 2011 film, Country Strong, starring Gwenyth Paltrow. Evans is the author of three books, the mother of three children and brings a special passion to all her performances.

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March 17 – All Star Series & Josh Abbott Band 7 pm The Josh Abbott Band and its five members, Josh Abbott, Preston Wait, Edward Villunueva, James Hertless and Caleb Keeter call the Lone Star State home, and got their start in Lubbock, Texas during college. The bands' passion for country music and their drive, has helped them gain success in the Texas country music world. With influences such as the Randy Rogers Band and Pat Green, these Texas boys are sure to keep playing true country music in their future.

March 18 – All Star Series & Glen Campbell 3 pm You might be a bit of a music icon if...you can outsell the Beatles. Well Glen Campbell did just that in 1969. Not only did he outsell the Beatles, he's hosted his own TV show, had 81 chart topping songs and has sold over 45 million albums. He is best known for his series of hits in the 60’s and 70’s and has had 27 hits land in the Top 10 on the country charts. Campbell has made history in 1967 by having four Grammys in both country and pop categories. "Gentle on My Mind" received two awards in country & western and "By the Time I Get to Phoenix" did the same in pop category.

March 19 – All Star Series & Bellamy Brothers 7 pm Howard and David Bellamy have had a great deal of success throughout their career with numerous #1 hits on both pop and country charts. Having been in the business for over 30 years, they bring a level of experience mixed with R&B, pop, country and rock to all of their shows. This duo has charted twenty Number One singles and more than fifty hits overall on the country charts. As of today, they have released more than fifty albums.

March 20 – All Star Series & Gavin DeGraw 7 pm Since 2003 when Gavin DeGraw rose up the music charts with his hit song, “I Don’t Want To Be”, which was featured on the hit show, One Tree Hill, he has been an unstoppable force in the music world. His new album Sweeter is a new sound for the New York native and is available in stores and online now. His latest hit, “Not Over You”, can be heard on popular radio and has spent weeks on the Billboard Charts.

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March 21 – All Star Series & Josh Turner 7 pm Josh Turner signed with MCA Nashville Records in 2003 and has released four studio albums for the label. His first album in 2003 was Long Black Train, whose title track was his breakthrough single release. He has been charted ten times on the Billboard country singles charts, where all of his singles but one reached Top 40 or higher. Josh has sold more than 5 million albums, was one of the youngest artists inducted in the Grand Ole Opry and he continues to make waves with his newest album Haywire.

March 22 – All Star Series & Stoney LaRue 7 pm Stoney LaRue is an original Texas Country/Red Dirt artist that was born in Taft, Texas and started playing music at a young age. His fans know him for songs like "Oklahoma Breakdown", and "Walk Away". LaRue's new album, released in 2011, doesn't skip a beat. It's smooth as Velvet, just like the album title. Stoney has experienced ultimate Texas Radio success with his single, "Velvet." Throughout the summer, the song topped the charts.

March 23 – All Star Series & Bret Michaels 7 pm Some know him from the 80's glam metal band Poison; others have watched him on not just one but three television shows--Rock of Love with Bret Michaels, Nashville Star and Celebrity Apprentice 3! Michaels recorded his first solo album in 1998 titled A Letter from Death Row and in 2003 he released the studio album Songs of Life which featured the singles "Raine’’ and "Bittersweet”. Since his success in the music industry over twenty years ago, Bret Michaels has let nothing stand in his way of being a rock star.

March 24 – All Star Series Finals & Kevin Fowler 7 pm Kevin Fowler’s music is a rock n’ roll sound delivered by the heartfelt performance of a country boy. A Texas native who grew up listening to Merle Haggard and Johnny Cash, Kevin has recorded duets with both Willie Nelson and George Jones in his career. With his new CD Chippin' Away, Kevin delivers his unique and heartfelt Texan country with style. Kevin has become a Rodeo Austin tradition performing on the last night of the concert series.

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Entertainment Management Companies Eli Young Band HBPR Heather Bohn 615-298-4056

Jake Owen

Chris Young

Clay Walker

Shop Keeper Management Marion Kraft 615-341-0333

Paul Freundlich Associates Denise Carberry

The Band Perry

615-522-4818

CAA Alli McGregor 424 288-2000

Sara Evans

Josh Abbott Band

RCA Records Regina Stuve 615-301-4448

Sunshine, Sachs & Associates Tiffany Shipp 212-254-2106

Spalding Entertainment Clarence Spalding and Marne McLyman 615-324-2380

Glen Campbell

Bellamy Brothers

Gavin DeGraw

Bret Michaels

Kevin Fowler

Battle Artist Agency Rob Battle 615-368-7433

Sandy Brokaw

brokawc@aol.com

Stoney LaRue William Morris Henry Glascock 615 963 3386

Rogers & Cowan Fran Curtis 212-445-8423

Last Child Productions, Inc. Jo Mignano 212-886-6707

Demi Lovato

Publicist Sarah Blincoe 512-444-7600

Ambiance Artists Bruce Klamick 512-386-7033

Josh Turner

Modern Management Jack Furr 615-742-0099

Rodeo Austin

Jennifer Paladino Marketing Coordinator Office: 512-919-3000 Cell: 512-293-6371

Founders Club The Founders Club is located in the Rodeo Arena and is reserved for Founders members, sponsors and their guests. Members watch some of the country’s best live entertainment from a luxurious private setting with premium furnishings and full service dining complete with a bar and lounge area. Rodeo and concert action can be viewed on a live feed or through the windows overlooking the Rodeo Arena.

Rodéo Drive Gear up for the night’s performance and stop by Rodéo Drive to do some shopping and find the chicest fashions ranging from jewelry to clothes to cowboy boots! Open daily from 6:00pm – 10:30pm and 2:00pm – 6:30pm on Sundays.

100X Club As every true cowboy and cowgirl knows, the quality of one’s hat is measured in “X’s.” The more X’s, the higher the quality…thus the 100X Club was born! This exclusive club offers the finest hospitality on the Rodeo Austin grounds. Each night 100+ members and their guests enjoy live music, closed-circuit coverage of Rodeo Austin and might even have the opportunity to sit next to a World Champion cowboy or cowgirl in the stylish lounge. The 100X club is open to the public for a nightly $5.00 cover charge. Opens daily at 5 pm and 1 pm on Sundays.

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100X Club Band Schedule March March March March March March March March March March March March March March March March

9th at 10:00 PM: Weldon Henson (Pictured) 10th at 10:00 PM: Philip Thomas 11th at 10:00 PM: Scooter Brown 12th at 6:00 PM: Jeremy Steding 13th at 10:00 PM: Ryan McBride 14th at 10:00 PM: South Texas Sounds 15th at 10:00 PM: Aaron Navarro 16th at 10:00 PM: Jesse Jennings 17th at 10:00 PM: Chad Johnson Band 18th at 10:00 PM: Shy Blakeman 19th at 6:00 PM: The Magnolia Band 20th at 10:00 PM: Janie Balderas 21st at 10:00 PM: Clayton Gardner (Pictured) 22nd at 10:00 PM: Charla Corn (Pictured) 23rd at 10:00 PM: Jeff Whitehead 24th at 10:00 PM: Rankin Twins

Town Square Mutton Bustin’ Mania Saturday, March 10, 17, 24 – 3:00 pm

This crowd favorite is held in the Wild West Tent. Aspiring young cowboys and cowgirls get six seconds of fame by busting out of the chute aboard their woolly mounts. All kids receive a score, even if they don’t ride 'til the six second buzzer. Every participant in Mutton Bustin’ Mania receives a State Farm trophy. The champion of each performance will receive a custom Hy O Silver buckle and a special gift from Texas State Farm Agents. Wild West Show

The new featured shopping area consists of 40 exhibits spaces inside the Wild West Show, which is conveniently located next to the East Fairgrounds Entrance. The Wild West Show features Tomàs Garcilazo – The Charro and a number of other Western shows with daily performances for the public. Similar to Betsy's General Store, the range of products and services is endless as any Commercial Exhibitor may apply for these spaces. Plus don’t miss Mutton Bustin’ Mania March 10th, 17th and 24th at 3:00 pm.

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Chuck Wagons on the Trail – A Living History Learn what how the true Texas cowboys used to get along in the old west from a genuine cowboy himself, Butch Dohmann, as he walks guests through an authentic Chuck Wagon with working kitchen. Daily showtimes: 11 am, 12:30pm, 2:30pm, 4:30pm, 6:30pm.

Western Shoot Out Watch as the fastest gun-slingers in town face off for a showdown reminiscent of the scenes from the Wild West made by famous gunfighters like Billy the Kid, Annie Oakley and Doc Holliday. Daily showtimes: 2 pm, 4 pm, 6 pm.

Betsy’s General Store Grab your wallets and be prepared to shop ’til you drop at Betsy’s General Store. Everything from ceramics, paintings, hats, boots, cars, clothes, trucks, jams and jewelry are available for purchase.

Kidstown H-E-Buddy Petting Zoo Both children and adults will enjoy feeding and petting the baby deer, goats, llamas and kangaroos in our petting zoo area. Open daily 10 am-8 pm.

ABC’s of the Petting Zoo Play Pen New this year at Rodeo Austin is the Petting Zoo Play Pen. This feature will consist of the normal petting zoo friends such as baby deer, goats, llamas and kangaroos but for added excitement, there will be baby zebras, camels and water buffalo. Sure to be a family favorite! Open daily 10 am-8pm. Pony Rides Take a ride on a real, live pony! A kid favorite, $5 per ride! Open daily 10 am-8 pm.

Southwest Dairy Milking Show Learn about milking a cow during the Southwest Dairy Show. Daily show times: 10:30 am, 12:30 pm, 2:30 pm, 4:30 pm, 6:30 pm.

Southwest Dairy Cheese Gazebo If you feel a little hungry when you are around the Southwest Dairy Milking Show, then stop by the Gazebo and enjoy a snack. Come and enjoy free cheese slices while hanging out at the Gazebo. Take a break from your crazy, fun, eventful day and relax.

Farmer for a Day Little ones will enjoy exploring the Famer for a Day exhibit where they can gather apples from the tree, find freshly laid eggs in the chicken coop, pull a wagon around the farm and more! Open daily 10 am-8 pm.

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Longhorn Puppet Show T-Bone the Longhorn entertains crowds at the Longhorn Puppet Show. Daily show times: 12 pm, 7 pm.

Medicine Man Show Take a step back in time with Dr. Willie Gettbedder and the crew as they perform a tale of the Old West. Daily show times: 1 pm, 5 pm.

Chow Town Rodeo Austin features eateries sure to tempt and please fairgoers’ taste buds. The Food Court is located between the Rodeo Arena and Betsy’s General Store and offers a variety of delectable delights including the classic funnel cake to new creations like chocolate covered cheesecake. 2012 Vendors Duck Concessions - Funnel Cakes, Curly Fries Pizza on a Stick - Pizza, Calzones Adam McKinney Food Services #1 - Philly Cheese Steaks, Bratwurst Parks Concessions - Corndogs, Nachos Good Ol' Burgers - Burgers, Fries, Sausages Pizzeria - Slice and Whole Pizzas Cream A Lot - Ice Cream, Fried Candy Food Factory - Taco Salads, Breakfast Burritos, Taco’s, Fried Pickles Hot Beef Sundae & Ye Old Lemonade Shop - Hot Beef Sundaes, Lemonade The Silver Spur - Beef Tip, Ribeye, Pork, Chicken Dinners/Sandwiches J-N-J Concessions - Funnel Cake Sundaes, Ice Cream King's Taters - Kings Taters R & L, Ltd. LLC - Candy Apples, Cotton Candy Adam McKinney Food Services - Corndogs, Nachos Coach's - Turkey legs, Fried Shrimp Wiggins Concessions - Turkey legs, Cajun Chicken on a Stick Funny Face Foods - Steak Sandwich, Walking Tacos, Sweet Potato Fries All American Café - Hand Breaded Pork Tenderloin, Black Angus Burger Alan Mckinney Food Services - Funnel Cakes, Fried Kool-Aid Cowboy's BBQ & Rib Co - BBQ

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SPECIAL EVENTS Off The Vine Wine Tasting & Silent Auction Thursday, January 12 – 6:00 pm Rodeo Austin held its 2012 Wine Tasting and Silent Auction presented by Texas Oil and Gas Association at the West Austin Youth Association in the heart of Central Austin. Wine enthusiasts were able to enjoy a variety of quality wines from the nation's top wineries. During the samplings, attendees had the opportunity to bid on exclusive silent auction items and sampled the cuisine from local acclaimed establishments such as Sullivan's Steakhouse, Jack Allen's Kitchen, Gumbo's and many more.

Rodeo Austin Gala presented by H-E-B Saturday, February 11 – 6:00 pm Guests filled the Palmer Events Center for the 2012 Rodeo Austin Gala on February 11, 2012. Presented by H-E-B and AMD, guests enjoyed cocktails and hors d'oeuvres, exquisite four-course fine dining, silent auction featuring one-of-a-kind items and a live auction. Live music featured nationally acclaimed artists Ronnie Dunn and Radney Foster! The Gala is one of the largest black tie affairs in Austin and one of the largest fundraisers for Rodeo Austin.

Cowboy Breakfast Presented by Farm Credit Friday, March 2 – 6:00 am Cowboy Breakfast is the official kick-off to the Star of Texas Fair & Rodeo. Presented by Farm Credit, Cowboy Breakfast serves up a breakfast of champions with live music, all FREE to the public. Don't forget your boots! Cowboy Breakfast also marks Dress Western Day in Austin. Boots, jeans, cowboy hats and bolo ties; whatever it is, don your cowboy duds for the entire day to help ring in the Rodeo, western style! Join us for the fun starting at 6 am.

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Youth Auction March 23, 2012 at The Bob Bullock Texas State History Museum – 9:00 am The Bob Bullock is a living Texas History Book and the perfect host of the 2012 Youth Auction, to support the future of the youth. The Youth Auction raises money to be used for future of the youth for the top 394 winners of the Junior Livestock Show and Youth Western Art Show. This process teaches youth virtues such as dedication, responsibility and pride, developing necessary life skills and preparing them for the future. Community leaders, local businesses, corporations and supporters of the Star of Texas Fair and Rodeo will assemble to reward these successful individuals for their accomplishments. Schedule: 9:00 am – Opening Ceremony 9:15 am – Poultry Auction 10:00 am – Rabbit Auction 10:15 am – Lamb Auction 11:30 am – Western Art Auction 12:00 pm – Grand Champion Steer Auction 1:00 pm – Goat Auction 2:30 pm – Barrow Auction The Grand Champion Steer auction is the highlight of the Youth Auction. In 2011, the Doug Maund of Maund Automotive Group purchased the steer for $60,000 from exhibitor Cuatro Schauer of Bee County 4-H. We encourage media to attend this special moment which will occur promptly at Noon.

Cowboy Classic Golf Tournament Monday, May 14 – 10:30 am Mark your calendars for the 9th Cowboy Classic Golf Tournament on Monday, May 14, 2012. The tournament will be held at the beautiful Lost Creek Country Club in Austin, Texas. Prizes will be awarded to winning teams and to contest winners in longest drive and closest to the pin categories.

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HUMAN INTEREST STORIES Meet TEAM RODEO AUSTIN Rodeo Austin is proud to be the first ProRodeo event to sponsor a rodeo team. TEAM RODEO AUSTIN consists of five ProRodeo athletes: Barrel Racer Angie Meadors, Bareback Rider Brian Bain, Saddle Bronc Rider Chet Johnson, World Champion Bull Rider J.W. Harris and World Champion Bullfighter Lance Brittan, who work full time traveling the country sporting the Rodeo Austin brand. These athletes do an excellent job representing Rodeo Austin and the mission Promoting Youth Education-Preserving Western Heritage. Angie Meadors – Barrel Racer Residing in Blanchard, Oklahoma, this lady does more than just ride horses. Not only does she maintain her rankings in the WPRA, she is also a model and a hairstylist. Angie joined WPRA in 1989 and within one year she finished 4th in the world rankings. She has won many titles such as WPRA World Finals Richest Run and finished 3rd in the average. In 2011 she finished 10th in the Wrangler National Finals Rodeo (WNFR). She has qualified for the WNFR 6 times in her career so far. We are looking forward to this lady bringing some heat and beauty to the TEAM.

Brian Bain – Bareback Rider Born in Bend, Oregon, this Bronc Rider did not grow up riding. Bain graduated from Culver High School where he participated in team roping and then started riding bucking horses at the age of 22 in 2004. By 2006 he won his first rodeo at Duchuets County Rodeo in Redmond, Oregon. In 2007 he joined the PRCA and in his first year he finished 4th in the Bareback Rookie Standings. When he won Laughlin River Stampede in Laughlin, Nevada and Livermore Rodeo in California, he managed to finish 9th in the World Standings for 2011. We cannot wait to see where this cowboy is going to go in his career. Chet Johnson – Saddle Bronc Rider Gillette, Wyoming is the home of three time WNFR qualifier, Chet Johnson. Chet experienced success early in his career as he was the Wyoming State High School Saddle Bronc Champion. In 2009 Chet was the Canadian Finals Rodeo Saddle Bronc Riding Champion. At the WNFR in 2008, Chet placed in three of the ten rounds. Chet became a part of the TEAM in 2006 and always enjoys riding at Rodeo Austin.

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J.W. Harris – Bull Rider This cowboy is no stranger to the rodeo world. J.W. Harris from Peaster, Texas entered the PRCA in 2005 at the age of 19. Within his first year, he was about to give up the rodeo life and head home to start work before his short-round win in Cheyenne, Wyoming. After that he began to grasp some amazing accomplishments. He has had five WNFR appearances winning two average titles in three years (20082010). In 2009 Harris broke his right (riding) hand in the second round of the WNFR but still managed to receive the title of World Champion Bull Rider. This past year in 2011, J.W. finished 2nd in the World Standings. We welcome J.W. with open arms for his inaugural season on the TEAM.

Lance Brittan – Bullfighter Lance Brittan of Windsor, Colorado, is a world renowned bullfighter. As the 1999 World Champion, he has protected cowboys at high profile ProRodeo events. In addition to fighting bulls in the rodeo arenas, his freestyle bullfighting skills have been used at events such as the Pace Picante ProRodeo Tour Finale and the WNFR Bucking Bull Sale. Lance has also participated in notable tours such as the Wrangler Bullfight Tour and The Boys are Back in Town Tour. Brittan’s wife Cami, and their two daughters, Madison and Morgan, travel with him to many of these events. After fighting bulls at Rodeo Austin for many years, Brittan was welcomed onto the TEAM in 2007.

Rodeo Announcers These are the voices of Rodeo Austin. These men keep the crowd informed and entertained throughout the entire rodeo performance. Both Hadley and Wayne have been PRCA Announcers of the Year and Rodeo Austin is honored to have such high caliber talent announcing Rodeo Austin.

Hadley Barrett Hadley Barrett is one of ProRodeo’s most recognized personalities. Hadley’s expertise and one-of-a-kind personality make him a favorite with rodeo crowds across the nation. A PRCA member since 1964, Hadley has long been a fixture on the ProRodeo circuit. Serving as the announcer for the National Finals Rodeo from 1980-2001, Hadley has captured the hearts of many. Hadley is also a four-time winner of the PRCA Announcer of the Year title. Hadley’s most notable accomplishment is his 1999 induction in to the ProRodeo Hall of Fame. Hadley is a longtime friend of Rodeo Austin, serving as announcer for many years. Rodeo Austin is excited to have Hadley back for the 2012 season.

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Wayne Brooks Wayne Brooks is the other friendly voice behind the mic at Rodeo Austin. His upbeat personality and unmistakable voice lend energy and excitement to rodeo crowds across the United Sates and Canada. Wayne’s unique insight into the rodeo world comes from his time spent in the arena as a competitor. Wayne has had the privilege to announce several key ProRodeo events across America, such as the National Finals Steer Roping, Dodge National Finals Rodeo and the Pace Picante ProRodeo Chute-Out. He has also used his talent for the Wrangler National Finals Rodeo, the Calgary Stampede and California Rodeo Salinas. Wayne’s biggest accomplishment is undoubtedly his second PRCA Announcer of the Year win in 2010. Wayne received his first PRCA Announcer of the Year Award in 2005. In his spare time Wayne spends time with his wife and three children at his home in Lampasas, Texas.

Bullfighters and Barrelmen Basically there is only one way to end a bull ride: getting thrown off! Often without regard to his own safety, the bullfighter is an essential aid to the rider’s getaway. The bullfighter distracts the bull long enough for the rider to scramble to safety. Serving as a distraction to the bull, the barrelman is a brave man who works in and around the open ended barrel. Often times, the bullfighter will roll the barrel with the man inside, in hopes to provide escape time for a downed rider. Lance Brittan – Bullfighter You met Lance earlier as a member of TEAM RODEO AUSTIN. Not only does he travel the nation promoting the Rodeo Austin brand, he is also in the Luedecke Arena every night saving lives. Lance Brittan of Windsor, Colorado, is a world renowned bullfighter. As the 1999 World Champion, he has protected cowboys at high profile ProRodeo events. In addition to fighting bulls in the rodeo arenas, his freestyle bullfighting skills have been used at events such as the Pace Picante ProRodeo Tour Finale and the NFR Bucking Bull Sale. Lance has also participated in notable tours such as the Wrangler Bullfight Tour and The Boys are Back in Town Tour. Wacey Munsell – Bullfighter Wacey Munsell is no stranger to the ProRodeo lifestyle. This energetic 25-year-old is a third generation bullfighter. Wacey has gained national attention by continuously winning title after title in his event. In 2004, he made history by becoming the youngest freestyle bullfighter to join the Two Bulls Professional Bullfighting Tour and the World Championship Rodeo Bullfighting Tour. Wacey is the current holder of the 2006 titles of World Champion and the PBR Dickies Champion Freestyle Bull Fighter. His natural talent and ability have taken him far in his young life and will continue to take him to new heights.

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Aaron Ferguson – Bullfighter Aaron Ferguson is the newest member of Rodeo Austin’s Bullfighter team. Originally from Alberta, Canada, Aaron is attending Western Oklahoma State College in Altus, Oklahoma. He got his start as a mutton buster and these days he’s laying his life on the line every night to fight bulls and help protect some of ProRodeo’s top athletes.

Ash "Crash" Cooper – Barrelman and Clown Ash Cooper, known to the ProRodeo world as “Crash Cooper,” is one of the world’s premier barrelmen. The Canadian native, known for his athleticism and agility in the arena, is a crowd favorite. The former minor league hockey player is no stranger to hard knocks. His ability to turn the dangerous sport of bullfighting into a comedy act is the signature attribute of his show. Crash is a two-time winner of the coveted Entertainer of the Year title from the Canadian Professional Rodeo Association and was a PRCA Comedy Act of the Year nominee in 2011. His show is sure to delight Rodeo Austin fans.

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March 9-24, 2012

Rodeo Austin â—? Star of Texas Fair & Rodeo

Thank you for your continued support, we look forward to celebrating 75 years with you!

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