Viscom Guest Lectures 2012

SUSIE AMINIAN BIO New York ART DIRECTOR UA Design track MAC Cosmetics Best fashion collaboration of the Year WORK WONDER WOMAN and mac Anniversary of wonderwoman Brainstorming History of wonderwoman Other collabs Ref: DC COMICS Talked with Lynda (mrs. wonderwoman) Oversized product - wonder woman is larger than life 2 page spread - 5 panels medusa vs. Wonderwoman Store packaging Packaging Store design and local marketing and merchandising Their store next to the office is prototype Giant store cut outs Color: Wonderwoman red Phone apps no detail gets neglected.

Pret a papier (ready to paper) Experiment paperdolls Valeri steel > paper doll art history.

Grab from many different sources Fashion designers made paper cutout give aways LOW BUDGET (cardboard and construction paper) IN STORE: paper cardboard models Quite Girls Goth punk japanese style Cute and funky TITLE: Type had each letter needed to be unique