RICK O’BRIAN DANIELLE HALLS TODD FEDELL
RICK O’BRIAN Education: 1995 BFA Ilustration Entertainment industries Society of illustrators NEW YORK SHOW Projects Production design Disney Europe Sony MOVED TO PITTSBURG First 6 months to 9 months - horrible RPG - wizards of the coast/ Fantasy Cards EUROPE - 5 and 1/2 months After Europe he decided he wanted to be into film. He found there wasn't a school for set design, told the company he knew skills he didn’t and figured it out as he went. Monument Project Create a rift between fine art and illustration, then became blurred CURRENT- Stop motion Rocket inner scope records Car of the future Kyoto brothers---TEAM AMERICA Met at COMIC CON Sets and Property - "Making a living" Doing something different is good and bad. They need work experience, putting their best foot forward, extremely competitive, Bring some edge to the experience.' INSPIRING PEOPLE: Greg Spelanka Peter Storch Kent Williams David Keen Shawn Booth ADVICE CONCEPTS ARE IMPORTANT! Technical skills can be taught Don’t take the easy way out. "Instead of looking to 500 places; find 3 you really want to work at" o Talk to the main man o COMIC CON; Go for networking!
DANIELLE HALLS WORK Mini Converse Communication arts Copenhagen - art director Iphone aps ASTS Butler shine stern & Partners PRE-DENMARK ART Fest Kids to g-mas Enivro to dance San Fran MINIcooper Willing to try something MINI-next Timbuk2 Messenger bags Code of stickers to create MABOROSI Album cover HOLIDAY INVITE Butler, shine & Stern WORK IN DENMARK Equally challenging as rewarding Rode a bike to work‌ Packaging/ Rolling tobacco Old hollywood actresses Modern schek urban woman Vintage and art deco Campaign site ProBio drink With competition PACKAGING REDESIGN Coco PRINT ADS Coco, abstraction of icon SITE REDESIGN Market that was like mercedes SSANGYONG ADVICE: FINDING A JOB IS A FULL TIME JOB
DANIELLE HALLS PREP WORK Change your email Build a simple html website (square space) Flash to a minimum PDF of your book in small format ready to go Write a short bio with your competences Insert on your landing page NETWORKING Start with your internal network Create a linkedin profile Make friends / build up references Clean up your FB (employeers look at these) Check out local resources (Krop.com in LA, recuitment companies) APPROACHING A COMPANY Will you write a letter, call or email? Calling: often comes at a bad time Emailing: easily dismissed Mail: Best WRITING A LETTER Address the one in charge Start with flattering the company Why are you writing them? Summarize why you've chosen your path Make sure it's error proof and concise!!! THE INTERVIEW Time is limited Present TO your audience Show that your are versatile If you are good at one; find 3 or more you can be good at also HAND SKILLS: prove that the computer is a tool not a handicap. It's awesome to know computer Money: don't expect much. Compensation later PAUL ARDEN (1940 - 2008) "Don't look for the next opportunity. The one you have is the opportunity." THINK OPEN MINDEDLY make it so you are satisfied!!! "Don't seek Praise, seek criticism" In the real world you need to think of how to make things better "You can achieve the unachievable‌try to do things that you're incapable of." Once you understand what is done after your job, you can do your job better.
TODD FEDELL WORK Senior VP off-air advertizing for USA NETWORK AND CARTOON NETWORK AD off-air at NBC CLIENT AND AGENCY SIDE OFF-AIR ADVERTIZING Peloton Design. com - his company of design Design side of entertainment Business model changing from broadcast to cable Television Two divisions:
Broadcasting
CABLE
30 min spot
Business bribery
Multiple facets: Key art GOOD Page layout Identity So many different ways to apply the skills JUST NEED CREATIVITY AND STONG CONCEPT VERY EXCITING!!! BAD Lots of work for little $$$ STAND OUT Needs to be competitive Premiers are big it's so much, But lots of things aren't coming out. TRAVEL ALL OVER THE WORLD VERY EXCITING! CAMPAIGNS o Kings: broadcast is so much faster…few weeks, to meet demand. Story was so big New York parallel elections to MONARCHY Make it relatable MAKE CORE CONCEPT Then theatrical tease Actual promotion o Knight Rider Art machine to develop concept Bought the spread and made it explode off the page Advertise tv at the movies o HEROES
TODD FEDELL
o
2-3 seasons of heroes Positioning, 12 people fit in ad Then focus on each characters Station domination Interaction/ kiosk/ projection ADS Single key art idea across multiple materials TRAUMA Multiple media Massive array campaign
AFFILIATES Legal bribery side Many different types of material promotion Customized for the campaign MTV PROMOTIONAL Sub components CABLE Nashville star Conceptual to the show Package it Sell it Consumable item Epiphone- sub set of Gibson helped make guitar BRANDING Traditional design THINGS ALWAYS CHANGE!!!! MAKE SURE THEY CAN CALL YOU BACK!!!! Networks are constantly re-branding themselves! Brand for CARTOON NETWORK!!! BRAND FOR THE NEW NBC!!!! MORE COLORFUL!!! There is always collaboration with the client Use standing photography, MAKE YOURS STAND OUR FROM THE OTHER GUY Community Culture: Group was important May apply for a job and the company work may be great. You need to set yourself up for success. ADVICE: Cater yourself to each company. Specify with the company how they relate and how you relate with their goals. USE EVERY DAY Student work should be best in show, because it shows off your full creativity at its peak! Then push yourself in an avenue that will work for you. INTERNSHIPS: The importance is getting your foot in the door, meet your clients, and network!!!