M AS T E R O F B U S I N E S S A D M I N I S T R AT I O N IN SALES AND MARKETING (MBA-SM)
Term 1
FALL
Global Economics Sales Strategies Consumer & Market Insights Strategic Supply Chain Management
Term 3
SPRING
Entrepreneurship in the Digital Age Sales Management International Marketing Leadership & Organizational Behaviour
Term 2
WINTER
International Negotiations Digital Communication and Marketing Corporate Finance Corporate Governance
Term 4
SUMMER
Digital Transformation Sales & Marketing (Capstone)
”The IUG MBA in Sales & Marketing is all about becoming a global individual, prepared to overcome any obstacle in life.” Viridiana Iherisson Velazquez, MBA in Sales & Marketing Swiss/Canadian, Assistant to the Head of Investment Management Division & Fund Analysts, Banque Syz Asset Management, Geneva, Switzerland
INTERNATIONAL UNIVERSITY INSTITUTE IN GENEVA 4 7
