MASTER OF ARTS I N D I G ITAL M E D IA (MA-D M)
Term 1
FALL
Term 2
Global Economics Sales Strategies Consumer & Market Analytics Digital Media: Concepts and Theory
Term 3
SPRING
International Business Negotiations Digital Communication & Marketing Project and Quality Management Corporate Governance
Term 4
Managing Start-Ups International Marketing Digital Media Planning, Distribution & Analysis Leadership & Organizational Behaviour
WINTER
SUMMER
Digital Transformation Digital Media Project (Capstone)
”The courses I took had a profound effect on me personally of which I still use today in my work. ” Sibel Akin, MA-MC Turkish Director at brandSens, Geneva, Switzerland
INTERNATIONAL UNIVERSITY INSTITUTE IN GENEVA 4 9
