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MASTER OF ARTS IN DIGITAL MEDIA (MA-DM
from IUG Brochure
by JMSC
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Term 1 FALL
Global Economics Sales Strategies Consumer & Market Analytics Digital Media: Concepts and Theory International Business Negotiations Digital Communication & Marketing Project and Quality Management Corporate Governance
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Term 3 SPRING
Managing Start-Ups International Marketing Digital Media Planning, Distribution & Analysis Leadership & Organizational Behaviour
Digital Transformation Digital Media Project (Capstone)
Term 2 WINTER
Term 4 SUMMER
”The courses I took had a profound effect on me personally of which I still use today in my work. ”
Sibel Akin, MA-MC
Turkish Director at brandSens, Geneva, Switzerland