Market Research Findings

Cockburn Gateway Shopping City is a regional shopping centre and dining destination, located 30 minutes from the Perth CBD. W ith more than 170 stores, the centre and its surrounding retail precincts offer a strong mix of fashion, food, lifestyle and service retailers to meet the needs of Perth’s growing southern corridor.

Here are some statistics to help with your marketing:

• The Cockburn Gateway trade area is made up of 70% ‘families with kids’, which is higher than the Perth average.

• The average household income is $111, 2 5 7 which is 11% higher than the Perth average. The majority of the trade area are white collar workers at 6 6%, compared to the Perth average of 68.4%, with income growth on a per capita basis outpacing the Perth average by approximately 5%.

• The Cockburn Gateway total trade area contains over 314,5 0 0 residents, with 145,3 0 0 living in the Main Trade Area. Main Trade Area population growth increased by 3.9 % year on year, which is above the Perth average of 1 3 %.

• While the trade area is in line with the Perth average at 38% of residents born overseas, the ethnicity is growing at an above average rate. Residents born overseas has increased by 9% over the last decade, which is 3.7% faster than the Perth average. Overseas born residents are predominantly from Asia 15%, with European at 12%.

• The centre’s core customer, a 25 to 45-year old mum, has a high usage of digital and social media (Facebook and Instagram) and is typically a low consumer of traditional media channels. The average age of residents is 33.5.

Sourced from:

• Urbis Market and Centre Assessment, November 2016 and August 2017.

Urbis Shopping Centre and Market Profile, June 2020.

• Quantium Research - Cockburn Gateway Customer and Centre Insights, July 2021.

Emergency Procedures

The centre is fitted with sophisticated fire and emergency alarm systems. We have a procedure that sets the guidelines the centre follows in the event of an emergency.

There are two possible alarms that you may hear within the centre. The first is a repetitive “beep” (similar to the sound of a reversing truck) which is the Alert Tone.

On hearing this alarm you should stay calm and do nothing. It is an alert to our “emergency wardens” that they are to report to Centre Management immediately for instructions.

If this is followed by the Evacuation Tone (a slow “whoop, whoop” alarm), or on being instructed to evacuate by the Public Address System…

1. Direct customers to leave the shop via the nearest exit.

2. Secure cash and evacuate the shop.

3. Secure the shop (if safe to do so) and evacuate the centre via the nearest exit.

4. Assist customers to exit the centre.

As you can understand during an evacuation it is extremely busy, so please do not phone Centre Management, Information Desk or Security as our staff will be helping people evacuate or using the phones to deal with the emergency. You will be seen to by Security Guards and please listen for messages via the public address system.

Emergency Procedures

In the event of an emergency near or within your tenancy:

1. Remain calm.

2. Quickly assess the extent of the emergency and notify personnel in that area.

3. Do not attempt any action that puts your life or anyone else’s in danger.

4.

Centre Management/Information Desk on (08) 9498 5574 who will also contact

After you have notified any emergency service, if required, please notify the Fire Brigade, the Police and Ambulance, if required.

5. When instructed to evacuate the area, proceed in a calm, orderly manner to the nearest exit and away from the building.

6. Under no circumstances should you re-enter the building until authorised to do so by the Chief Warden’s Authority.

Each store will be provided with an Emergency Procedures/Evacuation Diagram. Please keep this somewhere accessible to all staff. This should be reviewed from time to time and new staff educated as required.

The centre runs evacuation exercises from time to time throughout the year. It is important that all staff participate in these exercises and follow instructions from designated staff. You will be advised of these times accordingly.

First Floor

COCKBURNGATEWAY.COM.AU

Key

Parents Room

Disabled Toilet

Toilets

Information Desk

Postbox

Loading Dock

Lifts

Travelator to Basement

Taxi Rank

Bus Stop Seniors Parking

ACROD Parking

Parents with Prams Parking to Parking Parking with Parking