Marketing Procedures

Merchandising

Stores are only permitted to merchandise within the confines of your leased area. Under no circumstances is stock to be displayed in the common area outside your premises without permission from Centre Management.

Merchandising in common areas is permitted only under a controlled situation and is restricted to specific promotions, such as the set dates for sales and other special events.

No advertising matter, other than that which is approved by Centre Management or included in your lease agreement, shall be allowed to be placed on any exterior door, wall or window beyond the lease line of your premises. Flashing lights, spruikers and spruiking

No displays, fixtures, racks or signs are to be placed in the common mall area or boxes are not allowed.

All signs and displays are to be of the highest standard and of a professional nature. No handwritten signage is allowed.

The centre hires visual merchandisers to style our Display Units throughout the centre on a regular basis who are available to consult with you. If you would like to participate in these displays, please contact Centre Management in advance so we can organise the team to visit your store to collect stock based on the seasonal theme.

Newsletter

A monthly centre newsletter is produced and any success stories, news and staff discounts from individual retailers are welcome.

The newsletter provides information about all upcoming events and it is very important that all staff regularly read the newsletter to keep informed about centre promotions. We encourage you to place this newsletter in your staff area to allow your staff to read it.

Newsletters will be delivered electronically via our retailer email database and in a printed memo form directly to the store.