BUILDING ON LEVEL 5
Manifesto_
Simplicity. Identify the essential. Eliminate the rest. My creative interests within graphic design vary from packaging, editorial, web, with branding and identity as the main focus. I am a well-rounded designer and creative thinker with a skill-set that can be transferable depending on the design problem. I specialise in digital design for print with clear communication and maximum impact.
James Keefe http://cargocollective.com/jameskeef e
Portfolio_ Areas of Interest .Branding/Identity .Packaging .Editorial .Web
EXTENDED PRACTICE
6 0 3
Studio Brief_ One Architect Firm_ .Deliverables .Brand Logo/ Identity .Business card .Letterhead .Invoice .Contract .Stationary .Postal tube .Technical Drawing Folder .Identification Lanyard
Branding_ Identity
Branding_ Identity
Studio Brief_ Two BBburgers_ .Deliverables .Brand Logo/ Identity .Packaging .Menu .Napkins .Cups .Receipt .Sauces .Mock-ups _
.Website concept _
Uniform
desktop
Delivery Van
tablet
Sign / Interior / Exterior
smartphone
Billboard
Studio Brief_ Three Cream Soda_ .Deliverables .Brand Logo/ Identity .Packaging _ Bottle design Multi-packaging .Campaign _ Poster Billboard P.O.S
Branding_ Packaging
Studio Brief_ Four Speciality Spices_ .Deliverables .Brand Logo/ Identity .Packaging _ range of products .Information Booklet
Branding_ Packaging
Studio Brief_ Five SpaceX_ .Deliverables .Publication .Posters / Pull-outs
Publishing_ Editorial
Studio Brief_ Six Fishing Knots_ .Deliverables .Publication .Packaging
Publishing_ Editorial
Web Design
Studio Brief_ Seven Groove City_
Groovecity http://groovecity.biz
.Deliverables .Brand Logo/ Identity .Website Concept
.Social Networks .Business Card
Studio Brief_ Eight Collaboration_ Roxxie .Deliverables .Brand Logo/ Identity .Tickets .Wrist band .Promotional Material .Signage .Program guide .Website / Social Media
Branding_ Identity
Collaboration_ .Will Jeffrey
Competition_ YCN
LEARNING OUTCOMES
What I Plan to Learn_ .Wacom tablet .Traditional printing .Laser Cutter .How to contact industry professionals .How to best market myself for after college.
Design Studios_ Leeds_ .StudioBellyTimber .BMLcreative .The Factory .Catalogue .Wayfinger .Ignite .Qubik .Unit
Target_ Audience
19th / 30th Jan_ Two week placement
CONTEXT OF PRACTICE
6 0 1
Working Title_
C.O.P_3
A Historical and Theoretical Analysis of Form and Space. The Conscious Use of Negative Space and Structural Systems Within Graphic Design.
C.O.P_Three Historical_ .Constructivism, Elementarism and Minimalism Movements .Zurich School of Design, Basel School of Design, De Stijl, Bauhaus .International Style Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.
.Influential Designers Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell
Research_ Direction
Research_ Direction
C.O.P_Three Historical_
Theoretical _
.Constructivism, Elementarism and Minimalism Movements
.Visual Perception
.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus
.Golden Ratio
.International Style
.Visual Hierarchy
Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.
.White Space
.Influential Designers
.Gestalt Theories
.Grid Systems
.Symmetry
.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell
Research_ Direction
C.O.P_Three Historical_
Theoretical _
.Constructivism, Elementarism and Minimalism Movements
.Visual Perception
.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus
.Golden Ratio
.International Style
.Visual Hierarchy
Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.
.White Space
.Influential Designers
.Gestalt Theories
.Grid Systems
.Symmetry
.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell
Case Study _
Research_ Direction
C.O.P_Three Case Study _
Historical_
Theoretical _
.Constructivism, Elementarism and Minimalism Movements
.Visual Perception
.Observation
.Gestalt Theories
.Interview
.Zurich School of Design, Basel School of Design, De Stijl, Bauhaus
.Golden Ratio .Grid Systems
Primary Research _
Reading List _ .Gyorgy Kepes:
.International Style
.Visual Hierarchy
Language of Vision
Switzerland 1940/50. sans-serif typography, grids and asymmetrical layouts.
.White Space
.Massimo Vignelli: Grids: Their meaning and use
.Symmetry
for federal deisners
.Influential Designers
.Relational Elements Joseph Muller-Brockmann Max Bill Richard Paul Lohse Armin Hofmann Emil Ruder Karl Gerstner Hans Neuburg Carlo Vivarelli Lella Valle & Massimo Vignelli Pierre Mendell
. Finkle, G, D: White Graphics: The Power of White In Graphic Design . Puhalla, D, M: Design Elements: Form and Space
Practical_ Synthesis
THANKS