Deanna Schmudde Sellers Guide

Sellers Guide Deanna Schmudde

OUR ROOTS

Chicago native John Greene moved to Naperville in 1969. He came here because he was inspired by the unique opportunities that were surrounding him. More than four decades and 149,000 residents later, Naperville and the surrounding areas are admired as great places to live, raise families, and retire.

Initially, John worked with a large Chicagoland brokerage. While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline. John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents and local expertise. The vision for the company was captured in the tagline “A Better Way”.

Since that day, we have been committed to helping our communities grow, not just growing our business. As a result, john greene Realtor is revered as a family-owned boutique brokerage that brings the reach of an expansive global network of independent real estate companies to each and every one of its clients.

As the next generation of family leadership guides john greene Realtor into the future, we remain committed to the people and values that built this company.

"I don't think anyone should wake up in a home that they don't love."

John Greene, 1976.

Grand Opening of john greene Realtor.

A BETTER WAY...

BETTER STRUCTURE

BETTER STANDARDS

BETTER MARKETING

BETTER RESULTS

Our success is attributed to our hand-selected team of agents, our innovative and diversified leaders, and our first-class support team.

Our agents must be full time, successfully complete our intensive training program, and meet an annual production standard. When you choose john greene Realtor, you are choosing a higher standard.

We take an agency approach to property marketing. Like an artisan, we knead each home's unique story into a hand-crafted marketing plan. Intentional design is in everything we do. It may not be the industry's marketing standard, but we are not interested in standard marketing.

Our agents sell homes for more and faster than the market as a whole. And, they continuously strive to exceed our clients' expectations.

MORE MONEY THE

DIFFERENCE

When you choose john greene Realtor you are choosing a higher standard. Our carefully-selected team of full-time agents prides itself in providing exceptional client care and consistently exceeding expectations.

Our sales price vs. list price exceeds market averages

LESS TIME We sell homes faster than the market average

MORE EXPERIENCE

We are a team of full-time and highly trained agents

MORE SATISFACTION

Proudly maintaining our reputation for excellence

About Me As a REALTOR, I am committed to educating and guiding clients. I lev erag e m y positive e nerg y, local m ark et know ledg e and personal attention to detail to help each client achieve their real es tate g oals . Comm unic ation is k ey! I ex plain the buying or s elling proces s in detail, and stay in cons tant c ontact to keep you inform ed ev ery s tep of the way.

When I am not helping clients, I love spending quality time with my husband and our three s punk y g irls! You may run into us on the softball field, during our week ly g ym nas tics s es sions, or on one of our fr equent Riv er walk s tr ol ls . I am als o an ac ti ve mem ber of our sc hool's PTA, and lov e popping unex pectedly into my girls' clas sroom s as m ystery reader or classroom helper.

Born and raised in Chicago, I am im pre ssed by the diverse cultures and outs tanding sc hool districts this area has to offer.

When I met my hus band, a long tim e Naperville resident, the decis ion to raise our fam ily here was an eas y one !

Deanna Schmudde

Real Estate Broker

630.399.9298

DeannaSchmudde@johngreeneRealtor.com deannaschmudde.johngreenerealtor.com

Our Network Through our strategic partnership with Leading Real Estate Companies of the World, our company is a global - not just local - real estate company working on your behalf and we have the resources to market your property to the highest number of potential buyers. With a carefully-selected net work of 1 3 8,000 talente d ass ociat es in 5 5 0 c ompanies and 4,900 offices around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

We work with them all.

RELOCATION: ADP Development, Inc. AIR ES R el ocation Solutions Allegiance Reliance Altair Global Relocation American Relocation Connections Bristol Global Mobility

Bro ok fi el d G l obal R elo c at ion C apit al R el ocatio n Se rvi ce s Cartus Mobility C en tury 2 1 R el oc atio n Coldwell Banker Relocation Cornerstone Relocation Corporate Relocation Management FAS Relocation Network Global Mobility Solutions

G r a e b e l R e lo c at io n Lexicon Relocation M.I. Group Mobility Services International Morreale Real Estate Services Moving Station NEI Global Relocation NRI Relocation

O ne S ou rc e Rel oc ati on P a r a g on R e l oc at io n Plus Relocation Pr imacy Relocation Promisor Relocation Prudential Relocation Quantum Relocation Services RE/MAX Relocation RELO Direct

Relocation Associates S awb uck R ealt y In c.

SIRVA Relocation Summit Mobility, Inc. T he R elocation Ce nte r (TR C ) United Relocation Group We iche rt Re locati on WHR Group Xerox Relocation Xonex Relocation

john greene Realtor & Leading Real Estate Companies of the World®

$353

Keller Williams

$312

Coldwell Banker

$233

Sotheby's International Realty

$124

Berkshire Hathaway Homeservices

$120

RE/MAX

$97

Century 21

$32

Homesmart International

$30

Corcoran

$24

United Real Estate

$21

Realty One Group

$18

ERA & Better Homes & Gardens

$12 50

100

150

Volume Shown In Billions Of Dollars

MORE U.S. HOME SALES VOLUME THAN ANY NATIONAL REAL ESTATE BRAND Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2022 production.

200

250

300

350

3 P's PROMOTE PRICE PROCESS

Promote 1 Staging Consultation 2 Professional Photography 3 People-based Marketing 4 Product-based Marketing 5 Technology-based Marketing

Buyers are Everywhere...Your Home Should Be Too How Buyers Find Homes 51% Online Website

87% Real Estate Agent

35% Yard Sign

74% Mobile or Tablet Website or App

41% Open House

40% Online Video Site

PEOPLE

Strategic Marketing Every component of a marketing strategy results in a moment of truth about the quality of your home – and presenting your home to the world is not a responsibility we take lightly. It’s important, so we take no chances. Our marketing program is designed to both cast a wide net for maximum exposure of your property, as well as to narrow in on specific, targeted demographics of potential buyers.

Rather than focusing on a singular strategy – we cover all of the angles taking into account People, Product, and Technology. Bringing these components together results in a comprehensive and integrated marketing program that shares the unique story your home has to tell with potential buyers.

TECHNOLOGY

PRODUCT

It all begins with...

A DETAILED STAGING CONSULTATION AND PROFESSIONAL PHOTOGRAPHY

With some scientific staging followed by professional photography we are able to put together a custom marketing plan that is centered around People, Products and Technology.

1.

PEOPLE-BASED MARKETING Our unique, team-based approach, means you have over 170 full-time agents working for you. Adding those networks to our rob ust community outreach progra m results in a highly effective people-based marketing platform.

Neighborhood Outreach

Reverse Prospecting

• Just Listed Campaigns

• Analyze current market

• Nosy Neighbor Campaigns

depth

Public Outreach

• Strategically target buyers with matching needs

• Open Homes • Features on Social Media

Agent Networking • Broker Tours

• Professional property marketing materials

Internal Promotion • john greene agents sold

• Broker E-blasts

over 3,000 homes last year

• Coming Soon Facebook

• Team Pricing Evaluations

Group Announcements

• Team Atmosphere

• MLS Promotion

2.

Brochures

PRODUCT-BASED MARKETING

Our sleek and sophist icated m arke ting materials will highlight and promote your home.

Postcards Flyers

Professional Signage

3.

TECHNOLOGY-BASED MARKETING

We adjust our m arketing efforts to ev olve with technology, consistently finding new and better way s to showcase your hom e to the world. We believe that technology must be pur pos eful , i t mus t fulfil l a ne ed for our t eam, ou r c li en ts , and o ur c omm uni ty, and i t is no t ever a replacement for personal service.

johngreeneREALTOR.com:

HD Virtual Tour:

Dedicated Property Websites:

Mobile:

Enhanced Listings:

Open Homes:

Robust Syndication:

Digital Advertising:

Social Strategy:

Video Strategies:

Our leadi ng-edge website has been built with the latest user interface and desig n standar ds pr oviding buy er s the best re al est ate se arc h ex per ienc e in the area.

A dedic ate d prope rt y websit e pag e is c re ated t o feat ure an d pr omot e your home to potential buyers.

john greene Realtor works directly with the three largest consumer sites (Zillow, Trulia, and Real tor.com) to prov ide enhanced l istings for maximum exposure.

We use ListHub to syndicate our listings to real estate websites large and small. The r esult is a powe rful int er net pre senc e t hat r eac hes billions of pe ople worldwide.

Listin gs are feat ure d on Fac eboo k and ot her social plat forms t o a tar ge ted audience of potential buyers.

Global Exposure:

We are proud to affiliate with Leading RE and Luxury Portfolio which provides global r eac h for y our pr oper ty . When y our home is poste d to our we bsite locally , it is imme diately conne ct ed t o the we bsite s of over 50 0 of our affiliat ed real estate firms in the world.

An HD virtual tour is created featuring a compilation of high-resolution photos, and is syndic ate d to popular online se arc h por tals.

Over 70% of online consumers are on a mobile devi ce. We’ve built a mobile responsive we bsite to enhance the buying expe rience .

Rese arc h indic at es t hat a g rowing numbe r of c onsumer s are inte re ste d in open home s. We ’v e built out a r obust ope n home pr ogr am and place d it fron t and center in our online strategy.

Home buyers use the internet to search for homes more than any other media.

We have a directed digital advertising strategy to drive more of that online traffic to your home.

A property video is created to associate with the syndicated listing and uploaded t o YouT ube and Vime o for max imum expos ure and improv ed se arc h rankings.

Instant Property Info:

A prope rt y t our is c re ate d fo r mobile devic e v iewing with a de dicat ed t ext code to c aptur e dr ive -by t raffic and prov ide phot os, videos , and de tails within seconds.

1

johngreeneRealtor.com 2

4

5

DIRECT TO

SOCIAL STRATEGY

DEDICATED PROPERTY WEBSITES

7

11

HD VIRTUAL TOURS

12

3

HOMES.COM HOMEFINDER.COM RealtyTrac The Real Estate Book Homes & Land AdWerx Yahoo! Homes New Home Source and many, many more

INSTANT PROPERTY INFO

8

9

DIGITAL ADVERTISING & RETARGETING

OPEN HOME PROMOTION

10

Text View3032 to 878787

BUYER MARKET DATA

6 GLOBAL EXPOSURE

PRICE THE MARKET WORKS LIKE A POND

NEW Inlet

FLOW Best Value & Price

SHOW

Shown but No Offers

STAGNANT MASS

Not Being Considered

SOLD Outlet

THREE CRITICAL CONSIDERATIONS 1. Price

100% of Buyers 75% of Buyers 60% of Buyers

MARKET VALUE 30% of Buyers

Properties priced at market value generate more buyer interest.

1%

Properties priced too high attract fewer buyers, showings, and offers.

2) Time on Market

3) Buyer’s Eyes It can be hard to emotionally detach yourself from a home where so many memories are created. Successful sellers and their real estate professional are the ones who view their home through the lens of prospective buyers. They think, they consider, they strategize and ultimately view their home...just like a buyer would.

The 4 Fears for Ho mebuyers 1. Losing the house 2. Missing out on something - a better house 3. Paying too much 4. Something wrong with the house

set the bar

market

auction

set the bar

market

auction

set the bar

market

auction

set the bar

market

auction

PRICING STRATEGIES

Auction Pricing Strategy

Pricing to Market Strategy

Set the Bar Strategy

Listing slightly below market value.

Data-based approach where all comparables are taken to derive at a fair market value.

Listing slightly above market value.

Attorney Review

Usually 5 business days. We work closely with your attorney to make sure you are protected within the signed contract.

Inspection Contingency We assist the attorney in handling any negotiations that surface from the buyer’s home inspection. Communication is key and jgR agents know who to talk to, what to say and when to say it. You are in good hands.

Appraisal

PROCESS

Getting a home to appraise with your buyer's bank is not always easy. Unique properties or markets experiencing rapid price increases can sometimes be tricky. jgR agents meet the appraiser at the home to provide comps, treat them with respect and help them understand our local markets. A crucial step to ensure a smooth transaction from contract to closing.

Mortgage Contingency We stay in constant contact with your buyer’s lender. We offer help and look for weekly updates until we hear the magic words: Clear To Close.

Final Walkthrough & Closing From contract to close, john greene Realtor agents are trained to be with you until the end. We coordinate the final walkthrough and monitor the closing to make sure everything ends on a high note.

Decide to sell your home.

Agent meets Appraiser at home.

Select a john greene Realtor agent.

Home Inspection items finalized.

Mortgage Contingency satisfied.

Discuss pricing options and strategy.

Finalize listing paperwork.

Home Inspection/ Attorney Review.

Accept Offer from qualified buyer.

CLEAR TO CLOSE!

Closing Time scheduled.

Staging/Interior Design Consultation.

Review any & all offers. Negotiate.

Professional Photography & Floorplan Prep.

Home placed in local MLS.

Weekly strategy sessions until SOLD.

Showings occur & feedback collected.

Marketing Campaign begins.

Celebrate your successful Home Sale!

Final Walkthrough.

Attend Closing.

The

Path to Selling Your Home

KNOWLEDGE BASE

SMELLS

Tips, tricks and other helpful information for before, during and after your home s ale

Cooking arom as are int ox ic at ing. Fre s h- ba ke d cookie s ma y be trite, but the y work. Fre sh flowers c an be love ly e spe cially if y ou a d d i n e u c a l y pt u s s t e m s or t h i n pi n e b r a n c h e s . E n s ur e t ha t t he c at box and dog bed are c le an. Nothing smells be tter than clean, so put away the air fre she ne r and scented c andles. Make sure an y ad de d fr ag r an c es ar e p le as an t a nd o r g an i c.

TASTES

Whe ther i t ’s hot or col d out si de, ref re shm e nt s wil l m ake y our buye r fe el we lcome. Put out a tray, small ice buc ket , and glasse s with a litt le pitche r of ic e wate r, juic e or whatever is appropriate for the season and the weather. A plat e of cookie s or c ov ere d crac kers with a block of c heese and chee s e slice r will help buyers kee p up their energy. Best of all, it will help the m li n g er i n t he k i tch e n – t he m o st i mp o r tan t r o om i n th e h ou s e t o mo s t buy ers.

TOUCH

Make c ertain y our house is so c le an that it inv ites buye rs to touch. Put a s u m pt uo u s t h r o w on t h e s o f a . P r i s t i ne c ou n t e r t o p s , s i n k s a n d ot h e r s u r fac es i nv i te p eo p le t o p u t th ei r h an d s d o w n. W h at we t ou ch , w e t en d to want - if the touc h is pleasant.

SOUNDS

T ur n t he t el ev i si o n off an d p ut o n so ft , r e l axi n g , o r r o m ant i c m u si c. O i l c r ea ky d o or s s o th ey d o n’ t r u i n th e mo o d. In d o in g s o , y o u a r e s ay i ng t o y our buy er “Slow down, Take your time. Look.”

SIGHTS

We lc ome y our buye r wit h a f re s hly swe pt s ide walk, flowers in the garde n and freshly trimmed bushes and tree s. Ke ep your entry spotle ss and inviting; e ither by a new welcome mat, new fixture s on the door or s hiny new hardware on t he porch light s. Once your buy er is ins ide, le t t hem s ee t he bone s of the hom e by kee ping c lut te r, furnit ure and accessories to a minimum.

Curb Appeal.

A First Impression That Lasts First Impressions

Curb Appeal

Most buyers form their first impression of your home before they

Curb appeal is important because it sets the tone for what the buyer

even get out of their cars. This is “curb appeal,” or the view from the

is going to see inside. If the buyer likes the exterior, he or she will be

curb that tells the buyer how attractive and well-maintained your

predisposed to also like the interior and you’re that much closer to

home is compared to other homes. In a competitive market, it takes

selling your home. To see what needs to be done to sell your home

more than trimming the hedges and planting a few flowers to create

faster and for a higher price, go outside, stand on the curb and try to

curb appeal.

look at your home the way the buyer will.

The exterior of your home must be in pristine condition – freshly painted, cleared of clutter, with no visible repairs needed. A broken step, overgrown bush, or abandoned toys in the yard can spoil the appearance and a buyer’s first impression.

Exterior

Entry

Replace loose or damaged roof shingles, replace broken windows, clean the gutters, and paint and caulk window trim and doors. Repaint the front door an eye-catching color that complements the rest of the exterior.

Power wash siding, brick, windows, and porches. Paint or replace furniture such as rocking chairs or porch swings.

Replace mailboxes, light fixtures, door knobs or any other fixture that looks less than fresh. Put out a welcoming new floormat.

Walkways/Driveways

Landscaping

Make sure walkways are clear of snow, weeds, or debris. Repair or replace cracked steps or pavers. Driveways should also be clear of vehicles, toys and debris. Park cars in the garage.

Keep your lawn mowed, edged and watered. Prune dead branches and plants. Weed flower beds and replace leggy, thin landscaping with fresh plants and flowers.

Exceptional People

Market Expertise

Results

We Hire the Best

Quite simply we believe that real estate is a people business first.

We believe in investing in our team, providing top quality service to our clients, and contributing in a positive way to the communities we serve.

In The Press

We have a carefully-selected team of full-time & highly trained agents. We seek to hire the best and most dedicated agents in the industry, and we invest heavily in their success. Our talented team prides itself in providing exceptional client care and consistently exceeding expectations.

Our local agents and community culture play a major role in providing you the best local market knowledge, and making sure your home is priced right from the start. We pride ourselves on our personal market expertise and our ability to provide valuable information to better serve our clients on buyers, competition, and the marketplace.

Our team consistently ranks at the top of the industry and consistently outperforms the competition. We are committed to providing the highest level of service and getting homes sold.

and more...

Deanna Schmudde john greene Realtor® 630.399.9298 DeannaSchmudde@johngreeneRealtor.com

TESTIMONIALS I would recommend Deanna to ANYONE looking for a broker. She was amazing. I cannot say enough good things about her. She is as personable as anyone you will ever meet. She is great with kids. She is very knowledgeable of the area and any real estate issues. We were able to reach her at any given time. She would always respond promptly and with the info we needed. She was always reminding us of upcoming events, next steps, and tips about moving.

She provided access to every possible resource for a move (movers, storage, mortgage broker, inspection, contractors, etc.). She went above and beyond any expectations we had. She was FANTASTIC.

- Matt, Geneva

Deanna was a pleasure to work with. She regularly checked in with us and provided so much information. We felt completely at ease during the process because we were prepared at aspects of the buying and selling process.

Deanna was kind, understanding, knowledgeable and patient. She always made us feel that we were her priority even though I know she had many other clients. She is absolutely the best!

- Amy, Oswego

I would absolutely recommend Deanna Schmudde to anyone looking to buy or sell a home. The entire process was seamless from start to close and it never felt like a business transaction.

She is very organized, professional, and most of all friendly. Any questions I had along the way, I had answers within minutes! Her recommendation for my home inspection was superior to any company I have used in the past.

Deanna is a huge asset to the John Greene Realtor team, and I know she genuinely cares about her clients.

All in all, I felt like I was working with a friend I've known for years. Only being able to go as high as 5 stars does not do you justice, you far surpass that.

Thank you again Deanna!

- Phil, Oswego

For more Testimonials & Agent Ratings visit:

zillow.com/profile/deanna852

live & love local.

For further real estate information, contact us at the following locations:

Naperville - Main

DT Naperville

Oswego

Naperville, Illinois 60540

Oswego, Illinois 60543

630.820.6500

630.554.4400

1311 South Route 59

220 South Main Street

630.820.6500

Naperville, Illinois 60564

DeannaSchmudde@johngreeneRealtor.com

2677 Route 34

DeannaSchmuddeRealtor

deannaschmudde.johngreenerealtor.com