Sellers Guide
Deanna Schmudde
OUR ROOTS
Chicago native John Greene moved to Naperville in 1969 He came here because he was inspired by the unique opportunities that were surrounding him. More than four decades and 149,000 residents later, Naperville and the surrounding areas are admired as great places to live, raise families, and retire.
Initially, John worked with a large Chicagoland brokerage. While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline. John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents and local expertise The vision for the company was captured in the tagline “A Better Way”.
Since that day, we have been committed to helping our communities grow, not just growing our business As a result, john greene Realtor is revered as a family-owned boutique brokerage that brings the reach of an expansive global network of independent real estate companies to each and every one of its clients
As the next generation of family leadership guides john greene Realtor into the future, we remain committed to the people and values that built this company.
"I don't think anyone should wake up in a home that they don't love."
John
Greene, 1976.
Grand
Opening of john greene Realtor.
A BETTER WAY...
BETTER STRUCTURE
Our successsi attributed to our hand-selected team of agents, ou r innovative and diversified leaders, and our first-class support team.
BETTER STANDARDS BETTER MARKETING
Our agents must be full time, successfully comple te our intensivetraining program, andmeet an annual production standard. Whe n you choose john greene Realtor, you are choosinga higher standard.
We take an agency approach to p roperty marketing. Like an artisan, we k nead each home's uniquestory into a hand-crafte d marketing plan. Intentional design is in everythingwe do. It may not be th e industry's marketing standard, but we are not interested in standard marketing.
BETTER RESULTS
Our agents se ll homes for more and faster than the market as a whole. And, they continuously strive to exceed ourclients' expectations.
THE DIFFERENCE
When you choose john greene Realtor you are choosing a higher standard. Our carefully-selected team of full-time agents prides itself in providing exceptional client care and consistently exceeding expectations.
MORE MONEY
Our sales price vs. list price exceeds market averages
LESS TIME
We sell homes faster than the market average
MORE EXPERIENCE
We are a team of full-time and highly trained agents
MORE SATISFACTION
Proudly maintaining our reputation for excellence
It's Not the Market... It's the Marketing
As a REALTOR® serving Aurora, Naperville, Oswego, Plainfield, Yorkville, and the surrounding western suburbs, I’m passionate about helping clients navigate one of life’s biggest decisions with confidence and clarity. Real estate can be complicated — I strive to make it easy
I combine local expertise, positive energy, and a meticulous eye for detail with strategic, high-impact marketing to help every listing stand out and every client succeed. Whether you’re buying your first home, upgrading, or selling to move on to your next chapter, my goal is to guide you every step of the way with professionalism, transparency, and genuine care.
I truly love what I do and am grateful for the incredible people real estate brings into my life
When I’m not with clients, you’ll find me cheering on my husband and our three spirited girls at softball games, cheer competitions, or bowling tournaments I’m also an active member of our school PTO, where I enjoy sponsoring community events and lending a helping hand wherever I can.
Born and raised in Chicago, I fell in love with the vibrant communities and exceptional schools of the western suburbs When I met my husband — a lifelong Naperville resident — deciding to raise our family here was an easy choice
Deanna Schmudde
Our Network
Through our strategic partnership with Leading Real Estate Companies of the World, our company is a global - not just local - real estate company working on your behalf and we have the resources to market your property to the highest number of potential buyers With a carefully-selected network of 138,000 talented associates in 550 companies and 4,900 offices around the world, we expose your property to buyers on six continents ensuring more eyes on your property In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home
We work with them all.
RELOCATION:
ADP Development, Inc.
AIRES Relocation Solution s
Allegiance Reliance
Altair GlobalRelocation
American Relocation
Connections
Bristol Globa l Mobility
Brookfield Global Relocat ion
Capital Relocation Servic es
Cartus Mobility
Century 21 Relocation
Coldwell Banker Relocatio n
Cornerstone eRlocation
Corporate Relocation
Management
FAS Relocatio n Network
Global Mobility Solutions
Graebel Relocation
Lexicon Relocation
M.I. Group
Mobility Services
International Morreale RealEstate
Services
Moving Statio n
NEI Global Relocation
NRI Relocatio n
One Source Relocation
Paragon Relocation
Plus Relocation
Primacy Relocation
Promisor Relocation
Prudential Relocation
Quantum Relocation
Services
RE/MAX Relocation
RELO Direct
Relocation Associates
Sawbuck Realt y Inc.
SIRVA Relocation
Summit Mobility, Inc.
The Relocatio n Center (TR C)
United Relocation Group
Weichert Relocation
WHR Group
Xerox Relocation
Xonex Relocation
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2022 production.
1 Staging Consultation
2 Professional Photography
3 People-based Marketing
4 Product-based Marketing
5 Technology-based Marketing
Buyers are Everywhere...Your Home Should Be Too
How Buyers Find Homes
Strategic Marketing
Every component of a mark eting strateg y results in a moment of truth abou t the qualit y of your hom e – and pres enting your home to the world is not a responsibility we take lightly. It’s important, sowe take no chances. Ourmarketing pr ogram is designed to b oth cast a w ide net for maximum expos ure of your property , as well as to narrow inon specific , targeted demographicsof potential buyers.
Rather than f ocusing on a singular strategy – we c over all of the angles taking into ac count People,Product, an d Technology. B ringing thes e componentstogether res ults in a comprehensiveand integra ted marketingprogram tha t shares the unique story y our home hasto tell with potential buyers.
PEOPLE
ONSULTATION
OTOGRAPHY
ing followedby professio nal photography we are stom marketin g plan that is centered raound nology.
1.
PEOPLE-BASED MARKETING
Our unique, team-based approach, means you have over 170 full-time agents working for you. Adding those networks to our robust community outreach program results in a highly effective people-based marketing platform.
Neighborhood Outreach
• Just ListedCampaigns
• Nosy Neighbor Campaigns
Agent Networking
• Broker Tour s
• Broker E-blasts
• Coming SoonFacebook Group Announcements
• MLS Promotion
Public Outreach
• Open Homes
• Features onSocial Medi a
• Professiona l property marketing materials
Reverse Prospecting
• Analyze current market depth
• Strategically target bu yers with matching needs
Internal Promotion
• john greeneagents sold over 3,000homes last y ear
• Team Pricin g Evaluation s
• Team Atmosphere
PRODUCT-BASED MARKETING
Our sleek andsophisticat ed marketing materials wil l highlight and promote your home.
3.
TECHNOLOGY-BASED MARKETING
We adjust ourmarketing e fforts to evolve with tec hnology, consistently fin ding new and better waysotshowcase y our home tohte world. We believe thattechnology must be purposeful, i t must fulfi ll a need forour team, o ur clients,nad our commu nity, and itis not ever a replacement for pe rsonal servic e.
johngreeneREALTOR.com:
Our leading-edge website has been buil t with the l atest user interface and design standards providin g buyers thebest real es tate searchxeperience in the area.
Dedicated Property Websites:
A dedicatedrpoperty webs ite page isrceated to fe ature and promote your home to potential buyers.
Enhanced Listings:
john greene eRaltor works directly wit h the three largest consumer sites (Zillow, Trulia, and Real tor.com) torpovide enhan ced listingsfor maximum exposure.
Robust Syndication:
We use ListHu b to syndica te our listings to real e state website s large and small. The result is a po werful internet presence that reachesbillions of people worldwide.
Social Strategy:
Listings arefeatured on Facebook andother social platforms toa targeted audience ofoptential buy ers.
Global Exposure:
We are proudto affiliate with LeadingRE and Luxu ry Portfoliowhich provid es global reachfor your pro perty. Whenoyur home is posted to ourwebsite locally, itsiimmediatel y connectedotthe websit es of over 50 0 of our aff iliated real estate f irms in the world.
HD Virtual Tour:
An HD virtualtour is cre ated featurin g a compilat ion of high-resolution ph otos, and is syndicated to popu lar online search portals
Mobile: Open Homes:
Over 70% ofnoline consum ers are on amobile devic e. We ve buil t a mobile responsive website to enh ance the buying experienc e.
Research indicates that a growing number of consum ers are interested in open homes. We’ve built o ut a robustpoen home pro gram and placed it front and center inour online strategy.
Digital Advertising:
Home buyerssue the inter net to searchfor homes m ore than anyother media. We have a directed digita l advertisingstrategy to drive morefothat onlin e traffic to your home.
Video Strategies:
A property vi deo is creat ed to associate with the syndicatedsliting and uploaded to oYuTube and V imeo for maximum exposure and improvedsearch rankings.
Instant Property Info:
A property tour is create d for mobiledevice viewi ng with a dedicated text code to capture drive-by traff ic and provid e photos, vi deos, and details within seconds.
THE MARKET WORKS LIKE A POND
THREE CRITICAL CONSIDERATIONS
Properties priced at market value generate more buyer interest.
Properties priced too high attract fewer buyers, showings, and offers.
2) Time on Market
3) Buyer’s Eyes
It can be hard to emotionally detach yourself from a home where so many memories are created Successful sellers and their real estate professional are the ones who view their home through the lens of prospective buyers They think, they consider, they strategize and ultimately view their home just like a buyer would
The 4 Fears for Homebuyers
Losing the house
Missing out on something - a better house
Paying too much
Something wrong with the house
PRICING STRATEGIES
Auction Pricing Strategy
Listing slightly below market value.
Pricing to Market Strategy
Set the Bar Strategy
Listing slightly above market value.
Data-based approach where all comparables are taken to derive at a fair market value.
Attorney Review
Usually 5 business days. We work close ly with your attorney to make sure you are protecte d within the signed contract.
Inspection Contingency
We assist theattorney in handling anynegotiation s that surface fromthe buyer’s home inspection. Communic ation is key and jgRgaents know w ho to talk to , what to sa y and when to say it. You are i n good hands.
PROCESS
Appraisal
Getting a hom e to apprais e with your ubyer's bank is not always easy.Unique prope rties or markets experien cing rapid pricenicreases can sometimes betricky. jgR agents meet the appraiser at the home to provide comps, t reat them with respectand help the m understandour local ma rkets. A crucial stepto ensure a smooth transaction from c ontract to closing.
Mortgage Contingency
We stay in constant conta ct with yourbuyer’s lend er. We offer help an d look for w eekly updatesuntil we he ar the magic words:Clear To Clo se.
Final Walkthrough & Closing
From contractto close, j ohn greene Realtor agents are trained to bewith you un til the end.We coordinat e the final walkthroughnad monitor t he closing tomake sure everything ends on a high note.
Agent meets Appraiser at home.
Decide to sell your home.
Select a john greene Realtor agent.
Discuss pricing options and strategy.
Finalize listing paperwork.
Home Inspection items finalized.
Home Inspection/ Attorney Review. Accept Offer from qualified buyer.
Mortgage Contingency satisfied. CLEAR TO CLOSE! Closing Time scheduled
Staging/Interior
Design Consultation. Professional Photography & Floorplan Prep. Home
Review any & all offers. Negotiate. Weekly strategy sessions until SOLD. Showings occur & feedback collected.
Final Walkthrough. Attend Closing. Celebrate your successful Home Sale!
Marketing Campaign begins.
placed in local MLS.
KNOWLEDGE BASE
Tips, tricks and other helpful information for before, during and after your home sale
SMELLS
Cooking aroma s are intoxi cating. Fresh-baked cooki es may be trite, but they work. Fre sh flowers ca n be lovely especially ifyou add in eucalyptus stems o r thin pinerbanches. Ens ure that the cat box andodg bed are c lean. Nothingsmells bett er than clean , so put awayhte air fresh ener and scented candles. Make sure any added fragrances are pleasant andorganic.
TASTES
Whether it’shot or cold outside, refreshments wil l make yourubyer feel welcome. Putout a tray, small ice bucket, and gla sses with a l ittle pitche r of ice water, juice or whate ver is appropriate for th e season andthe weather. A plate of cookies or cover ed crackers w ith a block of cheese andcheese slicer willehlp buyers k eep up theirenergy. Best of all, it w ill help the m linger in thekitchen – t he most important room in the house tomost buyers.
TOUCH
Make certainyour house i s so clean that it invite s buyers tootuch. Put a sumptuous throw on the so fa. Pristinecounter tops , sinks andtoher surfaces invite people to put their hands down. Wh at we touch,we tend to want - ifthe touch is pleasant.
SOUNDS
SIGHTS
Welcome yourbuyer with a freshly swep t sidewalk, flowers in th e garden and fr eshly trimme d bushes andtrees. Keep your entry spotless and inviting;either by a new welcomemat new fix tures on thedoor or shiny new hardware on the porch lights . Once your buyer is inside, let them see thebones of the home by keeping clutter, furniture an d accessoriesota minimum.
Turn the television off a nd put on sof t, relaxing, or romanticmusic. Oil creaky doorsso they don’ t ruin the mood. In doing so, you aresaying to your buyer “Slow down, Ta ke your time.Look.”
Curb Appeal. A
First Impression That Lasts
First Impressions
Most buyersofrm their fi rst impressio n of your ho me before the y even get outof their car s. This is “curb appeal,” or the viewfrom the curb that tells the buyer how attractive and well- maintained your home is compared to other homes. In acompetitive market, it takes more than trimming the he dges and planting a few f lowers to create curb appeal.
The exteriorof your home must be in rpistine cond ition – freshly painted, cleared of clutt er, with no ivsible repai rs needed. Abroken step, overgrown bush, or abandoned toy s in the yar d can spoilhte appearance an d a buyer’s first impression.
Curb Appeal
Curb appealsi important because it sets the tone for what thebuyer is going to ese inside. I f the buyer l ikes the ext erior, he orshe will be predisposedot also like the interiorand you’re t hat much closer to selling yourhome. To see what needsot be done to sell your home faster and fo r a higher p rice, go outside, stand o n the curb an d try to look at yourhome the way the buyer will.
Exterior
Replace looseor damaged roof shingles , replace br oken windows, clea n the gutter s, and paintand caulk wi ndow trim and doors. Repaint the fr ont door an yee-catching color that complements t he rest of t he exterior.
Entry
Power wash siding, brick, windows, andporches. Pa int or replace furniture such as rocking chairs or porch swings. Replace mailboxes, light fixtures, doo r knobs or a ny other fixture thatlooks less t han fresh. Pu t out a welc oming new floormat.
Walkways/Driveways
Make sure walkways are cl ear of snow,weeds, or de bris. Repair or replace cracked steps or pavers. Driveways shou ld also be clear of vehicles, toys a nd debris. Park cars in t he garage.
Landscaping
Keep your law n mowed, edg ed and watered. Prune dea d branches and plants. Weed flower b eds and replace leggy, th in landscapin g with fresh plants and flo wers.
Exceptional People
Quite simply w e believe tha t real
estate is a pe ople bu siness first.
We believe in investing in our
team, p rovidin g top quality
serviceto ou r clien ts, and
contrib uting i n a po sitive way to
the comunitie s we serve.
We Hire the Best
We have a care fully- selected t
agents. We see k to h ire the best and mos t dedic ated agents in the industry, and wei vest
heavilyin the ir success. O ur
talente d team prides itselfin
providing exce ptiona l clien t care
and consistent ly exceeding
expectations.
Results
Our loc al agen ts and commun ity
cultureplay amajor role in
providing you the bes t loca l
marketknowled ge, and makin g
sure your home is pr iced right
from the start . We p ride ourselve s
on our persona l market expe rtise
and ourabilit y to pr ovide
valuabl e infor mationto bet ter
serve o ur cli ents onbuyers ,
competi tion, a nd the
marketp lace.
Our tea m consi stently ranks at
the top of the industry and
consist ently outperf orms t he
competi tion. W e arecommitt ed
to providing t he hig hest le vel of
serviceand getting homes sold.
TESTIMONIALS
I would recommend Deanna to ANYONE looking for a broker. She was amazing. I cannot sayenough good things about her. Sh e is as pers onable as anyone you will ever meet. She isgreat with k ids. She is v ery knowledg eable of the area andany real est ate issues. W e were able to reach her at any given time. Sh e would alway s respond pr omptly and with theinfo we need ed. She was a lways remind ing us of upcoming e vents, next steps, and tips about mov ing. She providedaccess to ev ery possibleresource for a move (movers, storage, mortgag e broker, inspection, contractors,etc.). She w ent above andbeyond any expectationswe had. She was FANTASTIC
- Matt, Geneva
Deanna was apleasure to work with. Sh e regularly checked in with us an d provided s o much information. We fe lt completely atease during the processbecause we w ere prepared at a spects of th e buying andselling proc ess. Deanna was kind, understa nding, knowledgeable and patient. Shealways made us feel thatwe were her priority even though Iknow she ha d many otherclients. She is absolutely th e best!
- Amy, Oswego
I would absolutely recommend Deanna Schmudde to anyone looking to buy or sell a home The entire process was seamless from start to close and it never felt like a business transaction
She is very organized, professional, and most of all friendly Any questions I had along the way, I had answers within minutes! Her recommendation for my home inspection was superior to any company I have used in the past.
Deanna is a huge asset to the John Greene Realtor team, and I know she genuinely cares about her clients
All in all, I felt like I was working with a friend I've known for years Only being able to go as high as 5 stars does not do you justice, you far surpass that
Thank you again Deanna!
- Phil, Oswego
For further real estate information, contact us at the following locations:
Illinois 60564
Oswego
Naperville - Main