Marketing Executive Apprenticeship Level 4

JGA

Developing Futures Marketing Executive Apprenticeship Level 4 | Duration: 15 - 18 Months Overview Marketing executives provide insight to develop and deliver products and services to meet ever-changing customer needs. It is the process of working with stakeholders to research, develop, promote and distribute products or services through effective channels and engage with a range of target audiences. Whether client-side or agency-side, effective marketing activities drive organisations towards their objectives.

JGA’s programme was developed with practitioners, Richard South, ex-National Statistics and Marketing Director of TSO (The Stationery Office) together with Helen Taylor, transformation and crisis communications expert and former head of PR, brand and communications for a FTSE 100 manufacturer.

Delivery Model The course will be delivered through monthly masterclasses and regular coaching as well as virtual classroom and pre-recorded lessons.

Employer Benefits:

Learner Benefits:

• Improves performance, productivity and profitability • Improves staff morale and retention • Reinforces reputation and attracts future employees • Demonstrates workforce quality to existing and potential clients • Excellent return on investment

• No financial cost or loan to repay • Gain an internationally recognised qualification • Flexible learning while you work • Fun and engaging blended learning: workshops, activities, coaching and access to online resources.

• Full tutor support throughout

Professional Memberships This Apprenticeship is designed to meet the requirements for registration as an Affiliate Member of the Chartered Institute of Marketing (CIM).

JGA

Developing Futures Marketing Executive Apprenticeship Level 4 | Duration: 15 - 18 Months Module 1 to Module 3 Module 1

Module 2

Module 3

Marketing Concepts and Theories

Commercial Awareness

Brand Reputation

• Marketing Concepts – Feature/benefits of products and services

• Understanding the four types of Marketing Organizations

• Define and determine the application of the 7 principles of marketing within the marketing plans and strategies

• The importance of business plans, visions & values and how they must be aligned with marketing plans and campaigns

• Be aware of branding decisions and how they relate to the corporate brand

• The function and role of the Marketing Executive

• Understanding the business sector

• Introduction to concepts of brand positioning & management, and implementing process to support corporate reputation

• The rise of marketing metrics

• Explain the Push, Pull and Profile concepts for marketing

• The importance of budgets and why they must be monitored and controlled within a Marketing Plan/ campaign • The importance of PR as a communication tool for managing relationships with stakeholders.

• The power of brands and how they help build relationships and create loyalty • The importance of corporate identity and reputation • The importance of Brand consistency and its communication across all marketing activities • How organisations react when a brand/ image is damaged?

Module 4 to Module 7 Module 4

Module 5

Marketing Planning Campaigns

Marketing R Evaluation

• The relation of segmentation, targeting, and positioning to the marketing planning process

• Market Res

• What does a marketing plan look like and how does it relate to a marketing campaign?

• Assess and understand the marketing landscape as well as the different market segments

• How to com marketing

• The princip marketing and how it marketing

• Sources of methodolo

Modu Module

• One workshop and coaching session per month • Learning Support from neurodiversity specialist • #ExcellentOrganisation field visits

CRM & S Manage

• The im stakeh commu commu

• The pr relatio Workshops & Coaching

The JGA Group promotes the value of learning. We provide all learners and potential learners with impartial information and advice that empowers them to make self-determined choices. To view our careers information advice and guidance policy, visit: http://tinyw. in/NQnT

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• The diff CRM p approa

• How to and th

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West London Business Awards Best Education & Training Provider 2019

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West London Business Awards Apprentice of the Year 2019 and 2018

“Working with my wonderful coach at JGA has helped me to develop an high quality marketing strategy and more effective campaigns which have modernised communications across the business”- Jubril Enyoisi 2019 End-Point Assessment

Module 6

Module 7

Research &

Bringing Products/ Services to Market

Marketing Content & Communications Plans

search

• The role of three Ps of marketing communication

• Be able to develop the right content for communicating and promoting the product/ service for sale/usage

mmission research?

ples of research t influences activity

f data and ogies

• Develop and evaluate the process for product development • Assess and analyse the market and business conditions for the products/services to be developed

• Understand the 7Cs of communication • Power of imagery over words

ule 8 to Module 10 Module 9

Module 10

Stakeholder ement

8

Marketing Executive as a Professional

Project Showcase - EPA

mportance of holder engagement/ unication through unication plans

• Understand the code of conduct expected from a Marketing Executive as a professional

• Develop both written and verbal presentation skills, enhance critical thinking

rinciples of customer onship management

• Differences between professionalism and ethics

fference between principles and ach and CRM systems

• Understanding the relationships between diversity and inclusion in marketing

o use CRM systems heir role in marketing

• Be able to identify key skills and behaviours for the role of a Marketing Executive

• Be able to defend business positions in marketing

End-Point Assessment Gateway

Quality Progress Reviews

Multiple Choice Test (MCT) (EPA 1) 90 minute Online Knowledge MCT. Project Showcase (EPA 2) Project Report, a Presentation and a Q&A, the purpose of which are to showcase the apprentices’ work-based project, and these are marked and awarded a grade.

Professional Discussion (EPA 3) 50 minute discussion between the apprentice and Independent Assessor.

• Be able to positively promote your thinking and ideas to the stakeholders • Demonstrate marketing knowledge, skills and behaviours in real live marketing activity

Graduation

3

JGA

Developing Futures

/jga-group Get in touch to make your team motivated, effective & efficient: http://bit.ly/2YlRtP4

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West London Business Awards Best Education & Training Provider 2019

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West London Business Awards Apprentice of the Year 2019 and 2018

@jgagroup

/jgagroup

@thejgagroup

Tel: 020 8426 2666 | Sales@jga-group.co.uk | www.jga-group.com Integrated Work-Based Learning Our industry-leading approach to work-based learning ensures that Apprentices remain engaged throughout their programme. It also ensures that the knowledge and skills they develop are quickly applied within the workplace, embedding behaviours and generating improvements that deliver a rapid return on training investment.

Apprentices boost profitability:

Assessments

Apprenticeships increase staff retention

The Apprenticeship comprises knowledge, skills and behaviours which are developed through both off-the-job training and work-place visits. Learners will have workshops or masterclasses throughout the duration of the course in which they will learn key elements of knowledge.

They will pick up skills and behaviours through both workshops and in the workplace and will be expected to apply these to the job.

Once learners have met the required standard, they will enter Gateway.

78% employers say productivity in their workplace improved as a result of Apprenticeship training.

69% of employers say Apprenticeship training improves staff retention, and 73% report it also improves morale.

Apprenticeships boost business 75% of employers say Apprentices improve the quality of their product / services, and 67% report they improve their company image.