April 23, 2004

Page 1

Vol. LXXXIII No. 34 Omaha, NE

Celebrating 83 Years of Service to Nebraska and Western Iowa

2 Iyyar, 5764 April 23, 2004

Philanthropist Phil Sokolof Dead at 82 by JOAN K. MARCUS Phil Sokolof, the Omaha multi-millionaire who tried to change people’s eating habits, died April 15 at the age of 82. His wife, Ruth Rosinsky Sokolof, preceded him in death. Services were held April 18 at Temple Israel. In 1965, at the age of 43, Sokolof suffered a near-fatal heart attack that changed his outlook on life. It was after this attack that he testified before Congress to help pass a bill that funded a $150 million dollar government study that lead to his establishment of the National Heart Savers Association in 1985. This organization was aimed at promoting cholesterol awareness among the public and the food industry. He didn’t solicit contributions, but he spent more than $15 million of his own money on a visible campaign in newspapers, magazines and television appearances. In his full-page advertisements, he accused food processors of “poisoning America!” Some of these advertisements cost Sokolof more than $550,000 and appeared in The World-Herald, the Wall Street Journal, USA Today, the New York Times and the Los Angeles Times. He even spent more than $2 million for ads that ran during the Super Bowl. He chose to spend his money on advertising campaigns--rather than medical research because he felt he could get more for his dollars if people knew him. “The fact that I am spending my own money is part of my credibility,” Sokolof

insisted. After the campaign started, numerous companies changed the oils they used, but few of them attributed the change to Sokolof. Heart Savers conducted free cholesterol testing clinics around the country. According to Sokolof, cholesterol is the one fatty substance that under certain circumstances builds up within blood vessels and reduces blood flow. In later years, Sokolof targeted McDonalds and urged them to change their cooking habits as well. Sokolof’s war on cholesterol continued when he targeted drug companies for raising prices on cholesterol lowering drugs. He cited major studies that proved the drugs have reduced heart attack deaths by 42% and strokes by 28%. “We are elated by these figures, but we are also disgusted by the actions of the drug companies when they raise the prices on these drugs so that they are inaccessible to countless Americans who could live longer and be healthier if they could afford the drugs!” Sokolof said. Drugs that cost pennies to make were priced from $1.50 to $3.30 a piece, according to Sokolof. In 1990, one of the major drug companies committed to holding price increases within the range of other leading prescription medicines. During his life, he wanted to contribute in order to save people’s lives. Since he had always worked hard at his company, Phillips Manufacturing Company, he wanted to begin the association without solicit-

Phil Sokolof ing donations. Phillips Manufacturing Company supplied steel components for construction. Phil sold the company in 1992 and continued to pursue other investments. He said he “would probably not run out of money” and that he “would continue to try influence the American public” as long as he could. In 1998, Sokolof donated two million dollars to the Jewish Community Center to help finance a new fitness center. The gift was the largest individual contribution ever made to the JCC. The fitness center, renamed the Sokolof Health and Fitness Center, was begun in December of 1998. Sokolof said he hoped the building would

help continue his effort toward healthier living. In 1997, Sokolof was chosen to be a member of the Ak-Sar-Ben Court of honor. The Court was established in 1988 to honor Nebraskans each year who have demonstrated outstanding leadership, vision, achievement and courage. Another of Sokolof’s significant contributions to Omaha was the annual Ruth Sokolof Christmas Party. Each year, he contributed cash and gift certificates so that blind children could go Christmas shopping at the Westroads Mall. His late wife, Ruth, was a founder of the J.P. Lord Preschool for the Visually Impaired. Each child receives $100 and is escorted on a shopping spree by a sighted “friend.” Sokolof added, “It’s good for the volunteers, too, because some of them have never been exposed to children with visual disabilities.” Sokolof is survived by his daughter, Karen Javitch; son and daughter-in-law, Steve and Chrissie Sokolof of Coconut Grove, FL; three grandchildren, Jennifer Javitch of Minneapolis, MN, Mark Javitch of New York City; and Rachel Javitch, a student at the University of Wisconsin, and Phil Sokolof of Florida; sister and brother-in-law, Soralee and Jerry Cohn; brothers-in-law and sisters-in-law, Rich and Doris Rosinsky, Jerry and Charney Rosinsky, Phyllis and Harvey Aronson. Memorials to Nebraska Foundation for the Visually Impaired.

Hadassah Presents “Rappin’with the Rabbis”

Sharon Wins Big with Bush as U.S. Shifts Policy on West Bank

by JOANIE JACOBSON for the Omaha Chapter of Hadassah Omaha’s pulpit rabbis will be featured at a community forum to benefit Hadassah Israel Education Services (H.I.E.S.) on Wednesday, May 12, 10-11:30 a.m., at Beth Israel Synagogue. An optional buffet lunch will follow. “Rappin’ With The Rabbis” was first presented last year, and because of its unique format and spirited discussion, the organization voted to offer it again this year. The 2004 participants will include: Rabbis Mendel Katzman, Howard Kutner, Mordechai Levin and Craig Marantz. (Rabbi Aryeh Azriel will not be available.)

by RON KAMPEAS WASHINGTON (JTA)-One historic concession deserves another. Just four months after Israel Prime Minister Ariel Sharon--the father of the settlement movement-stunned Israelis by pledging to evacuate some settlements, he got his payback from President Bush, who reversed decades of U.S. policy by recognizing Israel’s claim to parts of the West Bank. It was compensation, with interest: Sharon had scored perhaps the most stunning diplomatic triumph in the Left: President Bush and Israeli Prime Minister Ariel Sharon shake hands during a news conCredit: Paul Morse/White House. U.S.-Israeli alliance in a gen- ference at the White House on April 14. eration. The Palestinians had agreed to Israel's claim to some “In light of new realities on the ground, including settlements in exchange for land swaps in non-binding already existing major Israeli population centers, it is negotiations in 2000-2001 shepherded by thenunrealistic to expect that the outcome of final-status President Clinton. But Bush’s commitment came withnegotiations will be a full and complete return to the out any mention of land from Israel and was widely armistice lines of 1949,” Bush said April 14 at a White seen as a significant shift in U.S. policy in the region. House appearance with Sharon after the two leaders According to a senior Israeli official, land swaps met. “It is realistic to expect that any final-status agree- weren’t even discussed this time around. ment will only be achieved on the basis of mutually It was a soaring historical moment fraught with grindagreed changes that reflect these realities.” ing political realities. The statement, reiterated in a letter to Sharon, repreBush needs a Middle East success to bolster a repusents the first time the U.S. government has provided a tation as a bold foreign policy leader that flags with formal commitment to Israel's claim on parts of the each U.S. casualty in Iraq. West Bank. Continued on page 6

Rabbi Mendel Katzman Chabad of Nebraska

Rabbi Howard Kutner Beth Israel Synagogue

In a rare, joint public appearance, the rabbis will answer questions from the audience on a variety of topics, of interest to the Jewish community locally, nationally and around the world. Questions will be submitted in writing prior to or during the program and may be directed to one or all of the panelists. Continued on page 3

Inside

This Week: JNF Kids’ Page for Yom Ha’Atzmaut: Page 4 Mother’s Day Concert at Temple Israel: Page 2

America Decides 2004 Nancy Thompson: Page 5

Coming This Month: Mother’s Day Gift Guide on April 30 Scholar to Speak on Gibson Movie at Clergy Institute: Page 11

Larry Raful Named Dean of Touro Law Center: Page 12


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
April 23, 2004 by Jewish Press - Issuu