Trend Overview: Summer Trends 2025

Summer Trends 2025

Misette

Digitopia: key icons

The dayglo rainbow

Offerakid-friendly,brightpastel versionofarainbowfora versatileiconthatreflectsthe forecast'sboldpalette.

The disco ball

Addinstantglamourtosummer celebrationswhileplayinginto surreal,reflectivesurfaceswith shinydiscoballs.

The cartoon ower

Usethisfamiliarbubblyflower shapetobringaninstant seasonaltouchtopartydecor andtobuildoncartoonthemes.

The electric bolt

Agender-inclusivecomplement tobothrainbowsanddiscoballs, useboldcolourstoaddafresh finish.

The smiley face

Reflectingboththemesofplayful cartoonificationandoptimistic design,thisiconworksforkids andadultsalike.

The Party Darling

The Party Darling Wild Child Kara's Party Ideas The Party Darling

Digitopia: styling and decor

Theconcept:forsummercelebrations,evoke joyfulcelebrationandsurreal,enveloping environmentswiththeuseofboldcolour, sculpturaliconsandover-the-topstyling.

Tabletop:treatthetableasanotherspacefor maximalistdisplays,fromboldlyprinted tableclothstosculpturalkeyicons.Folded papercentrepiecesandplatesetsaregreat categoriesforfeaturingicons.Approach tablewarewithmix-and-matchstyling,whether it'sprintonprintorcreatingcolourgradients.

Application:lushfloralarrangementsareideal foronthetableandthroughoutthevenueor home.Keepingcosttopofmind,looktobetter fauxfloralrangesthatwilllastforfuture seasonsandfilloutthearrangementswith paperdecorations,discoballs,streamersand otheraccents.Streamersandgarlandsin generalarekeyandanothergreatcategoryfor implementingicons,addingtotheimmersive feelbyadorningeverywallormakingevery doorwayagrandentrance.

The Party Darling

@greenweddingshoes

@merimeriparty

@greenweddingshoes

@chefanienass

@greenweddingshoes

Digitopia: prints and graphics

Theconcept:cartoonifiedstylesareidealfor graphics,fromall-overrepeatstoindividual icons.Thissameplayfulnessappliestotext, withloopfontsatthefore.Boldcolouriskey, fromoverallapplicationstosurrealshis.

Textandfont:stylisedloopsandbubblyshapes definefonts.Handwrittentexthasanaive, scribbledappealtoit,furtheredbytrimsand framesofwavylines.Retro-stylebubblefonts continuetotrend,withballoon-like,wavy shapesaddingaplayfulfinishtostationery goods.

Patternsandgraphics:colourshisareatthe coreoftheDigitopiaforecastandaddfestive appealwhenappliedacrosswholesurfaces. Rainbowsarenotonlyakeyicon,butpalette inspirationforthesegradients.Explore cartoonishillustrations,fromsimplebubbly flowerstobusyconversationalnarratives. Depictthesubjectmatterinunrealpalettesto completethelook.

Hanna Lee Tidd

Jean Bird Calligraphy

Carolyn Suzuki

The Completist

Studio Y Creative

Circus Scenes

A key icon theme for A/W 24/25, this timeless, vintage take on circus tents, games and animals is for kids' and adults' celebrations.

From classic tents to carnival rides, the circus offers a wide variety of motifs and icons for consumers to build customisable stories by mixing and matching parts of ranges

The classic red and white stripes associated with the circus lend well toValentine's Day and patriotic parties, and align with bold retro stripes.

Style Me Pretty

Kara's Party Ideas

Jaala & Co

Style Me Pretty

The Knot

Hester & Cook

Court Sports

This trending activity is a key icon, offering a preppy theme for warm-weather seasons.

Centred around activities accessible to most skill levels, sports such as tennis and pickleball are an easy party theme for any occasion that speaks to all ages and genders

While consumers will be providing their own equipment, or renting spaces that provide it, all of the small decor items are key here to add a celebratory vibe

Tennis themes for bach parties and wedding events provide the opportunity for preppy custom merch and easy slogans making puns of tennis terms such as "love" and "match"

Relevantfor:kids' and adults' birthday parties, Mother's and Father's Day celebrations, summer celebrations, bach parties,summergear

Courtgirl

BB Paperie

Oh Happy Day

Miu Miu Meri Meri Zazzle

Charming Bucolic

Countryside bakeries and woodland motifs develop cottagecore and farmhouse aesthetics for this outdoor-party theme.

Channel the shops and sights of quaint towns and countryside regions, such as with French patisseries

Picnics are a key reference, from basketry to portable treat boxes

Add whimsy with florals, greenery and woodland animals such as sweet bears and fanciful birds

Classic print directions such as gingham and chintz have flexible applications across other themes, events and everyday dining ranges

Relevantfor: kids' and adults' birthdays, Valentine's and Galentine's Day parties, Easter and Mother's Day brunch, summer celebrations, baby showers, wedding showers

100 Layer Cake

Heather Taylor Home

Tara Guerard Soiree Kara's Party Ideas

Tara Guerard Soiree Bashify Event Co.

1 HAY column candle packaging

2 Summertown Wine Co, designed by Memo Studio

3 Eid Mubarak Packaging, by Nero Atelier

4 Symbeeosis, designed by Beetroot Design

5 Bennetts Chocolatiers, designed by Seachange

6 The Cafe Deco, by Transform Design

7 Nibbo Bean to Bar Chocolate Packaging Design

8 Fortnum & Mason Boiled Sweets, packaging designed by Together Design London

9 Cafe De Papa Coffee, designed by Bracom Agency

10 Symbeeosis, designed by Beetroot Design

11 AMGS Studio - Knotting Knitting Blanket

12 Duluth Candy Company packaging, by Studio MPLS

13 HAY pattern candle set

Inflated type

We’ve seen the rise of the ‘puff’ across fashion, interior and art but now even typography has got its bloat on. Characters are squashing, squeezing, and extruding their way into every corner of the design world. From packaging to event design, fonts are embracing their curves and filling up space like never before. Beauty brands such as Bio Self are celebrating unique type sizes and shapes, echoing the positive body image movement. Get ready to inflate your type – because in this world of bloated typography, bigger is definitely better!

1 Oddworks Coffee, designed by Andstudio

2 Chubby Cloud, Anya Hindmarch

3 Cosmetic brand, Made by Mitchell

4 Inflatable Summer Campaign by Collins

5 Brand identity for Royal Television Society’s annual two-day event, designed by Studio Kiln

6 Brand identity for Royal Television Society’s annual two-day event, designed by Studio Kiln

7 Bio Self, designed by Commersart Agency

Boho Nautical

Les Ottomans

Overexposed

Lorena Canals

In the Roundhouse

Shutterly Fabulous

Lorena Canals Tuckernuck

Zara Home

Rural Retro

Oliver Bonas

In the Roundhouse

Les Indiennes

Cathy Nordström

Bonhome Papier Anthropologie

Urban Outtters

John Minton & More Schoolhouse

Playful Kidult

IKEA Poketo

Urban Outtters

@lizzie kingdom

Studio Arugula Intent Mox Studio Nolki Hassan Ragab

Areaware Ban.do

Creatureland

Temple of Boom by Adam Newman and Kelvin Tsang Katy Knapp

Grace Digital Art Co.

Ivan Dijidjev

Fornasetti

Other Shapes Poppydotco

Edie Parker

Five Below

Cody Foster

Ban.do

Pop Daisy Studio

Red Cap Cards

Mochi Things

Mox Studio

Urban Outtters

House of Hackney

Ginori

Wolf & Badger Papier

Amy Lynn Dior

Rie Paper

Jessica Slack Studio

Timorous Beasties

Modern Talismans

West Elm

Papier

Anthropologie

Cai & Jo

L'Objet

House of Hackney

Halcyon Days

Vito Nesta x Misha

Poppy Print Studio

Sock Candy Urban Outtters