Designed more than 1100 structures; 500+ built; 432 remain.
Archive (at Avery library/Columbia U) includes more than 23000 drawings, hundreds of thousands of pages of texts, and hundreds of thousands of photos, along with audiovisual and other materials. Archival models are held by the Museum of Modern Art. Foundation retains all IP rights.
Creates Frank Lloyd Wright Foundation in 1940. The Foundation stewards Wright’s legacy, including preservation of Taliesin (WI) and Taliesin West (AZ), Wright’s two homes/studios.
Commences licensing program in 1955: Heritage Henredon, F. Schumacher, Martin Senour paints.
Frank Lloyd Wright: Brand
Awareness:
• Unaided: 24% is the only architect people know (next best is 2%)
◦ For almost all, the only architect people know
• Aided awareness (name only): 52%
• Aided awareness with image of buildings/story: 72%
◦ On par with Ralph Lauren, Martha Stewart (79%), better than Chanel (64%), Warhol (60%), Property Brothers (37%), Jonathan Adler (11%)
Affinity for Wright:
• Well-respected (80%)
• Appreciation of his work (68%)
• Purchase intent of licensed products (40%)
Glass Box Research® Brand Salience Study 2022
Brand Attributes
Glass Box Research® Brand Salience Study 2022
Customer Demographics
FRANK LLOYD
WRIGHT® customers are established in their lives:
• Better educated
• 33% higher representation in key 35-44 yo age group
Licensing Frank Lloyd Wright
Not just replicas: organic design must meet the contemporary moment.
Imprimatur: ”perpetuating organic architecture and . . . the encouragement of the fine arts by the education and teaching of the art of architecture and collateral crafts.”
Recreate aspects of Wright’s studio, including global talent pool bringing their cultural and experiential knowledge to create a unique, American architecture.
Educate through design stories: Wright as inspiration, interpreted through current talent to create extraordinary works.
Steelcase: Furniture (exclusive)
Designtex: Fabrics and Wallcoverings (exclusive)
Licensees
MORE Partial List
Surya: Rugs (exclusive)
Brizo: Faucets & Accessories
Levinsohn: Decorative Pillows
Epicurean: Kitchen/Serve Ware
Bulova: Clocks
Motawi Tileworks: Art Tiles
Tea Forte: Tea and Tea Sets
Greentouch Home: Vanities
Alamoderna and Yamagiwa: Lighting
LEARN
Licensees
How We Work
• Develop an agreed focus based on trend or other criteria
• Work with designer to educate on Wright’s principles
• Identify source material from the Foundation portfolio / style guide
• Develop marketing story to support design approach and product
• Approval processes and launch
Revitalize Historic Designs
Wright-designed Tableware Examples
Transform architecture to decorative applications and industrial design
