

THIS MONTH’S BACK PAGE FEATURE:
MASTERING PILATUS OWNERSHIP
THIS MONTH’S BACK PAGE FEATURE:
MASTERING PILATUS OWNERSHIP
Several years ago, I was given my first opportunity to visit Augusta National Golf Club as a guest of a new customer. As does happen occasionally, customers will cordially throw out offers to stay at the lake house, or use their ski condo, etc., but rarely, does this ever end up happening. Not in this case.
The trip was an honor and an enlightening process! Not only did it drive home the deep traditions of golf at Augusta National, but it showed me how much our customers valued our relationship. What an ideal forum and venue to spend quality time with your business partners and show your appreciation. If only we could take all our customers, business partners, and vendors to a place to show our appreciation on a Masters level! It is the highest “Holy Grail” of events—not only for golf lovers, but for lovers of all sports. Bucket list item to say the least!
When I first walked onto the grounds of Augusta National, I was speechless. There’s not one blade of grass out of place. Everything is green— everything. Even the trash cans and TV towers are green! Oh, and by the way, you cannot see them because they’re hidden in the trees. There are no cables running on the ground, no electronic scoreboards, nothing that would show you anything other than what the club was originally built to be, and how the tradition was meant to uphold.
So how does this pertain to the Pilatus program and the JetSwiss model? Well, the Masters is the only major tournament that is played at the same venue every year—tradition. The Masters holds exclusive rights to everything; TV and media, apparel, tickets, etc.—exclusivity and highly focused expertise if you will. Sound familiar? Pilatus did not create five different aircraft models. Yes, they’ve created a few different models over the years, but largely in part due to their military trainer background. JetSwiss
originally decided to be hyper-focused on Pilatus because of our background, history, and tradition. The Masters winners receive the heralded green jacket (which must be always worn on the grounds while a member is there). JetSwiss has created a few traditions of our own. Each delivery has our little Kahu Hawaiian dashboard dancer (Hawaiian for honored attendant, guardian, nurse, regent, keeper, administrator, warden, caretaker) on the glare shield. Each delivery starts with a big red bow on top (symbolizing that the process is complete to the fullest of abilities and celebrating the starting day of a new Pilatus journey). Look around you. You can see examples of what I am talking about all over. Rolex makes watches, they don’t make other things like pens or wallets. Lamborghini makes luxury sports cars and SUV’s. They don’t attempt to be everything to everybody. Rolex, Lamborghini, Augusta National Golf Club and Jetswiss have similar characteristics. They are all small batch production, with a focus on craftsmanship, pricing integrity, exclusivity, traditions, and demand. Only 4% of the worldwide PC-12 fleet is for sale as compared to 4.5% of the entire turboprop fleet and 7% of the light jet segment being listed for sale. Subsequently, since we started tracking the data back in 2014, never has the PC-12 traded (on average) below the 73% residual mark. In fact, during this time period, the PC-12 has averaged 82.5% residual. These statistics put Pilatus in a category all by itself. Call it tradition.
Wouldn’t it be nice to have a champions dinner like the Masters winners do? Who would you invite? Your favorite and best clients?!?
This chart reflects the current market for Pilatus PC-12 aircraft that are on the retail market. Want to know how much your Pilatus dollars will buy? This is a great place to start. As you can see, the aircraft model year plays a key factor in pricing of the aircraft, and thus generates a commensurate trend curve. This data provides a baseline for our aircraft evaluations.
Similar to the Asking Price vs Model Year chart, this information helps our clients determine “the mileage on the car” for their specific budget.
“Want to own a low time aircraft?” This chart will give you an indication on what you will spend. Note: aircraft under 1,000 hours total time historically yield much higher prices.
Similar to the Asking Price vs Model Year chart, this information helps our clients determine “the mileage on the car” for their specific budget. “Want to own a low time aircraft?” This chart will give you an indication on what you will spend. Note: aircraft under 1,000 hours total time historically yield much higher prices.
This chart reflects the current market for Pilatus PC-24 aircraft that are on the retail market. Want to know how much your Pilatus dollars will buy? This is a great place to start. As you can see, the aircraft model year plays a key factor in pricing of the aircraft, and thus generates a commensurate trend curve. This data provides a baseline for our aircraft evaluations. UNDER
The Masters Tournament, held annually at Augusta National Golf Club, is a pilgrimage for golf aficionados. But the allure of pristine fairways and electrifying competition extends far beyond this prestigious event. Lessons can be learned from the event as well as the players. To be a great Pilatus owner, you must master all parts of the game.
Choosing the best driver. – Piloting your aircraft or finding someone to pilot can be a real challenge. Our seasoned Pilots grew up with the Pilatus program and can help put you or your pilot on the path to licensure.
Know the course. – As with any asset, it’s important to know what it might cost you in the years to come. If you’re looking for a budget projection for your specific, we are happy to create one for you.
Putt it home. – Deciding on a homebase or hangar may be a large part of your ownership decision. Part of our services include helping you select and build the best home for your aircraft.
Keep your eye on the ball. – The first step in our job at JetSwiss is to understand our customer’s happiness picture. Distractions will pop up, shots may not go as planned, but as long as we keep moving toward the pin in the most honorable, efficient, skilled way possible, everyone wins.
During the seven days leading into the 2023 Masters, over 3,100 business aviation flights arrived at the local airports near the Augusta National
Business aviation traffic to surrounding Augusta airports increased by 221%.
There were 455 PC-12 flights into last year’s Masters.
making it the second most flown aircraft. Beat only by the EMB-505 Phenom 300 with 465 flights.
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