March 2023 www.eat-drink-sleep.com eat.drink.sleep
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Outdoor Hospitality Products
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Domes Resorts to debut in Milos
Opening its doors later in the year as Domes White Coast Milos, Domes is to operate the luxury 30-key hotel, currently branded as Small Luxury Hotels of the World, located in a waterfront nature preserve on the island’s northern coast. Each suite of this adults-only property boasts its own private-infinity pool, uninterrupted sea and sunset views over the Myrtoan Sea, and access to three sandy beaches just a few steps away. Architecturally inspired by
4 Industry News EAT. DRINK. SLEEP March 2023
Domes Resorts, Greece’s leading luxury lifestyle hospitality brand and one of the fastest growing in the Mediterranean, has announced new hotel openings and growth plans for 2023, starting with its inaugural launch on the island of Milos…
the destination’s white rock formations, Domes White Coast Milos encapsulates a calm haven with luxurious simplicity, subtle interiors and neutral tones, enabling guests to disconnect and soak up the surrounding natural environment.
“We are immensely excited about our newfound collaboration with Invel Real Estate and Prodea Investments on this first of many more exciting projects to come in the Cyclades Greek Islands,” said Dr. George P. Spanos, CEO of Domes. “Our vision is to evolve this unique asset into the leading privatepool hotel in the Aegean, with the expansion occurring in two phases over the next two years and will reach the total number of 130 suites. This will enable us to strengthen our footprint in the Cyclades and solidify our alliance with Invel and Prodea.”
This news follows the group’s recent expansion at the jewel in the crown Domes Miramare, a Luxury Collection Hotel in Corfu. Designed by Kristina Zanic and architecturally styled by Makridis & Associates, the 7,000sqm extension welcomed 69 new guestrooms and suites, a new spa, pool, gym, restaurant and loft bar last season. The new areas continue Domes Miramare’s modernist aesthetic in a
minimalist, contemporary style. The façade has been entirely reinvented with clean archways inspired by Corfu Old Town’s heritage buildings, accompanied by intentionally lowkey and minimal interiors to frame the remarkable views of the sea and neighbouring five century old olive grove.
Across the Mediterranean to southern Portugal, Domes Lake Algarve near Vilamoura is currently undergoing a comparable renovation and joins the prestigious Autograph Collection hotels, becoming part of Marriott International. The family-friendly hotel, which spearheaded Domes’ growth outside of Greece last year, will reopen this spring.
The chic refurbishment is designed to embrace the natural surroundings and uplifting climate, while guestrooms and public spaces will feature fresh designs inspired by its surrounding gardens and lake. The hotel will also welcome an adults-only pool for calm downtime whilst children enjoy the original large swimming pool and salt-water lake.
From luxury hotels and fine-dining restaurants to beach clubs and wellness retreats, Domes Resorts has become a leading lifestyle hospitality brand in
the Mediterranean with remarkable plans and growth ahead. Further new openings will be soon announced in popular Greek destinations including the peninsula of Halkidiki, Mykonos, Santorini and the Athenian Riviera, whilst the brand also plans to expand even further across Europe.
5 Industry News EAT. DRINK. SLEEP March 2023
Can classical music really stop late-night antisocial behaviour?
By James Picken, music and behavioural science expert at Startle
Antisocial behaviour is an issue across the country. But could music hold the key to curbing it?
A McDonald’s branch in Wrexham has experienced disruption, intimidation and assaults on staff and other customers. Its solution is to belt out classical music from 5pm.
Studies show that in more up-market venues, classical music primes product-relevant knowledge, which leads to more fluent cognitive processing of the experience. When elements of the environment are aligned, we’re more likely to have a liking for that venue.
But McDonald’s doesn’t exactly fit the mould and that’s the point. By playing classical music in a fast-food chain, it may deter people due to the seemingly inappropriateness of what we’re hearing.
It’s also worked on the London Underground.
Set up in 2007, the initiative showed results within 18 months; robberies dropped by 33%, assaults on staff were down 25%, and vandalism was down by 37%.
When surveyed, 700 commuters “overwhelmingly agreed that hearing classical music made them feel happy, less stressed and relaxed”, so the impact isn’t just on crime.
We’re used to hearing classical music in relaxing situations, like being at the symphony, or in a meditative
video. So, when we hear it, we’re taken to those spaces in our head, and it changes our behaviour
Music can also have the opposite effect. As a form of ‘hostile architecture’, a luxury venue in Florida began playing a playlist of annoyingly catchy children’s songs - including “Baby Shark” on loop all night to deter homeless people.
It’s clear that music is being used to tackle unwanted behaviour. Its real-life application and results show that when used correctly it can encourage specific behaviours.
Rather than inherent qualities of a style of music, the differing perceptions - repellent or soothing - is based strongly on the individual. And the same is true for brands and their customers.
Startle works with hospitality brands that understand the importance of a great customer experience, using music, data and behavioural science to create atmospheres uniquely designed around their business and brand objectives. With our specialist expertise, technical know-how, and best-in-class support, our customers are able to scale their perfected atmospheres to achieve consistency across all of their locations. In doing so, they are optimising their customer experience for immediate commercial gain and valuable long-term impact.
7 EAT. DRINK. SLEEP March 2023
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compared with 29% of masks when using paper towels.
New Mask Study Shows That The Method of Hand Drying Can Affect The Spread Of Viruses Through The Air
When using jet air dryers, 89% of masks were contaminated by viruses
More details about the results of the study, can be found here
Virus load significantly higher with jet air dryer use than with paper towels
Scientists have found that contamination of hand dryer users by splattering was found to be 10-fold higher when using jet air dryers than when using paper towels and contamination of other washroom users was also significantly greater.
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CHEERS WITH AMERICAN CRAFT BEERS TO MUM THIS MOTHER’S DAY
This month we shine the spotlight on two important female-focused events that offer incremental entertaining occasions to help boost trade:
International Women’s Day on 8th March Mothers’ Day on 22nd March
Many women are becoming beer connoisseurs and partial to the unrivalled flavour spectrum of beer and its natural affinity with food. But with a plethora of beer styles on the market how do you choose beers that both your male and female customers will enjoy and keep coming back for more?
In America, the Brewers Association, the not-for-profit trade association representing small and independent American craft brewers, conducts an annual survey looking at trends within the American craft beer industry. Respondents were asked
which beer flavours they were interested in and these included crisp, juicy/hazy, dark, malty, hoppy, spicy (yeasty) and tart. Crisp is trending as the dominant flavour with steady growth over the last five years. Crisp holds interest among all beer drinkers, both male and female, from those who drink daily to those who only indulge several times a year. Crisp is also the most popular flavour among all age groups.
Crisp encompasses beers that are lightbodied, usually golden in colour with little bitterness and a clean, snappy finish such as Helles lagers, or pilsners.
They offer the perfect partner for a food dish such as fish and chips. The high level of carbonation will cut through the high fat content of the batter and scrub the palate clean leaving the mouth refreshed and ready for the next bite.
However, IPAs remain the dominant beer style in America accounting for approximately one third of the craft beer market. A category formerly marked by high bitterness is now inviting a new and growing segment of beer drinkers seeking less bitter, juicier, and hazy profiles in addition to the classic American IPA. The wide flavour spectrum of IPAs make them ideal for pairing with many different food dishes from burgers, ribs and sausages to Sunday roasts, apple pie and a cheeseboard.
Whether your Mothers’ Day customers are ardent hop-heads or have never touched a drop of beer in their lives, there’s an opportunity for incremental sales from new beer and food pairing experiences.
American craft beer is available through national wholesalers or on line from Athletic Brewing, or the Cascade Club Chefs and restauranteurs are invited to make use of the free resources available on www.brewersassociation.org or www.craftbeer.com
Hotels.com reveals a 55% surge in Paris hotel searches during the NBA Paris Game 2023 Presented by Nike
• French NBA up-and-coming star and Detroit Pistons guard Killian Hayes reveals his top Paris travel tips and his perfect Paris hotel collection, so fans can enjoy a breakfast with a view and stay close to the coolest basketball court in the city
• Hotels.com Travelling Hoops study uncovers that basketball fans would travel on average over 750 miles to watch their favourite team, with 78% of British basketball fans having already travelled to watch a game
• The survey states NBA fans visiting Paris intend to visit the Eiffel Tower, enjoy some French pastries and head to the Parc des Princes stadium
2023 is tipping off with a bang, as
The NBA Paris Game 2023 presented by Nike between the Chicago Bulls and the Detroit Pistons will take place at the Accor Arena on 19 January. Hotels.com, an official travel partner of the NBA, has found that 78%1 of British residents have travelled outside their city before to watch a basketball game, showing the dedication from basketball fans.
This year, as fans hunt out their “perfect somewhere” while on the road, Hotels. com found that there had been a 55%2 spike in hotel searches in Paris for the night of the big game (19th January) compared to the same date the following week. Americans and Koreans lead the international nations booking out the city hotels3.
Those fans who travel for sport
According to the new Hotels.com Travelling Hoops study, basketball fans say they would travel on average over 750 miles to watch their favourite NBA team, with 8% even saying they would travel over 2,000 miles.
Les Bulls, favourite to win?
When it comes to the on-court matchup, British fans are nearly unanimous as almost 80% of fans surveyed think the Bulls will come away with the win. The Bulls also rank as the top NBA team that fans in the UK would travel for to watch, followed by the Los Angeles Lakers and the New York Knicks.
When asked what fans would do at a hotel if they met their favourite player, having dinner together (48%), playing a basketball video game in the room (29%), a workout in the hotel gym (26%) and having a sportsman’s breakfast together (26%) topped the list.
Killian Hayes’ perfect Paris Hotel Collection:
Who better than Killian Hayes, the NBA up-and-coming star who grew up in France, to share his best tips with fans who want to (re)discover Paris.
Killian Hayes said: “France is where my career began, and Paris is one of my
favourite cities in the world. It really is my perfect somewhere filled with culture, arts, food and history. I have been to Paris too many times to count over the years, but with so much to explore and see, you can just never see it all.
“One of my favourite memories is coming to watch the Christmas lights switch on along the Champs-Élysées — it was magical. My top tip when visiting this spectacular city is to bring a pair of trainers and walk everywhere. There is no better way to get a feel for a city than spending a day walking through the streets and taking in the atmosphere. If you can, take a trip down to the court in Pigalle, it really is a special place. I also love fashion, so I often head to the ‘le Triangle d’Or’ to shop when I visit Paris.
“I’m looking forward to returning to France for The NBA Paris Game 2023 and am hoping to take home a W and lots of new Paris memories.”
Hotels.com has partnered with the Pistons player to release a Paris hotel
Continue reading on eat-drink-sleep.com
12 EAT. DRINK. SLEEP March 2023
Havwoods Launches NEW Woodbook Design For 2023
Leading wood floor specialists, Havwoods, is excited to reveal its latest Woodbook – in a brand-new format. Created for homeowners, interior designers and architects, the new design offers a fresh take on the brand’s vast collection of inspiring products and case studies.
Leading wood floor specialists, Havwoods, is excited to reveal its latest Woodbook – in a brand-new format. Created for homeowners, interior designers and architects, the new design offers a fresh take on the brand’s vast collection of inspiring products and case studies.
“We are always looking for new ways to be innovative and keep our customers engaged. Our latest Woodbook design has been created to better display our ever-evolving collection of flooring and cladding, with new products, insights and projects to be discovered and enjoyed.”
- Paul Moody, Global Marketing & Digital Director, Havwoods
Sustainability remains at the forefront of interior design in 2023 and is a key
pillar for the brand, highlighted in the first few pages of the new Woodbook. Sourcing materials from sustainably responsible sources has never been more important, and for Havwoods, sustainability affects everything they do - from offering FCS and PEFC-certified timber to their HavSeal seal of approval.
From the bespoke Hand Grade collection to the affordable V Collection range, the Woodbook is now organised ranging from the highest price to the lowest, with products grouped within each section into colour categories. Whether customers are looking for paler shades such as Platinum and Ash, or darker tones like Chestnut and Brunette, products are now easier to navigate.
Showcasing the ever-evolving portfolio of commercial and residential projects, new case studies are now peppered throughout the Woodbook, paired beautifully within each collection to showcase the range of flooring in situ against the samples. In addition, Havwoods has added new QR codes throughout, allowing customers to be easily directed to more information about each product and case studyresulting in a cleaner, more streamlined design.
The brand has built upon its existing products with new patterns and colours within the Venture Plank and V Collections. Within the Venture Plank collection, three new patterns have been introduced in the new Abrego colourway including Herringbone, Chevron and Mansion Weave,
alongside four new Brushed and Smoked 1-Strip board colours in Cantal, Vosges, d’Or and Alpes tones.
In the V Collection, two new 1-Strip colours in Toulouse and Orleans, plus two new Herringbone patterns in Narbonne and Chambery, have been added – expanding this brilliant and varied range of flooring. Adding a luxurious finishing touch to projects, Havwoods now also offer LED nosing as an ideal edition to contemporary homes.
Continually developing its product offering, Havwoods’ offers an unparalleled service for its customers from free next day sample service, to its online room visualiser, virtual appointments and showroom experts on hand across five showrooms around the country. HAVWOODS
www.havwoods.com/uk email@example.com +44(0)1524
EAT. DRINK. SLEEP March 2023
Gong's eye-catching pendants make a stylish addition to the
award-winning boutique hotel, The Gallivant
Lighting can make or break an interior design scheme and as The Gallivant select Gong's beautiful designs, Jo Plismy of Gong, considers the part lighting has to play in boutique hotels.
Lighting can be used to pull all the elements of an interior scheme together and in a boutique hotel, it can be used to really set the hotel apart from others. As Jo Plismy from Gong explains, "Lighting is vital to the atmosphere of a space and provides much more than practical illumination. Different rooms of the hotel will require different lighting schemes and there is much to consider. Hotel bedrooms for example, will require many different layers of lighting from brighter lighting for dressing areas, to wall or table lamps for reading and relaxing. Hotel bedrooms have many different roles so lighting may also be used to zone the space and bolder pendants may be used to give added personality that boutique hotels tend to offer. The Gallivant is a beautiful example of a boutique English hotel and we are thrilled to be able to help them to create such stunning interiors."
The Gallivant is an award-winning boutique hotel in Camber Sands. Priding itself on beautifully thoughtout rooms, wonderful food and daily yoga and wellness classes, their aim is to ensure guests leave revived, relaxed and happy. Sigrid Cragoe, Interior Stylist and Designer at The Gallivant comments, "I love Gong's designs because they are so unique. I find the styles are versatile enough to work with every interior style or period and I have used
them in my projects in bathrooms, bedrooms and communal spaces. We get so many comments about them from our guests, they really are a fabulous addition to a room".
The Gallivant offers guests a cosy 'snug' area to relax in, perhaps read a newspaper or curl up with a good book and it was here that they chose Gong's charming Benitier Silk Ceiling pendant. The inspiration for this particular light was taken from the sea, with the shape mirroring that of a clam, perfectly in-keeping with The Gallivants coastal location. The Benitier radiates beauty and style providing the snug with a general level of ambient light, whilst it's silk shade retains a relaxed softness to the room.
The Silk Lighting Collection from Gong is full of elegant, stylish designs, so it's easy to see why they fitted in perfectly with the tasteful décor at The Gallivant. As Jo Plismy comments, "These timeless designs are ideally suited to boutique hotels, where they want to inject a little bit of personality into a space by using a different material or texture for the lighting, without going too bold. The silk adds a softness and elegance even when the light is switched off and the interesting shapes provide eye-catching features."
The Gallivant also selected another of Gong's designs for the en-suites of their Luxury Garden Rooms. The largest of their rooms, these well thought-out suites feature a relaxed yet luxurious coastal vibe with roll top baths, wood panelling, enormous beds and highest quality linens. Most impressively they also open straight out into the coastal garden and hence the natural looking Bud Pendant light fits the scheme perfectly, providing a statement fixture in the en-suite. Made from rattan, it's organic colour and spacious design allows for a subtle warm glow to emanate through, without sacrificing any light, creating the perfect atmosphere for a relaxing soak.
Jo Plismy comments, "Hotel bathroom lighting needs to fulfil many roles from providing practical lighting for personal grooming and close up tasks, to creating a tranquil atmosphere in which to wind down. At The Gallivant these particular bedrooms include the ensuite as part of the overall space, hence it was also important that the décor created a cohesive look. The large pendant is not a typical bathroom light and therefore helped to blend the two spaces seamlessly."
Jo Plismy works with architects, interior designers, hotels, restaurants and decoration shops throughout the world. Passionate about timeless designs, combined with high quality materials and expert craftsmanship, Gong's focus is style with atmosphere. Custom orders are accepted.
14 Images courtesy of The Gallivant www.thegallivant.co.uk EAT. DRINK. SLEEP March 2023
Black Bull Sedbergh to build new luxury guest suites
Work is set to start this March on the creation of two new luxury guests suites at the Black Bull, Sedbergh, which was recently listed as one of the UK’s top 50 gastropubs, located in the Yorkshire Dales National Park.
The next phase of the Black Bull development will see an existing stone cottage located in the 17th century Inn’s stable yard be sensitively restored and transformed.
The Cottage, a £250,000 project, will see the creation of a ground floor garden suite, sleeping up to four people, with a separate seating area, sunken bath in the contemporary ensuite, as well as providing new external spaces and a ‘wildflower garden’ for guests to enjoy.
While the upper floor’s suite, with its double height roof space will reveal
and celebrate a unique existing roof structure constructed from ancient ship’s timbers. Externally the suite will lead onto a new external wrap around terrace complete with seating area for those wishing to take in the views of Winder and the Howgill Fells.
The Cottage suites design will see the contemporary concepts taking their inspiration from aspects of ‘Ryokan’, traditional Japanese inns. Though now more often frequented by walkers and visitors ‘Ryokan’ are still feted for their impeccable hospitality ‘omotenashi’ and multi-course seasonal ‘kaiseki’ dining and hearty breakfast spreads,
which are philosophies that guests staying at the Black Bull will most certainly recognise and attest to.
Head Chef Nina Matsunaga has taken ‘kaiseki’, to new heights. At the heart of this simple multi-sensory dining experience is the fact that ingredients are at their tastiest, most vibrant, most flavourful and most nutritious when they are in season.
Alongside this Nina has taken the ethos of regional German cooking centred around wholesome hearty dishes made with vegetables to develop a very distinctive and innovative culinary style.
Nina is producing food that makes you sit up and take notice. Using the very best fresh produce available from the landscape surrounding the Inn, she creates dishes with a twist, inspired by the fusion of two very different cultures, her rich Japanese and German heritage.
EAT. DRINK. SLEEP March 2023
Image credit Phil Rigby Photography
Image credit Rob Whitrow Photography
Hotel Bathroom Trends for 2023
Global warming can no longer be ignored and this is predicted to continue to impact on purchasing habits for 2023. In general, the world is more concerned than ever before about sustainability and protecting the planet, which will no doubt play a big part in hotel bathroom design, whether it’s for large chains or small boutique establishments. This may include choosing only to work with companies who act in an environmentally-conscious way or by choosing products which are made from recycled materials, include sustainable features or are built to last - and of course they still have to look good too.
Nick Duggan, MD of The Radiator Centre comments, “The incentive for hotels to embrace sustainable design isn’t just from lower energy costs, hotels are also recognising that choosing this route may also attract new customers, who consider sustainability very important. From water-saving showers and taps to energy efficient towel rails, there are many ways in which a hotel bathroom can be designed to be more sustainable. Of course, many of these already innovative products now also include Smart technologies which can help further with efficiencies by making it easier to regulate water and energy consumption, for busier and quieter times in the hotel.”
In terms of radiators, Nick explains, “Energy efficient radiators and towel rails work by using a much lower volume of water, thanks to LowH2O technology. Less water means less energy is needed to heat the radiator up which in turn results in savings both for the hotel and the environment. Aluminium radiators have less water content and faster reaction times than their steel equivalents and hence are a good choice for sustainable hotel bathrooms.”
Whilst the black and white luxury, marbled look is never likely to go out of fashion, 2023 is predicted to see more colour being introduced in hotel bathroom design. From bathroom products and displays at Salone del Mobile Milano earlier this year, this is expected to be in the form of pastel shades such as sage green, seasalt blue and softer palettes of coral and terracotta. These restful colours can help a hotel bathroom to feel more personal and homely, and may be introduced in a wide variety of ways from tiling and wall colours to radiators and cabinetry. These beautiful colours also give a nod to Mediterranean style, helping to create a relaxed holiday vibe for guests.
16 EAT. DRINK. SLEEP March 2023
Research has shown that the hotel bathroom is becoming as important as the sleeping space in creating an enjoyable guest experience. We take a look at what 2023 has in store for these often spa-like but hard-working spaces.
Traditional Cast Iron Spartan 4 Column Radiator NEW DESIGN.
Sebino Radiator with low water content
The trend of wellness came to the fore-front post pandemic but is showing no signs of going anywhere. Indeed, hotel guests now view it as a holistic expectation from their hotel experience and the hotel bathroom plays a huge part in this. From luxury resorts to family hotels, guest expectations of the hotel bathroom have become a lot higher, with guests seeing it as somewhere to relax and recharge. It is no longer just a practical space, it needs to deliver in terms of looks and experience too.
While a wellness bathroom may feature functional elements such as the latest Rain-spray showerheads and jacuzzi baths, the look and feel of the room is of equal importance for guests to achieve that relaxed spa-like feel. Lighting plays a big part in this as do biophilic elements, with connection to nature widely understood to help reduce stress and improve health.
Also key to a wellness space is a clutter-free environment, hence storage elements are key in order to achieve this. Nick comments, “Hotel towel rails play an important part in not just warming and drying towels but also
storing them. Many of the latest designs include options for hooks, shelves or rails, and the way the towels are stored and displayed becomes part of the overall look. As with every aspect of the room, it needs to not only be functional but fit with the interior style too.”
A Cohesive space
With wellness being seen as such an important part of the guest experience, the lines are becoming more blurred between the hotel bathroom and the suite or sleeping space itself. The bathroom is starting to be prioritised more, with more of the total space allocated to it. There is a shift towards a more cohesive design between the two spaces, which in turn creates the illusion of a bigger space overall.
As Nick comments, “Bathrooms need to live up to the design and quality of the sleeping space and the use of colours, texture, lighting and accessories can help to achieve this. Bathroom towel rails don’t have to conform to the traditional ladder style and the latest designs look sleek and stylish, helping to create a feeling of luxury and cohesion between the two spaces.”
17 EAT. DRINK. SLEEP March 2023
Soho Radiator featuring approx. 80% less water than a traditional column design
Fender Towel Rail with useful shelving for storage
I-Ching towel rail (electric only)
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Restaurant Trends for 2023 by Alliance
Our first trend for 2023 is Authentic African which we predict will feature earthy and rustic tones heavily along with ceramic textures. Mixed amongst these colours will be pops of more vibrant shades of pink, greens and blues. Regarding the presentation, the general ambience will be a communal dining atmosphere with a “serve yourself” ethos. The idea for this stems from the notion that in African culture dining together is an occasion to be celebrated so expect this feeling to be reflected too.
Crockery which can help you obtain this look include Steelite’s Forager which has already found great popularity since its launch along with their Craft Raspberry for a pop of colour. To inject blue tones, we’d suggest either Emerge from Churchill or the new turquoise colourway of Dudson Harvest.
Our Australian trend prediction is based upon the increasing popularity of casual dining although there will still be an element of premium quality in the way the food is presented. The food itself will be a fusion of Anglo-American and Asian cuisine as is popular in Australia due to its country history and geographical positioning. The colours we expect to see are relaxed soft colours with natural hues and materials.
If you are looking to add an Australian infusion to your casual dining atmosphere the following ranges are great ways of doing so; Churchill Studio Prints has two new ranges (Kintsugi and Kintsugi Accents) which both lend themselves to this trend. Furthermore, Utopia also have two fantastic
ranges in the form of Allium and Murra Toffee.
Understandably, luxury dining is always popular, especially in highend city centre locations but we predict the contemporary luxury trend for this year will mainly focus on premium whiteware with accents of monochromatic colour and nouveau patterns.
A brilliant option which is perfect in contemporary and luxury settings is the Red Dot Award winning Willow range from Steelite. A full and complete selection of crockery which will easily perform to the highest commercial standard whilst still looking stunning. A fantastic pairing for this range is Elia’s Premara 18/10 cutlery range which exudes excellence and elegance.
Finally, we come to our last trend and it follows on from one of 2022s big winners, cocktails. Last year cocktails came back with a vengeance, possibly due to the prolonged popularity the
products lend themselves perfectly for promoting the avant-garde trend within your restaurant. These include Alkemist, Hayworth, Hayworth Twisted and Praline which all can help elevate the visual of any cocktail.
For all the ranges and trends mentioned in this article go to Alliance Online where you can find all for sale. If you want to discuss the trends or ranges with one of our experienced staff members call us on 01270 252 333 or email us on email@example.com.
22 EAT. DRINK. SLEEP March 2023
With the year beginning and businesses looking ahead to the year to come, we at Alliance Online have spent the first month formulating what the trends of 2023 will most likely look like.
UK’s Best Supplier of
Tableware VISIT OUR WEBSITE TO SEE THE LATEST NEW AND EXCITING TABLEWARE COLLECTIONS FROM THE UK’S BEST BRANDS www.allianceonline.co.uk
Restaurant Marketing Agency Launched to Help Restaurants
Local award-winning marketing consultant Vicky White launches a restaurant-focused marketing agency offering hands-on, affordable packages to help restaurants promote their brand, get found online, increase covers, and grow.
In the 12 months to September 2022, the number of restaurants going bust in the UK increased by 60% compared with the previous year, according to advisory firm Mazars. To help restaurants weather the storm, Vicky White, a Buckinghamshire based marketing specialist has launched Appetite, a new, fullservice marketing agency dedicated to helping restaurants thrive.
Vicky has successfully run awardwinning marketing agency White Communications for over 10 years and has been increasingly specialising in restaurants. Now, she has launched Appetite to help restaurants grab attention and attract customers from a range of angles both online and offline. In the current economic climate, restaurants can use all the help they can get to show consumers that they’re worth spending time and money in.
Appetite’s aim is to take away the stress of restaurants managing their marketing, leaving them with time to focus on providing the best possible service when customers step through the door.
Vicky White, Founder of Appetite said: “Restaurants are an important part of our community but with so many demands on people’s time and money, restaurants can use a bit of help grabbing attention and bookings. Creating a fantastic customer experience across multiple
marketing touchpoints is crucial to attracting and keeping loyal customers.”
Here are our top 6 tips to stay ahead of the game when it comes to marketing your restaurant in 2023 –
• Don’t dismiss the power of Tik Tok. Start by creating an account and getting inspiration from others. Then think about how you can use this channel to promote your restaurant
• Capture as much data as possible about your customers. Discover any allergens, eating habits, how often they visit your restaurant or order from you, so when you are retargeting your customers, your marketing is more personable and engaging
• Use social media advertising to reach customers outside of your current audience. Both Facebook and Instagram allow you to reach a wide variety of audiences - an unknown audience based on interests, age, gender and location, retargeting your customers and website visitors and reaching lookalike audiences based on your current follower trends
• Collaborate with Food Bloggers, Vloggers, and Social Media Influencers by inviting them into your restaurant. It’s a great way to increase online exposure, shows credibility and an opportunity
to get additional social media content for your channels
• Offline marketing is still important – explore partnerships with other local businesses for cross promotion, research local events you can get involved in, support charities and advertise in the local press
• Google Business should be your best friend – capture the attention of customers who are turning to Google to look for local restaurants. Make sure you are regularly posting, encouraging, monitoring, and responding to reviews and your photos, videos and profile are up to date
Appetite is a Bucks-based full-service restaurant marketing agency run by award-winning marketing consultant Vicky White. Appetite offers hands-on, affordable marketing packages for restaurants with services including Digital Advertising, Marketing Strategy & Planning, Website Design, Social Media & Influencers, SEO, and Email Marketing.
For more information visit: appetite.whitecommunications.co.uk
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24 EAT. DRINK. SLEEP March 2023
YOOBIC, the innovator of the all-in-one Frontline Employee Experience Platform, today announced the launch of YOOBIC Communities, a powerful expansion of the YOOBIC app designed to enable companies with frontline workers to drive engagement and give employees a shared space to build collaboration, camaraderie, and a sense of common purpose. The feature launch cements YOOBIC’s place as the premiere Frontline Employee Experience Platform (FEXP) for today’s most demanding distributed enterprises.
YOOBIC’s game-changing mobile app is already trusted by 350 global brands including top restaurants such as BurgerFi, BChef and Urban Plates. The Communities feature empowers frontline teams to easily create common-interest networks and design and launch their own microcommunities within the organization. The result: organic team building based on meaningful friendships and rich new opportunities for mutual support, collaboration, and innovation.
YOOBIC Communities Give Restaurants a Secret Weapon to Combat Employee Turnover
With employers still feeling the impact of the Great Resignation and broader labor shortages, YOOBIC Communities offers an important tool to create engagement and boost employee retention. According to Gallop’s State of The Global Workplace 2022 report, only 21% of workers are engaged at work. Research shows that employees want to feel like they belong and they are part of something bigger than themselves. That is exactly what YOOBIC’s Communities feature delivers—giving frontline teams a real stake in their organizations and the ability to shape and take ownership of their company’s culture.
YOOBIC Communities is an engagementdriving tool for a generation of digitalnative workers raised on social media. The results have been striking. In the Beta test group, weekly logins increased by 33% per user. Employees were also markedly more engaged with the platform, Communities drove 43% more engagement than the top-down digital Newsfeed, which already was achieving great results. These numbers show targeted engagement and employee experience are drivers in adoption and usage of digital tools for frontline workers.
“At YOOBIC, we know that meaningful employee engagement is the key to boosting employee morale and performance—as well as the agility, resilience, and profitability of the organization as a whole. The Communities feature was designed to organically elevate that engagement and bring frontline teams together in a powerful and effective way,” stated Fabrice Haiat, YOOBIC CEO and co-founder. “Our app is the critical space where workplace orchestration meets employee experience, and as the categorydefining FEXP innovator, we’re determined to keep pushing the boundaries of what’s possible for the success of our customers.”
25 EAT. DRINK. SLEEP March 2023
Frontline employee experience software pioneer unveils brand new features to boost morale, build a culture of community, and keep employees engaged
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