Eat Drink Sleep - October 2020

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eat.drink.sleep October 2020

How to Protect your Business Against COVID-19 As the hospitality industry continues its resurgence after months of forced closure, we must do more to inject confidence into the sector. People are worried about contracting coronavirus. You can take steps to quell those fears, cultivate an environmentally safe environment and get customers and employees through your doors. Introduce the best possible cleaning practices and show people that your business is taking every preventative measure. Responsible stakeholders must go beyond the basic government guidelines, understand how cleaning processes work, and invest in the right tools to protect anybody who walks in and out of their establishments.

How to Protect your Business Against COVID-19

As the hospitality industry continues its resurgence after months of forced closure, we must do more to inject confidence into the sector. People are worried about contracting coronavirus. You can take steps to quell those fears, cultivate an environmentally safe environment and get customers and employees through your doors. Introduce the best possible cleaning practices and show people that your business is taking every preventative measure. Responsible stakeholders must go beyond the basic government guidelines, understand how cleaning processes work, and invest in the right tools to protect anybody who walks in and out of their establishments. Learn the differences between disinfection and decontamination When developing cleaning procedures that eradicate COVID-19, it’s important to understand the differences between cleaning, disinfecting and decontaminating. First, you wipe away debris and dirt with an approved detergent. Disinfectants cannot effectively reduce pathogenic organisms without direct contact. The next step is disinfection, which is the process of cleaning surfaces and objects with the help of chemical disinfectants. It eliminates most, but not all, dangerous organisms that latch onto bacterial biofilm that parade themselves as grime, dirt, dust and other organic matter. These communities of bacteria thrive under the protection of a sticky glue-like layer and kill hundreds of thousands of people annually all over the world. Finally, decontamination eradicates all microbial contamination from materials, ensuring complete safety from infection. In hotel rooms, for example, it’s important you decontaminate common touchpoints like TV remotes, handles and light switches. Once you’ve destroyed the remnants of disease inducing bacteria, you can be confident that your employees and customers are safe.

Dry Steam Vapour delivers the highest levels of cleaning OspreyDeepclean has dedicated twenty years into engineering and testing the best validated technologies on the market. We developed our dry steam vapour technology (DSV) - successfully tested to higher standards than those demanded in UK and US hospitals - to tackle bacteria and viruses on three fronts with thermal and chemical disinfection and decontamination. Our mix of super-heated dry steam has proven to destroy 99.999% of bacteria and viruses, including SARS CoV-2. Manual disinfection, especially by untrained employees, is susceptible to mistakes that can have deadly consequences during this pandemic. DSV eliminates these issues and aids the provision of the safest possible environments for employees, customers and occupants. Transform your three-step cleaning, disinfection and decontamination practices into one process that elevates your environmental hygiene to hospital standards. Fogging protects your staff Cleaners were thrust into the frontline alongside first responders and NHS, and they deserve the same duty of care that your customers expect. The simplest, most efficient and cost-effective way to achieve these standards is through disinfectant fogging. Let’s imagine that an asymptomatic occupant just left your hotel. Your cleaning team straps on their PPE and heads into the room to prepare for your next customer. Despite donning the safety gear, your employees risk infection that’s easily avoidable.

OspreyDeepclean has developed a unique fogging applicator that attaches to your DSV machine, which sprays a dry steam mist formed of water and non-toxic disinfectant. This superheated steam eradicates 99.99% of known bacteria and viruses, leaving surfaces decontaminated, safe, and touch dry within 10 minutes and safe for your staff to conduct their housekeeping function. When you destroy every dangerous organism hiding out of reach from manual cleaning, your cleaners can walk into their deserved safe workspace. Deliver healthcare standard environmental hygiene Inspiring confidence in your employees and customers during this pandemic is key to winning business. People demand and deserve the gold standard of environmental safety. You can easily access affordable technology that both hospitals and high-risk food manufacturing environments depend on. You can equip your employees with the most effective tools and create the safest environment possible for everybody who enters your establishment, breeding the confidence needed to thrive in this new normal all with the power of dry steam.

ABOUT CAPE SPC CAPE SPC is an experienced team of bedbug technicians based in the North West. We provide discreet and rigorous canine-assisted bedbug inspection and treatment services for a wide range of national clients from hotels to care homes nationwide.

HOW WE WORK Our teams of highly-trained professionals can each search up to 50 units per day. Because our dogs are trained specifically to distinguish between dead and live bugs they can detect them in locations that the human eye can often miss. If bedbugs are detected, we deliver targeted and effective treatment using a three-phase heat-based process, which combines steamers, Infrared Heat Bubbles, and a non-biocidal spray.

WHY USE CAPE SPC? ✔ Value for money – choose from proactive and

✔ Environmentally friendly – we pride ourselves

reactive contracts tailored to your organisation

✔ Experienced professionals – we’re the only UK company with British Pest Control Association Trained Bedbug Technicians who are dual qualified dog trainers

on being able to clear infestations with entirely non-toxic methods

✔ Proven results – everything you need for complete peace of mind

✔ Fast and accurate – rigorous detection allows you to detect infestations early


Year 1

Year 2

April 2018 - April 2019


April 2019 - April 2020




out of (25%) properties had bedbugs during year 1 2018.

out of (55%) properties had bedbugs at the beginning of April 2019.

1 out of 40 (2.5%) properties infested

3 out of 20 (15%) properties infested

Total searches:

Total searches:

follow up and call out.

up and call out.

with bedbugs at final search April 2019.

3300 on contract room searches excluding TOTAL SAVING:

2772 on contract room searches excluding follow *

£44,975.52 based on current known market value of equivalent service.

83% 29 9

with bedbugs at final search April 2020.

Reduction in infestations in in-contract properties.

Clear properties removed from contract.

Off-contract properties with bedbugs added.


£55,894.82* based on current known market value of equivalent service.

67% 2 2

Reduction in infestations in in-contract properties.

On-contract properties removed. Off-contract properties added.

CONTACT US If you want to discuss a bedbug treatment or your ongoing requirements, we’d love to hear from you.

07479 535913 |

Contact Us For more information on the publication or to talk about advertising within the next issue. Contact one of the team via the details below:

eat.drink.sleep October 2020

Publication Manager Dan Draper 01843 591 523

Publishing Director

Jodie Little 01843 582 733


Jeremy Tring

To find out more visit our website:

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Inside Moxy Hotels’ third property to open in Japan

October 2020

Industry News

Located in one of the main hubs of Osaka City, the new Moxy hotel will provide guests with what Marriott is describing as “a fun and playful experience” through lively communal spaces. In a city that is buzzing with an attitude that does not always follow the rules, the 288-room Moxy Osaka Shin Umeda has officially opened its doors. As Marriott International’s bold experiential brand, the new hotel features fun, playful and stylish experiences, designed to give guests everything they want and nothing they don’t. “We are thrilled to be opening Moxy Osaka Shin Umeda, which marks the third Moxy branded hotel to open in Japan,” said Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “This opening is a testament to Marriott International’s commitment to continue expanding its footprint across Japan and Asia Pacific with the experiential lifestyle portfolio catering to the next generation of travellers.” Creating an environment that appeals to today’s modern traveller as well as locals, the hotel’s chic design pays homage to the vibrant city of Osaka. The aesthetics of the hotel are inspired by a combination of the fashionable art of Umeda and the unique expressions of local Fukushima, known as the “mechanical arcade” that once supported the development of Japan’s electronic industry. Upstairs, the 288 guestrooms are cleverly designed to maximise space and allow guests the flexibility to adapt the room to their needs. Each room is equipped with the latest technology featuring a 55-inch flat screen television with screen casting ability, furiously fast and free Wi-fi, abundant USB ports, motion activated LED guidelight and backlighted glass panels to add ambience.


EAT. DRINK. SLEEP October 2020

Industry News

The hotel also features several of the Moxy brand’s cheeky lifestyle touches. The signature Bar Moxy doubles as the hotel’s check-in counter, where guests are greeted upon arrival with a complimentary ‘Got Moxy’ cocktail. Buzzing with high-energy is The Terrace, an outdoor area where ‘Fun Hunters’ can eat, drink and socialise. The Lounge calls its charms through its graffiti art walls, modern furniture and ambient lighting, ideal for gatherings, special events or crafted cocktails, while Grab and Go allows guests to satisfy their cravings day or night. Guests can plug in and tune out in the Library or re-energise using the pink Moxy punching bag in the hotel’s 24hour fitness centre that also features gymnastic equipment, spinning bikes and a full-circuit gym. With the opening of Moxy Osaka Shin Umeda, the animated brand, which now has more than 60 experiential hotels open across North America, Europe, and Asia Pacific, continues to make design-led hotel experiences accessible and affordable.


EAT. DRINK. SLEEP October 2020

Industry News

“Revamp, don’t replace,” says surface brand Architextural The trend for upcycling shows no sign of abating; businesses are increasingly looking to upgrade their interiors on a budget and without the upheaval of ripping out and replacing furniture, explains surface brand Architextural.

Upcycling taps into the trend for sustainability that continues to be big news; it is better for the environment for venues to make use of what they already have and give it a new lease of life, rather than replacing it wholesale and sending old furniture and fittings to landfill. This is where vinyl wrapping processes come into their own, providing a fresh new look in a multitude of styles, quickly and easily. Wrapping is a simple process, whereby an existing surface is covered with a self-adhesive film. Architectural finishes are highly engineered, durable films, designed to look and feel like reallife materials. The films are applied with heat, by skilled installers, to provide a realistic hardwearing finish. This allows clients to create bespoke furniture using less expensive materials, wrapping them to look like authentic marble, wood or concrete. With thousands of finishes available, the possibilities are vast. Modern loft living room with black steel slats 3d render.There are concrete floors , Decorate wall with pattern of black steel slats.Furnished with dark gray fabric chair.


EAT. DRINK. SLEEP October 2020

Industry News

Diverse applications Architectural films can be used on a wide range of surfaces, including walls, lifts, doors and FF&E. Such films are conformable for 3D applications, meaning their use is not limited to flat surfaces. Almost any surface can be wrapped, making films ideal for the commercial environment. What’s more, they can even be applied over existing substrates. As the surface finishes are conformable, they can be applied to curved structures to create eyecatching designs. This provides a key advantage over laminates that require edge banding, whereas films offer the opportunity to wrap fully over edges to completely seal them. “Wrapping is also highly durable – lasting for an average of 12 years on interior surfaces.” Environmental benefits On average, it costs seven times more to rip out and replace interiors.

Refurbishment with architectural films is a way to upcycle existing fixtures and fittings, rather than send to landfill. It’s a budget-friendly option for architects when costs are being squeezed, allowing businesses to refresh a venue more frequently or at a lower cost. Wrapping is also highly durable – lasting for an average of 12 years on interior surfaces – meaning it can work out more cost effective over the lifetime of the product, when compared to fabric, paint or veneer.

With a world of possibilities at their fingertips, companies looking to reduce costs and improve their sustainability would be wise to look at upcycling using self-adhesive finishes to refresh spaces with minimal disruption to the business.

Less day-to-day disruption It’s also easier for businesses, as vinyls are applied in situ, with no noise, mess or waste – allowing the venue can stay open throughout. Little equipment is needed, with minimal prep, meaning less downtime and inconvenience. All finishes are fire tested and meet building regulations. And as the product is a PVC solution, it is fully water and heat resistant, as well as and hygienic, all of which are important in high-traffic venues such as gyms, bars and restaurants.


Bumpaa masks and snoods help to reduce spread of virus within foodservice, whilst being more visually appealing and comfortable for people to wear

October 2020



Face coverings within the foodservice and hospitality sectors are vital – protecting high-risk foods, or where workers are exposed to airborne risks. Screenworks has developed the first-to-market anti-viral and reusable facemasks and snoods through the company’s Bumpaa brand. These aren’t just standard fabric face coverings; the products are manufactured using a technical fabric. All Bumpaa’s face coverings are treated with a specialist anti-viral treatment - ViralOff®. This technology effectively reduces viruses and bacteria on the product by up to 99 per cent over two hours*. The treatment does not interfere with the skin’s natural bacterial flora and lasts for the product’s lifetime. With their longlasting antiviral properties, the masks and snoods can be reused repeatedly.


Lightweight, comfy and fully brandable, there are also no design limitations to Bumpaa products. Instead of plain, or standard, fabrics design face coverings, they can be fully customised as uniform for staff, to fit trends or even branded to resell as merchandise. Duncan Gilmour, managing director at Screenworks, comments: “With their long-lasting antiviral properties, the masks and snoods can be reused over and over again. This helps save vital supplies of PPE for the NHS and reduces the use of disposable masks. “These face coverings can help make the transition into the workplace for many more comfortable, by helping to provide the right support.” The masks do not require any washing, though the treated product has been successfully tested to retain its properties through up to 15 domestic

wash cycles*2. ViralOff removes the need for regular washing and masks only require a hand wash in cold water to remove visible marks. This is especially helpful for busy workers within the foodservice sector, as they can reuse the mask without laundering, and the product is protected throughout the day from harbouring viruses or bacteria. The masks can be produced very quickly, as the fabric is milled and treated with the ViralOff treatment, decorated, and packed in the UK, all in as little as three days. With MOQ’s as low as 100 pieces, even on custom masks, Screenworks is also able to offer a free of charge printed sample with a shop’s chosen design – to enable buyers to visualise branding and marketing opportunities. 0845 120 3088

* Per ISO test ISO18184:2019, ATCC VR-1679 (H3N2) (Influenza A) *2. per ISO test ISO18184:2019, ATCC VR-1679 (H3N2). Slight deterioration in antiviral properties over 2 hours after 15 washes.

• • • •

Founders of OpenClean™ Technologies say installation will more than TRIPLE hand-sanitation rates in Bars, Restaurants, Hotels as well as clinical settings, offices - and more* Two Oxford Academics invented the PullClean® Door Handle with the aim of permanently changing human behaviour around hand sanitisation, already winning a prestigious design award,** featuring in the global Superbugs Show at the Science Museum and nominated for more awards*** Each PullClean® cartridge is filled with a medical grade sanitiser, based on a formulation recommended by the WHO and the NHS that kills 99.99% of germs In a recent ONS report around the impact of Covid-19 on the hospitality industry**** only 27% adults said they’d be comfortable eating out at a restaurant - 52% said uncomfortable or very uncomfortable. With many of the latest outbreaks happening in pubs, the handle offers a simple and long-term solution to reduce the chances of contamination


Recent studies show coronaviruses can last between two hours and two days on a variety of surfaces, which has given new emphasis to the NHS’s recommendations to keep door handles clean

OpenClean™ Technologies is officially open for business with the launch of their hero product: the PullClean® hand-sanitising Door Handle. The innovative Door Handle design was invented by two Oxford Academics, including a Doctor who felt he did not have the opportunity to wash or sanitise his hands enough on busy shifts and who needed a solution - quickly. PullClean® replaces the door handle in its entirety. The product can be accommodated by virtually any bathroom / lavatory door and also fits to hallway and office doors. Ease of installation was a priority for the team with each PullClean taking less than 10 minutes to have up-andrunning. To use, a tube-shaped cartridge is placed in the centre of the door handle, which releases sanitiser when the paddle is pushed upon exit of the door. A PullClean® cartridge provides 400 uses. Founder and Inventor Dr Jake Mcknight, an expert in hand sanitation and hospital management says, “Originally we designed the Door Handles to be used in a clinical setting, yet now we’re seeing demand rocket in the hospitality and leisure sectors as governments attempt to get the spending economy back on track. We’ve a track record of success, operating in hundreds of hotels and restaurants internationally - including some global names. With the UK government pushing Eat Out to Help Out we’ve sped up our launch here so as to help as many businesses as possible. Our mission is to make

hand sanitising intuitive and not something we will forget, are too busy or distracted to do, and to educate around Critical Contamination Points. There’s a lot we still don’t know about the virus at this stage, but all the evidence suggests that keeping hands clean is a really important way of reducing infection.” General Manager Matthew Tuffee says, “By installing PullClean owners and operators of bars, restaurants and hotels can show they care about their customers’ health and wellness, as well as their staff. There has never been a greater need to restore customers’ confidence and make sure team members feel safe and looked after coming back to work. It’s all well and good having a bottle of hand sanitiser on the bar now, or even a ‘station’ set up, but what about in 6 months time, a year even? A product such as ours shows that establishments have long-term plans in place to ensure customers and staff stay safe and hand sanitisation remains as part of our daily routine.” Ed Grimes, who has 28 years experience in Operations and Retail Management and is previously of Pret A Manger and EAT is opening a Lebanese Fast Food Restaurant, Za’ta, with his business partner at 55 Baker Street, London - in September. Grimes says, “Originally we were opening in June and we’ve now delayed to September in light of current events. It was imperative that we implemented as many things as possible to make our customers and staff feel safe. I felt a pump bottle of hand sanitiser looked temporary and inadequate so by installing the PullClean solution we could assure patrons and members of the team that we are planning for the long-term. The handle reminds us to sanitise our hands every time we go through a door and it will soon become second nature.”

the coronavirus. Andrew says, “We’ve done everything we can think of to reduce the chances of one of our patrons becoming infected. We’ve reduced seating, introduced an order and pay app, added shielding between tables, all our staff wear masks and we’ve moved entirely to table service. We installed the PullClean handle on the front door not only because it’s the best way of ensuring everyone cleans their hands, but also because it lets all of our customers know that we’re going to extra lengths to keep them safe. Our customers love it - it gets mentioned 5 times a day!” To discuss installing an PullClean® handle on your premises, the team can be contacted on (0)345 073 9696 or Follow OpenClean™ on Social Twitter - Facebook – OpenCleanTechnologies LinkedIn - OpenCleanTechnologies

Andrew Hall, is the owner of the Rose and Crown - a well-loved independent pub in North Oxford. His team have undertaken a series of changes to their facility to reduce the potential for transmission of



Hand Sanitising Door Handle designed by Oxford University Team launches in UK - to coincide with ‘Eat Out to Help Out’ initiative

October 2020 launches today




A World Without Wires... Ever since their first introduction, smartphones have been accompanied by traditional wired chargers, with a cable connected to a mains adapter. They’re simple and efficient, if at times a little impractical. But many new phones also include wireless charging options. Devices from Apple, Google, Huawei, LG, Motorola, Samsung, Sony and Xiaomi all adhere to the Qi standard. Developed by the Wireless Power Consortium, Qi (based on the Chinese word for material energy or energy flow, and pronounced ‘chee’) uses inductive charging, a system whereby an electric current creates a fluctuating magnetic field in the charging pad. This field induces an electrical current in any compatible device placed on the pad, which is then used to charge the battery. It’s a wonderfully convenient system: there are no exposed electrical connections to wear out or suffer

damage, and there are no cables strung across the room, waiting for people to walk into them. The process of charging is slightly slower – by around 15% – but this is outweighed by the general practicality and ease-of-use. Although still in its relative infancy, Qi wireless charging is rapidly growing in popularity. A recent survey by the Wireless Power Consortium saw a distinct increase in interest for wireless charging while people are out and about – most notably in airports, hotels and restaurants, where wired charging can be problematic. Wireless charging systems are perfect for hotel rooms. They are inconspicuous, easy to install and secure, and need practically zero maintenance. And as Qi is a global standard, a single pad will work with a wide range of devices, irrespective of make or brand. Google, LG and Sony adopted wireless charging in 2012; it’s been in Samsung phones since 2015; in Apple phones and smartwatches since 2017; and both Huawei and Xiaomi intro-

duced wireless charging in 2018. Indeed, 2018 proved a watershed year for the technology, when the market grew by 77%, with more than 366 million devices shipped, around 270 million of those being smartphones. There are currently more than 245 phones on the market that have Qi built in, as well as a number of phone cases that add Qi wireless charging to older models. Adding Qi wireless charging to a hotel or entertainment venue couldn’t be easier. The Brandstand CubieDot, CubiePoint and CubieSpot tabletop chargers offer a neat and elegant pad onto which guests simply place their device. The CubieDot and CubiePoint can be located anywhere near a mains outlet. For guest convenience, the CubiePoint also includes 2 USB charging ports for dual charging functionality. For the ultimate in secure, discreet charging, the CubieSpot can be flush-fitted into a desk, community (lobby) or bedside table. The Brandstand CubieDuo and CubieTrio bedside clocks, meanwhile, deliver useful multifunctionality in a stylish form

factor. Both devices provide Qi wireless pads and USB charging ports, plus an easy-to-use alarm clock with snooze and dimmer operations. The CubieTrio goes one better, boasting a pair of mains power sockets (110V) embedded in its top surface, making it ideal for any gadget-loving guest. Brandstand manufactures a successful line of power and charging products for the hospitality industry. See our full line of wireless charging products, designed for Qi compliance on our website. Qi Wireless Charging is the wireless standard adopted by most mobile devices including Samsung & Apple. Brandstand is a member of the Qi Wireless Power Consortium.


EAT. DRINK. SLEEP October 2020

HOP’T Sauce announces African Queen Piri-Piri Pilsner Hot Sauce to support Black Lives Matter Movement North London-based HOP’T Sauce infuses their delicious hot sauces with the hop flavours associated with your favourite beers. African Queen, the latest, exciting addition to the HOP’T Sauce range, was named after the hop variety it showcases. African Queen hops, a rich and fragrant hop variety found in South Africa, combine with fiery Rwandan Scotch Bonnet chillies for a pilsner-style sauce that will tantalise your tastebuds. Founder Sammi Marwan is a mixed-race Britishborn citizen. In the wake of George Floyd’s murder by American police and the Black Lives Matter protests that followed, he was inspired to create a sauce celebrating the power of diversity, while also raising money for charity. As a BAME business founder, he decided to donate a portion of proceeds from every bottle sold to the Racial Justice Network, a registered charity (no 1165804) with a vision of holistic, societal, environmental, spiritual and cultural repairs to address legacies of colonialism and ending racial injustice. Founder Sammi started HOP’T Sauce while between jobs, just weeks before the Covid-19 pandemic lockdown was implemented. “When the pandemic hit, starting a new business and investing personal savings was certainly a big worry, but we’ve been stunned by the reception from both the craft beer and hot sauce communities alike,” said Sammi. African Queen is the first in a


series of limited releases for HOP’T Sauce and has already been received with excitement by the brand’s loyal social media following. HOP’T Sauce has a “core range” of alwaysavailable flavours: Mango-Jalapeno IPA, Tropical Habanero Lager, and Chocolate Chipotle Stout. But beyond those flavours, Sammi is always exploring new and unique flavours that can infuse some of his creativity as well as allow him to collaborate with other artists, craft brewers and chefs to create “limited releases”. African Queen presented the opportunity to do just this and so HOP’T Sauce joined forces with the incredibly talented Black British artist Camilla Ru, who created the logo artwork for African Queen. The striking design pays homage to the nobility so often absent in

portrayals of people of African descent in the West, and represents the peaceful power struggle that many people from that background endure day-in and day-out in pursuit of justice, tolerance and respect. Sammi Marwan, Founder, Hopt Sauce, said: “African Queen is a celebration of what diversity in race and culture has brought the UK from a culinary perspective. In the wake of recent events in the UK and the U.S., as a person of colour I felt that silence wasn’t an option. I decided to do what little I could to try to make a difference, while making an unforgettably tasty sauce for our amazing customers.” Customers can order African Queen Piri-Piri Pilsner from 7pm BST on 7th August here.

He’s now sharing them with the world in ‘Because Japan’, which pulls no punches when exploring the off-the-wall side of life abroad, as well as the serious moments that literally changed Watson’s life.


While it may only have been two years, Ash Watson’s life in Japan was chock-full of surprises, soul-searching, hard truths and some wildly unconventional experiences. In his new memoir, ‘Because Japan’, Watson walks readers through expat life through the use of newly learned Japanese phrases. It’s a travel memoir unlike anything else on the shelves, and will have readers chortling, gasping and cutting to humanity’s vulnerable core.

During the two years Ash Watson spent working as a teacher in Northern Tokyo (2016-2018) he not only found himself, but racked up a series of “firsts” that rival any comedy movie or celebrity biography.

Synopsis: Because Japan, is a truly unabashed account of the less publicised side of life in Tokyo for a ‘foreigner’.

October 2020

Because Japan: Brit’s Hilarious, Unabashed Account of Expat Life in Japan. Trains, Stampedes, the Yakuza and More…

The book offers a witty, vivid and honest insight into the daily life of a British Expat over the course of two years. The author narrates stories taken from his “Journal of Firsts” which depict many new events including his first struggle, first mental challenge, and first exciting moment he faced living in this strange and fascinating new world. Through the use of newly learned Japanese phrases whilst travelling the country, themes of soul-searching, overcoming mental health obstacles, sexual orientation, racial discrimination, and culture shock are explored with honesty and candour. With the addition of a train-based mini series of hilarious encounters, Because Japan offers a behind the scenes insight into the ‘real’ Japan. “When I arrived in Japan, I didn’t think I’d leave having starred in a television commercial, being caught in a beach stampede and getting attacked on a train by a member of the Yakuza,” explains the author. “I also wasn’t prepared for the humbling and empowering personal growth side, particularly in the areas of sexual orientation, mental health and global outlook. I’m so grateful for each, and hope my experiences bring a few laughs and moments of reflection to my readers.” Continuing, “I’d encourage anyone to pack up their life and try living abroad for a few years. The culture shock is both disturbing and amazing, and the forced departure from your comfort zone compels you to grow as a person and face your inner adversities head on. I hope you enjoy my story, because they were two years I’ll never forget!”

‘Because Japan’, from Cranthorpe Millner Publishers, is available for pre-order now: Amazon


Publisher 13

Why a greener future makes commercial sense post-covid As businesses are beginning to reopen following the recent pandemic, many hospitality businesses have been hit hard. But could the recent pandemic have handed the hospitality industry an opportunity to become more sustainable and see more guests as a result? David Lawrenson, Sales Director of Hospitality at Silentnight Group believes that it could be the push that businesses in the hospitality industry needs to choose sustainable options.

“Sustainability promotes a healthier environment, both inside and outside of a hotel property, and given the recent pandemic, this has never been more relevant.” Combined with the increased awareness of global environmental crises, sustainability has nudged from a niche concern to a mainstream opportunity. There has been a big shift in the way brands in other industries are responding to sustainability, and it could be time for the hospitality industry to follow suit. Becoming carbon neutral could soon be the minimum for hospitality suppliers, and there will be movement towards businesses becoming carbon negative.

Silentnight Group are a perfect example of how sustainability makes commercial sense. Through their eco-friendly product development, progressive work practices and their partnership with the Marine Conservation Society, Silentnight are determined to make the world a greener place, maintaining their position as a trusted mainstream brand at the same time.

As innovative brands begin to find clever ways to incorporate sustainable solutions into their products without sacrificing performance, guests will begin to expect this as standard and hold other brands and industries to account.

“Circular economy thinking makes perfect sense for any business because ultimately it’s about being a resource efficient business. In nature there is no waste as everything is recycled. We’re taking another industry’s waste product and converting it into new comfort fibres, therefore adding value by making new consumer goods which can then be deconstructed and recycled again at the end of their life.” Angela Moran, Product Strategy Director at Silentnight.

What’s next for Sustainability in hospitality? David Lawrenson, Hospitality Sales Director at Silentnight believes that the shift towards sustainability in the hospitality industry is being driven by younger people harnessing their spending power.

encourage younger clientele to take note. By not focusing on sustainability, businesses could be driving away the socially conscious guests of the future. If sustainable practices can encourage guests to consider staycations and visits to hospitality businesses at a time where international travel is fuelled with uncertainty, this will bring a much-needed boost to the UK hospitality industry.

We know that eco-friendly options are a big factor in the purchasing decisions of millennials. For a business in hospitality, this could mean that choosing greener products and harnessing sustainable practices may

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EAT. DRINK. SLEEP October 2020

FINE DINING WITH SEAFOOD AND BEER Bob Pease, CEO/President of the Brewers Association the not-for-profit trade association representing small and independent American craft brewers, on pairing American craft beer with seafood As the UK’s hospitality industry adapts to life under Covid-19 offering seafood and beer paired options on the menu provides a point of difference and will help position your venue apart from the competition. Oysters and stout are a classic combination – the rich, malty sweetness of an imperial stout contrasts perfectly with the briny, salinity of the oysters, white fish can be matched with a mildly tart beer to mimic a squeeze of lemon and a crisp, effervescent pilsner will pair perfectly with fish and chips while lifting fat from the palate. Here’s a guide to making the most of seafood and beer together: •

Look for synergies between the two, not just in taste and flavour but texture and mouthfeel too.

Avoid overwhelming the delicate flavour of fish with a bold and powerful beer style

Carbonation is key to lifting fat off the palate and preparing for the next bite

Use beer in place of a spritz of lemon

Think about beer as one of the ingredients of the dish

American craft brewers are widely recognized as pioneering the global craft beer revolution through innovative use of ingredients, technical brewing expertise and helping beer reclaim its place at the dinner table due to style diversity and almost endless pairing potential. Pub operators and chefs are welcome to make use of the free resources available on eg. Beer & Food Professional Course downloadable free of charge. American craft beer is available from selected wholesalers nationwide in the UK.


Try pairing these favourite dishes with American craft beer: DISH



Prawn Cocktail

Golden Ale

Light, floral hops balance the richness of the sauce and brine of the prawn



Crisp and clean to cut through deep fried batter

Smoked salmon, smoked fish


Light malt character echoes the fish’s smokey notes and low bitterness provides the perfect partner

Fish & Chips


High level of carbonation lifts fat. Bitter finish also cuts through fat

Fish Pie


Bready malt notes and restrained bitterness compliment the delicate fish and creamy sauce

Fish Cakes


Mild fruit and spicy notes add another flavour level to the dish



Can be used in the cooking process too. Orange, peppery notes compliment the mussel’s salinity



Mild spice and peppery notes stand up to the fish’s oily richness

White fish eg. cod, sea bass, Gose turbot, halibut

Mild tartness and salty, dry finish compliments firm white fish. Similar to a squeeze of lemon


Rich, sweet malts v briney, salinity


Lavazza Professional is delighted to announce the arrival of a range of Lavazza Bean to Cup machines designed to bring the coffee shop experience to workplaces in the UK. The company has joined forces with industry leading machine manufacturer Coffetek to harness the potential of combining premium drinks technology, class-leading design and highperformance engineering with Lavazza coffee. Renowned for quality and innovation since it was founded in Turin in 1895, Lavazza is one of the most recognisable brand names in the world. The new Lavazza Professional Bean to Cup offer is available in both table-top or free-standing machines, ensuring that customers large and small can avail themselves of the opportunity to provide the best-possible coffee experience to visitors, customers and staff members.


On the menu are up to fifteen drinks options. For popular coffee choices produced to the highest standards, the machines are equipped with integrated grinders, nine atmospheres of pressure and a milk frothing system.

October 2020

Lavazza Professional Brings The Ultimate Bean-To-Cup Coffee Service To The UK’s Workplaces

Lovers of tea and hot chocolate are equally well catered for in the Lavazza Professional Bean to Cup offer. Birchall Great Rift Tea is a unique loose-leaf English Breakfast blend, deliciously strong and bursting with full flavour; whilst Cocoa Fantasy is manufactured from carefully selected, high quality, cocoa beans that are roasted and ground by skilled master craftsmen, for an exceptional hot chocolate drink. The machines are intuitive to use and feature innovative Distance Selection Technology, enabling drinks to be selected without the customer having to touch the screen. ‘With hygiene being more important than ever, the touchless operation of the Coffetek range promises to be a popular feature as businesses return to work’, Jamie Brown, UK Sales Director at Lavazza said. ‘The safety of those in the workplace is paramount and we’re pleased to be able to help them return to work with confidence.’ ‘I’m delighted to add Bean to Cup to our range of workplace beverage solutions’, said Lavazza Professional’s UK Market Director, Ashley Weller. ‘Complete dedication to the workplace

is fundamental to the solutions we offer and the unbeatable service we deliver. ‘The addition of our Bean to Cup range gives our customers more choice than ever before, backed up by the reliable service that we’re so proud to offer. ‘The global reputation of Lavazza for coffee quality and prestige has now combined with the expertise garnered by Lavazza Professional from over 40 years at the forefront of vending to ensure every detail has been considered to provide the nation’s workplaces with the ultimate Bean to Cup coffee service’, Ashley said. The new Bean to Cup offer will sit alongside Lavazza Professional’s everpopular KLIX® and FLAVIA® brands.


EAT. DRINK. SLEEP October 2020

WAMI’S WATER WITH A MISSION LAUNCHES IN CANS WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased. As of July 2020, WAMI water is available in aluminum cans from Crown Bevcan Europe & Middle East, further advancing the brand’s commitment to making a positive impact in the world thanks to the package format’s infinite recyclability and ability to remain within the material loop. Available in 0.44cl size, the cans are a product of the vision of WAMI CEO Giacomo Stefanini, whose belief is that working on packaging sustainability is a key area of focus – particularly as the B-Corp (Benefit Corporation) company looks to expand its reach into the restaurant and bar trades. They have a minimal but striking design and feature the WAMI logo on a predominantly white surface alongside brushstroke effect graphics in green for natural and blue for sparkling. A QR code, which is integrated into the design and decoration of the can, enables consumers to discover exact details of where their contribution has made a difference – sometimes identifying the individual family that received the water. Most live in isolated rural areas and need to walk long distances to retrieve drinkable water for the survival of their families. Stefanini commented: “We see our product as consistent with a contemporary vision of the restaurant business. A business which is more and more aware of the need to create a sustainable alternative to our patterns of consumption, but also focused on product design. That is why we wanted to make our can an icon of style, allowing restaurants and bars to show their customers how proud they are to be part of the WAMI Community.” Veronique Curulla, Marketing & Business Development Director at Crown Bevcan Europe & Middle East said: “We are honored to have worked with WAMI on this project. Metal was a natural choice for the packaging substrate since its source materials are abundant and inherently circular. It is well known that once metal enters the material-to-material loop, where it gets recycled again and again, it


will always be available for future use and maintain its properties forever. At Crown, we aim to build on this strong foundation and continue to educate consumers about the sustainable qualities of metal. Having an ambassador such as WAMI ensures the success of our sustainability message reaching far across the globe.” Today, WAMI water in cans are available exclusively in Italy through restaurants, bistros and cafes at the moment. Africa is

the primary area of focus in terms of the aid WAMI provides, given the continent’s ongoing struggle to provide fresh drinking water to all who live there. To date, 44 projects have been completed in five different countries - Ethiopia, Tanzania, Kenya, Senegal, Sri Lanka and Ecuador. The WAMI philosophy is to ‘buy one, give one’, and as a result of the company’s efforts, approximately 11,070 people have access to clean water both today and in the future.


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Novellini launch BeSafe walls to help the UK return to work safely

Workplaces around the nation are preparing for when the UK can return to a kind of normality. The Novellini Group presents a solution that will help to create safe working environments that are hygienic and adaptable. The BeSafe wall is a protective device that companies with any office, desk space, trade counters, cafe and restaurants can incorporate going forward. The primary benefit? Hygiene. Employees will feel protected with the BeSafe wall as it provides a barrier. Constructed from 6mm tempered glass, it’s easy to clean with any alcoholic disinfectant. In smaller spaces where it’s difficult to sit two meters away, the wall is a particularly helpful solution. Office teams aren’t the only ones who will be happy to see these walls put in place. BeSafe is a smart answer for all industries where contact with the public is required, such as pharmacies, retail counters, restaurants and public offices. Novellini can customise each barrier to suit the space with three versions (floor mounted, trade counter, and desks) and five different sizes. UK Sales Manager at Novellini, Stuart West says ‘We are looking to help the UK workforce where we can and these are a positive answer to those concerns about health and hygiene.’ As specialists in showers and design, Novellini are putting their skills to good use and many businesses across the UK will be pleased to find a safe and stylish solution. They are even available in several colour profiles to suit the surroundings, including white, silver, chrome PVD* and black.

- For more information contact Novellini UK on 01727 229922 or visit the website at - For brochure and advice please email - For large projects or orders, customized solutions can be evaluated. We are available to evaluate and propose BeSafe Wall solutions specific for your protection needs.

Unit 11, Caxton court, Porters Wood AL3 6XT St Albans Hertfordshire GB Phone: +44 01727 229922 Fax: +44 01727 838 232 * Not available for the floor solution.

BeSafe Walls

The safety device to return to work and social life in safety

BeSafe walls to help the UK return to work safely

Utilise outdoor spaces with hygienic and maintenance free furniture! NBB are a UK based company established for over 26 years specialising in manufacturing attractive and hard-wearing outdoor furniture, fencing and accessories made from 100% recycled high-density polyethylene (HDPE), previously destined for UK landfill sites. Our recycled plastic furniture has a similar appearance to wood but offers many other benefits including a whopping 25-year guarantee and extensive cost savings to be made on annual maintenance.

Making better use of outside space With the current social distancing measures in place, making better use of outside areas within hospitality venues is an important consideration. We have a comprehensive range of picnic tables and dining sets, available on bulk discount offers. Whether you are looking for smaller two-person picnic tables, or a quantity of tables to fill out your outside space we will have the right product for you.

Safe, hygienic and maintenance free Recycled plastic is extremely hygienic, the non-porous properties make it possible to simply wipe clean between uses with a damp cloth or even alcohol-based disinfectant. The material will never rot or splinter, and it is resistant to insects and bacteria. Unlike with traditional timber furniture never again will you find yourself sanding, staining and painting your furniture every year, or paying out for replacement items following our great British winters. When you purchase NBB Recycled Furniture, you are provided with a guarantee that your furniture will remain free from natural defects for 25 years! Recycled plastic material will withstand the harshest of weather conditions, meaning you can leave your furniture outside with no worries year after year after year.

Sustainability at its best Plastic pollution is a major global issue with microplastics being found in our precious oceans, as well as our limited landfills being filled with plastic waste that takes an estimated 100 years to degrade. At NBB, we have been working to reduce plastic pollution in the UK since we introduced our Recycled Furniture business in 2013. Subsequently, we have saved over 30million plastic bottles from entering UK landfill!

Consideration of all your guests Our furniture range has been designed to cater for everyone. We have ensured we offer inclusive options for all your guests including a range of accessible picnic tables that have a dedicated space for wheelchairs or pushchairs, junior tables for your little visitors, heavy-duty refectory tables for large groups and chairs with deeper seats and longer arms for easier transitioning.

Bespoke options for your business Brand is important for any business, by choosing consistent brand messaging and brand colours where possible, you will be subconsciously promoting your business at every opportunity. To help you with this, we offer a selection of 12 standard colour options on most of our furniture range and can match this with recycled plastic fencing, bins and garden accessories if required. Customisable engraving can display your slogans or even logos, thus promoting your brand but also serving as a deterrent to theft.

What else? On top of all of the above, we also offer you: • ·Sustainable play equipment including our new Buddy Balance Trim Trail. • A fantastic range of table and chair sets for your al fresco dining areas. • Eco-friendly signposts and A-frame noticeboards. • Memorial furniture with plaques and/or engraving options. • Bins, bollards, planters and parasols. • Decking, walkways and parking solutions. • A bespoke design and manufacture service allowing you to create your own ideas. • BUNDLE OFFERS that save up to 15% on standard pricing. • FREE DELIVERY on all orders with a UK mainland delivery address*. We would love to see you join our group of happy customers that includes Chessington World of Adventures Resort, Farmer Palmers Farm Park, Bourne Leisure and Parkstone Yacht Club, all of whom have implemented NBB Recycled Furniture products at their venues. View our full range and order your sustainable furniture this Spring at or call our friendly sales team on 0800 1777 052. *Please note free carriage excludes raw material orders. Free carriage is available to UK mainland destinations only and some locations may incur an additional supplement.

EAT. DRINK. SLEEP October 2020

FEATURE RESPONSE FROM PERFECT BATHROOM SOLUTIONS FOR EAT SLEEP DRINK COMMERCIAL BATHROOMS Planning new bathrooms or restrooms? Alan Gear, MD of Perfect Bathroom Solutions, gives his top tips. “Use a dedicated bathroom planner as they will be able to balance functionality with style, make the most of the space available without compromise and include those little extras that will create a truly memorable experience for guests. “Many clients want to achieve a specific design before they think about workability, but both are important. And these days, with consumers questioning more and more an operation’s hygiene regimes (front and back of house) before they make their reservations, operators need to incorporate practical aspects of a washroom such as wall hung toilets instead of floor mounted for ease of cleaning. Also consider surfaces that will last the test of time like a composite resin-based material, which is available in numerous of colours; as nice as it looks, stone is porous and will need sealing and with tiling, grout will become grubby and is hard to keep clean.


“Choose quality fittings from suppliers such as Hansgrohe; they are at the forefront of design and their build quality is second to none. They also have many energy-saving products can help protect the environment and reduce energy and water bills; Hansgrohe products fitted with EcoSmart technology require up to 60% less water than standard products! “And on the subject of saving money, think about installing sensor taps for water-saving (as well as less contact points), and toilets with dual flush capabilities.” For more information about bathroom design and planning and what Perfect Bathroom Solutions can do for you go to, email info@perfectbathroomsolutions or call 01403 257733


Manchester’s only luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.

October 2020


Luxury aparthotel introduces contactless concierge as part of post-lockdown digital strategy

Developed by its digital agency partner Absurd, CitySuites has created a bespoke contactless check-in process that eradicates the need for guests to go through the typical registration process on arrival. The solution, which has been designed to integrate with CitySuites’ existing PMS (property management software) booking system, enables guests to input all required information prior to arrival, simply verifying their identity on entry to the aparthotel. The move is part of an ongoing programme to enhance both the physical and digital experience offered by the luxury fivestar hospitality business, which is part of the Select Property Group based in Alderley Edge, Cheshire. Oliver Bailey, co-founder of Absurd, says: “We’re working with CitySuites


to continually evolve their digital capabilities and end-to-end service design. This latest launch will not only benefit the guest experience with a quicker check-in process but it minimises contact time, enabling customers and staff to stay safe, while complying with social distancing measures. “Using our unique approach, to understand both the needs of guests and CitySuites’ teams, we’re able to identify the most relevant and value-add services to bring to market. Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered. This latest service was prioritised within the development schedule to allow CitySuites to quickly adapt to changes required due to Covid-19 compliance. We’ve designed and built the technology for

CitySuites, rather than bolt on third party software, to enable the service to go beyond just accelerating online check-in. It will facilitate ongoing communication with guests and more personalised marketing.” Express check-in is one of a number of new initiatives that CitySuites has put in place in response to both Covid-19 and ongoing innovation. Earlier this year Absurd designed a bespoke online process for longer term guest bookings and launched CitySuites’ Embankment Kitchen restaurant site. CitySuites is located in Manchester City Centre and combines the comforts of home with the luxury touches of a hotel, providing an exceptional living experience that surpasses standard serviced apartment accommodation.

EAT. DRINK. SLEEP October 2020

A UK first as Clarke Infinity stretches what is possible in a home cinema Home entertainment specialist shortlisted for a CEDIA award for their cinema installation featuring the first-ever deployment of a Barrisol Clim stretch ceiling in the UK Clarke Infinity has been shortlisted as a finalist within the EMEA Home Cinema category of the 2020 CEDIA Awards for their unique El Padrino home cinema installation, featuring a Barrisol Clim stretch ceiling; a first for the UK. The Essex-based outfit designed the bespoke cinema room to include a one-of-a-kind stretch ceiling to deliver perfect acoustics and provide a sumptuous luxurious finish. The specialist perforated stretched fabric evenly distributes the air, ensuring the ceiling becomes a diffuser

for any sound coming from the air conditioning – as well as keeping any unsightly equipment out of view. The Barrisol Clim ceiling ensures you cannot see or feel the HVAC; you cannot feel it because the velocity in the occupied area is around 0.2m/s (and human beings cannot feel the air movement when the velocity is less than 0.3m/s) and you cannot hear it due to the unique design – yet it delivers an aesthetically pleasing finish and allows the air conditioning to keep the room at the perfect temperature.

Simon Clarke, Owner and Founder of Clarke Infinity said, “The CEDIA Awards spotlight the best the industry has to offer, and it is exciting to be part of it. The awards are a great way for us to showcase big projects and the great things that Clarke can achieve with their clients’ needs in mind. We’re delighted to have been shortlisted, especially with a project as unique as the El Padrino cinema.” The winner will be announced at the 2020 CEDIA awards ceremony this October.


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Learnings from the island hotel that’s solidly booked until November

October 2020

By James Bishop, Senior Director, Global Demand Partnerships at SiteMinder

While the global pandemic continues to bring hardship to many in the UK hospitality industry, some have thankfully recovered from its impact. Sentry Mead is one such example. Set 100 metres from the sea in a peaceful corner of the Isle of Wight, the ninebedroom Victorian guesthouse is solidly booked until November, despite having only reservations from local English travellers on its books. For Sarah and Jean-Pierre, who have been personally running Sentry Mead for over 15 years, March was the first time that the business had been forced to close, although that didn’t eliminate their need for technology to help manage bookings.

learnings worth considering by other independent UK operators: 1.


Being more flexible pays off. As a response to COVID-19, Sarah has implemented a number of new options for guests, from remote room servicing to room only rates, both of which have been greatly appreciated. In particular, by introducing room-only rates, she’s noticed a slight demographic shift taking place, with more younger guests looking to make a saving by not including breakfast as part of their stay.


Build the reputation of your business with a long-term view in mind. Sarah proudly states that

“I think a lot of people think that when you close, you close and there’s nothing to do, but people cancel, people book, people make enquiries. So, our systems needed to stay updated,” says Sarah, a long-time user of SiteMinder. Since reopening, the bookings have been non-stop, and the property’s success provides a number of

Open dialogue is vital. It always has been vital for Sarah, however, since July, the importance of clear and regular communication pre-stay has greatly intensified. By knowing the exact safety protocols that the business has in place, Sarah notes that guests are far more at ease on arrival, regardless of their age.

she currently does zero advertising outside of social media, her hotel website and the third-party distribution channels she manages through SiteMinder, yet is heavily booked. And, as a small business, knowing the power of word of mouth has proven invaluable. As a side note to that, educating her guests on the impact of negative social media reviews, and taking special care of the locals certainly hasn’t hurt, however. As mentioned by Sarah, “We’ve had people from all over coming to stay, however a lot are from very close by here on the island, who of course we offer a special rate to.” Well done, Sarah and Jean-Pierre. It’s a pleasure to share your story!


Quality alternatives for non-drinking diners gaining momentum As the developer of Hakkasan Group’s trailblazing ‘The Orchard List’, James Morgan knows the direction the industry needs to take if it wishes to capitalise on the growing trend for eschewing alcohol. Here, he discusses how the hospitality industry will be rewarded for readjusting its view of sober customers, and how to make the most of the opportunity that comes with serving them with the same consideration as their guests that are imbibing.


With 1 in 5 adults identifying as teetotal and with even greater numbers choosing to reduce their alcohol intake, as an expert in premium non-alcoholic drinks, Morgan knows the value in targeting this demographic. ”By extending the already excellent hospitality we have in the UK, it makes perfect sense to be more inclusive to more guests by offering a variety of carefully crafted nonalcoholic drinks with intriguing flavour profiles. There is a growing demand, and, excitingly, growing options that will allow better choices for people choosing to moderate their alcohol intake. As the understanding and, most critically, acceptance of this new category increases over time, good quality and rewarding drinks will be sold at a similar price point to their alcoholic alternatives. It’s important that the industry remembers that it’s not just teetotallers and designated drivers who don’t drink, customers of all persuasions might wish to moderate with something more sophisticated than an elderflower spritz.”

Given this viewpoint, it is no wonder that consultant Morgan is working with emerging brands such as NINE ELMS. Fresh from a successful launch into the capital, the South London based drinks brand’s first drink, No.18, is forcing the industry to think past traditional non-alcoholic options and into a new era of truly inclusive hospitality. As Morgan puts it, “the evolution of vegan and vegetarian eating is a good example – 10 years ago, we couldn’t have predicted the progress in quality we have experienced”.

tested it with food and it’s brilliant,’ said Parkinson. ‘We are definitely going to be seeing more products like this.” With feedback like this, it is no wonder early adopters of No. 18 currently include the Michelin-starred Clove Club, as well as some of the capital’s most exciting restaurants and bars: Maremma, The Frog by Adam Handling, Berners Tavern and The Standard, London, where they serve NINE ELMS No.18 as the key ingredient in their No-Tai, a refreshing blend of NINE ELMS, almond and lime.

As the only non-alcoholic option available that drinks like a wine, No. 18, has been specially crafted from 20 different flowers, herbs and spices and the juice of 4 types of berry to create an experience on the palate that has good acidity and mouth-watering tannins but also remains full-bodied and satisfying in the mouth. A refined, adult option to the usual non-alcoholic alternatives, its complex taste profile truly bridges the divide between both drinkers and nondrinkers alike, providing an inclusive experience. Sommelier Wine Awards’ head of judging, Christine Parkinson, believes NINE ELMS have created something very different. ‘I’ve

NINE ELMS’s joint CEOs Simon Rucker and Zoltan SzucsFarkas are firmly looking to the future for non-alcoholic drinks, with Rucker suggesting that “although the ’zero proof’ (aka ‘No & Low’) category is in its infancy, we are seeing new drinks like NINE ELMS that don’t have an immediate alcoholic analogue. We are amongst a new group of drinks that sit in their own credible, emerging category of drink, not just the zero-proof version of an alcoholic version. Long term, a new 'third’ overall category of NA drinks for grown-ups will emerge and break the simplistic dichotomy of soft- and alcoholic drinks.”.


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