The DUKES – royally British chips for first class fast food! If there’s one thing that defines being British more than any other, it’s a love of chips! Chips, wedges and fries make up 60% of potato servings out of home, accounting for the lion’s share of both value and volume. Most are sold through fast food outlets and pub restaurants1. So in fast food, QSR outlets or pub restaurants, chips are king, and not just any old chips will do; for this discerning nation of connoisseurs, the chips have to be tip-top! Now there’s a way to keep customers in awe of your chip offering and keep them coming back for more, pledging allegiance and spreading the news across the land. Bring on The DUKES! The recently launched, exquisite and exciting, perfect chip! Introducing The Dukes of Chippingdom – proper British chips. Distinctively natural, gloriously golden, royally rustic, thick-cut chips, made from 100% British potatoes - provenance matters, so it’s important to flag up Britishness on your menu. Some 29% of consumers agree that operators should put a greater focus on locally sourced products. The number of dishes that are described on menus with references to British regions has increased. Dishes with components described as British have the largest share, with 116 recorded by MCA’s Menu Tracker
– up from 102 last year (autumn/winter 2018 vs autumn/winter 2017)2. Amongst the greatest chips fans are pub customers; more than half (56.2%) of pub dinner occasions include chips, fries or wedges as a side and chunky, thick-cut chips are the most ordered potato product in pubs.3 In a consumer test, almost 40% declared their love of chips as a side, more than 60% said they prefer skin-on in a pub. And 35% prefer them plain, while for 26% loaded is the preferred serving option. A huge 72% are willing to pay a bit more in a pub for a British sourced product. The most important attributes of a chip, according to consumers, are: crispiness outside, cut size (thick), fluffiness inside, a hand-cut appearance, decent portion size and served up hot.4 Bring on The DUKES! Brought to you by innovative global leader Lamb Weston, The DUKES are set to take this chip nation by storm! These little beauties are irregularly cut, with feathering and golden edges to appear homemade and distinctive in character. Beautifully crispy outside –
ADHB UK FoodServiceReview Nov 2019 ADHB UK FoodServiceReview Nov 2019
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even though they’re non-coated – and fluffy inside, available in regular and skin-on. They have already earned their place in the Craft Guild of Chefs’ highly esteemed Product Endorsement gallery, are Red Tractor certified, gluten free and come in 2.5kg bags. So, make way for a proper British chip. They are the ultimate quintessentially British menu item with a proud and distinguished British heritage. Remarkably reliable, fabulously fryable, marvellously moreish and British through and through. Chippingdom’s finest creation are proper chips, cut from British potatoes. With chips this tantalisingly tasty, one can see why the British started queuing! For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk, call 0800 963962 or email us at salesUK@lambweston.eu
LW research 2019 & MCA Eating Out Panel 2018 Consumer survey, 9th September 2019, London. 42kg of chips sampled with 310 consumers 3
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