W H AT ?
WHERE? $88
$10
CANADA
PREMIUM ESSENTIALS E T H I C A L LY M A D E
MONTREAL TORONTO VA N C O U V E R
2019
$12.9 MILLION REVENUE
INDIA
OF INDIAN R E TA I L I S ONLINE P U R E - P L AY
A P PA R E L M A R K E T WILL BE WORTH
2018
$59.3 BILLION IN 2022
WHY?
WHO?
BUYING POWER RELIES H E AV I LY O N T H E M I D D L E CLASS IN INDIA
INDIAN MIDDLE CLASS FORECAST TO GROW BY
19.4%
E X PA N D G L O B A L E T H I C A L I M PA C T OF THE BRAND
41% 25-54 YRS
18% 15-24 YRS
8%
55-64 YRS
HOW? 67.5% 9.7%
11.9%
ILL 7 3 % OS PFESNHDOMP POERRES I W F
STORES OFFER IN HOUSE EXPERIENCES
1% OF ALL SALES GO TO FUNDING SCHOOLS AND E D U C AT I O N PROGRAMMES
7 1 % OA RF EC MO NO SRUE M E R S L I K E LY T O M A K E A PURCHASE BASED ON SOCIAL MEDIA
R O O F T O P FA R M S T O R E S
LOCALISED LANGUAGE ON CREW SOCKS TO ADD PERSONALISED VA L U E F O R CUSTOMERS