In a live industry brief, set by Selfridges, I collaboratively worked alongside my peers to conceptualise the STILL with Selfridges campaign. Inspired by bringing the outside in, STILL with Selfridges explored how the Gaia, and biophilia could be implemented in store to offer customers a moment to be still. Alongside representations of visual merchandising within the store, as part of my contribution to the group, I developed a concept video which was latter shown to the Selfridges team in Birmingham. From this, our group was selected to go to London and pitch STILL with Selfridges to the Selfridge HQ team. Skills learnt: Adobe Premiere Pro / After Effects, development of brand analysis and trend awareness, time management within a group environment, and self reflection of personal contributions.
